Compare Dotdigital and Optimove 
At a Glance
Market Segments
Mid-Market (46.2% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
Contact Us
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Dotdigital
Star Rating
(1,179)4.4 out of 5
Market Segments
Mid-Market (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
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Browse all 3 pricing plansOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user-friendliness, with many users highlighting its modular construction for emails and segments, making it easy for teams to get trained quickly. In contrast, while Optimove also has a user-friendly interface, some users feel that it lacks the same level of intuitive design.
- Users say that Dotdigital's campaign creation process is highly efficient, thanks to its pre-built templates and simplified interface. This allows for seamless automation across various marketing channels. On the other hand, Optimove users appreciate its segmentation capabilities, but some find that it doesn't offer the same breadth of automation features.
- Reviewers mention that Dotdigital provides robust support for marketing through diverse channels, which enhances collaboration. However, Optimove users commend their Customer Success Managers for being professional and helpful, indicating a strong support system that some Dotdigital users may find lacking.
- According to verified reviews, Dotdigital has a higher overall satisfaction score, reflecting its strong performance in areas like email deliverability and automated email responses. In comparison, while Optimove performs well in these areas, users have noted that Dotdigital's features are more comprehensive.
- Users highlight that Dotdigital's ease of setup is a significant advantage, with many finding the onboarding process straightforward. Conversely, Optimove users appreciate the extensive ecosystem it offers, which minimizes the need for third-party integrations, but some still find the initial setup to be less intuitive.
- G2 reviewers indicate that Dotdigital's performance and reliability are commendable, with users noting its consistent uptime and functionality. In contrast, while Optimove also scores well in reliability, some users have expressed concerns about its cross-system integration capabilities, which may not be as seamless as Dotdigital's.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Dotdigital
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
8.5
985
8.7
198
Ease of Use
8.7
997
8.6
199
Ease of Setup
8.1
530
8.0
115
Ease of Admin
8.4
389
8.8
66
Quality of Support
8.9
965
9.3
197
Has the product been a good partner in doing business?
8.6
388
9.1
67
Product Direction (% positive)
8.8
972
9.3
193
Features by Category
Email Marketing
8.6
133
Not enough data
8.4
138
Not enough data
9.1
125
Not enough data
8.8
144
Not enough data
9.1
129
Not enough data
8.6
124
Not enough data
8.3
109
Not enough data
9.1
52
Not enough data
8.4
49
Not enough data
Reporting & Analytics
8.3
107
|
Verified
Not enough data
8.6
130
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.5
88
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Not enough data
Email Marketing
8.9
571
|
Verified
9.2
130
|
Verified
9.1
551
|
Verified
9.3
138
|
Verified
8.8
537
|
Verified
8.9
132
|
Verified
8.6
515
|
Verified
8.7
124
|
Verified
Online Marketing
8.0
451
|
Verified
7.6
94
8.3
493
|
Verified
8.1
113
|
Verified
8.3
480
|
Verified
9.2
137
|
Verified
8.3
498
|
Verified
8.6
116
|
Verified
7.8
403
8.2
96
Lead Management
8.0
380
|
Verified
8.4
106
|
Verified
8.1
411
|
Verified
8.6
111
8.7
506
|
Verified
9.3
135
|
Verified
7.8
349
|
Verified
8.3
101
|
Verified
8.0
362
|
Verified
8.3
102
|
Verified
8.0
385
|
Verified
8.3
103
|
Verified
7.8
351
|
Verified
8.3
103
|
Verified
7.8
373
|
Verified
8.6
113
|
Verified
Campaign Management
8.3
440
|
Verified
8.8
119
|
Verified
8.0
359
|
Verified
8.1
96
7.6
325
|
Verified
8.5
118
|
Verified
7.4
317
7.5
93
Social
7.0
302
7.2
84
7.4
321
|
Verified
7.4
88
7.1
314
|
Verified
7.4
91
7.2
304
|
Verified
7.2
85
7.1
293
|
Verified
7.2
88
Reporting & Analytics
8.4
513
|
Verified
8.9
127
|
Verified
8.1
412
|
Verified
8.1
100
|
Verified
7.8
382
|
Verified
8.4
114
|
Verified
7.7
362
|
Verified
8.5
125
|
Verified
7.4
329
7.2
86
Platform
8.0
359
|
Verified
8.4
106
|
Verified
8.2
317
|
Verified
8.4
96
8.7
371
|
Verified
9.0
104
|
Verified
7.6
280
|
Verified
8.3
86
7.6
306
|
Verified
7.9
89
|
Verified
8.8
354
|
Verified
8.5
101
|
Verified
7.8
284
|
Verified
8.4
88
|
Verified
Agentic AI - Marketing Automation
7.7
26
6.5
8
7.9
25
6.9
8
7.5
24
6.7
8
7.7
25
6.7
8
7.6
26
6.5
8
7.4
27
6.7
9
Integration
8.3
366
|
Verified
8.2
105
|
Verified
7.9
353
|
Verified
8.0
102
|
Verified
7.6
313
|
Verified
8.0
91
|
Verified
Administration
8.5
151
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
145
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
270
Not enough data
Edit
7.7
248
Not enough data
8.8
285
Not enough data
8.3
266
Not enough data
Logistics
8.4
290
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.8
60
Not enough data
Feature Not Available
Not enough data
8.4
60
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.4
53
Not enough data
8.5
60
Not enough data
8.2
56
Not enough data
SMS Platform
7.9
59
Not enough data
8.4
59
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
8.5
71
|
Verified
8.2
79
8.5
72
|
Verified
8.5
76
8.2
63
8.3
81
8.5
78
|
Verified
Intelligence
8.5
78
8.7
82
|
Verified
7.8
72
8.7
85
|
Verified
7.6
74
8.3
78
|
Verified
Platform Basics
8.7
121
9.2
95
|
Verified
8.6
116
9.2
99
|
Verified
Platform Data
8.3
124
8.9
93
|
Verified
8.0
111
8.6
99
|
Verified
8.2
126
8.9
101
|
Verified
8.1
114
9.0
97
|
Verified
Platform Additional Functionality
8.3
78
8.9
89
|
Verified
8.1
116
8.4
92
|
Verified
7.9
107
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
6.9
13
6.0
7
6.9
13
8.1
7
6.9
13
7.5
6
7.2
13
8.1
6
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
83
Not enough data
8.2
78
Not enough data
8.3
62
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
5.0
8
7.6
15
6.4
7
7.7
15
6.7
7
7.3
16
6.0
7
7.4
14
6.2
7
7.9
14
6.4
7
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
7.9
82
Not enough data
7.7
77
|
Verified
Not enough data
9.1
106
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.7
79
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
92
|
Verified
Not enough data
8.9
98
|
Verified
Not enough data
9.1
98
|
Verified
Not enough data
9.0
92
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
102
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.9
95
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
8.7
81
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.1
6
Not enough data
8.0
5
Not enough data
7.7
5
Categories
Categories
Shared Categories
Dotdigital and Optimove are categorized as Marketing Automation, Customer Data Platform (CDP), Personalization, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.4%
Non-Profit Organization Management
8.0%
Marketing and Advertising
7.8%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.1%
Gambling & Casinos
69.3%
Marketing and Advertising
5.3%
Entertainment
4.4%
Financial Services
3.1%
Telecommunications
1.8%
Other
16.2%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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