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At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Mid-Market (55.3% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Dotdigital
Star Rating
(1,113)4.4 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansIterable
Star Rating
(755)4.4 out of 5
Market Segments
Mid-Market (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both Dotdigital and Iterable have a strong star rating of 4.4, indicating overall satisfaction, but Dotdigital has a slight edge in ease of use with a score of 8.7 compared to Iterable's 8.4, making it more user-friendly for everyday tasks.
- Reviewers mention that Dotdigital excels in scheduling capabilities, scoring a perfect 10.0, while Iterable scores 8.6. This feature is crucial for users who need to manage complex email campaigns efficiently.
- G2 users highlight that Dotdigital's landing pages and forms feature scores 8.0, significantly outperforming Iterable's 6.3. This suggests that Dotdigital provides a more robust solution for creating effective landing pages.
- Users on G2 report that Dotdigital shines in customization options with a score of 9.3, while Iterable lags behind at 8.3. This flexibility allows users to tailor their marketing efforts more effectively.
- Reviewers mention that both platforms offer quality support, scoring 8.9 each, but Iterable is noted for being a better business partner with a score of 9.1, indicating a more collaborative approach to customer service.
- Users say that Dotdigital's automated email responses score 8.6, slightly higher than Iterable's 8.4, showcasing Dotdigital's effectiveness in managing customer interactions through automation.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Iterable
No pricing availableFree Trial
Dotdigital
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.6
942
8.5
607
Ease of Use
8.7
953
8.4
620
Ease of Setup
8.1
499
7.7
309
Ease of Admin
8.4
373
8.5
229
Quality of Support
8.9
923
8.8
591
Has the product been a good partner in doing business?
8.7
373
9.1
231
Product Direction (% positive)
8.9
928
9.1
600
Features by Category
Email Marketing
8.6
118
Not enough data
8.3
120
Not enough data
9.1
115
Not enough data
8.7
121
Not enough data
9.1
118
Not enough data
8.5
116
Not enough data
8.2
101
Not enough data
9.2
45
Not enough data
8.4
42
Not enough data
Reporting & Analytics
8.2
98
|
Verified
Not enough data
8.6
113
Not enough data
Generative AI
7.3
26
Not enough data
7.2
24
Not enough data
Agentic AI - Email Marketing
6.9
24
Not enough data
7.2
24
Not enough data
7.2
24
Not enough data
7.5
23
Not enough data
7.4
23
Not enough data
Integration
8.4
79
Not enough data
7.8
69
Not enough data
7.5
67
Not enough data
7.8
44
Not enough data
7.2
43
Not enough data
7.6
42
Not enough data
Email Marketing
8.9
553
|
Verified
8.9
465
|
Verified
9.1
544
|
Verified
9.0
455
|
Verified
8.8
534
|
Verified
8.2
441
|
Verified
8.6
504
|
Verified
8.3
392
|
Verified
Online Marketing
8.0
448
|
Verified
6.2
265
|
Verified
8.3
485
|
Verified
8.3
398
|
Verified
8.3
477
|
Verified
8.4
435
|
Verified
8.3
495
|
Verified
8.1
396
|
Verified
7.8
402
6.9
269
|
Verified
Lead Management
8.1
380
|
Verified
7.3
301
|
Verified
8.1
411
|
Verified
7.4
331
|
Verified
8.7
491
|
Verified
8.6
426
|
Verified
7.8
350
|
Verified
6.8
271
|
Verified
8.0
361
|
Verified
7.7
295
|
Verified
8.0
386
|
Verified
7.1
285
|
Verified
7.8
352
|
Verified
7.3
274
|
Verified
7.8
371
|
Verified
7.4
276
|
Verified
Campaign Management
8.3
441
|
Verified
7.7
291
8.0
360
|
Verified
6.9
263
|
Verified
7.6
325
|
Verified
6.5
240
7.4
318
6.0
221
Social
7.0
303
5.7
203
7.4
322
|
Verified
6.1
210
7.1
315
|
Verified
5.8
210
7.2
305
|
Verified
5.7
210
7.1
294
|
Verified
5.8
219
Reporting & Analytics
8.5
505
|
Verified
7.6
427
|
Verified
8.1
413
|
Verified
6.5
285
|
Verified
7.8
383
|
Verified
6.6
274
|
Verified
7.7
363
|
Verified
6.5
272
|
Verified
7.4
330
5.7
224
|
Verified
Platform
8.0
357
|
Verified
8.0
329
|
Verified
8.2
316
|
Verified
8.4
329
|
Verified
8.7
369
|
Verified
8.5
335
|
Verified
7.6
279
|
Verified
7.4
223
7.6
305
|
Verified
8.0
309
|
Verified
8.8
354
|
Verified
8.3
334
|
Verified
7.8
284
|
Verified
7.1
240
|
Verified
Agentic AI - Marketing Automation
7.7
25
7.1
22
7.9
25
7.2
21
7.5
24
7.1
21
7.7
25
7.5
21
7.6
26
7.2
22
7.4
27
7.4
22
Integration
8.3
365
|
Verified
7.8
338
|
Verified
7.9
351
|
Verified
8.0
335
|
Verified
7.6
312
|
Verified
7.6
279
|
Verified
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
250
Not enough data
7.9
258
Not enough data
8.3
283
Not enough data
8.2
257
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
306
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
303
Not enough data
8.5
283
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.7
11
Not enough data
7.8
12
Not enough data
7.9
12
Not enough data
7.8
12
Not enough data
7.5
12
Not enough data
Campaigns
9.3
5
8.3
156
10.0
5
8.7
157
10.0
5
8.0
141
Not enough data
8.7
165
9.0
5
8.5
162
Analytics
Not enough data
7.8
166
Not enough data
7.4
158
Optimization
Not enough data
8.2
162
Not enough data
8.5
163
Feature Not Available
7.6
131
Not enough data
7.9
146
Agentic AI - Push Notification
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Segmentation
9.3
5
8.7
41
9.0
5
8.4
40
Targeting
Not enough data
8.0
41
Not enough data
8.0
35
Triggered Content
Feature Not Available
6.9
30
9.3
5
9.0
40
9.0
5
9.1
39
Personalized Content
Not enough data
7.7
32
Not enough data
7.1
29
Not enough data
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
274
8.7
15
Feature Not Available
5.3
13
8.0
249
8.0
14
8.4
268
8.6
14
Edit
7.7
246
7.1
14
8.8
282
8.8
16
8.3
263
8.7
15
Logistics
8.4
286
8.6
15
7.8
249
7.6
12
8.1
257
8.3
12
8.2
253
7.4
13
Generative AI
7.3
195
7.9
11
7.2
189
7.3
11
Agentic AI - Email Template Builder
7.5
19
7.8
9
7.5
18
7.4
9
Text Messaging
8.7
59
8.5
28
Feature Not Available
6.9
25
8.4
59
8.6
27
8.0
57
6.9
24
8.4
57
8.4
24
7.3
52
6.9
23
8.5
60
8.5
24
8.2
55
8.5
23
SMS Platform
7.8
58
7.9
26
8.4
58
8.3
26
7.4
48
7.4
20
Feature Not Available
6.1
19
8.0
49
7.2
22
8.5
51
8.8
23
Agentic AI - SMS Marketing
6.3
8
8.0
5
6.5
8
7.7
5
6.9
8
8.3
5
6.5
8
8.3
5
6.7
8
8.0
5
6.5
8
8.7
5
Data Sourcing
8.1
79
7.9
8
8.2
78
8.1
9
8.5
76
8.1
7
8.3
81
8.3
8
Intelligence
8.5
78
8.6
7
7.8
72
7.9
7
7.6
72
7.6
7
Platform Basics
8.7
120
8.1
37
8.6
116
8.1
37
Platform Data
8.3
124
7.3
37
8.0
111
6.9
36
8.2
126
6.7
36
8.1
114
7.0
35
Platform Additional Functionality
8.3
78
7.3
34
8.1
116
7.3
32
7.9
107
6.8
34
Agentic AI - Customer Journey Analytics
6.9
13
7.5
8
6.9
13
6.9
8
6.9
13
7.3
8
7.2
13
7.7
8
Functionality
8.0
191
Not enough data
7.9
169
Not enough data
8.0
174
Not enough data
Support
8.1
192
Not enough data
8.4
182
Not enough data
8.8
202
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
7.6
13
7.6
15
7.3
14
7.7
15
7.6
13
7.1
15
7.6
12
7.4
14
7.4
12
7.9
14
7.4
12
Analysis
8.2
86
|
Verified
7.3
123
|
Verified
8.6
100
7.7
168
|
Verified
8.0
83
|
Verified
6.4
110
|
Verified
7.9
86
|
Verified
6.9
137
|
Verified
Campaigns
8.3
85
7.0
112
7.7
80
|
Verified
8.3
143
|
Verified
8.0
82
7.7
122
|
Verified
7.7
78
|
Verified
6.0
100
|
Verified
9.1
106
|
Verified
9.2
163
|
Verified
8.8
99
|
Verified
9.1
161
|
Verified
Engagement
7.8
79
|
Verified
7.0
107
|
Verified
Platform
8.4
99
|
Verified
8.1
139
|
Verified
8.2
88
|
Verified
7.7
124
8.3
83
|
Verified
7.2
111
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Iterable are categorized as SMS Marketing, Marketing Automation, Customer Data Platform (CDP), Personalization, Mobile Marketing, Email Template Builder, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, and Push Notification
Unique Categories
Dotdigital is categorized as Email Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Transactional Email, and Landing Page Builders
Iterable has no unique categories
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.6%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.6%
Consumer Goods
3.2%
Other
66.2%
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.7%
Financial Services
7.7%
Information Technology and Services
5.6%
Computer Software
4.6%
Other
62.6%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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