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At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (40.0% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Dotdigital
Star Rating
(1,118)4.4 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansMovable Ink
Star Rating
(10)4.4 out of 5
Market Segments
Small-Business (40.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Movable InkSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user-friendliness, with many users finding it straightforward to navigate and implement. One user mentioned, "I think Dotdigital is really straightforward to use... I found it easy from the get-go," highlighting its accessibility for non-technical users.
- Users say that Dotdigital's personalization features are particularly beneficial, allowing for tailored content in emails. A reviewer noted, "I find the personalization aspect of Dotdigital really useful," which enhances engagement and relevance for recipients.
- According to verified reviews, Movable Ink stands out for its innovative real-time personalization capabilities. Users praised the platform for adapting email content based on factors like weather and geolocation, stating, "Such real-time personalization were amazing," which can significantly boost campaign effectiveness.
- Reviewers mention that Dotdigital offers robust analytical tools that help track engagement metrics effectively. One user highlighted the AI-driven send time optimization feature, which has improved their open and click-through rates, showcasing the platform's data-driven approach to marketing.
- Users appreciate the support provided by Movable Ink, with many noting that the team is proactive in setting up campaigns and providing instructional videos. A user remarked, "Movable Ink has excellent support and will set up your campaigns for you," indicating a strong customer service focus.
- G2 reviewers indicate that while both platforms have similar star ratings, Dotdigital has a significantly larger volume of reviews, suggesting a more established user base and potentially more reliable insights. With 1,090 reviews compared to Movable Ink's 10, users may find Dotdigital's feedback more reflective of broader experiences.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Movable Ink
No pricing availableFree Trial
Dotdigital
Free Trial is available
Movable Ink
No trial information availableRatings
Meets Requirements
8.6
942
9.8
7
Ease of Use
8.7
953
7.9
7
Ease of Setup
8.1
499
8.0
5
Ease of Admin
8.4
373
7.7
5
Quality of Support
8.9
922
7.5
8
Has the product been a good partner in doing business?
8.7
372
8.3
5
Product Direction (% positive)
8.9
928
8.3
7
Features by Category
Email Marketing
8.6
119
Not enough data
8.3
122
Not enough data
9.1
117
Not enough data
8.7
123
Not enough data
9.1
119
Not enough data
8.5
117
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.2
43
Not enough data
Reporting & Analytics
8.2
99
|
Verified
Not enough data
8.6
115
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
82
Not enough data
7.8
72
Not enough data
7.5
68
Not enough data
7.7
47
Not enough data
7.0
44
Not enough data
7.4
43
Not enough data
Email Marketing
8.9
552
|
Verified
Not enough data
9.1
543
|
Verified
Not enough data
8.8
532
|
Verified
Not enough data
8.6
502
|
Verified
Not enough data
Online Marketing
8.0
447
|
Verified
Not enough data
8.3
483
|
Verified
Not enough data
8.3
475
|
Verified
Not enough data
8.3
493
|
Verified
Not enough data
7.8
401
Not enough data
Lead Management
8.1
377
|
Verified
Not enough data
8.1
408
|
Verified
Not enough data
8.7
488
|
Verified
Not enough data
7.8
347
|
Verified
Not enough data
8.0
359
|
Verified
Not enough data
8.0
384
|
Verified
Not enough data
7.8
350
|
Verified
Not enough data
7.8
369
|
Verified
Not enough data
Campaign Management
8.3
438
|
Verified
Not enough data
8.0
358
|
Verified
Not enough data
7.6
323
|
Verified
Not enough data
7.4
316
Not enough data
Social
7.0
301
Not enough data
7.4
320
|
Verified
Not enough data
7.1
313
|
Verified
Not enough data
7.2
303
|
Verified
Not enough data
7.1
292
|
Verified
Not enough data
Reporting & Analytics
8.5
503
|
Verified
Not enough data
8.1
411
|
Verified
Not enough data
7.8
381
|
Verified
Not enough data
7.7
361
|
Verified
Not enough data
7.4
328
Not enough data
Platform
8.0
356
|
Verified
Not enough data
8.2
314
|
Verified
Not enough data
8.7
367
|
Verified
Not enough data
7.6
278
|
Verified
Not enough data
7.6
303
|
Verified
Not enough data
8.8
352
|
Verified
Not enough data
7.9
282
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
364
|
Verified
Not enough data
7.9
350
|
Verified
Not enough data
7.6
310
|
Verified
Not enough data
Administration
8.5
148
Not enough data
7.8
137
Not enough data
7.8
143
Not enough data
8.8
141
Not enough data
Feature Not Available
Not enough data
7.7
127
Not enough data
Integrations
7.3
109
Not enough data
7.4
110
Not enough data
7.6
115
Not enough data
7.6
119
Not enough data
Platform
8.0
122
Not enough data
8.0
122
Not enough data
7.6
113
Not enough data
8.0
121
Not enough data
8.2
133
Not enough data
8.4
136
Not enough data
7.8
113
Not enough data
8.7
136
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
283
Not enough data
8.2
257
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
305
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
302
Not enough data
8.5
282
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
273
Not enough data
Feature Not Available
Not enough data
8.0
248
Not enough data
8.4
267
Not enough data
Edit
7.7
245
Not enough data
8.8
281
Not enough data
8.3
262
Not enough data
Logistics
8.4
285
Not enough data
7.8
248
Not enough data
8.0
256
Not enough data
8.2
253
Not enough data
Generative AI
7.3
194
Not enough data
7.1
188
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
78
Not enough data
8.2
77
Not enough data
8.5
75
Not enough data
8.3
80
Not enough data
Intelligence
8.6
77
Not enough data
7.8
71
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
191
Not enough data
7.9
169
Not enough data
7.9
174
Not enough data
Support
8.0
192
Not enough data
8.3
182
Not enough data
8.8
202
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Content Creation
Not enough data
Not enough data
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Movable Ink are categorized as Personalization and Personalization Engines
Unique Categories
Dotdigital is categorized as SMS Marketing, Marketing Automation, Customer Data Platform (CDP), Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Customer Journey Analytics, Push Notification, and Landing Page Builders
Movable Ink is categorized as Content Experience Platforms and E-Commerce Personalization
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Movable Ink
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.0%
Retail
40.0%
Marketing and Advertising
30.0%
Music
10.0%
Consumer Electronics
10.0%
Apparel & Fashion
10.0%
Other
0.0%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Movable Ink has no discussions with answers
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