Introducing G2.ai, the future of software buying.Try now
Compare Dotdigital and Force24 
Featured Products
At a Glance
Market Segments
Mid-Market (46.0% of reviews)
Small-Business (55.3% of reviews)
Entry-Level Pricing
Contact Us
Contact Us Per Month
Dotdigital
Star Rating
(1,161)4.4 out of 5
Market Segments
Mid-Market (46.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansForce24
Star Rating
(194)4.4 out of 5
Market Segments
Small-Business (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user experience, with many users praising its intuitive interface and modular construction for building emails and segments. This ease of use has allowed teams to quickly adapt and train on the platform.
- Users say that Force24 provides a comprehensive solution for managing multi-channel campaigns, effectively automating emails and customer journeys based on user behavior. This capability helps streamline marketing efforts across different platforms, making it a valuable tool for campaign management.
- According to verified reviews, Dotdigital's implementation process is notably efficient, with users highlighting the platform's simplified onboarding and practical campaign-building features, which include pre-built templates that enhance collaboration and marketing efforts.
- Reviewers mention that while Force24 has a steeper learning curve, it becomes a powerful tool for increasing sales and maintaining professional communication once users become familiar with its features, such as tracking website activity of contacts.
- G2 reviewers highlight that Dotdigital's support quality is a strong point, with users appreciating the platform's robust customer service and assistance in managing diverse marketing channels effectively.
- Users report that Force24 shines in its analytics capabilities, providing clear insights into engagement and campaign performance, which helps marketers make informed decisions and optimize their strategies over time.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Force24
Lite
Contact Us
Per Month
25K email allowance, 15K contact allowance, 2 marketing user seats, unlimited sales user seats.
- Email builder
- Email snippets library
- Bespoke send domain
Free Trial
Dotdigital
Free Trial is available
Force24
No trial information availableRatings
Meets Requirements
8.5
976
8.5
135
Ease of Use
8.7
988
8.2
134
Ease of Setup
8.1
524
7.1
45
Ease of Admin
8.4
386
8.2
46
Quality of Support
8.9
956
9.4
135
Has the product been a good partner in doing business?
8.6
385
9.0
44
Product Direction (% positive)
8.8
963
9.3
125
Features by Category
Email Marketing
8.6
130
Not enough data
8.4
134
Not enough data
9.1
123
Not enough data
8.8
140
Not enough data
9.1
125
Not enough data
8.6
122
Not enough data
8.3
108
Not enough data
9.1
50
Not enough data
8.4
48
Not enough data
Reporting & Analytics
8.3
104
|
Verified
Not enough data
8.6
127
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
87
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Not enough data
Email Marketing
8.9
565
|
Verified
8.6
94
|
Verified
9.1
550
|
Verified
9.2
96
|
Verified
8.8
536
|
Verified
8.6
94
|
Verified
8.6
514
|
Verified
8.7
79
|
Verified
Online Marketing
8.0
450
|
Verified
8.2
77
|
Verified
8.3
492
|
Verified
8.5
74
|
Verified
8.3
480
|
Verified
8.2
59
|
Verified
8.3
497
|
Verified
8.2
80
|
Verified
7.8
403
8.0
50
Lead Management
8.0
380
|
Verified
8.5
76
|
Verified
8.1
411
|
Verified
8.3
72
|
Verified
8.7
502
|
Verified
8.8
77
|
Verified
7.8
349
|
Verified
8.8
71
|
Verified
8.0
362
|
Verified
8.8
65
|
Verified
8.0
385
|
Verified
8.4
68
|
Verified
7.8
351
|
Verified
8.1
44
|
Verified
7.8
372
|
Verified
8.0
55
|
Verified
Campaign Management
8.3
440
|
Verified
8.2
44
|
Verified
8.0
359
|
Verified
8.5
34
|
Verified
7.6
325
|
Verified
7.8
22
7.4
317
7.2
18
Social
7.0
302
7.8
21
7.4
321
|
Verified
7.8
22
|
Verified
7.1
314
|
Verified
7.6
22
|
Verified
7.2
304
|
Verified
7.8
22
7.1
293
|
Verified
7.7
22
Reporting & Analytics
8.5
511
|
Verified
8.5
80
|
Verified
8.1
412
|
Verified
8.2
66
|
Verified
7.8
382
|
Verified
7.6
44
|
Verified
7.7
362
|
Verified
7.4
37
|
Verified
7.4
329
7.4
21
Platform
8.0
359
|
Verified
8.1
30
|
Verified
8.2
317
|
Verified
8.7
23
|
Verified
8.7
370
|
Verified
8.8
31
|
Verified
7.6
279
|
Verified
7.9
11
7.6
306
|
Verified
7.7
16
|
Verified
8.8
354
|
Verified
8.4
31
|
Verified
7.8
284
|
Verified
8.6
18
|
Verified
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
366
|
Verified
8.3
30
|
Verified
7.9
353
|
Verified
7.4
28
|
Verified
7.6
312
|
Verified
7.6
20
|
Verified
Administration
8.5
150
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
144
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
248
Not enough data
8.8
284
Not enough data
8.3
266
Not enough data
Logistics
8.4
288
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.8
60
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
56
Not enough data
SMS Platform
7.9
59
Not enough data
8.4
59
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Not enough data
Platform Basics
8.7
121
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
8.6
28
|
Verified
8.4
83
8.3
29
|
Verified
8.2
78
8.4
26
|
Verified
8.3
62
8.7
28
|
Verified
Page Optimization
Feature Not Available
8.0
16
8.5
77
8.3
24
8.1
70
8.5
24
|
Verified
7.3
64
7.7
14
|
Verified
Integrations
7.7
65
7.0
9
|
Verified
8.3
72
8.8
18
|
Verified
8.0
69
8.7
21
|
Verified
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.1
106
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
32
|
Verified
Not enough data
8.9
48
|
Verified
Not enough data
8.6
43
|
Verified
Not enough data
8.9
44
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.8
42
|
Verified
Not enough data
8.7
53
|
Verified
Not enough data
8.5
35
|
Verified
Not enough data
7.9
30
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
7.5
18
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Force24 are categorized as Marketing Automation and Landing Page Builders
Unique Categories
Dotdigital is categorized as SMS Marketing, Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, and Push Notification
Force24 is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Force24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.4%
Non-Profit Organization Management
7.9%
Marketing and Advertising
7.8%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.2%
Staffing and Recruiting
14.4%
Marketing and Advertising
9.0%
Financial Services
8.0%
Automotive
7.4%
Information Technology and Services
6.4%
Other
54.8%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
What is the best way to ensure my emails will appear properly on different devices?
1 Comment
Official Response from Force24
Hi Annie, thanks for getting in touch!
The best way to ensure that your emails appear as intended across all devices is always to test per specific...Read more
How do I Provide Custom Fields to contacts?
1 Comment
CR
Custom fields can be added in the settings section, under "Contact Extension Fields". It's really easy to use but make sure that you plan out the data you...Read more
Force24 has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
