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Compare Domo and Supermetrics 
Featured Products
At a Glance
Market Segments
Mid-Market (53.9% of reviews)
Small-Business (55.9% of reviews)
Entry-Level Pricing
Free Trial
Starting at €29.00 1 user Per Month
Domo
Star Rating
(943)4.3 out of 5
Market Segments
Mid-Market (53.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 2 pricing plansSupermetrics
Star Rating
(816)4.4 out of 5
Market Segments
Small-Business (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Domo excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Supermetrics. Users appreciate its simple and clean interface and the ability to perform complex data transformations without extensive coding, which enhances their workflow efficiency.
- According to verified reviews, Domo's implementation process is praised for its intuitive onboarding, making it easier for users to create dashboards and extract insights quickly. In contrast, while Supermetrics is noted for its straightforward setup, it doesn't match the same level of user satisfaction in overall experience.
- Users say that Domo's data visualization tools are remarkable, allowing for intuitive data exploration and seamless integration with various data sources. This feature is particularly highlighted by users who find it simplifies their data analysis tasks significantly.
- Reviewers mention that Supermetrics shines in its integration with Google Sheets, making it a time-saver for users managing multiple KPIs. They appreciate the personalized support and quick responses from the Supermetrics team, which enhances their overall experience.
- G2 reviewers highlight that while Supermetrics has a strong focus on small businesses, Domo's appeal to mid-market users allows it to cater to a broader range of business needs, providing more robust features for data management and reporting.
- Users report that Domo's quality of support is superior, with many praising the responsiveness and helpfulness of the support team. In comparison, Supermetrics, while still providing good support, has received slightly lower ratings in this area, indicating room for improvement.
Pricing
Entry-Level Pricing
Domo
Free
Free Trial
Try out the Domo platform for 30 days. No credit card required.
- Full Platform
- Unlimited users
- Onboarding support
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Domo
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.4
831
8.5
619
Ease of Use
8.3
842
8.2
627
Ease of Setup
7.8
530
8.2
414
Ease of Admin
8.0
457
8.0
378
Quality of Support
8.1
723
7.8
561
Has the product been a good partner in doing business?
8.8
456
8.2
373
Product Direction (% positive)
8.6
826
7.9
578
Features by Category
Reports
8.5
652
|
Verified
Not enough data
7.9
598
|
Verified
Not enough data
8.8
662
|
Verified
Not enough data
8.3
589
|
Verified
Not enough data
8.7
656
|
Verified
Not enough data
Self Service
8.2
599
|
Verified
Not enough data
8.3
614
|
Verified
Not enough data
8.1
576
|
Verified
Not enough data
7.8
583
|
Verified
Not enough data
7.9
568
|
Verified
Not enough data
7.0
467
Not enough data
Advanced Analytics
6.8
441
|
Verified
Not enough data
8.7
609
|
Verified
Not enough data
8.0
469
|
Verified
Not enough data
Building Reports
8.5
437
|
Verified
Not enough data
8.1
315
Not enough data
7.9
334
|
Verified
Not enough data
7.9
381
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.5
652
|
Verified
Not enough data
7.9
598
|
Verified
Not enough data
8.8
662
|
Verified
Not enough data
8.3
589
|
Verified
Not enough data
8.7
656
|
Verified
Not enough data
Reports
8.8
21
Not enough data
8.8
22
Not enough data
8.3
21
Not enough data
Generative AI
7.5
17
Not enough data
7.5
17
Not enough data
Visualization
8.5
23
Not enough data
8.2
22
Not enough data
8.3
23
Not enough data
8.6
22
Not enough data
Data Updates
8.3
21
Not enough data
9.0
21
Not enough data
Collaboration
8.5
21
Not enough data
8.5
20
Not enough data
8.5
21
Not enough data
Data Updates
8.7
24
Not enough data
8.9
25
Not enough data
7.8
24
Not enough data
Reports
8.5
652
|
Verified
Not enough data
7.9
598
|
Verified
Not enough data
8.8
662
|
Verified
Not enough data
8.3
589
|
Verified
Not enough data
8.7
656
|
Verified
Not enough data
Data Preparation
8.3
260
|
Verified
Not enough data
8.0
256
|
Verified
Not enough data
Data Modeling and Blending
8.2
258
|
Verified
Not enough data
8.4
259
|
Verified
Not enough data
8.4
253
|
Verified
Not enough data
Generative AI
6.5
147
Not enough data
6.4
147
Not enough data
Agentic AI - Analytics Platforms
7.2
51
Not enough data
7.2
51
Not enough data
7.5
51
Not enough data
7.3
51
Not enough data
7.1
51
Not enough data
7.1
50
Not enough data
7.2
52
Not enough data
Self Service
8.2
599
|
Verified
Not enough data
8.3
614
|
Verified
Not enough data
8.1
576
|
Verified
Not enough data
7.8
583
|
Verified
Not enough data
7.9
568
|
Verified
Not enough data
7.0
467
Not enough data
Deployment & Integration - Analytics Platforms
8.1
55
Not enough data
8.3
54
Not enough data
8.1
50
Not enough data
8.4
54
Not enough data
Advanced Analytics
6.8
441
|
Verified
Not enough data
8.7
609
|
Verified
Not enough data
8.0
469
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.1
53
Not enough data
8.3
51
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.9
51
Not enough data
7.8
50
Not enough data
7.5
50
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.1
49
Not enough data
7.2
48
Not enough data
7.4
48
Not enough data
7.0
49
Not enough data
Personalized Intelligence - Analytics Platforms
7.0
49
Not enough data
7.0
49
Not enough data
7.0
49
Not enough data
Building Reports
8.5
437
|
Verified
Not enough data
8.1
315
Not enough data
7.9
334
|
Verified
Not enough data
7.9
381
|
Verified
Not enough data
Reports
8.5
652
|
Verified
Not enough data
7.9
598
|
Verified
Not enough data
8.8
662
|
Verified
Not enough data
8.3
589
|
Verified
Not enough data
8.7
656
|
Verified
Not enough data
Self Service
8.2
599
|
Verified
Not enough data
8.3
614
|
Verified
Not enough data
8.1
576
|
Verified
Not enough data
7.8
583
|
Verified
Not enough data
7.9
568
|
Verified
Not enough data
7.0
467
Not enough data
Building Reports
8.5
437
|
Verified
Not enough data
8.1
315
Not enough data
7.9
334
|
Verified
Not enough data
7.9
381
|
Verified
Not enough data
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Data Source Access
8.6
34
Not enough data
8.7
34
Not enough data
8.1
33
Not enough data
Data Interaction
7.6
31
Not enough data
7.2
31
Not enough data
7.6
29
Not enough data
9.0
31
Not enough data
8.8
31
Not enough data
8.2
32
Not enough data
8.4
32
Not enough data
8.1
32
Not enough data
Data Exporting
8.3
32
Not enough data
8.1
31
Not enough data
8.0
31
Not enough data
Generative AI
6.3
27
Not enough data
Administration
7.8
29
Not enough data
7.3
30
Not enough data
7.7
30
Not enough data
8.6
30
Not enough data
Management
6.8
24
Not enough data
6.7
25
Not enough data
6.7
24
Not enough data
8.2
25
Not enough data
8.2
25
Not enough data
Compliance
8.0
29
Not enough data
7.7
29
Not enough data
7.9
30
Not enough data
7.8
29
Not enough data
Security
8.3
26
Not enough data
7.9
26
Not enough data
7.8
25
Not enough data
Data Quality
8.3
28
Not enough data
8.5
26
Not enough data
8.5
28
Not enough data
Maintainence
7.4
25
Not enough data
7.5
24
Not enough data
Generative AI
6.5
25
Not enough data
6.2
25
Not enough data
Agentic AI - Data Governance
6.9
16
Not enough data
7.1
16
Not enough data
7.1
15
Not enough data
7.1
15
Not enough data
6.8
15
Not enough data
7.2
16
Not enough data
Management
8.4
40
8.6
67
7.2
39
8.1
57
Functionality
7.9
39
8.7
58
8.4
39
8.2
62
7.8
39
8.2
61
8.4
39
8.5
64
7.9
38
Feature Not Available
System
7.6
20
Not enough data
Model Development
7.5
24
Not enough data
7.7
24
Not enough data
6.3
24
Not enough data
Feature Not Available
Not enough data
Model Development
6.3
19
Not enough data
Machine/Deep Learning Services
Feature Not Available
Not enough data
6.2
22
Not enough data
6.2
22
Not enough data
Feature Not Available
Not enough data
Machine/Deep Learning Services
5.8
18
Not enough data
5.8
18
Not enough data
Deployment
6.6
22
Not enough data
6.4
23
Not enough data
7.0
24
Not enough data
Generative AI
6.0
12
Not enough data
4.3
12
Not enough data
4.0
10
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data and Analytics - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
381
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.4
13
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
Domo and Supermetrics are categorized as ETL Tools
Unique Categories
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Domo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
9.3%
Marketing and Advertising
7.1%
Information Technology and Services
6.3%
Hospital & Health Care
5.4%
Financial Services
4.6%
Other
67.3%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.9%
Discussions
What is Domo used for?
1 Comment
CD
<p>Domo is used for business intelligence and data analytics.</p>Read more
What is Domo?
1 Comment
AM
Domo is a fully managed Analytics platform hosted on the cloud. It comes with 700+ pre-configured API connectors to various applications in the cloud or On...Read more
Domo has no more discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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