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Compare Dotdigital and eTrigue 
Featured Products
At a Glance
Market Segments
Mid-Market (45.7% of reviews)
Small-Business (48.7% of reviews)
Entry-Level Pricing
Contact Us
$600.00 Per Month
Dotdigital
Star Rating
(1,130)4.4 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing planseTrigue
Star Rating
(48)4.3 out of 5
Market Segments
Small-Business (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
$600.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user-friendliness, with many users highlighting its straightforward interface. One user mentioned, "I think Dotdigital is really straightforward to use," which makes it accessible even for those who aren't particularly tech-savvy.
- Users say that eTrigue stands out for its robust lead nurturing capabilities. Reviewers appreciate its intuitive setup for automated campaigns, with one user stating, "It's been a solid tool for managing campaigns and tracking how prospects interact with our content."
- According to verified reviews, Dotdigital's personalization features are a significant advantage, allowing users to tailor email content effectively. A user noted, "I find the personalization aspect of Dotdigital really useful," which enhances engagement with recipients.
- Reviewers mention that eTrigue offers excellent support, with high ratings for its customer service. One user praised the platform, saying, "It helps us to generate leads easily by its solutions," indicating a strong partnership in achieving marketing goals.
- G2 reviewers highlight that Dotdigital provides powerful analytical tools, which help users track email performance effectively. A user remarked on the value of the AI tools for optimizing send times, stating, "The AI tools, particularly the send time optimization, are something we use as they help improve our open and click-through rates."
- Users report that while eTrigue has a strong focus on small businesses, it may not scale as effectively for larger organizations compared to Dotdigital, which is favored by mid-market companies. This distinction can impact the choice for businesses looking for long-term growth and scalability.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
eTrigue
eTrigue (up to 1,000 email records)
$600.00
Per Month
- Includes all product features & full functionality, live support, unlimited: users, landing pages, forms and emails.
Free Trial
Dotdigital
Free Trial is available
eTrigue
No trial information availableRatings
Meets Requirements
8.5
954
8.7
36
Ease of Use
8.7
965
8.8
37
Ease of Setup
8.0
508
8.6
23
Ease of Admin
8.4
380
9.0
21
Quality of Support
8.9
934
9.2
34
Has the product been a good partner in doing business?
8.6
379
9.4
21
Product Direction (% positive)
8.8
940
8.1
36
Features by Category
Email Marketing
8.6
125
Not enough data
8.4
128
Not enough data
9.1
120
Not enough data
8.7
131
Not enough data
9.1
120
Not enough data
8.6
120
Not enough data
8.2
104
Not enough data
9.0
48
Not enough data
8.3
47
Not enough data
Reporting & Analytics
8.2
102
|
Verified
Not enough data
8.5
123
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
85
Not enough data
7.8
73
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Not enough data
Email Marketing
8.9
556
|
Verified
8.6
30
|
Verified
9.1
546
|
Verified
9.0
29
|
Verified
8.8
534
|
Verified
8.0
29
|
Verified
8.6
507
|
Verified
9.0
24
|
Verified
Online Marketing
8.0
448
|
Verified
8.0
28
|
Verified
8.3
488
|
Verified
7.5
21
|
Verified
8.3
478
|
Verified
7.5
16
|
Verified
8.3
496
|
Verified
7.6
16
|
Verified
7.8
402
8.4
19
|
Verified
Lead Management
8.1
379
|
Verified
8.6
29
|
Verified
8.1
411
|
Verified
8.5
27
|
Verified
8.7
495
|
Verified
8.6
27
|
Verified
7.8
349
|
Verified
8.4
20
|
Verified
8.0
360
|
Verified
8.8
30
|
Verified
8.0
385
|
Verified
8.6
23
|
Verified
7.8
351
|
Verified
8.7
26
|
Verified
7.8
371
|
Verified
7.5
21
|
Verified
Campaign Management
8.3
440
|
Verified
8.9
24
|
Verified
8.0
359
|
Verified
9.1
23
|
Verified
7.6
324
|
Verified
8.1
13
|
Verified
7.4
317
8.0
5
Social
7.0
302
8.5
8
7.4
321
|
Verified
8.5
9
|
Verified
7.1
314
|
Verified
8.8
8
|
Verified
7.2
304
|
Verified
8.3
7
7.1
293
|
Verified
Not enough data
Reporting & Analytics
8.4
507
|
Verified
8.6
30
|
Verified
8.1
412
|
Verified
8.3
24
|
Verified
7.8
382
|
Verified
7.9
18
|
Verified
7.7
362
|
Verified
7.4
12
|
Verified
7.4
329
7.5
12
|
Verified
Platform
8.0
358
|
Verified
8.2
15
|
Verified
8.2
316
|
Verified
7.8
6
8.7
370
|
Verified
9.0
16
|
Verified
7.6
279
|
Verified
7.6
7
|
Verified
7.6
305
|
Verified
8.5
9
|
Verified
8.8
354
|
Verified
8.9
16
|
Verified
7.8
284
|
Verified
8.5
11
|
Verified
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
366
|
Verified
8.9
18
|
Verified
7.9
352
|
Verified
8.6
13
|
Verified
7.6
312
|
Verified
7.6
9
|
Verified
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
248
Not enough data
8.8
284
Not enough data
8.3
264
Not enough data
Logistics
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and eTrigue are categorized as Marketing Automation
Unique Categories
Dotdigital is categorized as SMS Marketing, Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
eTrigue has no unique categories
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
eTrigue
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.6%
Marketing and Advertising
7.8%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.1%
Other
66.2%
Information Technology and Services
20.5%
Computer Software
17.9%
Marketing and Advertising
10.3%
Publishing
5.1%
Internet
5.1%
Other
41.0%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
eTrigue has no discussions with answers
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