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At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
Contact Us
Contact Us
Dotdigital
Star Rating
(1,119)4.4 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
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Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Dotdigital excels in Email Deliverability Management with a score of 8.8, while Optimove closely follows with a score of 8.9. Reviewers mention that Dotdigital's tools help ensure emails reach their intended audience effectively.
- Reviewers mention that Optimove shines in A/B Testing, scoring 9.2 compared to Dotdigital's 8.3. Users on G2 appreciate Optimove's robust testing capabilities that allow for more effective campaign optimization.
- Users say that Dotdigital's Quality of Support is rated at 8.8, which is slightly lower than Optimove's impressive 9.4. Reviewers highlight that Optimove's support team is responsive and knowledgeable, enhancing the overall user experience.
- G2 users report that Dotdigital offers a better experience in Building and Personalizing Emails with a score of 8.9, while Optimove scores 9.1. Users mention that both platforms provide good customization options, but Dotdigital's interface is more intuitive for email design.
- Reviewers mention that Optimove's Dynamic Segmentation feature is particularly strong, scoring 9.2 compared to Dotdigital's 8.7. Users appreciate how Optimove allows for more granular audience targeting, which enhances campaign effectiveness.
- Users on G2 report that both platforms have similar scores in Ease of Use, with both at 8.6. However, reviewers mention that Dotdigital's user interface is slightly more user-friendly for beginners, while Optimove offers more advanced features for experienced marketers.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
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For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Optimove
Optimove Pricing
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- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Dotdigital
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
8.6
945
8.7
200
Ease of Use
8.7
956
8.6
201
Ease of Setup
8.1
501
8.0
117
Ease of Admin
8.4
375
8.8
66
Quality of Support
8.9
925
9.3
199
Has the product been a good partner in doing business?
8.6
374
9.1
67
Product Direction (% positive)
8.9
931
9.3
195
Features by Category
Email Marketing
8.6
119
Not enough data
8.3
122
Not enough data
9.1
117
Not enough data
8.7
123
Not enough data
9.1
119
Not enough data
8.5
117
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.2
43
Not enough data
Reporting & Analytics
8.2
99
|
Verified
Not enough data
8.6
115
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
81
Not enough data
7.7
71
Not enough data
7.5
67
Not enough data
7.6
46
Not enough data
7.0
44
Not enough data
7.4
43
Not enough data
Email Marketing
8.9
554
|
Verified
9.2
131
|
Verified
9.1
545
|
Verified
9.3
139
|
Verified
8.8
535
|
Verified
8.9
133
|
Verified
8.6
505
|
Verified
8.7
125
|
Verified
Online Marketing
8.0
449
|
Verified
7.6
95
8.3
486
|
Verified
8.1
114
|
Verified
8.3
478
|
Verified
9.2
138
|
Verified
8.3
496
|
Verified
8.6
117
|
Verified
7.8
403
8.2
97
Lead Management
8.1
380
|
Verified
8.5
107
|
Verified
8.1
411
|
Verified
8.6
112
8.7
491
|
Verified
9.3
136
|
Verified
7.8
350
|
Verified
8.3
102
|
Verified
8.0
361
|
Verified
8.3
103
|
Verified
8.0
386
|
Verified
8.3
104
|
Verified
7.8
352
|
Verified
8.3
104
|
Verified
7.8
371
|
Verified
8.6
114
|
Verified
Campaign Management
8.3
441
|
Verified
8.8
120
|
Verified
8.0
360
|
Verified
8.1
97
7.6
325
|
Verified
8.5
119
|
Verified
7.4
318
7.5
94
Social
7.0
303
7.2
85
7.4
322
|
Verified
7.5
89
7.1
315
|
Verified
7.5
92
7.2
305
|
Verified
7.2
86
7.1
294
|
Verified
7.2
89
Reporting & Analytics
8.5
506
|
Verified
8.9
128
|
Verified
8.1
413
|
Verified
8.1
101
|
Verified
7.8
383
|
Verified
8.4
115
|
Verified
7.7
363
|
Verified
8.5
126
|
Verified
7.4
330
7.2
87
Platform
8.0
358
|
Verified
8.4
106
|
Verified
8.2
316
|
Verified
8.4
96
8.7
369
|
Verified
9.0
104
|
Verified
7.6
279
|
Verified
8.3
86
7.6
305
|
Verified
7.9
89
|
Verified
8.8
354
|
Verified
8.5
101
|
Verified
7.8
284
|
Verified
8.4
88
|
Verified
Agentic AI - Marketing Automation
7.7
26
6.9
9
7.9
25
7.2
9
7.5
24
7.0
9
7.7
25
7.0
9
7.6
26
6.9
9
7.4
27
7.0
10
Integration
8.3
365
|
Verified
8.2
105
|
Verified
7.9
351
|
Verified
8.0
102
|
Verified
7.6
312
|
Verified
8.0
91
|
Verified
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
247
Not enough data
8.8
283
Not enough data
8.3
264
Not enough data
Logistics
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
8.5
72
|
Verified
8.2
78
8.6
73
|
Verified
8.5
76
8.3
64
8.3
81
8.6
79
|
Verified
Intelligence
8.5
78
8.7
83
|
Verified
7.8
72
8.7
86
|
Verified
7.6
72
8.4
79
|
Verified
Platform Basics
8.7
120
9.2
95
|
Verified
8.6
116
9.2
99
|
Verified
Platform Data
8.3
124
8.9
93
|
Verified
8.0
111
8.6
99
|
Verified
8.2
126
8.9
101
|
Verified
8.1
114
9.0
97
|
Verified
Platform Additional Functionality
8.3
78
8.9
89
|
Verified
8.1
116
8.4
92
|
Verified
7.9
107
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
6.9
13
6.0
7
6.9
13
8.1
7
6.9
13
7.5
6
7.2
13
8.1
6
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
5.6
9
7.6
15
6.9
8
7.7
15
7.1
8
7.1
15
6.5
8
7.4
14
6.7
8
7.9
14
6.9
8
Analysis
8.2
86
|
Verified
Not enough data
8.6
100
Not enough data
8.0
83
|
Verified
Not enough data
7.9
86
|
Verified
Not enough data
Campaigns
8.3
85
Not enough data
7.7
80
|
Verified
Not enough data
8.0
82
Not enough data
7.7
78
|
Verified
Not enough data
9.1
106
|
Verified
Not enough data
8.8
99
|
Verified
Not enough data
Engagement
7.8
79
|
Verified
Not enough data
Platform
8.4
99
|
Verified
Not enough data
8.2
88
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Categories
Categories
Shared Categories
Dotdigital and Optimove are categorized as Marketing Automation, Customer Data Platform (CDP), Personalization, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.1%
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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