Compare Domo and Supermetrics 
At a Glance
Market Segments
Mid-Market (54.0% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Free Trial
Starting at €29.00 1 user Per Month
Domo
Star Rating
(997)4.3 out of 5
Market Segments
Mid-Market (54.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 2 pricing plansSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Domo excels in providing an all-in-one platform for data management, with users highlighting its ability to seamlessly connect data sources, perform ETL processes, and visualize data through flexible dashboards. This comprehensive approach makes it particularly appealing for teams looking for a unified solution.
- Users say that Supermetrics shines in its automation capabilities, allowing for efficient data pulling from over 130 sources. Reviewers appreciate how this automation saves time and enhances accuracy, making it a strong choice for those who prioritize streamlined reporting processes.
- According to verified reviews, Domo's user experience is often praised for its intuitive design, making it easy for both creators and end-users to navigate. This ease of use is a significant advantage for organizations that may not have extensive technical expertise.
- Reviewers mention that while Supermetrics is user-friendly, it may not offer the same depth of features as Domo, particularly in terms of data transformation and visualization. Users looking for advanced analytics capabilities might find Domo's offerings more robust.
- G2 reviewers highlight that Domo's support quality is generally rated higher than Supermetrics, with users noting responsive assistance and effective problem resolution. This can be a crucial factor for businesses that require reliable support during implementation and ongoing use.
- Users report that both platforms have their strengths, but Domo's higher G2 Score reflects greater overall satisfaction among users. This suggests that for teams needing a comprehensive data solution, Domo may provide a more fulfilling experience compared to Supermetrics.
Pricing
Entry-Level Pricing
Domo
Free
Free Trial
Try out the Domo platform for 30 days. No credit card required.
- Full Platform
- Unlimited users
- Onboarding support
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Domo
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.4
855
8.5
620
Ease of Use
8.3
871
8.2
628
Ease of Setup
7.8
554
8.2
415
Ease of Admin
8.1
471
8.0
380
Quality of Support
8.1
744
7.8
562
Has the product been a good partner in doing business?
8.8
469
8.2
375
Product Direction (% positive)
8.6
850
7.9
579
Features by Category
Reports
8.5
666
|
Verified
Not enough data
7.9
602
|
Verified
Not enough data
8.8
666
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Self Service
8.2
602
|
Verified
Not enough data
8.3
613
|
Verified
Not enough data
8.1
578
|
Verified
Not enough data
7.8
583
|
Verified
Not enough data
7.9
569
|
Verified
Not enough data
7.0
467
Not enough data
Advanced Analytics
6.8
440
|
Verified
Not enough data
8.7
620
|
Verified
Not enough data
8.0
473
|
Verified
Not enough data
Building Reports
8.5
443
|
Verified
Not enough data
8.1
317
Not enough data
8.0
335
|
Verified
Not enough data
7.9
384
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.5
666
|
Verified
Not enough data
7.9
602
|
Verified
Not enough data
8.8
666
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Reports
8.6
25
Not enough data
8.8
23
Not enough data
8.3
22
Not enough data
Generative AI
7.5
17
Not enough data
7.5
17
Not enough data
Visualization
8.5
24
Not enough data
8.3
23
Not enough data
8.3
24
Not enough data
8.6
22
Not enough data
Data Updates
8.3
21
Not enough data
9.0
21
Not enough data
Collaboration
8.5
21
Not enough data
8.3
21
Not enough data
8.5
21
Not enough data
Data Updates
8.5
25
Not enough data
8.7
26
Not enough data
7.9
27
Not enough data
Reports
8.5
666
|
Verified
Not enough data
7.9
602
|
Verified
Not enough data
8.8
666
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Data Preparation
8.3
263
|
Verified
Not enough data
8.0
256
|
Verified
Not enough data
Data Modeling and Blending
8.2
260
|
Verified
Not enough data
8.4
259
|
Verified
Not enough data
8.4
254
|
Verified
Not enough data
Generative AI
6.5
146
Not enough data
6.4
146
Not enough data
Agentic AI - Analytics Platforms
7.1
51
Not enough data
7.1
51
Not enough data
7.4
51
Not enough data
7.2
50
Not enough data
7.1
50
Not enough data
7.0
49
Not enough data
7.2
51
Not enough data
Self Service
8.2
602
|
Verified
Not enough data
8.3
613
|
Verified
Not enough data
8.1
578
|
Verified
Not enough data
7.8
583
|
Verified
Not enough data
7.9
569
|
Verified
Not enough data
7.0
467
Not enough data
Deployment & Integration - Analytics Platforms
8.2
58
Not enough data
8.2
57
Not enough data
8.0
50
Not enough data
8.4
54
Not enough data
Advanced Analytics
6.8
440
|
Verified
Not enough data
8.7
620
|
Verified
Not enough data
8.0
473
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.1
54
Not enough data
8.2
52
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.8
50
Not enough data
7.8
50
Not enough data
7.4
49
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.0
48
Not enough data
7.1
47
Not enough data
7.5
49
Not enough data
6.9
48
Not enough data
Personalized Intelligence - Analytics Platforms
6.9
48
Not enough data
6.9
48
Not enough data
6.9
48
Not enough data
Building Reports
8.5
443
|
Verified
Not enough data
8.1
317
Not enough data
8.0
335
|
Verified
Not enough data
7.9
384
|
Verified
Not enough data
Reports
8.5
666
|
Verified
Not enough data
7.9
602
|
Verified
Not enough data
8.8
666
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Self Service
8.2
602
|
Verified
Not enough data
8.3
613
|
Verified
Not enough data
8.1
578
|
Verified
Not enough data
7.8
583
|
Verified
Not enough data
7.9
569
|
Verified
Not enough data
7.0
467
Not enough data
Building Reports
8.5
443
|
Verified
Not enough data
8.1
317
Not enough data
8.0
335
|
Verified
Not enough data
7.9
384
|
Verified
Not enough data
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Data Source Access
8.6
37
Not enough data
8.6
37
Not enough data
8.0
35
Not enough data
Data Interaction
7.6
32
Not enough data
7.1
32
Not enough data
7.5
31
Not enough data
8.9
33
Not enough data
8.8
32
Not enough data
8.0
33
Not enough data
8.3
33
Not enough data
8.0
33
Not enough data
Data Exporting
8.2
35
Not enough data
8.1
34
Not enough data
8.1
33
Not enough data
Generative AI
6.3
27
Not enough data
Administration
7.8
29
Not enough data
7.3
30
Not enough data
7.7
30
Not enough data
8.6
30
Not enough data
Management
6.8
24
Not enough data
6.7
25
Not enough data
6.7
24
Not enough data
8.2
25
Not enough data
8.2
25
Not enough data
Compliance
8.0
29
Not enough data
7.7
29
Not enough data
7.9
30
Not enough data
7.8
29
Not enough data
Security
8.3
26
Not enough data
7.9
26
Not enough data
7.8
25
Not enough data
Data Quality
8.3
28
Not enough data
8.5
26
Not enough data
8.5
28
Not enough data
Maintainence
7.4
25
Not enough data
7.5
24
Not enough data
Generative AI
6.5
25
Not enough data
6.2
25
Not enough data
Agentic AI - Data Governance
6.9
16
Not enough data
7.1
16
Not enough data
7.1
15
Not enough data
7.1
15
Not enough data
6.8
15
Not enough data
7.2
16
Not enough data
Management
8.4
41
8.6
67
7.2
39
8.1
57
Functionality
8.0
40
8.7
58
8.4
40
8.2
62
7.8
39
8.2
61
8.5
41
8.5
64
7.9
38
Feature Not Available
System
7.6
20
Not enough data
Model Development
7.5
24
Not enough data
7.7
24
Not enough data
6.3
24
Not enough data
Feature Not Available
Not enough data
Model Development
6.3
19
Not enough data
Machine/Deep Learning Services
Feature Not Available
Not enough data
6.2
22
Not enough data
6.2
22
Not enough data
Feature Not Available
Not enough data
Machine/Deep Learning Services
5.8
18
Not enough data
5.8
18
Not enough data
Deployment
6.6
22
Not enough data
6.4
23
Not enough data
7.0
24
Not enough data
Generative AI
6.0
12
Not enough data
4.3
12
Not enough data
4.0
10
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data and Analytics - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity and Prep - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Autonomous Insight Generation - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction and Workflow - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Agent Management - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
358
|
Verified
Not enough data
7.8
282
|
Verified
Not enough data
7.9
300
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
349
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
327
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
6.9
16
Not enough data
6.3
12
Categories
Categories
Shared Categories
Domo and Supermetrics are categorized as ETL Tools
Unique Categories
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Domo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
9.3%
Marketing and Advertising
7.2%
Information Technology and Services
6.0%
Hospital & Health Care
5.4%
Financial Services
4.6%
Other
67.4%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
What is Domo used for?
1 Comment
CD
<p>Domo is used for business intelligence and data analytics.</p>Read more
What is Domo?
1 Comment
AM
Domo is a fully managed Analytics platform hosted on the cloud. It comes with 700+ pre-configured API connectors to various applications in the cloud or On...Read more
Domo has no more discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
