# Dotdigital vs Ontraport Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Dotdigital excels in **multi-channel capabilities** and automation, making it a strong choice for businesses looking to streamline their marketing efforts. Users appreciate how intuitive and flexible the platform is for managing email campaigns, allowing for easy building, scheduling, and personalization without needing extensive technical skills.
- **Users say** that Ontraport shines in **customer support** , with many highlighting the availability of multiple support channels and the dedication of the support team to resolve issues promptly. This level of assistance can be crucial for small businesses that may require more hands-on help during implementation.
- **According to verified reviews** , Dotdigital's implementation process is noted for being **straightforward** , which helps teams get up and running quickly. Reviewers have mentioned that the onboarding wizard simplifies the setup, allowing users to focus on creating effective campaigns rather than getting bogged down in technical details.
- **Reviewers mention** that Ontraport offers a robust **membership site feature** , which users find easy to set up and manage. This functionality is particularly beneficial for businesses looking to enhance their customer engagement through membership offerings.
- **G2 reviewers highlight** that Dotdigital's advanced **segmentation and automation interfaces** are particularly effective for creating targeted marketing campaigns. Users have noted that these features save time and improve communication consistency, which is essential for maintaining customer relationships.
- **Users report** that while Ontraport is user-friendly, it may not offer the same level of **advanced features** as Dotdigital, particularly in areas like email deliverability and dynamic content. This could be a consideration for businesses that require more sophisticated marketing tools to meet their needs.



| | Dotdigital | Ontraport | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,201 | 224 | 
| **Largest Market Segment** | Mid-Market (46.0% of reviews) | Small-Business (94.8% of reviews) | 
| **Entry Level Price** | Contact Us | Starting at $29.00 Per Month | 

---
## Top Pros & Cons

### Dotdigital

Pros:
- Ease of Use (296 reviews)
- Customer Support (245 reviews)

Cons:
- Missing Features (99 reviews)
- Learning Curve (67 reviews)

### Ontraport

Pros:
- Customer Support (10 reviews)
- Helpful (8 reviews)

Cons:
- Learning Curve (6 reviews)
- Not Intuitive (4 reviews)

---
## Ratings Comparison
| Rating | Dotdigital | Ontraport | 
|---|---|---|
  | **Meets Requirements** | 8.5 (995 reviews) | 8.7 (165 reviews) | 
  | **Ease of Use** | 8.7 (1009 reviews) | 8.2 (168 reviews) | 
  | **Ease of Setup** | 8.1 (540 reviews) | 8.0 (94 reviews) | 
  | **Ease of Admin** | 8.4 (389 reviews) | 8.4 (90 reviews) | 
  | **Quality of Support** | 8.9 (975 reviews) | 9.2 (164 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (388 reviews) | 9.0 (88 reviews) | 
  | **Product Direction (% positive)** | 8.8 (983 reviews) | 8.4 (157 reviews) | 

---
## Pricing

### Dotdigital

#### Entry-Level Pricing

Plan: Email & SMS 

Price: Contact Us

Description: For marketing teams with a need for basic multi-channel marketing automation.

Key Features:
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS

[Browse all 3 editions](https://www.g2.com/products/dotdigital/pricing)

#### Free Trial

Yes

### Ontraport

#### Entry-Level Pricing

Plan: Basic

Price: Starting at $29.00 Per Month

Key Features:
- Unlimited email sending under 20k contacts
- Add contacts as you grow
- Up to 3 users at $9/month each

[Browse all 8 editions](https://www.g2.com/products/ontraport/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **Ontraport** | 8.1/10 | 64 |

#### Sales Force Automation

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.9 (46 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | 7.8 (31 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 8.0 (44 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 7.7 (40 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | 7.2 (22 reviews) ✓ Verified | 
| **Desktop Integration** | Not enough data | 7.5 (32 reviews) ✓ Verified | 
| **Product & Price List Management** | Not enough data | 7.6 (32 reviews) ✓ Verified | 
| **Quote & Order Management** | Not enough data | 7.1 (22 reviews) ✓ Verified | 
| **Customer Contract Management** | Not enough data | 8.0 (23 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Email Marketing** | Not enough data | 9.0 (49 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 8.6 (44 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 8.8 (40 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 8.1 (31 reviews) ✓ Verified | 

#### Customer Support

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Case Management** | Not enough data | 8.2 (31 reviews) ✓ Verified | 
| **Customer Support Portal** | Not enough data | 8.6 (43 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 8.8 (45 reviews) ✓ Verified | 
| **Call Center Features** | Not enough data | 8.0 (33 reviews) ✓ Verified | 
| **Support Analytics** | Not enough data | 8.0 (28 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Reporting** | Not enough data | 7.9 (43 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.2 (51 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 6.9 (25 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 8.1 (22 reviews) ✓ Verified | 
| **Social Network Integration** | Not enough data | 7.9 (23 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.6 (24 reviews) ✓ Verified | 

#### Platform

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Customization** | Not enough data | 8.5 (34 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.6 (34 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.8 (35 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.0 (16 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.9 (19 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | Not enough data | 8.1 (28 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.9 (35 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.0 (23 reviews) ✓ Verified | 

#### Integration

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.5 (32 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.8 (35 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.2 (28 reviews) ✓ Verified | 

#### Generative AI

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (12 reviews) | 

#### Agentic AI - CRM

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 8.1/10 | 162 |
| **Ontraport** | N/A | N/A |

#### Email Marketing

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Email and Mobile Preview** | 8.7 (136 reviews) | Not enough data | 
| **Manage Email Lists** | 8.4 (141 reviews) | Not enough data | 
| **High-Volume Sending** | 9.1 (129 reviews) | Not enough data | 
| **Building and Personalizing Emails** | 8.8 (147 reviews) | Not enough data | 
| **Sending Outbound Emails** | 9.1 (131 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.6 (127 reviews) | Not enough data | 
| **Automated Email Responses** | 8.3 (111 reviews) | Not enough data | 
| **Multi-user Account** | 9.1 (53 reviews) | Not enough data | 
| **Surveys** | 8.4 (51 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **A/B Testing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Basic Reporting** | 8.6 (132 reviews) | Not enough data | 

#### Generative AI

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **AI Text Generation** | 7.1 (28 reviews) | Not enough data | 
| **AI Text Summarization** | 7.0 (26 reviews) | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (25 reviews) | Not enough data | 
| **Autonomous Task Execution** | 6.9 (25 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (24 reviews) | Not enough data | 

#### Integration

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (91 reviews) | Not enough data | 
| **Integration APIs** | 7.7 (74 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.5 (69 reviews) | Not enough data | 
| **CRM Integration** | 7.8 (51 reviews) | Not enough data | 
| **Social Media Integration** | 7.1 (46 reviews) | Not enough data | 
| **E-Commerce Integration** | 7.5 (47 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.9/10 | 656 |
| **Ontraport** | 8.4/10 | 93 |

#### Email Marketing

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Building and Personalizing Emails** | 8.9 (578 reviews) ✓ Verified | 8.7 (78 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.1 (556 reviews) ✓ Verified | 9.2 (78 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.8 (538 reviews) ✓ Verified | 8.5 (77 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.6 (515 reviews) ✓ Verified | 9.0 (75 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Landing Pages and Forms** | 8.0 (454 reviews) ✓ Verified | 8.8 (75 reviews) ✓ Verified | 
| **Dynamic Content** | 8.3 (495 reviews) ✓ Verified | 8.6 (65 reviews) ✓ Verified | 
| **A/B Testing** | 8.3 (481 reviews) ✓ Verified | 8.7 (50 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.3 (498 reviews) ✓ Verified | 8.3 (59 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.8 (403 reviews) | 7.9 (47 reviews) ✓ Verified | 

#### Lead Management

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (380 reviews) ✓ Verified | 8.9 (66 reviews) ✓ Verified | 
| **Data Quality Management** | 8.1 (411 reviews) ✓ Verified | 8.6 (54 reviews) ✓ Verified | 
| **Segmentation** | 8.7 (509 reviews) ✓ Verified | 8.9 (64 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.8 (349 reviews) ✓ Verified | 8.6 (49 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.0 (362 reviews) ✓ Verified | 8.8 (66 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.0 (385 reviews) ✓ Verified | 8.7 (50 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.8 (351 reviews) ✓ Verified | 8.8 (54 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.8 (372 reviews) ✓ Verified | 8.5 (59 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Program Management** | 8.3 (441 reviews) ✓ Verified | 8.8 (53 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.0 (359 reviews) ✓ Verified | 8.4 (54 reviews) ✓ Verified | 
| **Calendaring** | 7.6 (325 reviews) ✓ Verified | 7.5 (35 reviews) ✓ Verified | 
| **Budgeting** | 7.4 (317 reviews) | 7.2 (27 reviews) ✓ Verified | 

#### Social

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Social Listening** | 7.0 (302 reviews) | 7.6 (28 reviews) ✓ Verified | 
| **Social Sharing** | 7.4 (321 reviews) ✓ Verified | 8.0 (33 reviews) ✓ Verified | 
| **Social Campaigns** | 7.1 (314 reviews) ✓ Verified | 7.8 (27 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.2 (304 reviews) ✓ Verified | 7.7 (27 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.1 (293 reviews) ✓ Verified | 7.5 (29 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Basic Reporting** | 8.4 (514 reviews) ✓ Verified | 8.4 (66 reviews) ✓ Verified | 
| **Web Analytics** | 8.1 (412 reviews) ✓ Verified | 8.1 (46 reviews) ✓ Verified | 
| **ROI Analytics** | 7.8 (382 reviews) ✓ Verified | 7.8 (40 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.7 (362 reviews) ✓ Verified | 8.2 (41 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.4 (329 reviews) | 7.4 (32 reviews) ✓ Verified | 

#### Platform

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Customization ** | 8.1 (363 reviews) ✓ Verified | 9.0 (37 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (321 reviews) ✓ Verified | 9.0 (36 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (371 reviews) ✓ Verified | 8.9 (44 reviews) ✓ Verified | 
| **Internationalization** | 7.6 (280 reviews) ✓ Verified | 8.7 (25 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.6 (306 reviews) ✓ Verified | 8.7 (23 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.8 (359 reviews) ✓ Verified | 9.1 (41 reviews) ✓ Verified | 
| **Output Document Generation** | 7.9 (285 reviews) ✓ Verified | 8.9 (25 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 7.9 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (25 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (26 reviews) | Not enough data | 
| **Decision Making** | 7.4 (27 reviews) | Not enough data | 

#### Integration

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Data Import & Export Tools** | 8.3 (368 reviews) ✓ Verified | 8.9 (43 reviews) ✓ Verified | 
| **Integration APIs** | 7.9 (357 reviews) ✓ Verified | 8.6 (46 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.6 (313 reviews) ✓ Verified | 8.3 (36 reviews) ✓ Verified | 

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### Content

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Content Authoring** | Not enough data | Not enough data | 
| **Rich Text Editor** | Not enough data | Not enough data | 
| **Versioning** | Not enough data | Not enough data | 
| **Plug-ins/Widgets/Apps** | Not enough data | Not enough data | 
| **Approval Process** | Not enough data | Not enough data | 
| **Content Scheduling** | Not enough data | Not enough data | 
| **Asset Management** | Not enough data | Not enough data | 
| **Internal Search** | Not enough data | Not enough data | 
| **Content Repository** | Not enough data | Not enough data | 

#### Design

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Breadth of Pre-Built Templates** | Not enough data | Not enough data | 
| **Mobile** | Not enough data | Not enough data | 
| **Branding/Themes** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 

#### Platform

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **User Community** | Not enough data | Not enough data | 
| **SEO** | Not enough data | Not enough data | 
| **Flexible Navigation Structures** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Dashboards and Reports** | Not enough data | Not enough data | 
| **API / Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Web Content Management

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.9/10 | 161 |
| **Ontraport** | N/A | N/A |

#### Administration

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Template Creation** | 8.5 (151 reviews) | Not enough data | 
| **Preset Template Availability** | 7.8 (138 reviews) | Not enough data | 
| **Custom Unsubscribe** | 7.8 (144 reviews) | Not enough data | 
| **Email Segmentation** | 8.8 (145 reviews) | Not enough data | 
| **Detailed Server Logs** | Feature Not Available | Not enough data | 
| **Notifications** | 7.7 (128 reviews) | Not enough data | 

#### Integrations

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Webhooks** | 7.4 (110 reviews) | Not enough data | 
| **Event Tracking API** | 7.4 (111 reviews) | Not enough data | 
| **Mail Send API** | 7.6 (116 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.7 (120 reviews) | Not enough data | 

#### Platform

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Custom Tracking Domain** | 8.0 (123 reviews) | Not enough data | 
| **Multiple Domains** | 8.0 (123 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (114 reviews) | Not enough data | 
| **Documentation** | 8.0 (122 reviews) | Not enough data | 
| **Sender Reputation Management** | 8.2 (134 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.4 (138 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (114 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (137 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### Lead Generation

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.8/10 | 334 |
| **Ontraport** | N/A | N/A |

#### Diagnosis

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **IP Address ** | 7.8 (251 reviews) | Not enough data | 
| **Domains** | 7.9 (260 reviews) | Not enough data | 
| **Content ** | 8.3 (285 reviews) | Not enough data | 
| **Policy Compliance** | 8.2 (258 reviews) | Not enough data | 

#### Tracking

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Processing Time** | Feature Not Available | Not enough data | 
| **Placement ** | Feature Not Available | Not enough data | 
| **Open Rate** | 8.7 (310 reviews) | Not enough data | 
| **Time to Open** | Feature Not Available | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 

#### Reporting

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Campaign Performance** | 8.7 (305 reviews) | Not enough data | 
| **Domain Reputation** | 8.5 (284 reviews) | Not enough data | 
| **Brand Reputation** | Feature Not Available | Not enough data | 
| **Blacklist and Whitelist** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (13 reviews) | Not enough data | 
| **Decision Making** | 6.9 (13 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### Integrated Workflows

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Task Management** | Not enough data | Not enough data | 
| **Email Tracking/Automation** | Not enough data | Not enough data | 
| **Calls and Voice** | Not enough data | Not enough data | 
| **Other Outreach Options ** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Calendar** | Not enough data | Not enough data | 
| **Shared Records** | Not enough data | Not enough data | 

#### Repeatability and Reportability

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Workflow Performance** | Not enough data | Not enough data | 
| **Sales Coaching and Insights** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 

#### AI and Automation

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Lead Prioritization** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Best Time of Day Scheduling** | Not enough data | Not enough data | 
| **Buyer Intelligence** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 9.6/10 | 5 |
| **Ontraport** | N/A | N/A |

#### Campaigns

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Customize** | 9.3 (5 reviews) | Not enough data | 
| **Scheduling** | 10.0 (5 reviews) | Not enough data | 
| **Retarget** | 10.0 (5 reviews) | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Triggered Notifications** | 9.0 (5 reviews) | Not enough data | 

#### Analytics

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 

#### Optimization

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Rich Notifications** | Feature Not Available | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 9.2/10 | 7 |
| **Ontraport** | N/A | N/A |

#### Segmentation

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **A/B Testing** | 9.3 (5 reviews) | Not enough data | 
| **Customer Profiles** | 9.0 (5 reviews) | Not enough data | 

#### Targeting

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Geofencing** | Feature Not Available | Not enough data | 
| **Triggered Emails** | 9.4 (6 reviews) | Not enough data | 
| **Triggered Messages** | 9.0 (5 reviews) | Not enough data | 

#### Personalized Content

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.9/10 | 318 |
| **Ontraport** | N/A | N/A |

#### Templates

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Text and Themes** | 8.1 (276 reviews) | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 8.0 (250 reviews) | Not enough data | 
| **Mobile Responsive** | 8.4 (271 reviews) | Not enough data | 

#### Edit

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Pre-Made** | 7.7 (248 reviews) | Not enough data | 
| **Build** | 8.8 (287 reviews) | Not enough data | 
| **HTML** | 8.3 (267 reviews) | Not enough data | 

#### Logistics

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Analytics** | 8.4 (291 reviews) | Not enough data | 
| **Issues** | 7.8 (250 reviews) | Not enough data | 
| **Integrations** | 8.0 (258 reviews) | Not enough data | 
| **Shareable Link** | 8.2 (254 reviews) | Not enough data | 

#### Generative AI

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **AI Text Generation** | 7.3 (196 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (190 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (19 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.6/10 | 69 |
| **Ontraport** | N/A | N/A |

#### Text Messaging

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Bulk SMS** | 8.8 (60 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Text Scheduler** | 8.4 (60 reviews) | Not enough data | 
| **Automatic Replies** | 8.1 (58 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.4 (57 reviews) | Not enough data | 
| **MMS Marketing** | 7.4 (53 reviews) | Not enough data | 
| **Personalization** | 8.6 (61 reviews) | Not enough data | 
| **Transactional SMS** | 8.2 (56 reviews) | Not enough data | 

#### SMS Platform

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Reporting** | 7.9 (60 reviews) | Not enough data | 
| **Automation** | 8.4 (60 reviews) | Not enough data | 
| **White Label** | 7.4 (48 reviews) | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | 8.0 (49 reviews) | Not enough data | 
| **API Integration** | 8.5 (51 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (8 reviews) | Not enough data | 
| **Decision Making** | 6.5 (8 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 8.1/10 | 94 |
| **Ontraport** | N/A | N/A |

#### Data Sourcing

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Data Enrichment** | 8.1 (79 reviews) | Not enough data | 
| **Expandability** | 8.2 (79 reviews) | Not enough data | 
| **Content Marketing** | 8.5 (76 reviews) | Not enough data | 
| **Multiple Devices** | 8.3 (81 reviews) | Not enough data | 

#### Intelligence

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Marketing Metrics** | 8.5 (78 reviews) | Not enough data | 
| **Predictive Modeling** | 7.8 (72 reviews) | Not enough data | 
| **Recommendation Engine** | 7.6 (74 reviews) | Not enough data | 

### Shared Inbox

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### Productivity Tools

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Notes** | Not enough data | Not enough data | 
| **Internal Discussion** | Not enough data | Not enough data | 
| **Assignments and Tasks** | Not enough data | Not enough data | 
| **Workflows** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Tagging System** | Not enough data | Not enough data | 

#### Analytics

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Trends** | Not enough data | Not enough data | 
| **Performance Tracking** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 

#### Agentic AI - Shared Inbox

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.9/10 | 140 |
| **Ontraport** | N/A | N/A |

#### Platform Basics

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Dynamic Segmentation** | 8.7 (121 reviews) | Not enough data | 
| **Journey Optimization** | 8.6 (116 reviews) | Not enough data | 

#### Platform Data

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Journey Reporting** | 8.3 (124 reviews) | Not enough data | 
| **Trends Reporting** | 8.0 (111 reviews) | Not enough data | 
| **Dashboards** | 8.2 (126 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.1 (114 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Journey Mapping** | 8.3 (78 reviews) | Not enough data | 
| **Integrations** | 8.1 (116 reviews) | Not enough data | 
| **Automated Alerts** | 7.9 (107 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (13 reviews) | Not enough data | 

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 8.2/10 | 236 |
| **Ontraport** | N/A | N/A |

#### Functionality

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Ease Of Integration** | 8.0 (192 reviews) | Not enough data | 
| **API Call Speed** | 7.9 (170 reviews) | Not enough data | 
| **Communication Varieties** | 7.9 (175 reviews) | Not enough data | 

#### Support

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Documentation** | 8.0 (193 reviews) | Not enough data | 
| **Community Support** | 8.3 (182 reviews) | Not enough data | 
| **Professional Support** | 8.8 (203 reviews) | Not enough data | 

### Subscription Management

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### Order Management

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Opportunities** | Not enough data | Not enough data | 
| **Order History** | Not enough data | Not enough data | 
| **Upsell & Cross-sell** | Not enough data | Not enough data | 
| **Renewals** | Not enough data | Not enough data | 

#### Products & Plans

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Packages** | Not enough data | Not enough data | 
| **Multi-part Deals** | Not enough data | Not enough data | 
| **Plan Changes** | Not enough data | Not enough data | 
| **Bundles** | Not enough data | Not enough data | 

#### Pricing

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Standard Price** | Not enough data | Not enough data | 
| **Discounts** | Not enough data | Not enough data | 
| **Optimization** | Not enough data | Not enough data | 

#### Revenue Management

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Automation** | Not enough data | Not enough data | 
| **Consolidation** | Not enough data | Not enough data | 
| **Adjustments** | Not enough data | Not enough data | 
| **Billing Types** | Not enough data | Not enough data | 

#### Integration

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Payments** | Not enough data | Not enough data | 
| **Accounting** | Not enough data | Not enough data | 
| **CRM & Sales** | Not enough data | Not enough data | 

#### Agentic AI - Subscription Management

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 8.1/10 | 91 |
| **Ontraport** | 8.7/10 | 49 |

#### Page Customization

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Drag and Drop** | 8.8 (88 reviews) | 8.9 (38 reviews) ✓ Verified | 
| **Templates** | 8.4 (84 reviews) | 8.6 (43 reviews) ✓ Verified | 
| **Advanced Customization** | 8.2 (79 reviews) | 8.6 (32 reviews) ✓ Verified | 
| **Content Library** | 8.3 (62 reviews) | 8.3 (33 reviews) ✓ Verified | 

#### Page Optimization

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **A/B Testing** | Feature Not Available | 8.8 (23 reviews) ✓ Verified | 
| **Mobile Responsive** | 8.5 (78 reviews) | 8.7 (27 reviews) | 
| **Web Analytics** | 8.1 (70 reviews) | 8.5 (30 reviews) | 
| **SEO** | 7.3 (64 reviews) | 8.2 (23 reviews) | 

#### Integrations

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **E-Commerce Integration** | 7.7 (65 reviews) | 9.0 (25 reviews) | 
| **Email Marketing Integration** | 8.3 (73 reviews) | 9.2 (41 reviews) ✓ Verified | 
| **Domain Integration** | 8.0 (69 reviews) | 9.1 (36 reviews) ✓ Verified | 

#### Generative AI

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **AI Text Generation** | 7.4 (58 reviews) | 8.5 (10 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Cross-system Integration** | 7.7 (8 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **Ontraport** | 8.4/10 | 22 |

#### Customization

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Custom Fields** | Not enough data | 8.7 (21 reviews) | 
| **Conditional Logic** | Not enough data | 8.5 (17 reviews) | 
| **Multi-page Forms** | Not enough data | 8.9 (15 reviews) | 
| **Design** | Not enough data | 8.2 (21 reviews) | 

#### Additional Functionality

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Embedded Forms** | Not enough data | 8.4 (21 reviews) | 
| **Offline Capability** | Not enough data | 6.5 (10 reviews) | 
| **Notifications** | Not enough data | 9.0 (12 reviews) | 
| **Payments** | Not enough data | 8.8 (17 reviews) | 
| **Mobile Forms** | Not enough data | 8.6 (17 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Lead Opportunity** | Not enough data | Not enough data | 
| **Lead Assignment** | Not enough data | Not enough data | 
| **Pipeline Acceleration** | Not enough data | Not enough data | 

#### Discovery

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Lead Management** | Not enough data | Not enough data | 
| **Scoring/Ranking** | Not enough data | Not enough data | 
| **Lead Context** | Not enough data | Not enough data | 

#### Management

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Conversion Viability** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 

#### Platform

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Data Synchronization** | Not enough data | Not enough data | 
| **Analysis** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.7/10 | 16 |
| **Ontraport** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (15 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (14 reviews) | Not enough data | 
| **Decision Making** | 7.9 (14 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 8.2/10 | 128 |
| **Ontraport** | N/A | N/A |

#### Analysis

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Application Attribution** | 8.2 (85 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (100 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.0 (82 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 7.9 (85 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Proximity Marketing** | 8.3 (84 reviews) | Not enough data | 
| **Push Notifications** | 7.7 (79 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 7.9 (82 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.7 (77 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 9.1 (107 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.7 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Coupons and Promotions** | 7.7 (79 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Optimization** | 8.4 (99 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.2 (87 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (82 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### Customizations

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Drag and Drop** | Not enough data | Not enough data | 
| **HTML Input** | Not enough data | Not enough data | 
| **Domain Name** | Not enough data | Not enough data | 

#### Growth

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **Site Analytics** | Not enough data | Not enough data | 
| **Marketing Tools** | Not enough data | Not enough data | 
| **E-Commerce** | Not enough data | Not enough data | 
| **Hosting** | Not enough data | Not enough data | 

#### Content

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Email Integrations** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **WordPress Tool** | Not enough data | Not enough data | 

#### Support

| Feature | Dotdigital | Ontraport | 
|---|---|---|
| **Customer Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)

**Unique to Dotdigital (12):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Personalization Software](https://www.g2.com/categories/personalization), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Push Notification Software](https://www.g2.com/categories/push-notification)

**Unique to Ontraport (8):** [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Website Builder Software](https://www.g2.com/categories/website-builder), [CRM Software](https://www.g2.com/categories/crm), [Subscription Management Software](https://www.g2.com/categories/subscription-management), [Web Content Management Software](https://www.g2.com/categories/web-content-management), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring)


---
## Reviewer Demographics

### By Company Size

| Segment | Dotdigital | Ontraport | 
|---|---|---|
| **Small-Business** | 40.4% | 94.8% | 
| **Mid-Market** | 46.0% | 4.3% | 
| **Enterprise** | 13.6% | 1.0% | 

### By Industry

#### Dotdigital

- **Retail:** 11.2%
- **Marketing and Advertising:** 8.2%
- **Non-Profit Organization Management:** 7.9%
- **Financial Services:** 3.6%
- **Leisure, Travel & Tourism:** 3.1%
- **Consumer Goods:** 3.0%
- **Health, Wellness and Fitness:** 2.8%
- **Automotive:** 2.6%
- **Insurance:** 2.3%
- **Apparel & Fashion:** 2.3%
- **Other:** 52.9%

#### Ontraport

- **Professional Training & Coaching:** 17.3%
- **Marketing and Advertising:** 12.1%
- **Health, Wellness and Fitness:** 8.9%
- **Management Consulting:** 4.7%
- **Education Management:** 4.7%
- **Internet:** 4.2%
- **E-Learning:** 3.3%
- **Mental Health Care:** 2.8%
- **Non-Profit Organization Management:** 2.8%
- **Computer Software:** 2.3%
- **Other:** 36.9%

---
## Alternatives

### Alternatives to Dotdigital

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2562 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (621 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1354 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)

### Alternatives to Ontraport

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (638 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (365 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14743 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3134 reviews)
- [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.8/5 stars (27 reviews)

---
## Top Discussions

### Dotdigital

- Title: [Can dotMailer track attachments?](https://www.g2.com/discussions/can-dotmailer-track-attachments) — 2 comments, 1 upvote
  > **Top comment:** "Yes, if they're added as link or button in email "
- Title: [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Dotdigital is an all-in-one customer experience and data platform. It's used by marketing teams to power dynamic cross-channel customer experiences. It can..."
- Title: [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) — 1 comment
  > **Top comment:** "Varied depends on the amount of customers and some other items that you might want to add. It is cheaper than other solutions but it is not inexpensive. On..."
- Title: [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) — 1 comment
  > **Top comment:** "It connects dot digital to Microsoft dynamics "
- Title: [Can I have a loyalist dot digital trooper t shirt](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) — 1 comment, 1 upvote
  > **Top comment:** "Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.com"

### Ontraport

- Title: [Is Ontraport a CRM?](https://www.g2.com/discussions/is-ontraport-a-crm) — 2 comments
  > **Top comment:** "Yes, although that is a narrow description. It’s much more. "
- Title: [How much does Ontraport cost?](https://www.g2.com/discussions/how-much-does-ontraport-cost) — 2 comments
  > **Top comment:** "Ontraport has a free 14 day trial. Then the basic plan is $40.00 a  month. I pay more because I have the membership site for my classes."
- Title: [Who uses Ontraport?](https://www.g2.com/discussions/who-uses-ontraport) — 2 comments
  > **Top comment:** "I used Ontraport for my Coaching and my classes. My students access their course work on Ontraport."
- Title: [What is Ontraport used for?](https://www.g2.com/discussions/what-is-ontraport-used-for) — 1 comment
  > **Top comment:** "I use Ontraport for everything! 
Emails, Pre-Sales, Annuncing Events, Classes, and Sales
Ontraport can be a website, newsletter and a blog too. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dotdigital-vs-ontraport)