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Compare Dotdigital and MailerLite 
Featured Products
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (92.1% of reviews)
Entry-Level Pricing
Contact Us
Free Per Month
Dotdigital
Star Rating
(1,120)4.4 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansMailerLite
Star Rating
(1,082)4.6 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in its email template builder, receiving high praise for its user-friendly interface and advanced customization options. Users appreciate the ability to personalize emails effectively, which enhances engagement rates.
- Users say that MailerLite stands out for its ease of use, particularly for small teams. Reviewers highlight the clean interface and straightforward process for creating email campaigns and automations, making it accessible even for those with limited technical skills.
- According to verified reviews, Dotdigital's analytical tools are a significant advantage, allowing users to track opens and clicks effectively. The integration of AI tools, such as send time optimization, has been noted as a feature that helps improve overall campaign performance.
- Reviewers mention that MailerLite offers excellent support and integration capabilities, particularly with popular hosting solutions. Users find that the platform integrates seamlessly with their existing systems, which simplifies the setup process and enhances functionality.
- G2 reviewers highlight that while Dotdigital has a higher overall satisfaction score, it faces challenges in entry-level pricing, as it requires potential users to contact them for pricing details. This can be a barrier for smaller businesses looking for transparent pricing options.
- Users report that both platforms have their strengths, but MailerLite's focus on small businesses makes it a more appealing choice for those just starting with email marketing. Its free tier is particularly attractive for users who want to test the waters without financial commitment.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
MailerLite
Free business plan
Free
Per Month
- Email support
- 12,000 emails / month
- Drag & drop editor
Free Trial
Dotdigital
Free Trial is available
MailerLite
Free Trial is available
Ratings
Meets Requirements
8.6
942
9.0
854
Ease of Use
8.7
953
9.1
871
Ease of Setup
8.1
500
8.9
468
Ease of Admin
8.4
374
9.2
382
Quality of Support
8.9
922
9.3
799
Has the product been a good partner in doing business?
8.7
373
9.1
359
Product Direction (% positive)
8.9
928
8.7
820
Features by Category
Email Marketing
8.6
119
9.1
614
|
Verified
8.3
122
8.9
623
|
Verified
9.1
117
8.9
461
|
Verified
8.7
123
9.0
627
|
Verified
9.1
119
9.1
593
|
Verified
8.5
117
8.7
561
|
Verified
8.2
102
8.8
489
|
Verified
9.0
46
8.5
301
|
Verified
8.2
43
8.3
292
|
Verified
Reporting & Analytics
8.2
99
|
Verified
8.5
351
|
Verified
8.6
115
8.9
571
|
Verified
Generative AI
7.0
27
7.5
105
6.9
25
7.5
99
Agentic AI - Email Marketing
6.7
25
7.3
20
6.9
25
7.5
20
6.9
25
7.3
20
7.2
24
7.4
19
7.1
24
7.1
18
Integration
8.4
83
8.7
340
|
Verified
7.8
72
8.3
304
|
Verified
7.5
68
8.0
245
7.7
48
7.9
206
7.0
44
8.0
235
|
Verified
7.4
43
8.1
217
|
Verified
Email Marketing
8.9
551
|
Verified
Not enough data
9.1
543
|
Verified
Not enough data
8.8
532
|
Verified
Not enough data
8.6
501
|
Verified
Not enough data
Online Marketing
8.0
448
|
Verified
Not enough data
8.3
482
|
Verified
Not enough data
8.3
474
|
Verified
Not enough data
8.3
493
|
Verified
Not enough data
7.8
401
Not enough data
Lead Management
8.1
377
|
Verified
Not enough data
8.1
408
|
Verified
Not enough data
8.7
487
|
Verified
Not enough data
7.8
348
|
Verified
Not enough data
8.0
360
|
Verified
Not enough data
8.0
384
|
Verified
Not enough data
7.8
351
|
Verified
Not enough data
7.8
368
|
Verified
Not enough data
Campaign Management
8.3
437
|
Verified
Not enough data
8.0
359
|
Verified
Not enough data
7.6
323
|
Verified
Not enough data
7.4
315
Not enough data
Social
7.0
302
Not enough data
7.4
321
|
Verified
Not enough data
7.1
313
|
Verified
Not enough data
7.2
304
|
Verified
Not enough data
7.1
292
|
Verified
Not enough data
Reporting & Analytics
8.5
504
|
Verified
Not enough data
8.1
411
|
Verified
Not enough data
7.8
381
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
7.4
329
Not enough data
Platform
8.0
356
|
Verified
Not enough data
8.2
314
|
Verified
Not enough data
8.7
366
|
Verified
Not enough data
7.6
278
|
Verified
Not enough data
7.6
303
|
Verified
Not enough data
8.8
352
|
Verified
Not enough data
7.9
282
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
363
|
Verified
Not enough data
7.9
349
|
Verified
Not enough data
7.6
309
|
Verified
Not enough data
Administration
8.5
148
Not enough data
7.8
137
Not enough data
7.8
143
Not enough data
8.8
141
Not enough data
Feature Not Available
Not enough data
7.7
127
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
115
Not enough data
7.7
120
Not enough data
Platform
8.0
121
Not enough data
8.0
121
Not enough data
7.6
112
Not enough data
8.0
121
Not enough data
8.2
133
Not enough data
8.5
136
Not enough data
7.8
112
Not enough data
8.8
135
Not enough data
Diagnosis
7.8
250
Feature Not Available
7.9
258
Feature Not Available
8.3
282
Feature Not Available
8.2
257
Feature Not Available
Tracking
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.7
304
9.0
202
Feature Not Available
8.8
173
Feature Not Available
8.6
140
Reporting
8.7
302
9.0
203
8.5
282
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.5
132
Agentic AI - Email Deliverability
7.1
12
8.3
5
7.2
13
8.3
5
7.3
13
8.0
5
7.2
13
6.9
6
6.9
13
8.0
5
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
273
8.8
257
|
Verified
Feature Not Available
7.7
91
8.0
249
8.4
187
|
Verified
8.4
267
8.9
135
Edit
7.7
245
9.0
208
|
Verified
8.8
281
9.1
250
|
Verified
8.3
261
8.7
168
|
Verified
Logistics
8.4
285
8.9
231
|
Verified
7.8
248
8.2
168
|
Verified
8.1
255
8.5
190
|
Verified
8.2
252
9.0
122
Generative AI
7.3
195
7.5
34
7.1
189
7.6
30
Agentic AI - Email Template Builder
7.2
20
8.7
5
7.1
19
8.3
5
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Platform Basics
Not enough data
8.9
76
Not enough data
Feature Not Available
Not enough data
8.7
53
Not enough data
Feature Not Available
Not enough data
8.6
71
Platform Data
Not enough data
8.9
70
Not enough data
8.9
78
Not enough data
8.8
73
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.1
78
Not enough data
8.2
77
Not enough data
8.5
75
Not enough data
8.3
80
Not enough data
Intelligence
8.6
77
Not enough data
7.8
71
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
119
Not enough data
8.6
116
Not enough data
Platform Data
8.3
123
Not enough data
8.0
110
Not enough data
8.2
125
Not enough data
8.0
113
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
115
Not enough data
7.9
106
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
190
Not enough data
8.0
168
Not enough data
7.9
174
Not enough data
Support
8.0
191
Not enough data
8.3
182
Not enough data
8.8
202
Not enough data
Page Customization
8.7
86
9.1
139
8.4
82
8.7
137
8.2
78
8.2
114
8.3
61
8.5
123
Page Optimization
Feature Not Available
8.4
82
8.5
77
8.9
118
8.1
70
8.5
99
7.3
64
8.3
92
Integrations
7.7
65
8.3
82
8.3
72
8.9
109
8.0
69
9.0
113
Generative AI
7.4
58
8.0
34
Agentic AI - Landing Page Builders
7.7
8
8.3
9
Generative AI
Not enough data
6.3
8
Not enough data
5.8
6
Agentic AI - Email Verification
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and MailerLite are categorized as Email Marketing, Email Deliverability, Email Template Builder, and Landing Page Builders
Unique Categories
MailerLite is categorized as Email Verification and Email Testing
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MailerLite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.0%
Marketing and Advertising
12.7%
Writing and Editing
7.7%
Health, Wellness and Fitness
7.0%
Publishing
6.0%
E-Learning
4.6%
Other
62.0%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
¿Can I integrate Mailer Lite with Pipedrive?
3 Comments
AV
You can do it through https://apiway.ai/
It's free
here is a video tutorial on how you can integrate MailerLite and...Read more
What is MailerLite?
3 Comments
G2
MailerLite is low cost email marketing tool that allows you to send email campaigns, set up marketing automations, create landing pages and more. Read more
What is the best way to save my work quickly when creating a campaign?
2 Comments
CP
There's a button which says "save" if you work in HTML directly. Else, you have to save each time you edit a box. It does auto save though. Then just click...Read more
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