# Dotdigital vs mParticle by Rokt Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Dotdigital excels in **campaign automation** , with users praising its intuitive interface that simplifies the process of creating and scheduling marketing campaigns. Many find that it saves time and enhances communication consistency with customers.
- **Users say** that mParticle by Rokt provides a robust solution for **organizing customer data** , allowing businesses to consolidate information from multiple tools. This centralization helps users better understand their events and optimize their marketing strategies.
- **Reviewers mention** that Dotdigital's **multi-channel capabilities** and built-in integrations make it a strong choice for businesses looking to scale. Users appreciate the platform's flexibility and the ease with which they can manage email and marketing automation without needing extensive technical skills.
- **According to verified reviews** , mParticle by Rokt shines in **customer support** , with users highlighting the responsiveness and helpfulness of the support team. This level of service makes users feel valued and heard, which is crucial for businesses relying on timely assistance.
- **G2 reviewers report** that while Dotdigital has a higher overall satisfaction score, mParticle by Rokt is noted for its **effective audience-building capabilities** for multichannel marketing campaigns. Users find it beneficial for maximizing ROI and reducing cross-channel cannibalization.
- **Users say** that Dotdigital's **ease of setup** is a significant advantage, with many finding the onboarding process straightforward. In contrast, mParticle by Rokt, while effective, may require more time to fully integrate into existing workflows, according to some user feedback.



| | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,201 | 175 | 
| **Largest Market Segment** | Mid-Market (46.0% of reviews) | Mid-Market (53.1% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Dotdigital

Pros:
- Ease of Use (296 reviews)
- Customer Support (245 reviews)

Cons:
- Missing Features (99 reviews)
- Learning Curve (67 reviews)

### mParticle by Rokt

Pros:
- Ease of Use (5 reviews)
- Insights (4 reviews)

Cons:
- Complexity (3 reviews)
- Learning Curve (3 reviews)

---
## Ratings Comparison
| Rating | Dotdigital | mParticle by Rokt | 
|---|---|---|
  | **Meets Requirements** | 8.5 (995 reviews) | 8.2 (138 reviews) | 
  | **Ease of Use** | 8.7 (1009 reviews) | 8.2 (137 reviews) | 
  | **Ease of Setup** | 8.1 (540 reviews) | 8.0 (57 reviews) | 
  | **Ease of Admin** | 8.4 (389 reviews) | 8.5 (53 reviews) | 
  | **Quality of Support** | 8.9 (975 reviews) | 8.8 (117 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (388 reviews) | 8.9 (57 reviews) | 
  | **Product Direction (% positive)** | 8.8 (983 reviews) | 7.9 (125 reviews) | 

---
## Pricing

### Dotdigital

#### Entry-Level Pricing

Plan: Email & SMS 

Price: Contact Us

Description: For marketing teams with a need for basic multi-channel marketing automation.

Key Features:
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS

[Browse all 3 editions](https://www.g2.com/products/dotdigital/pricing)

#### Free Trial

Yes

### mParticle by Rokt

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 8.1/10 | 162 |
| **mParticle by Rokt** | N/A | N/A |

#### Email Marketing

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Email and Mobile Preview** | 8.7 (136 reviews) | Not enough data | 
| **Manage Email Lists** | 8.4 (141 reviews) | Not enough data | 
| **High-Volume Sending** | 9.1 (129 reviews) | Not enough data | 
| **Building and Personalizing Emails** | 8.8 (147 reviews) | Not enough data | 
| **Sending Outbound Emails** | 9.1 (131 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.6 (127 reviews) | Not enough data | 
| **Automated Email Responses** | 8.3 (111 reviews) | Not enough data | 
| **Multi-user Account** | 9.1 (53 reviews) | Not enough data | 
| **Surveys** | 8.4 (51 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **A/B Testing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Basic Reporting** | 8.6 (132 reviews) | Not enough data | 

#### Generative AI

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **AI Text Generation** | 7.1 (28 reviews) | Not enough data | 
| **AI Text Summarization** | 7.0 (26 reviews) | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (25 reviews) | Not enough data | 
| **Autonomous Task Execution** | 6.9 (25 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (24 reviews) | Not enough data | 

#### Integration

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (91 reviews) | Not enough data | 
| **Integration APIs** | 7.7 (74 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.5 (69 reviews) | Not enough data | 
| **CRM Integration** | 7.8 (51 reviews) | Not enough data | 
| **Social Media Integration** | 7.1 (46 reviews) | Not enough data | 
| **E-Commerce Integration** | 7.5 (47 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.9/10 | 656 |
| **mParticle by Rokt** | N/A | N/A |

#### Email Marketing

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Building and Personalizing Emails** | 8.9 (578 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 9.1 (556 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.8 (538 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.6 (515 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Landing Pages and Forms** | 8.0 (454 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 8.3 (495 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.3 (481 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.3 (498 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (403 reviews) | Not enough data | 

#### Lead Management

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (380 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.1 (411 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.7 (509 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 7.8 (349 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.0 (362 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.0 (385 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 7.8 (351 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 7.8 (372 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Program Management** | 8.3 (441 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.0 (359 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.6 (325 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.4 (317 reviews) | Not enough data | 

#### Social

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Social Listening** | 7.0 (302 reviews) | Not enough data | 
| **Social Sharing** | 7.4 (321 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.1 (314 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.2 (304 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.1 (293 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Basic Reporting** | 8.4 (514 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 8.1 (412 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.8 (382 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.7 (362 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.4 (329 reviews) | Not enough data | 

#### Platform

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Customization ** | 8.1 (363 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.2 (321 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.7 (371 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.6 (280 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.6 (306 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (359 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.9 (285 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 7.9 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (25 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (26 reviews) | Not enough data | 
| **Decision Making** | 7.4 (27 reviews) | Not enough data | 

#### Integration

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Data Import & Export Tools** | 8.3 (368 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (357 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.6 (313 reviews) ✓ Verified | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **mParticle by Rokt** | 8.5/10 | 44 |

#### Metrics

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.0 (23 reviews) | 
| **Engagement** | Not enough data | 8.2 (23 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.2 (19 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (22 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.3 (24 reviews) | 
| **Retention** | Not enough data | 7.8 (20 reviews) | 
| **Return** | Not enough data | 8.5 (21 reviews) | 
| **Conversions** | Not enough data | 8.8 (21 reviews) | 
| **Funnels** | Not enough data | 8.9 (22 reviews) | 

#### Reporting

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (20 reviews) | 
| **Trending** | Not enough data | 8.3 (19 reviews) | 
| **Retroactive Reporting** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | 8.8 (20 reviews) | 
| **Mobile Reporting** | Not enough data | 8.3 (14 reviews) | 
| **Unification Across Devices** | Not enough data | 8.7 (15 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.3 (22 reviews) | 

#### Other

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **User Data** | Not enough data | 8.9 (20 reviews) | 
| **Site Search Reporting** | Not enough data | 8.9 (12 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.8 (11 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (13 reviews) | 
| **E-Commerce** | Not enough data | 8.5 (14 reviews) | 
| **Promotional Messages** | Not enough data | 7.5 (8 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (23 reviews) | 
| **QA Testing** | Not enough data | 8.7 (20 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (29 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.4 (30 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.9/10 | 161 |
| **mParticle by Rokt** | N/A | N/A |

#### Administration

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Template Creation** | 8.5 (151 reviews) | Not enough data | 
| **Preset Template Availability** | 7.8 (138 reviews) | Not enough data | 
| **Custom Unsubscribe** | 7.8 (144 reviews) | Not enough data | 
| **Email Segmentation** | 8.8 (145 reviews) | Not enough data | 
| **Detailed Server Logs** | Feature Not Available | Not enough data | 
| **Notifications** | 7.7 (128 reviews) | Not enough data | 

#### Integrations

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Webhooks** | 7.4 (110 reviews) | Not enough data | 
| **Event Tracking API** | 7.4 (111 reviews) | Not enough data | 
| **Mail Send API** | 7.6 (116 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.7 (120 reviews) | Not enough data | 

#### Platform

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Custom Tracking Domain** | 8.0 (123 reviews) | Not enough data | 
| **Multiple Domains** | 8.0 (123 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (114 reviews) | Not enough data | 
| **Documentation** | 8.0 (122 reviews) | Not enough data | 
| **Sender Reputation Management** | 8.2 (134 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.4 (138 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (114 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (137 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **mParticle by Rokt** | 8.2/10 | 23 |

#### User Identification

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Demographics** | Not enough data | 7.8 (15 reviews) | 
| **User Segmentation** | Not enough data | 8.6 (20 reviews) | 
| **Geolocation** | Not enough data | 8.1 (19 reviews) | 

#### Tracking & Reporting

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.9 (22 reviews) | 
| **Real-Time Insights** | Not enough data | 8.9 (19 reviews) | 
| **Attribution** | Not enough data | 7.7 (20 reviews) | 
| **Dashboard** | Not enough data | 8.6 (22 reviews) | 
| **User Path Tracking** | Not enough data | 8.5 (21 reviews) | 
| **User Activity History** | Not enough data | 8.5 (20 reviews) | 

#### Metrics

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Engagement** | Not enough data | 8.3 (12 reviews) | 
| **Exit Tracking** | Not enough data | 8.5 (9 reviews) | 
| **Retention** | Not enough data | 8.0 (10 reviews) | 
| **Return** | Not enough data | 7.5 (10 reviews) | 
| **Conversions** | Not enough data | 8.8 (11 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.8/10 | 334 |
| **mParticle by Rokt** | N/A | N/A |

#### Diagnosis

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **IP Address ** | 7.8 (251 reviews) | Not enough data | 
| **Domains** | 7.9 (260 reviews) | Not enough data | 
| **Content ** | 8.3 (285 reviews) | Not enough data | 
| **Policy Compliance** | 8.2 (258 reviews) | Not enough data | 

#### Tracking

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Processing Time** | Feature Not Available | Not enough data | 
| **Placement ** | Feature Not Available | Not enough data | 
| **Open Rate** | 8.7 (310 reviews) | Not enough data | 
| **Time to Open** | Feature Not Available | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 

#### Reporting

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Campaign Performance** | 8.7 (305 reviews) | Not enough data | 
| **Domain Reputation** | 8.5 (284 reviews) | Not enough data | 
| **Brand Reputation** | Feature Not Available | Not enough data | 
| **Blacklist and Whitelist** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (13 reviews) | Not enough data | 
| **Decision Making** | 6.9 (13 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 9.6/10 | 5 |
| **mParticle by Rokt** | N/A | N/A |

#### Campaigns

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Customize** | 9.3 (5 reviews) | Not enough data | 
| **Scheduling** | 10.0 (5 reviews) | Not enough data | 
| **Retarget** | 10.0 (5 reviews) | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Triggered Notifications** | 9.0 (5 reviews) | Not enough data | 

#### Analytics

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 

#### Optimization

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Rich Notifications** | Feature Not Available | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **mParticle by Rokt** | 8.6/10 | 43 |

#### Product Analytics

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.4 (23 reviews) | 
| **User-Level Analytics** | Not enough data | 8.7 (30 reviews) | 
| **Segmentation** | Not enough data | 8.6 (37 reviews) | 
| **Funnels** | Not enough data | 8.8 (41 reviews) | 
| **Alerts** | Not enough data | Not enough data | 
| **Multi-Product Analytics** | Not enough data | 8.8 (26 reviews) | 
| **User Scoring** | Not enough data | 8.6 (21 reviews) | 
| **Integrations** | Not enough data | 8.5 (27 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **mParticle by Rokt** | 7.8/10 | 10 |

#### Administration

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Data Modelling** | Not enough data | 6.7 (9 reviews) | 
| **Recommendations** | Not enough data | 6.5 (9 reviews) | 
| **Workflow Management** | Not enough data | 7.1 (8 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 5.9 (9 reviews) | 

#### Management

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Business Glossary** | Not enough data | 7.8 (9 reviews) | 
| **Data Discovery** | Not enough data | 7.8 (9 reviews) | 
| **Data Profililng** | Not enough data | 8.0 (10 reviews) | 
| **Reporting and Visualization** | Not enough data | 5.6 (9 reviews) | 
| **Data Lineage** | Not enough data | 7.0 (9 reviews) | 

#### Compliance

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.0 (10 reviews) | 
| **Training and Guidelines** | Not enough data | 8.3 (9 reviews) | 
| **Policy Enforcement** | Not enough data | 8.3 (9 reviews) | 
| **Compliance Monitoring** | Not enough data | 8.0 (9 reviews) | 

#### Security

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Access Control** | Not enough data | 8.9 (9 reviews) | 
| **Roles Management** | Not enough data | 8.0 (10 reviews) | 
| **Compliance Management** | Not enough data | 8.7 (10 reviews) | 

#### Data Quality

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Data Preparation** | Not enough data | 8.2 (10 reviews) | 
| **Data Distribution** | Not enough data | 8.3 (9 reviews) | 
| **Data Unification** | Not enough data | 8.5 (9 reviews) | 

#### Maintainence

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Data Quality Management** | Not enough data | 8.7 (10 reviews) | 
| **Policy Management** | Not enough data | 8.3 (9 reviews) | 

#### Generative AI

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 9.2/10 | 7 |
| **mParticle by Rokt** | N/A | N/A |

#### Segmentation

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **A/B Testing** | 9.3 (5 reviews) | Not enough data | 
| **Customer Profiles** | 9.0 (5 reviews) | Not enough data | 

#### Targeting

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Geofencing** | Feature Not Available | Not enough data | 
| **Triggered Emails** | 9.4 (6 reviews) | Not enough data | 
| **Triggered Messages** | 9.0 (5 reviews) | Not enough data | 

#### Personalized Content

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.9/10 | 318 |
| **mParticle by Rokt** | N/A | N/A |

#### Templates

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Text and Themes** | 8.1 (276 reviews) | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 8.0 (250 reviews) | Not enough data | 
| **Mobile Responsive** | 8.4 (271 reviews) | Not enough data | 

#### Edit

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Pre-Made** | 7.7 (248 reviews) | Not enough data | 
| **Build** | 8.8 (287 reviews) | Not enough data | 
| **HTML** | 8.3 (267 reviews) | Not enough data | 

#### Logistics

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Analytics** | 8.4 (291 reviews) | Not enough data | 
| **Issues** | 7.8 (250 reviews) | Not enough data | 
| **Integrations** | 8.0 (258 reviews) | Not enough data | 
| **Shareable Link** | 8.2 (254 reviews) | Not enough data | 

#### Generative AI

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **AI Text Generation** | 7.3 (196 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (190 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (19 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.6/10 | 69 |
| **mParticle by Rokt** | N/A | N/A |

#### Text Messaging

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Bulk SMS** | 8.8 (60 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Text Scheduler** | 8.4 (60 reviews) | Not enough data | 
| **Automatic Replies** | 8.1 (58 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.4 (57 reviews) | Not enough data | 
| **MMS Marketing** | 7.4 (53 reviews) | Not enough data | 
| **Personalization** | 8.6 (61 reviews) | Not enough data | 
| **Transactional SMS** | 8.2 (56 reviews) | Not enough data | 

#### SMS Platform

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Reporting** | 7.9 (60 reviews) | Not enough data | 
| **Automation** | 8.4 (60 reviews) | Not enough data | 
| **White Label** | 7.4 (48 reviews) | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | 8.0 (49 reviews) | Not enough data | 
| **API Integration** | 8.5 (51 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (8 reviews) | Not enough data | 
| **Decision Making** | 6.5 (8 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 8.1/10 | 94 |
| **mParticle by Rokt** | 7.6/10 | 33 |

#### Data Sourcing

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Data Enrichment** | 8.1 (79 reviews) | 8.2 (25 reviews) | 
| **Expandability** | 8.2 (79 reviews) | 8.8 (29 reviews) | 
| **Content Marketing** | 8.5 (76 reviews) | 7.0 (21 reviews) | 
| **Multiple Devices** | 8.3 (81 reviews) | 8.3 (28 reviews) | 

#### Intelligence

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Marketing Metrics** | 8.5 (78 reviews) | 7.5 (25 reviews) | 
| **Predictive Modeling** | 7.8 (72 reviews) | 7.0 (21 reviews) | 
| **Recommendation Engine** | 7.6 (74 reviews) | 6.6 (20 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.9/10 | 140 |
| **mParticle by Rokt** | 8.3/10 | 40 |

#### Platform Basics

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Dynamic Segmentation** | 8.7 (121 reviews) | 8.2 (32 reviews) | 
| **Journey Optimization** | 8.6 (116 reviews) | 8.5 (31 reviews) | 

#### Platform Data

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Journey Reporting** | 8.3 (124 reviews) | 8.7 (32 reviews) | 
| **Trends Reporting** | 8.0 (111 reviews) | 8.1 (28 reviews) | 
| **Dashboards** | 8.2 (126 reviews) | 8.5 (32 reviews) | 
| **Advanced Data Filtering** | 8.1 (114 reviews) | 8.6 (29 reviews) | 

#### Platform Additional Functionality

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Journey Mapping** | 8.3 (78 reviews) | 8.6 (30 reviews) | 
| **Integrations** | 8.1 (116 reviews) | 8.1 (31 reviews) | 
| **Automated Alerts** | 7.9 (107 reviews) | 7.5 (23 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (13 reviews) | Not enough data | 

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 8.2/10 | 236 |
| **mParticle by Rokt** | N/A | N/A |

#### Functionality

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Ease Of Integration** | 8.0 (192 reviews) | Not enough data | 
| **API Call Speed** | 7.9 (170 reviews) | Not enough data | 
| **Communication Varieties** | 7.9 (175 reviews) | Not enough data | 

#### Support

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Documentation** | 8.0 (193 reviews) | Not enough data | 
| **Community Support** | 8.3 (182 reviews) | Not enough data | 
| **Professional Support** | 8.8 (203 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 8.1/10 | 91 |
| **mParticle by Rokt** | N/A | N/A |

#### Page Customization

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Drag and Drop** | 8.8 (88 reviews) | Not enough data | 
| **Templates** | 8.4 (84 reviews) | Not enough data | 
| **Advanced Customization** | 8.2 (79 reviews) | Not enough data | 
| **Content Library** | 8.3 (62 reviews) | Not enough data | 

#### Page Optimization

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **A/B Testing** | Feature Not Available | Not enough data | 
| **Mobile Responsive** | 8.5 (78 reviews) | Not enough data | 
| **Web Analytics** | 8.1 (70 reviews) | Not enough data | 
| **SEO** | 7.3 (64 reviews) | Not enough data | 

#### Integrations

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **E-Commerce Integration** | 7.7 (65 reviews) | Not enough data | 
| **Email Marketing Integration** | 8.3 (73 reviews) | Not enough data | 
| **Domain Integration** | 8.0 (69 reviews) | Not enough data | 

#### Generative AI

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **AI Text Generation** | 7.4 (58 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Cross-system Integration** | 7.7 (8 reviews) | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **mParticle by Rokt** | 8.1/10 | 14 |

#### Development 

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.6 (14 reviews) | 
| **Custom Connectors** | Not enough data | 8.8 (13 reviews) | 

#### Management 

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.3 (10 reviews) | 
| **Data Mapping** | Not enough data | 9.2 (11 reviews) | 

#### Integration Options

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **ERP Systems** | Not enough data | 8.7 (5 reviews) | 
| **Accounting Systems** | Not enough data | 6.4 (7 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 8.1 (12 reviews) | 
| **EDI** | Not enough data | 7.0 (5 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.7/10 | 16 |
| **mParticle by Rokt** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (15 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (14 reviews) | Not enough data | 
| **Decision Making** | 7.9 (14 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 8.2/10 | 128 |
| **mParticle by Rokt** | N/A | N/A |

#### Analysis

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Application Attribution** | 8.2 (85 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (100 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.0 (82 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 7.9 (85 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Proximity Marketing** | 8.3 (84 reviews) | Not enough data | 
| **Push Notifications** | 7.7 (79 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 7.9 (82 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.7 (77 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 9.1 (107 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.7 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Coupons and Promotions** | 7.7 (79 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Optimization** | 8.4 (99 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.2 (87 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (82 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Data Subject Access Request (DSAR)

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |

#### Functionality

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Identity Verification** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 
| **DSAR Portal** | Not enough data | Not enough data | 
| **Reporting and logs** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **mParticle by Rokt** | 8.0/10 | 13 |

#### Metrics

| Feature | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Engagement** | Not enough data | 8.3 (12 reviews) | 
| **Exit Tracking** | Not enough data | 8.5 (9 reviews) | 
| **Retention** | Not enough data | 8.0 (10 reviews) | 
| **Return** | Not enough data | 7.5 (10 reviews) | 
| **Conversions** | Not enough data | 8.8 (11 reviews) | 

---
## Categories
**Shared Categories (2):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to Dotdigital (13):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Software](https://www.g2.com/categories/personalization), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)

**Unique to mParticle by Rokt (6):** [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Dotdigital | mParticle by Rokt | 
|---|---|---|
| **Small-Business** | 40.4% | 26.9% | 
| **Mid-Market** | 46.0% | 53.1% | 
| **Enterprise** | 13.6% | 20.0% | 

### By Industry

#### Dotdigital

- **Retail:** 11.2%
- **Marketing and Advertising:** 8.2%
- **Non-Profit Organization Management:** 7.9%
- **Financial Services:** 3.6%
- **Leisure, Travel & Tourism:** 3.1%
- **Consumer Goods:** 3.0%
- **Health, Wellness and Fitness:** 2.8%
- **Automotive:** 2.6%
- **Insurance:** 2.3%
- **Apparel & Fashion:** 2.3%
- **Other:** 52.9%

#### mParticle by Rokt

- **Financial Services:** 12.0%
- **Information Technology and Services:** 10.3%
- **Computer Software:** 8.0%
- **Food & Beverages:** 6.9%
- **Internet:** 5.1%
- **Leisure, Travel & Tourism:** 5.1%
- **Retail:** 5.1%
- **Entertainment:** 4.0%
- **Marketing and Advertising:** 3.4%
- **Health, Wellness and Fitness:** 3.4%
- **Other:** 36.6%

---
## Alternatives

### Alternatives to Dotdigital

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)

### Alternatives to mParticle by Rokt

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1333 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2879 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)

---
## Top Discussions

### Dotdigital

- Title: [Can dotMailer track attachments?](https://www.g2.com/discussions/can-dotmailer-track-attachments) — 2 comments, 1 upvote
  > **Top comment:** "Yes, if they're added as link or button in email "
- Title: [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Dotdigital is an all-in-one customer experience and data platform. It's used by marketing teams to power dynamic cross-channel customer experiences. It can..."
- Title: [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) — 1 comment
  > **Top comment:** "Varied depends on the amount of customers and some other items that you might want to add. It is cheaper than other solutions but it is not inexpensive. On..."
- Title: [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) — 1 comment
  > **Top comment:** "It connects dot digital to Microsoft dynamics "
- Title: [Can I have a loyalist dot digital trooper t shirt](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) — 1 comment, 1 upvote
  > **Top comment:** "Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.com"

### mParticle by Rokt

- Title: [May you have created some tutorials for beginners?](https://www.g2.com/discussions/45060-may-you-have-created-some-tutorials-for-beginners) — 1 comment, 2 upvotes
  > **Top comment:** "Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of..."
- Title: [WIll you ever change the new user interface?](https://www.g2.com/discussions/43704-will-you-ever-change-the-new-user-interface) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this,  we are constantly releasing new improvements which..."
- Title: [Where does indicative stant when compared to other competitors](https://www.g2.com/discussions/43003-where-does-indicative-stant-when-compared-to-other-competitors) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data..."
- Title: [How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features](https://www.g2.com/discussions/42996-how-would-you-guys-handle-all-the-feedbacks-suggestions-or-request-of-your-users-about-indicative-features) — 1 comment, 1 upvote
  > **Top comment:** "Hi Caira! 

My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dotdigital-vs-mparticle-by-rokt)