Compare Dotdigital and Listrak 
At a Glance
Market Segments
Mid-Market (46.2% of reviews)
Mid-Market (57.5% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Dotdigital
Star Rating
(1,179)4.4 out of 5
Market Segments
Mid-Market (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansListrak
Star Rating
(305)4.5 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user-friendliness, with many users praising its intuitive interface and modular email construction. One user noted, "I find the Dotdigital platform to be very easy to use and extremely user friendly," highlighting how quickly teams can be trained on the system.
- Users say that Listrak shines in its AI capabilities, which provide valuable insights into user behavior. Reviewers appreciate how these features help in serving personalized recommendations based on past purchase history, making it a strong choice for cross-channel campaigns.
- According to verified reviews, Dotdigital's support for marketing automation is robust, with users noting the efficiency of campaign creation through pre-built templates. This capability allows for seamless integration of various marketing channels, enhancing collaboration and effectiveness.
- Reviewers mention that Listrak offers exceptional onboarding and account management, with one-on-one support from experts. This personalized approach helps users navigate the platform effectively, ensuring they can leverage its full potential without feeling overwhelmed.
- G2 reviewers highlight that while Dotdigital has a slightly lower score in overall support quality compared to Listrak, it still provides a solid experience. Users appreciate the platform's ability to manage email deliverability and automated responses effectively, contributing to successful marketing campaigns.
- Users report that Listrak's integration of multiple marketing functions into one platform is a significant advantage, reducing the need to switch between different tools. This all-in-one approach allows for smoother operations, as one user noted, "It helps in bringing a lot of marketing in one place."
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Listrak
No pricing availableFree Trial
Dotdigital
Free Trial is available
Listrak
No trial information availableRatings
Meets Requirements
8.5
985
8.8
264
Ease of Use
8.7
997
8.3
265
Ease of Setup
8.1
530
8.1
140
Ease of Admin
8.4
389
8.7
122
Quality of Support
8.9
965
9.4
262
Has the product been a good partner in doing business?
8.6
388
9.4
120
Product Direction (% positive)
8.8
972
9.2
257
Features by Category
Email Marketing
8.6
133
Not enough data
8.4
138
Not enough data
9.1
125
Not enough data
8.8
144
Not enough data
9.1
129
Not enough data
8.6
124
Not enough data
8.3
109
Not enough data
9.1
52
Not enough data
8.4
49
Not enough data
Reporting & Analytics
8.3
107
|
Verified
Not enough data
8.6
130
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.5
88
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Not enough data
Email Marketing
8.9
571
|
Verified
8.9
179
|
Verified
9.1
551
|
Verified
9.2
179
|
Verified
8.8
537
|
Verified
9.0
178
|
Verified
8.6
515
|
Verified
8.9
160
|
Verified
Online Marketing
8.0
451
|
Verified
7.8
109
|
Verified
8.3
493
|
Verified
8.4
144
|
Verified
8.3
480
|
Verified
8.6
159
|
Verified
8.3
498
|
Verified
8.6
155
|
Verified
7.8
403
8.0
100
|
Verified
Lead Management
8.0
380
|
Verified
8.3
96
|
Verified
8.1
411
|
Verified
8.3
109
|
Verified
8.7
506
|
Verified
8.8
166
|
Verified
7.8
349
|
Verified
7.9
76
|
Verified
8.0
362
|
Verified
8.0
91
|
Verified
8.0
385
|
Verified
8.2
109
|
Verified
7.8
351
|
Verified
8.6
102
|
Verified
7.8
373
|
Verified
8.2
81
|
Verified
Campaign Management
8.3
440
|
Verified
8.6
118
|
Verified
8.0
359
|
Verified
7.5
74
7.6
325
|
Verified
7.7
82
|
Verified
7.4
317
7.5
70
Social
7.0
302
6.3
56
|
Verified
7.4
321
|
Verified
6.4
58
|
Verified
7.1
314
|
Verified
6.6
57
|
Verified
7.2
304
|
Verified
6.5
54
|
Verified
7.1
293
|
Verified
6.8
60
|
Verified
Reporting & Analytics
8.4
513
|
Verified
8.6
169
|
Verified
8.1
412
|
Verified
8.3
126
|
Verified
7.8
382
|
Verified
8.3
125
|
Verified
7.7
362
|
Verified
8.3
144
|
Verified
7.4
329
7.3
74
|
Verified
Platform
8.0
359
|
Verified
8.0
117
|
Verified
8.2
317
|
Verified
8.3
106
|
Verified
8.7
371
|
Verified
8.8
121
|
Verified
7.6
280
|
Verified
7.3
70
|
Verified
7.6
306
|
Verified
7.6
77
|
Verified
8.8
354
|
Verified
8.8
124
|
Verified
7.8
284
|
Verified
8.2
83
|
Verified
Agentic AI - Marketing Automation
7.7
26
5.7
7
7.9
25
6.7
6
7.5
24
6.0
7
7.7
25
6.0
7
7.6
26
6.2
7
7.4
27
6.4
7
Integration
8.3
366
|
Verified
8.7
122
|
Verified
7.9
353
|
Verified
8.3
116
|
Verified
7.6
313
|
Verified
7.9
98
|
Verified
Administration
8.5
151
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
145
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
270
Not enough data
Edit
7.7
248
Not enough data
8.8
285
Not enough data
8.3
266
Not enough data
Logistics
8.4
290
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.8
60
9.0
77
Feature Not Available
7.7
42
8.4
60
9.2
70
8.0
57
9.0
58
8.4
57
8.8
69
7.4
53
8.7
71
8.5
60
8.3
74
8.2
56
8.2
58
SMS Platform
7.9
59
8.4
81
8.4
59
8.5
76
7.4
48
7.5
37
Feature Not Available
6.6
30
8.0
49
8.9
75
8.5
51
8.5
59
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
7.7
33
|
Verified
8.2
79
7.9
31
|
Verified
8.5
76
Feature Not Available
8.3
81
7.7
34
|
Verified
Intelligence
8.5
78
8.3
37
|
Verified
7.8
72
7.1
37
|
Verified
7.6
74
7.9
36
|
Verified
Platform Basics
8.7
121
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
83
Not enough data
8.2
78
Not enough data
8.3
62
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
8.2
46
|
Verified
8.6
99
8.6
69
8.0
82
|
Verified
7.6
31
|
Verified
7.9
85
|
Verified
7.7
46
|
Verified
Campaigns
8.3
84
7.6
37
7.7
79
|
Verified
8.4
40
7.9
82
8.4
59
7.7
77
|
Verified
7.4
31
|
Verified
9.1
106
|
Verified
9.2
71
|
Verified
8.7
98
|
Verified
8.9
69
|
Verified
Engagement
7.7
79
|
Verified
8.7
58
|
Verified
Platform
8.4
98
|
Verified
8.7
63
|
Verified
8.2
87
|
Verified
8.5
53
8.3
82
|
Verified
7.9
39
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Listrak are categorized as SMS Marketing, Marketing Automation, Customer Data Platform (CDP), Personalization, and Mobile Marketing
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.4%
Non-Profit Organization Management
8.0%
Marketing and Advertising
7.8%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.1%
Retail
36.8%
Consumer Goods
13.1%
Apparel & Fashion
8.9%
Marketing and Advertising
5.8%
Food & Beverages
5.2%
Other
30.2%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
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