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Compare Dotdigital and Omnisend 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
Contact Us
$0.00 Per Month
Dotdigital
Star Rating
(1,124)4.4 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansOmnisend
Star Rating
(1,150)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both Dotdigital and Omnisend offer solid marketing automation capabilities, but users find Dotdigital excels in personalization. Reviewers appreciate the ability to tailor email content based on specific user data, enhancing engagement and effectiveness.
- Users say that Omnisend shines in ease of use, with many highlighting the intuitive design of its templates. This simplicity allows users to create effective emails quickly, making it a favorite among small businesses looking for straightforward solutions.
- According to verified reviews, Dotdigital's analytical tools are a standout feature, enabling users to track opens and clicks effectively. This capability, combined with AI-driven send time optimization, helps improve overall campaign performance.
- Reviewers mention that Omnisend's customer support is consistently praised for being quick and helpful. Users appreciate the availability of a chatbot for immediate assistance, which enhances the overall user experience and reduces frustration during setup and usage.
- G2 reviewers highlight that while Dotdigital has a strong feature set, some users face challenges with implementation. Despite its robust capabilities, the initial setup can be more complex compared to Omnisend, which is noted for its straightforward onboarding process.
- Users report that both platforms have their strengths in email deliverability, but Omnisend edges out with slightly better ratings. Reviewers appreciate its effective management of email campaigns, ensuring messages reach their intended audience without issues.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Dotdigital
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
8.6
947
8.9
907
Ease of Use
8.7
958
9.1
910
Ease of Setup
8.1
503
9.0
534
Ease of Admin
8.4
377
9.2
425
Quality of Support
8.9
927
9.1
828
Has the product been a good partner in doing business?
8.7
376
9.2
412
Product Direction (% positive)
8.9
933
9.1
883
Features by Category
Email Marketing
8.6
122
Not enough data
8.4
125
Not enough data
9.1
118
Not enough data
8.7
125
Not enough data
9.1
120
Not enough data
8.5
119
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.3
46
Not enough data
Reporting & Analytics
8.3
100
|
Verified
Not enough data
8.6
118
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
84
Not enough data
7.8
72
Not enough data
7.5
68
Not enough data
7.7
48
Not enough data
7.0
44
Not enough data
7.5
44
Not enough data
Email Marketing
8.9
554
|
Verified
9.0
690
|
Verified
9.1
545
|
Verified
9.2
664
|
Verified
8.8
533
|
Verified
8.9
657
|
Verified
8.6
503
|
Verified
9.1
619
Online Marketing
8.0
448
|
Verified
8.5
564
|
Verified
8.3
485
|
Verified
8.6
551
|
Verified
8.3
477
|
Verified
8.6
471
|
Verified
8.3
494
|
Verified
8.8
603
|
Verified
7.8
402
8.5
458
Lead Management
8.1
378
|
Verified
8.6
480
|
Verified
8.1
409
|
Verified
8.6
493
|
Verified
8.7
491
|
Verified
8.7
565
|
Verified
7.8
348
|
Verified
8.3
336
8.0
360
|
Verified
8.6
455
|
Verified
8.0
385
|
Verified
8.6
513
|
Verified
7.8
351
|
Verified
8.6
466
|
Verified
7.8
370
|
Verified
8.3
350
|
Verified
Campaign Management
8.3
439
|
Verified
8.7
476
|
Verified
8.0
359
|
Verified
8.2
350
7.6
324
|
Verified
8.2
375
|
Verified
7.4
317
8.2
356
Social
7.0
302
7.9
353
7.4
321
|
Verified
8.2
422
|
Verified
7.1
314
|
Verified
8.2
399
|
Verified
7.2
304
|
Verified
8.1
381
|
Verified
7.1
293
|
Verified
8.0
369
|
Verified
Reporting & Analytics
8.5
505
|
Verified
8.9
618
|
Verified
8.1
412
|
Verified
8.6
543
|
Verified
7.8
382
|
Verified
8.6
501
|
Verified
7.7
362
|
Verified
8.7
513
|
Verified
7.4
329
7.8
271
Platform
8.0
357
|
Verified
8.6
415
|
Verified
8.2
315
|
Verified
8.9
397
|
Verified
8.7
369
|
Verified
8.9
288
|
Verified
7.6
279
|
Verified
8.5
328
|
Verified
7.6
304
|
Verified
8.1
296
|
Verified
8.8
353
|
Verified
9.1
401
|
Verified
7.9
283
|
Verified
8.7
315
|
Verified
Agentic AI - Marketing Automation
7.7
26
7.4
115
7.9
25
7.5
112
7.5
24
7.5
113
7.7
25
7.4
114
7.6
26
7.5
114
7.4
27
7.5
114
Integration
8.3
365
|
Verified
8.7
387
|
Verified
7.9
351
|
Verified
8.6
364
|
Verified
7.6
311
|
Verified
8.4
333
|
Verified
Administration
8.5
149
8.4
93
7.8
138
8.4
92
7.8
144
8.6
86
8.8
142
8.9
89
Feature Not Available
8.2
73
7.7
128
8.4
79
Integrations
7.4
110
8.1
71
7.4
111
8.1
70
7.6
116
7.9
69
7.7
120
8.0
74
Platform
8.0
123
8.7
72
8.0
123
8.4
64
7.6
114
8.3
60
8.0
122
8.4
67
8.2
134
8.4
70
8.4
137
8.7
77
7.8
114
8.5
68
8.7
137
8.9
80
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
306
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
303
Not enough data
8.5
283
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
9.2
99
10.0
5
9.3
96
10.0
5
9.3
90
Not enough data
9.2
93
9.0
5
9.1
89
Analytics
Not enough data
9.4
98
Not enough data
9.3
98
Optimization
Not enough data
9.0
77
Not enough data
9.0
93
Feature Not Available
9.1
86
Not enough data
9.2
94
Agentic AI - Push Notification
Not enough data
7.7
20
Not enough data
7.4
20
Not enough data
7.8
20
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
274
8.4
407
|
Verified
Feature Not Available
7.4
290
|
Verified
8.0
249
8.1
288
8.4
268
8.5
224
Edit
7.7
246
8.4
384
|
Verified
8.8
282
8.7
395
|
Verified
8.3
263
8.3
316
|
Verified
Logistics
8.4
286
8.7
389
|
Verified
7.8
249
8.0
320
|
Verified
8.0
257
8.6
360
|
Verified
8.2
254
8.5
210
Generative AI
7.3
195
7.7
106
7.1
189
7.7
105
Agentic AI - Email Template Builder
7.2
20
6.9
71
7.1
19
7.0
70
Text Messaging
8.7
59
8.9
116
|
Verified
Feature Not Available
7.7
95
|
Verified
8.4
59
8.7
107
|
Verified
8.0
57
8.3
97
|
Verified
8.4
57
8.5
108
|
Verified
7.3
52
8.6
95
8.5
60
8.4
87
8.2
55
8.4
80
SMS Platform
7.8
58
8.6
119
|
Verified
8.4
58
9.0
125
|
Verified
7.4
48
Feature Not Available
Feature Not Available
Feature Not Available
8.0
49
8.2
75
|
Verified
8.5
51
8.5
74
|
Verified
Agentic AI - SMS Marketing
6.3
8
7.7
33
6.5
8
7.9
33
6.9
8
7.8
33
6.5
8
7.7
33
6.7
8
7.5
33
6.5
8
7.8
33
Data Sourcing
8.1
78
Not enough data
8.2
77
Not enough data
8.5
75
Not enough data
8.3
80
Not enough data
Intelligence
8.6
77
Not enough data
7.8
71
Not enough data
7.6
72
Not enough data
Design and Customization
Not enough data
8.4
54
Not enough data
8.3
53
Not enough data
8.8
53
Not enough data
8.8
52
Campaigns
Not enough data
8.6
51
Not enough data
8.5
52
Not enough data
8.3
52
Not enough data
8.5
51
Integrations
Not enough data
7.9
52
Not enough data
7.4
52
Not enough data
9.0
53
Not enough data
7.5
53
Generative AI
Not enough data
7.6
51
Agentic AI - Vulnerability Scanner
Not enough data
7.3
50
Not enough data
7.2
49
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
191
Not enough data
7.9
169
Not enough data
7.9
174
Not enough data
Support
8.0
192
Not enough data
8.3
182
Not enough data
8.8
202
Not enough data
Page Customization
8.7
86
9.2
23
8.4
82
9.0
24
8.2
78
8.9
22
8.3
61
8.7
22
Page Optimization
Feature Not Available
8.7
22
8.5
77
9.2
22
8.1
70
9.1
22
7.3
64
8.1
22
Integrations
7.7
65
9.6
23
8.3
72
9.4
24
8.0
69
9.0
22
Generative AI
7.4
58
8.1
22
Agentic AI - Landing Page Builders
7.7
8
8.1
22
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
6.9
39
7.6
15
7.1
39
7.7
15
7.4
39
7.1
15
6.9
39
7.4
14
7.1
39
7.9
14
7.1
38
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Omnisend are categorized as SMS Marketing, Marketing Automation, Personalization, Email Template Builder, Transactional Email, Push Notification, and Landing Page Builders
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.8%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.1%
Retail
22.4%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.2%
Health, Wellness and Fitness
5.7%
Other
41.3%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
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