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Compare Dotdigital and MoEngage 
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Contact Us
Free Upto 10,000 Monthly Tracked Users (MTUs)
Dotdigital
Star Rating
(1,120)4.4 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansMoEngage
Star Rating
(521)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in personalization, with users appreciating its ability to tailor email content based on specific user needs. One user highlighted how they can personalize links and information for applicants, enhancing engagement significantly.
- Users say that MoEngage offers a robust event tracking feature, which is praised for its reliability and ease of validation during QA cycles. Reviewers noted that the real-time updates for segments help in accurately grouping users based on their actions, making it a powerful tool for targeted marketing.
- According to verified reviews, Dotdigital stands out for its ease of use, with many users finding the platform intuitive and straightforward. One reviewer mentioned that even those who are not tech-savvy can navigate the system easily, which is a significant advantage for teams with varying technical skills.
- Reviewers mention that MoEngage shines in its funnel-building capabilities, allowing users to easily visualize drop-offs and conversion rates. This feature is particularly beneficial for product decision-making, as it provides clear insights into user behavior throughout the journey.
- G2 reviewers highlight Dotdigital's strong analytical tools, which help track email performance effectively. Users appreciate features like AI-driven send time optimization, which can significantly improve open and click-through rates, making it a valuable asset for email marketing strategies.
- Users report that while MoEngage has a slightly higher rating for support quality, Dotdigital is not far behind. Both platforms receive positive feedback for their customer service, but MoEngage users particularly noted the responsiveness and helpfulness of their support team during critical times.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Dotdigital
Free Trial is available
MoEngage
Free Trial is available
Ratings
Meets Requirements
8.6
942
8.8
411
Ease of Use
8.7
953
9.0
442
Ease of Setup
8.1
500
8.8
238
Ease of Admin
8.4
374
8.8
151
Quality of Support
8.9
922
9.0
412
Has the product been a good partner in doing business?
8.7
373
9.2
151
Product Direction (% positive)
8.9
928
9.6
409
Features by Category
Email Marketing
8.6
119
Not enough data
8.3
122
Not enough data
9.1
117
Not enough data
8.7
123
Not enough data
9.1
119
Not enough data
8.5
117
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.2
43
Not enough data
Reporting & Analytics
8.2
99
|
Verified
Not enough data
8.6
115
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
83
Not enough data
7.8
72
Not enough data
7.5
68
Not enough data
7.7
48
Not enough data
7.0
44
Not enough data
7.4
43
Not enough data
Email Marketing
8.9
551
|
Verified
8.8
158
|
Verified
9.1
543
|
Verified
8.9
155
|
Verified
8.8
532
|
Verified
8.7
159
|
Verified
8.6
501
|
Verified
8.7
131
|
Verified
Online Marketing
8.0
448
|
Verified
8.5
99
8.3
482
|
Verified
8.5
138
|
Verified
8.3
474
|
Verified
8.8
159
|
Verified
8.3
493
|
Verified
8.7
141
|
Verified
7.8
401
Feature Not Available
Lead Management
8.1
377
|
Verified
8.7
107
8.1
408
|
Verified
8.6
125
8.7
487
|
Verified
9.1
162
7.8
348
|
Verified
Feature Not Available
8.0
360
|
Verified
8.3
104
8.0
384
|
Verified
8.6
130
7.8
351
|
Verified
8.6
118
7.8
368
|
Verified
8.4
105
Campaign Management
8.3
437
|
Verified
8.5
131
8.0
359
|
Verified
Feature Not Available
7.6
323
|
Verified
8.4
117
7.4
315
Feature Not Available
Social
7.0
302
Feature Not Available
7.4
321
|
Verified
Feature Not Available
7.1
313
|
Verified
8.2
108
7.2
304
|
Verified
7.9
101
|
Verified
7.1
292
|
Verified
8.2
99
|
Verified
Reporting & Analytics
8.5
504
|
Verified
8.7
180
|
Verified
8.1
411
|
Verified
8.5
154
|
Verified
7.8
381
|
Verified
8.4
140
|
Verified
7.7
362
|
Verified
8.4
139
|
Verified
7.4
329
Feature Not Available
Platform
8.0
356
|
Verified
8.6
131
|
Verified
8.2
314
|
Verified
8.5
118
|
Verified
8.7
366
|
Verified
8.9
133
|
Verified
7.6
278
|
Verified
8.3
88
|
Verified
7.6
303
|
Verified
8.5
107
8.8
352
|
Verified
8.9
125
|
Verified
7.9
282
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
363
|
Verified
8.7
144
|
Verified
7.9
349
|
Verified
8.6
131
|
Verified
7.6
309
|
Verified
8.0
99
|
Verified
Administration
8.5
148
9.0
39
7.8
137
9.0
38
7.8
143
8.4
40
8.8
141
9.4
38
Feature Not Available
8.2
38
7.7
127
9.1
39
Integrations
7.4
110
8.9
35
7.4
111
8.8
37
7.6
115
9.0
36
7.7
120
8.5
35
Platform
8.0
121
8.8
36
8.0
121
8.4
37
7.6
112
8.4
37
8.0
121
8.7
36
8.2
133
8.9
37
8.5
136
9.1
37
7.8
112
9.1
37
8.8
135
9.1
37
User Identification
Not enough data
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Diagnosis
7.8
250
Not enough data
7.9
258
Not enough data
8.3
282
Not enough data
8.2
257
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
304
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
302
Not enough data
8.5
282
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Visitor Behavior
Not enough data
9.2
53
Not enough data
9.1
58
|
Verified
Not enough data
8.8
43
Templates
Not enough data
9.1
42
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.1
54
|
Verified
Personalization
Not enough data
8.9
52
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
8.9
51
|
Verified
Not enough data
9.0
44
Not enough data
8.9
47
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.0
56
|
Verified
Multichannel
Not enough data
9.0
51
|
Verified
Not enough data
9.2
57
|
Verified
Not enough data
9.4
53
|
Verified
Administration
Not enough data
9.2
59
|
Verified
Not enough data
9.1
59
|
Verified
Not enough data
9.0
57
|
Verified
Not enough data
8.9
54
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
5
8.9
214
10.0
5
9.2
226
10.0
5
8.9
212
Not enough data
9.1
232
9.0
5
9.2
224
Analytics
Not enough data
8.7
223
Not enough data
8.7
221
Optimization
Not enough data
8.8
212
Not enough data
8.8
220
Feature Not Available
8.6
208
Not enough data
8.6
190
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
9.1
27
9.0
5
9.2
31
Targeting
Not enough data
9.1
29
Not enough data
8.8
28
Triggered Content
Feature Not Available
8.5
24
9.3
5
9.0
30
9.0
5
9.2
28
Personalized Content
Not enough data
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
273
Not enough data
Feature Not Available
Not enough data
8.0
249
Not enough data
8.4
267
Not enough data
Edit
7.7
245
Not enough data
8.8
281
Not enough data
8.3
261
Not enough data
Logistics
8.4
285
Not enough data
7.8
248
Not enough data
8.1
255
Not enough data
8.2
252
Not enough data
Generative AI
7.3
195
Not enough data
7.1
189
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
8.9
29
Feature Not Available
Feature Not Available
8.4
59
8.9
30
8.0
57
Feature Not Available
8.4
57
8.2
28
7.3
52
6.9
26
8.5
60
9.0
27
8.2
55
8.9
27
SMS Platform
7.8
58
8.7
28
8.4
58
8.9
29
7.4
48
8.5
27
Feature Not Available
8.0
25
8.0
49
8.3
24
8.5
51
8.8
24
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
78
Not enough data
8.2
77
Not enough data
8.5
75
Not enough data
8.3
80
Not enough data
Intelligence
8.6
77
Not enough data
7.8
71
Not enough data
7.6
72
Not enough data
Platform Basics
Not enough data
8.9
116
Not enough data
8.8
120
Not enough data
8.8
108
Not enough data
Feature Not Available
Not enough data
8.9
48
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.7
119
9.1
172
|
Verified
8.6
116
8.9
174
|
Verified
Platform Data
8.3
123
8.8
172
|
Verified
8.0
110
8.7
166
|
Verified
8.2
125
8.9
184
|
Verified
8.0
113
8.7
169
|
Verified
Platform Additional Functionality
8.3
78
8.9
176
|
Verified
8.1
115
8.6
169
|
Verified
7.9
106
8.7
164
|
Verified
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
190
Not enough data
8.0
168
Not enough data
7.9
174
Not enough data
Support
8.0
191
Not enough data
8.3
182
Not enough data
8.8
202
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Analytics
Not enough data
8.9
114
Not enough data
8.3
78
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
8.7
116
8.6
99
8.9
138
|
Verified
8.0
82
|
Verified
8.2
123
7.9
85
|
Verified
8.7
127
Campaigns
8.3
84
8.3
95
|
Verified
7.7
79
|
Verified
9.3
142
|
Verified
8.0
81
8.6
85
|
Verified
7.7
77
|
Verified
7.8
67
9.0
105
|
Verified
8.9
123
8.7
98
|
Verified
9.2
143
Engagement
7.8
78
|
Verified
8.3
96
Platform
8.4
98
|
Verified
8.8
123
8.2
87
|
Verified
8.8
115
|
Verified
8.3
82
|
Verified
8.5
82
Agentic AI - Mobile Marketing
Not enough data
7.1
7
Not enough data
8.1
7
Not enough data
7.8
6
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
8.6
7
Marketing Operations
Not enough data
8.6
115
|
Verified
Not enough data
8.8
135
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.2
99
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.0
164
|
Verified
Not enough data
9.0
165
|
Verified
Not enough data
8.8
144
|
Verified
Not enough data
8.8
139
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
8.6
124
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Categories
Categories
Shared Categories
Dotdigital and MoEngage are categorized as SMS Marketing, Marketing Automation, Personalization, Mobile Marketing, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, and Push Notification
Unique Categories
Dotdigital is categorized as Customer Data Platform (CDP), Email Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, and Landing Page Builders
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, E-Commerce Personalization, A/B Testing, Marketing Analytics, Mobile App Analytics, and Proactive Notification
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.0%
Financial Services
13.1%
Online Media
7.3%
Education Management
7.3%
Retail
5.7%
Marketing and Advertising
5.3%
Other
61.2%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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