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At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
Contact Us
Free
Dotdigital
Star Rating
(1,118)4.4 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansOneSignal
Star Rating
(1,099)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that OneSignal excels in push notifications, scoring a remarkable 9.5, while Dotdigital lags behind with a score of 7.7. Reviewers mention that OneSignal's push notification features are intuitive and highly effective for engaging users.
- Reviewers mention that OneSignal offers a free entry-level price, making it more accessible for small businesses, while Dotdigital requires potential users to contact them for pricing, which can be a barrier for some.
- Users on G2 highlight that OneSignal has a higher ease of use score (9.2) compared to Dotdigital (8.7). Reviewers say that OneSignal's user interface is straightforward, making it easier for teams to adopt and utilize the software effectively.
- Reviewers mention that Dotdigital shines in sending outbound emails, scoring 9.1, while OneSignal's score is slightly lower at 8.9. Users say that Dotdigital's email campaign features are robust and allow for effective outreach.
- G2 users report that OneSignal has a better overall product direction score (9.0) compared to Dotdigital (8.8). Reviewers mention that OneSignal frequently updates its features based on user feedback, ensuring the product evolves to meet market needs.
- Users report that OneSignal's mobile optimization score (9.1) significantly outperforms Dotdigital's (8.2). Reviewers mention that OneSignal's mobile-friendly features enhance user engagement and accessibility across devices.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
OneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Dotdigital
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
8.6
945
9.1
640
Ease of Use
8.7
956
9.3
922
Ease of Setup
8.1
501
8.9
544
Ease of Admin
8.4
375
9.0
376
Quality of Support
8.9
925
9.0
592
Has the product been a good partner in doing business?
8.6
374
9.1
352
Product Direction (% positive)
8.9
931
9.0
621
Features by Category
Email Marketing
8.6
119
Not enough data
8.3
122
Not enough data
9.1
117
Not enough data
8.7
123
Not enough data
9.1
119
Not enough data
8.5
117
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.2
43
Not enough data
Reporting & Analytics
8.2
99
|
Verified
Not enough data
8.6
115
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
81
Not enough data
7.7
71
Not enough data
7.5
67
Not enough data
7.6
46
Not enough data
7.0
44
Not enough data
7.4
43
Not enough data
Email Marketing
8.9
554
|
Verified
8.6
98
9.1
545
|
Verified
8.9
96
8.8
535
|
Verified
8.8
95
8.6
505
|
Verified
8.5
90
Online Marketing
8.0
449
|
Verified
Feature Not Available
8.3
486
|
Verified
8.7
95
8.3
478
|
Verified
8.6
98
8.3
496
|
Verified
9.1
95
7.8
403
Feature Not Available
Lead Management
8.1
380
|
Verified
Feature Not Available
8.1
411
|
Verified
8.5
90
8.7
491
|
Verified
9.2
96
7.8
350
|
Verified
Feature Not Available
8.0
361
|
Verified
8.7
91
8.0
386
|
Verified
8.5
92
7.8
352
|
Verified
8.7
95
7.8
371
|
Verified
8.4
85
Campaign Management
8.3
441
|
Verified
Feature Not Available
8.0
360
|
Verified
Feature Not Available
7.6
325
|
Verified
Feature Not Available
7.4
318
Feature Not Available
Social
7.0
303
Feature Not Available
7.4
322
|
Verified
8.3
88
7.1
315
|
Verified
Feature Not Available
7.2
305
|
Verified
Feature Not Available
7.1
294
|
Verified
Feature Not Available
Reporting & Analytics
8.5
506
|
Verified
8.6
101
8.1
413
|
Verified
8.5
88
7.8
383
|
Verified
8.0
87
7.7
363
|
Verified
8.1
85
7.4
330
Feature Not Available
Platform
8.0
358
|
Verified
8.6
97
8.2
316
|
Verified
8.5
91
8.7
369
|
Verified
8.3
100
7.6
279
|
Verified
8.1
61
7.6
305
|
Verified
8.2
63
8.8
354
|
Verified
8.9
100
7.8
284
|
Verified
8.0
85
Agentic AI - Marketing Automation
7.7
26
7.3
5
7.9
25
8.0
5
7.5
24
8.3
5
7.7
25
8.0
5
7.6
26
7.3
5
7.4
27
8.0
5
Integration
8.3
365
|
Verified
8.2
91
7.9
351
|
Verified
8.6
99
7.6
312
|
Verified
8.1
89
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
8.9
465
10.0
5
9.1
455
10.0
5
8.6
411
Not enough data
8.7
459
9.0
5
8.8
448
Analytics
Not enough data
8.6
443
Not enough data
8.4
439
Optimization
Not enough data
8.4
387
Not enough data
8.6
424
Feature Not Available
8.8
432
Not enough data
8.7
423
Agentic AI - Push Notification
Not enough data
7.0
14
Not enough data
7.1
14
Not enough data
6.9
14
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
247
Not enough data
8.8
283
Not enough data
8.3
264
Not enough data
Logistics
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
9.1
34
Feature Not Available
Feature Not Available
8.4
59
9.1
34
8.0
57
Feature Not Available
8.4
57
8.1
32
7.3
52
8.5
33
8.5
60
9.0
35
8.2
55
9.0
31
SMS Platform
7.8
58
8.8
33
8.4
58
8.7
33
7.4
48
Feature Not Available
Feature Not Available
Feature Not Available
8.0
49
8.5
30
8.5
51
9.1
34
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Messaging Channels
Not enough data
8.0
81
Not enough data
8.7
94
Not enough data
7.2
69
Not enough data
Feature Not Available
Administration
Not enough data
9.2
119
Not enough data
9.2
122
Not enough data
9.0
122
Not enough data
8.9
118
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.2
86
|
Verified
8.6
96
8.6
100
8.7
170
|
Verified
8.0
83
|
Verified
8.2
142
7.9
86
|
Verified
8.3
151
Campaigns
8.3
85
8.7
147
|
Verified
7.7
80
|
Verified
9.4
193
|
Verified
8.0
82
8.1
79
7.7
78
|
Verified
Feature Not Available
9.1
106
|
Verified
8.4
138
8.8
99
|
Verified
8.8
181
Engagement
7.8
79
|
Verified
8.3
135
Platform
8.4
99
|
Verified
8.9
148
8.2
88
|
Verified
9.0
156
|
Verified
8.3
83
|
Verified
8.7
141
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and OneSignal are categorized as SMS Marketing, Marketing Automation, Mobile Marketing, and Push Notification
Unique Categories
Dotdigital is categorized as Customer Data Platform (CDP), Personalization, Email Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, and Landing Page Builders
OneSignal is categorized as Proactive Notification and RCS Business Messaging
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.1%
Computer Software
13.5%
Information Technology and Services
10.2%
Financial Services
6.3%
Health, Wellness and Fitness
4.6%
Online Media
4.1%
Other
61.3%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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