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Compare Dotdigital and Freshsales 
Featured Products
At a Glance
Market Segments
Mid-Market (45.7% of reviews)
Small-Business (68.0% of reviews)
Entry-Level Pricing
Contact Us
Starting at $9.00 1 User Per Month
Dotdigital
Star Rating
(1,130)4.4 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansFreshsales
Star Rating
(1,220)4.5 out of 5
Market Segments
Small-Business (68.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $9.00 1 User Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in personalization features, allowing users to tailor email content based on specific audience segments. This capability has been highlighted by users who appreciate the ability to customize links and information for applicants, enhancing engagement and effectiveness.
- Users say that Freshsales stands out for its user-friendly interface and robust automation capabilities. Reviewers have noted that it simplifies lead management and provides a clear view of the sales pipeline, which significantly saves time and effort for sales teams.
- According to verified reviews, Dotdigital is praised for its analytical tools, particularly the AI-driven send time optimization feature. Users find this functionality beneficial for improving open and click-through rates, showcasing the platform's strength in data-driven marketing.
- Reviewers mention that Freshsales offers excellent customization options, allowing users to create personalized filters for lead management. This flexibility helps users stay organized and prioritize their outreach efforts effectively, which is particularly valuable for small businesses.
- G2 reviewers highlight that Dotdigital's ease of use is a significant advantage, with many users reporting a straightforward onboarding experience. This accessibility is crucial for teams with varying levels of technical expertise, making it a favorable choice for mid-market companies.
- Users express that Freshsales provides a solid CRM experience with features like lead scoring and automated follow-ups, which are essential for maintaining a productive sales funnel. This functionality is particularly appreciated by users who need to manage multiple lead types efficiently.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Freshsales
Growth
Starting at $9.00
1 User Per Month
Tailored for startups and SMBs seeking efficient pipeline management and engagement across channels
- Web Forms
- SMS & WhatsApp
- Basic Workflows
Free Trial
Dotdigital
Free Trial is available
Freshsales
Free Trial is available
Ratings
Meets Requirements
8.5
954
8.7
1,039
Ease of Use
8.7
965
9.0
1,052
Ease of Setup
8.0
508
8.8
559
Ease of Admin
8.4
380
8.9
535
Quality of Support
8.9
934
8.8
1,009
Has the product been a good partner in doing business?
8.6
379
9.0
529
Product Direction (% positive)
8.8
940
9.3
1,033
Features by Category
Sales Force Automation
Not enough data
8.9
718
|
Verified
Not enough data
8.3
417
Not enough data
8.8
707
|
Verified
Not enough data
8.5
705
|
Verified
Not enough data
8.3
507
|
Verified
Not enough data
8.6
336
|
Verified
Not enough data
8.2
482
|
Verified
Not enough data
8.1
468
Not enough data
8.4
510
|
Verified
Marketing Automation
Not enough data
8.5
548
Not enough data
8.5
522
Not enough data
8.9
627
Not enough data
7.9
114
Customer Support
Not enough data
8.5
534
Not enough data
8.6
542
Not enough data
8.6
548
Not enough data
8.2
458
Not enough data
8.4
478
Reporting & Analytics
Not enough data
8.4
629
|
Verified
Not enough data
8.6
665
|
Verified
Not enough data
8.3
508
|
Verified
Mobile & Social
Not enough data
Feature Not Available
Not enough data
8.1
208
|
Verified
Not enough data
8.3
331
|
Verified
Platform
Not enough data
8.4
404
|
Verified
Not enough data
8.5
393
|
Verified
Not enough data
8.7
414
|
Verified
Not enough data
8.3
314
|
Verified
Not enough data
7.7
258
Not enough data
8.0
301
|
Verified
Not enough data
8.8
408
|
Verified
Not enough data
8.0
285
|
Verified
Integration
Not enough data
8.4
375
|
Verified
Not enough data
8.3
331
|
Verified
Not enough data
7.9
297
|
Verified
Generative AI
Not enough data
7.6
84
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.6
125
Not enough data
8.4
128
Not enough data
9.1
120
Not enough data
8.7
131
Not enough data
9.1
120
Not enough data
8.6
120
Not enough data
8.2
104
Not enough data
9.0
48
Not enough data
8.3
47
Not enough data
Reporting & Analytics
8.2
102
|
Verified
Not enough data
8.5
123
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
85
Not enough data
7.8
73
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Not enough data
Email Marketing
8.9
556
|
Verified
9.3
12
9.1
546
|
Verified
9.2
11
8.8
534
|
Verified
8.1
9
8.6
507
|
Verified
8.8
11
Online Marketing
8.0
448
|
Verified
9.0
8
8.3
488
|
Verified
8.5
8
8.3
478
|
Verified
8.1
12
8.3
496
|
Verified
9.4
9
7.8
402
Not enough data
Lead Management
8.1
379
|
Verified
8.9
9
8.1
411
|
Verified
8.5
8
8.7
495
|
Verified
8.7
10
7.8
349
|
Verified
8.5
9
8.0
360
|
Verified
8.9
9
8.0
385
|
Verified
8.9
11
7.8
351
|
Verified
9.2
10
7.8
371
|
Verified
8.7
9
Campaign Management
8.3
440
|
Verified
9.2
6
8.0
359
|
Verified
8.8
7
7.6
324
|
Verified
Not enough data
7.4
317
Not enough data
Social
7.0
302
Not enough data
7.4
321
|
Verified
Not enough data
7.1
314
|
Verified
Not enough data
7.2
304
|
Verified
9.3
5
7.1
293
|
Verified
Not enough data
Reporting & Analytics
8.4
507
|
Verified
8.7
10
8.1
412
|
Verified
8.5
11
7.8
382
|
Verified
8.6
7
7.7
362
|
Verified
Not enough data
7.4
329
Not enough data
Platform
8.0
358
|
Verified
9.0
5
8.2
316
|
Verified
8.6
6
8.7
370
|
Verified
8.3
6
7.6
279
|
Verified
9.3
5
7.6
305
|
Verified
Not enough data
8.8
354
|
Verified
8.1
6
7.8
284
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
366
|
Verified
8.6
7
7.9
352
|
Verified
8.3
6
7.6
312
|
Verified
9.0
5
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.1
19
Not enough data
8.3
19
Not enough data
8.6
20
Not enough data
8.7
18
Organization
Not enough data
8.6
20
Not enough data
8.9
19
Not enough data
7.9
19
Performance Analysis
Not enough data
7.9
17
Not enough data
8.3
23
Sales Analysis
Not enough data
7.8
20
Not enough data
8.8
21
Generative AI
Not enough data
8.3
12
Not enough data
7.9
13
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Integrated Workflows
Not enough data
9.0
236
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.4
182
|
Verified
Not enough data
8.7
182
|
Verified
Not enough data
8.9
219
|
Verified
Not enough data
8.7
69
Not enough data
8.8
64
Repeatability and Reportability
Not enough data
8.9
206
|
Verified
Not enough data
8.9
222
|
Verified
Not enough data
8.9
220
|
Verified
Not enough data
8.7
186
|
Verified
Not enough data
7.6
57
AI and Automation
Not enough data
8.4
66
Not enough data
8.2
69
Not enough data
8.3
62
Not enough data
7.9
63
Not enough data
7.7
59
Generative AI
Not enough data
8.2
28
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
248
Not enough data
8.8
284
Not enough data
8.3
264
Not enough data
Logistics
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Customization
Not enough data
9.1
17
Not enough data
8.3
16
Not enough data
8.2
14
Not enough data
8.3
15
Additional Functionality
Not enough data
8.4
15
Not enough data
8.2
12
Not enough data
8.4
15
Not enough data
8.5
11
Not enough data
8.3
13
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.8
50
Not enough data
9.0
51
Not enough data
8.6
50
Discovery
Not enough data
8.9
51
Not enough data
8.5
53
Not enough data
8.7
50
Management
Not enough data
8.7
49
Not enough data
9.0
51
Platform
Not enough data
8.5
49
Not enough data
8.7
51
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
8.5
28
Not enough data
8.6
29
Not enough data
7.9
28
Not enough data
8.3
30
Personalization
Not enough data
8.8
32
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.4
31
Administrative
Not enough data
8.5
32
Not enough data
8.4
29
Not enough data
8.4
28
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.8
224
Not enough data
8.8
217
Not enough data
8.2
50
Customizations
Not enough data
9.0
234
Not enough data
9.2
239
Not enough data
8.9
246
Not enough data
8.6
220
Not enough data
8.9
241
Generative AI
Not enough data
7.7
32
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.1
84
Not enough data
8.4
84
Not enough data
8.2
78
Not enough data
8.4
89
Not enough data
8.3
84
Predictive Analytics
Not enough data
8.1
85
Not enough data
8.2
83
Not enough data
8.0
78
Not enough data
7.6
80
Sales Management
Not enough data
8.4
89
Not enough data
7.8
79
Not enough data
8.3
84
Not enough data
8.7
89
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
8.8
137
Not enough data
8.8
120
Not enough data
8.7
130
Not enough data
9.1
146
Not enough data
Not enough data
Contacts
Not enough data
9.0
151
Not enough data
9.0
137
Not enough data
9.0
143
Insights
Not enough data
9.1
165
Not enough data
9.1
142
Not enough data
8.9
123
Not enough data
9.0
145
Not enough data
9.0
141
Not enough data
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Freshsales are categorized as Marketing Automation
Unique Categories
Dotdigital is categorized as SMS Marketing, Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Freshsales is categorized as Sales Engagement, AI Sales Assistant, Online Form Builder, Outbound Call Tracking, Sales Analytics, Lead Scoring, Email Tracking, Sales Performance Management, CRM, and Visitor Identification
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Freshsales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.6%
Marketing and Advertising
7.8%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.1%
Other
66.2%
Information Technology and Services
16.6%
Computer Software
13.8%
Marketing and Advertising
7.9%
Financial Services
4.1%
Internet
3.7%
Other
54.0%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What are the three benefits of CRM?
2 Comments
AV
Makes it easy to keep a track of new and prospect leads.Read more
What is Freshsales used for?
2 Comments
IH
It's a CRM solution to manage leads and opportunities. It helps you to create your sales funnel from different channels.Read more
How is Freshsales different from other CRMs?
1 Comment
Official Response from Freshsales
Freshsales is an integrated, simple and intuitive sales CRM built with automations, intelligence and analytics to aid your sales teams to close deals faster....Read more
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