# Domo vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Domo excels in providing an all-in-one platform for data management, with users highlighting its ability to seamlessly connect data sources, perform ETL processes, and visualize data through flexible dashboards. This comprehensive approach makes it particularly appealing for teams looking for a unified solution.
- **Users say** that Supermetrics shines in its automation capabilities, allowing for efficient data pulling from over 130 sources. Reviewers appreciate how this automation saves time and enhances accuracy, making it a strong choice for those who prioritize streamlined reporting processes.
- **According to verified reviews** , Domo's user experience is often praised for its intuitive design, making it easy for both creators and end-users to navigate. This ease of use is a significant advantage for organizations that may not have extensive technical expertise.
- **Reviewers mention** that while Supermetrics is user-friendly, it may not offer the same depth of features as Domo, particularly in terms of data transformation and visualization. Users looking for advanced analytics capabilities might find Domo's offerings more robust.
- **G2 reviewers highlight** that Domo's support quality is generally rated higher than Supermetrics, with users noting responsive assistance and effective problem resolution. This can be a crucial factor for businesses that require reliable support during implementation and ongoing use.
- **Users report** that both platforms have their strengths, but Domo's higher G2 Score reflects greater overall satisfaction among users. This suggests that for teams needing a comprehensive data solution, Domo may provide a more fulfilling experience compared to Supermetrics.



| | Domo | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,005 | 823 | 
| **Largest Market Segment** | Mid-Market (54.2% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | Free Trial | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Domo

Pros:
- Ease of Use (247 reviews)
- Data Visualization (116 reviews)

Cons:
- Learning Curve (66 reviews)
- Missing Features (59 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Domo | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.4 (863 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 8.3 (879 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 7.8 (561 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.1 (471 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 8.1 (750 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (469 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 8.6 (857 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Domo

#### Entry-Level Pricing

Plan: Free

Price: Free Trial

Description: Try out the Domo platform for 30 days. No credit card required.

Key Features:
- Full Platform
- Unlimited users
- Onboarding support

[Browse all 2 editions](https://www.g2.com/products/domo/pricing)

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Domo** | 8.1/10 | 737 |
| **Supermetrics** | N/A | N/A |

#### Reports

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Reports Interface** | 8.5 (669 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 7.9 (602 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.8 (670 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.3 (591 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.7 (666 reviews) ✓ Verified | Not enough data | 

#### Self Service 

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Calculated Fields** | 8.2 (602 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.3 (614 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.1 (579 reviews) ✓ Verified | Not enough data | 
| **Search** | 7.8 (583 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 7.9 (572 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.0 (467 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Predictive Analytics** | 6.8 (440 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | 8.7 (625 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | 8.0 (475 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Data Transformation** | 8.5 (444 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.1 (319 reviews) | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (335 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (385 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Domo** | 8.4/10 | 723 |
| **Supermetrics** | N/A | N/A |

#### Reports

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Reports Interface** | 8.5 (669 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 7.9 (602 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.8 (670 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.3 (591 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.7 (666 reviews) ✓ Verified | Not enough data | 

#### Reports

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Reports Interface** | 8.6 (25 reviews) | Not enough data | 
| **Share Reports** | 8.8 (23 reviews) | Not enough data | 
| **Steps to Answer** | 8.3 (22 reviews) | Not enough data | 

#### Generative AI

| Feature | Domo | Supermetrics | 
|---|---|---|
| **AI Text Generation** | 7.5 (17 reviews) | Not enough data | 
| **AI Text Summarization** | 7.5 (17 reviews) | Not enough data | 

#### Visualization

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Graphs and Charts** | 8.5 (24 reviews) | Not enough data | 
| **Score Cards** | 8.3 (23 reviews) | Not enough data | 
| **Dashboards** | 8.3 (24 reviews) | Not enough data | 
| **Formats** | 8.6 (22 reviews) | Not enough data | 

#### Data Updates

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Historical Snapshots** | 8.3 (21 reviews) | Not enough data | 
| **Real-Time Updating** | 9.0 (21 reviews) | Not enough data | 

#### Collaboration

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Sharing** | 8.5 (21 reviews) | Not enough data | 
| **Co-Editing** | 8.3 (21 reviews) | Not enough data | 
| **Devices** | 8.5 (21 reviews) | Not enough data | 

#### Data Updates

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Historical Snapshots** | 8.5 (25 reviews) | Not enough data | 
| **Real-Time Updating** | 8.7 (26 reviews) | Not enough data | 
| **Email Reports** | 7.9 (27 reviews) | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Domo** | 7.7/10 | 763 |
| **Supermetrics** | N/A | N/A |

#### Reports

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Reports Interface** | 8.5 (669 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 7.9 (602 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.8 (670 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.3 (591 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.7 (666 reviews) ✓ Verified | Not enough data | 

#### Data Preparation

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Connectors** | 8.3 (266 reviews) ✓ Verified | Not enough data | 
| **Data Governance** | 8.0 (256 reviews) ✓ Verified | Not enough data | 

#### Data Modeling and Blending

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Data Querying** | 8.2 (260 reviews) ✓ Verified | Not enough data | 
| **Data Filtering** | 8.4 (260 reviews) ✓ Verified | Not enough data | 
| **Data Blending** | 8.4 (255 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Domo | Supermetrics | 
|---|---|---|
| **AI Text Generation** | 6.5 (146 reviews) | Not enough data | 
| **AI Text Summarization** | 6.4 (146 reviews) | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (51 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (51 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (51 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (50 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (50 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (49 reviews) | Not enough data | 
| **Decision Making** | 7.2 (51 reviews) | Not enough data | 

#### Self Service 

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Calculated Fields** | 8.2 (602 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.3 (614 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.1 (579 reviews) ✓ Verified | Not enough data | 
| **Search** | 7.8 (583 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 7.9 (572 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.0 (467 reviews) | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Domo | Supermetrics | 
|---|---|---|
| **No-code Dashboard Builder** | 8.3 (62 reviews) | Not enough data | 
| **Report Scheduling and Automation** | 8.2 (59 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 8.0 (50 reviews) | Not enough data | 
| **Data Source Connectivity** | 8.4 (56 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Predictive Analytics** | 6.8 (440 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | 8.7 (625 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | 8.0 (475 reviews) ✓ Verified | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Large data handling and Query Speed** | 7.9 (56 reviews) | Not enough data | 
| **Concurrent User Support** | 8.2 (52 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Data Modeling and Governance** | 7.8 (50 reviews) | Not enough data | 
| **Notebook and Script Integration** | 7.8 (50 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 7.4 (49 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.0 (48 reviews) | Not enough data | 
| **Natural Language Queries** | 7.1 (47 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 7.5 (50 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 6.9 (48 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 6.9 (48 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 6.9 (48 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 6.9 (48 reviews) | Not enough data | 

#### Building Reports

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Data Transformation** | 8.5 (444 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.1 (319 reviews) | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (335 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (385 reviews) ✓ Verified | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Domo** | 8.2/10 | 734 |
| **Supermetrics** | N/A | N/A |

#### Reports

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Reports Interface** | 8.5 (669 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 7.9 (602 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.8 (670 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.3 (591 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.7 (666 reviews) ✓ Verified | Not enough data | 

#### Self Service 

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Calculated Fields** | 8.2 (602 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.3 (614 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.1 (579 reviews) ✓ Verified | Not enough data | 
| **Search** | 7.8 (583 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 7.9 (572 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.0 (467 reviews) | Not enough data | 

#### Building Reports

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Data Transformation** | 8.5 (444 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.1 (319 reviews) | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (335 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (385 reviews) ✓ Verified | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Domo** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.0 (280 reviews) | 
| **Retention** | Not enough data | 7.9 (250 reviews) | 
| **Return** | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (311 reviews) | 
| **Trending** | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Domo | Supermetrics | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Domo | Supermetrics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (295 reviews) | 

### Data Preparation

| Product | Score | Reviews |
|---|---|---|
| **Domo** | 8.0/10 | 41 |
| **Supermetrics** | N/A | N/A |

#### Data Source Access

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Breadth of Data Sources** | 8.6 (37 reviews) | Not enough data | 
| **Ease of Data Connectivity** | 8.6 (37 reviews) | Not enough data | 
| **API Connectivity** | 8.0 (35 reviews) | Not enough data | 

#### Data Interaction

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Profiling and Classification** | 7.6 (32 reviews) | Not enough data | 
| **Metadata Management** | 7.1 (32 reviews) | Not enough data | 
| **Data Modeling** | 7.5 (31 reviews) | Not enough data | 
| **Data Joining** | 8.9 (33 reviews) | Not enough data | 
| **Data Blending** | 8.8 (32 reviews) | Not enough data | 
| **Data Quality and Cleansing** | 8.0 (33 reviews) | Not enough data | 
| **Data Sharing** | 8.3 (33 reviews) | Not enough data | 
| **Data Governance** | 8.0 (33 reviews) | Not enough data | 

#### Data Exporting

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Breadth of Integrations** | 8.2 (35 reviews) | Not enough data | 
| **Ease of Integrations** | 8.1 (34 reviews) | Not enough data | 
| **Data Workflows** | 8.1 (33 reviews) | Not enough data | 

#### Generative AI

| Feature | Domo | Supermetrics | 
|---|---|---|
| **AI Text Generation** | 6.3 (27 reviews) | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Domo** | 7.5/10 | 30 |
| **Supermetrics** | N/A | N/A |

#### Administration

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Data Modelling** | 7.8 (29 reviews) | Not enough data | 
| **Recommendations** | 7.3 (30 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (30 reviews) | Not enough data | 
| **Dashboards and Visualizations** | 8.6 (30 reviews) | Not enough data | 

#### Management

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Business Glossary** | 6.8 (24 reviews) | Not enough data | 
| **Data Discovery** | 6.7 (25 reviews) | Not enough data | 
| **Data Profililng** | 6.7 (24 reviews) | Not enough data | 
| **Reporting and Visualization** | 8.2 (25 reviews) | Not enough data | 
| **Data Lineage** | 8.2 (25 reviews) | Not enough data | 

#### Compliance

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Sensitive Data Compliance** | 8.0 (29 reviews) | Not enough data | 
| **Training and Guidelines** | 7.7 (29 reviews) | Not enough data | 
| **Policy Enforcement** | 7.9 (30 reviews) | Not enough data | 
| **Compliance Monitoring** | 7.8 (29 reviews) | Not enough data | 

#### Security

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Access Control** | 8.3 (26 reviews) | Not enough data | 
| **Roles Management** | 7.9 (26 reviews) | Not enough data | 
| **Compliance Management** | 7.8 (25 reviews) | Not enough data | 

#### Data Quality

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Data Preparation** | 8.3 (28 reviews) | Not enough data | 
| **Data Distribution** | 8.5 (26 reviews) | Not enough data | 
| **Data Unification** | 8.5 (28 reviews) | Not enough data | 

#### Maintainence

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Data Quality Management** | 7.4 (25 reviews) | Not enough data | 
| **Policy Management** | 7.5 (24 reviews) | Not enough data | 

#### Generative AI

| Feature | Domo | Supermetrics | 
|---|---|---|
| **AI Text Generation** | 6.5 (25 reviews) | Not enough data | 
| **AI Text Summarization** | 6.2 (25 reviews) | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (16 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (15 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (15 reviews) | Not enough data | 
| **Decision Making** | 7.2 (16 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Domo** | 8.0/10 | 44 |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Reporting** | 8.4 (41 reviews) | 8.6 (67 reviews) | 
| **Auditing** | 7.2 (39 reviews) | 8.1 (57 reviews) | 

#### Functionality

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Extraction** | 8.0 (40 reviews) | 8.7 (58 reviews) | 
| **Transformation** | 8.4 (40 reviews) | 8.2 (62 reviews) | 
| **Loading** | 7.8 (39 reviews) | 8.2 (61 reviews) | 
| **Automation** | 8.5 (41 reviews) | 8.5 (64 reviews) | 
| **Scalability** | 7.9 (38 reviews) | Feature Not Available | 

### Data Science and Machine Learning Platforms

| Product | Score | Reviews |
|---|---|---|
| **Domo** | 6.2/10 | 25 |
| **Supermetrics** | N/A | N/A |

#### System

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Data Ingestion & Wrangling** | 7.6 (20 reviews) | Not enough data | 

#### Model Development

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Language Support** | 7.5 (24 reviews) | Not enough data | 
| **Drag and Drop** | 7.7 (24 reviews) | Not enough data | 
| **Pre-Built Algorithms** | 6.3 (24 reviews) | Not enough data | 
| **Model Training** | Feature Not Available | Not enough data | 

#### Model Development

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Feature Engineering** | 6.3 (19 reviews) | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Computer Vision** | Feature Not Available | Not enough data | 
| **Natural Language Processing** | 6.2 (22 reviews) | Not enough data | 
| **Natural Language Generation** | 6.2 (22 reviews) | Not enough data | 
| **Artificial Neural Networks** | Feature Not Available | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Natural Language Understanding** | 5.8 (18 reviews) | Not enough data | 
| **Deep Learning** | 5.8 (18 reviews) | Not enough data | 

#### Deployment

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Managed Service** | 6.6 (22 reviews) | Not enough data | 
| **Application** | 6.4 (23 reviews) | Not enough data | 
| **Scalability** | 7.0 (24 reviews) | Not enough data | 

#### Generative AI

| Feature | Domo | Supermetrics | 
|---|---|---|
| **AI Text Generation** | 6.0 (12 reviews) | Not enough data | 
| **AI Text Summarization** | 4.3 (12 reviews) | Not enough data | 
| **AI Text-to-Image** | 4.0 (10 reviews) | Not enough data | 

#### Agentic AI - Data Science and Machine Learning Platforms

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Domo** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Customization - AI Agent Builders

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Natural Language Configuration** | Not enough data | Not enough data | 
| **Tone Customization** | Not enough data | Not enough data | 
| **Security Guardrails** | Not enough data | Not enough data | 

#### Functionality - AI Agent Builders

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Omni-channel Support** | Not enough data | Not enough data | 
| **Agent Branding** | Not enough data | Not enough data | 
| **Proactive Response Capabilities** | Not enough data | Not enough data | 
| **Seamless Human Escalation** | Not enough data | Not enough data | 

#### Data and Analytics - AI Agent Builders

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Analytics & Reporting** | Not enough data | Not enough data | 
| **Contextual Awareness** | Not enough data | Not enough data | 
| **Data Privacy Compliance** | Not enough data | Not enough data | 

#### Integration - AI Agent Builders

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Workflow Automation** | Not enough data | Not enough data | 
| **API Usage** | Not enough data | Not enough data | 
| **Platform Interoperability** | Not enough data | Not enough data | 
| **CRM Data Integration** | Not enough data | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Domo** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Agentic Analytics

| Product | Score | Reviews |
|---|---|---|
| **Domo** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Data Connectivity and Prep - Agentic Analytics

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Data Source Connectivity** | Not enough data | Not enough data | 
| **Automated Data Preparation** | Not enough data | Not enough data | 

#### Autonomous Insight Generation - Agentic Analytics

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Continuous Pattern Detection** | Not enough data | Not enough data | 
| **Multi‑Step Reasoning** | Not enough data | Not enough data | 
| **Predictive & Prescriptive Analytics** | Not enough data | Not enough data | 

#### Interaction and Workflow - Agentic Analytics

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Natural Language Query and Conversational Analytics** | Not enough data | Not enough data | 
| **Action Triggering & Workflow Orchestration** | Not enough data | Not enough data | 
| **Explainability & Audit Trails** | Not enough data | Not enough data | 

#### AI Agent Management - Agentic Analytics

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Agent Configuration & Goals** | Not enough data | Not enough data | 
| **Continuous Learning & Feedback** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Domo** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Domo | Supermetrics | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.0 (161 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Domo | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Domo (8):** [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Preparation Software](https://www.g2.com/categories/data-preparation), [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools), [Agentic Analytics Software](https://www.g2.com/categories/agentic-analytics)

**Unique to Supermetrics (3):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Domo | Supermetrics | 
|---|---|---|
| **Small-Business** | 13.5% | 55.5% | 
| **Mid-Market** | 54.2% | 35.1% | 
| **Enterprise** | 32.3% | 9.4% | 

### By Industry

#### Domo

- **Computer Software:** 9.6%
- **Marketing and Advertising:** 7.4%
- **Information Technology and Services:** 6.1%
- **Hospital & Health Care:** 5.4%
- **Financial Services:** 4.5%
- **Retail:** 3.7%
- **Internet:** 3.5%
- **Telecommunications:** 3.0%
- **Consumer Goods:** 2.4%
- **Staffing and Recruiting:** 2.1%
- **Other:** 52.4%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Domo

- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (809 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3652 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1642 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (599 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (286 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (330 reviews)

### Alternatives to Supermetrics

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1642 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)

---
## Top Discussions

### Domo

- Title: [What is Domo used for?](https://www.g2.com/discussions/what-is-domo-used-for) — 1 comment
  > **Top comment:** "<p>Domo is used for business intelligence and data analytics.</p>"
- Title: [What is Domo?](https://www.g2.com/discussions/what-is-domo) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Domo brings your business and all its data together in one intuitive platform. With Domo, it’s easy to see the information you care about in one place and..."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/domo-vs-supermetrics)