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Compare Domo and Funnel 
Featured Products
At a Glance
Market Segments
Mid-Market (53.9% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
Free Trial
Starting at $120.00
Domo
Star Rating
(956)4.3 out of 5
Market Segments
Mid-Market (53.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 2 pricing plansFunnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Domo excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Funnel. Users appreciate its simple and clean interface, which enhances their experience when navigating the platform.
- Users say that Domo's data transformation capabilities are a standout feature, allowing them to perform complex tasks without extensive coding. This functionality simplifies workflows, making it easier to create insightful dashboards and visualizations.
- According to verified reviews, Funnel shines in its user-friendliness and stability, with long-term users highlighting its ability to easily pull data from various platforms. This makes it a reliable choice for small businesses looking to centralize their data.
- Reviewers mention that Domo has a more extensive review base, indicating a broader user experience. With nearly 1,000 reviews, users feel confident in its capabilities, especially in terms of data integration through a wide variety of connectors.
- Users highlight that Funnel offers exceptional customer support, often noting the responsiveness and helpfulness of the support team. This aspect is crucial for businesses that require ongoing assistance and guidance.
- G2 reviewers indicate that while Domo has a robust feature set, it may face challenges in meeting specific workflow needs for some users. In contrast, Funnel's ease of setup and administration is frequently praised, making it a more accessible option for smaller teams.
Pricing
Entry-Level Pricing
Domo
Free
Free Trial
Try out the Domo platform for 30 days. No credit card required.
- Full Platform
- Unlimited users
- Onboarding support
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Free Trial
Domo
Free Trial is available
Funnel
Free Trial is available
Ratings
Meets Requirements
8.4
831
8.8
140
Ease of Use
8.3
842
8.5
143
Ease of Setup
7.8
530
8.8
102
Ease of Admin
8.0
457
8.9
95
Quality of Support
8.1
723
9.1
137
Has the product been a good partner in doing business?
8.8
456
9.1
94
Product Direction (% positive)
8.6
826
8.7
141
Features by Category
Reports
8.5
652
|
Verified
Not enough data
7.9
598
|
Verified
Not enough data
8.8
662
|
Verified
Not enough data
8.3
589
|
Verified
Not enough data
8.7
656
|
Verified
Not enough data
Self Service
8.2
599
|
Verified
Not enough data
8.3
614
|
Verified
Not enough data
8.1
576
|
Verified
Not enough data
7.8
583
|
Verified
Not enough data
7.9
568
|
Verified
Not enough data
7.0
467
Not enough data
Advanced Analytics
6.8
441
|
Verified
Not enough data
8.7
609
|
Verified
Not enough data
8.0
469
|
Verified
Not enough data
Building Reports
8.5
437
|
Verified
Not enough data
8.1
315
Not enough data
7.9
334
|
Verified
Not enough data
7.9
381
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.5
652
|
Verified
Not enough data
7.9
598
|
Verified
Not enough data
8.8
662
|
Verified
Not enough data
8.3
589
|
Verified
Not enough data
8.7
656
|
Verified
Not enough data
Reports
8.8
21
Not enough data
8.8
22
Not enough data
8.3
21
Not enough data
Generative AI
7.5
17
Not enough data
7.5
17
Not enough data
Visualization
8.5
23
Not enough data
8.2
22
Not enough data
8.3
23
Not enough data
8.6
22
Not enough data
Data Updates
8.3
21
Not enough data
9.0
21
Not enough data
Collaboration
8.5
21
Not enough data
8.5
20
Not enough data
8.5
21
Not enough data
Data Updates
8.7
24
Not enough data
8.9
25
Not enough data
7.8
24
Not enough data
Reports
8.5
652
|
Verified
Not enough data
7.9
598
|
Verified
Not enough data
8.8
662
|
Verified
Not enough data
8.3
589
|
Verified
Not enough data
8.7
656
|
Verified
Not enough data
Data Preparation
8.3
260
|
Verified
Not enough data
8.0
256
|
Verified
Not enough data
Data Modeling and Blending
8.2
258
|
Verified
Not enough data
8.4
259
|
Verified
Not enough data
8.4
253
|
Verified
Not enough data
Generative AI
6.5
147
Not enough data
6.4
147
Not enough data
Agentic AI - Analytics Platforms
7.2
51
Not enough data
7.2
51
Not enough data
7.5
51
Not enough data
7.3
51
Not enough data
7.1
51
Not enough data
7.1
50
Not enough data
7.2
52
Not enough data
Self Service
8.2
599
|
Verified
Not enough data
8.3
614
|
Verified
Not enough data
8.1
576
|
Verified
Not enough data
7.8
583
|
Verified
Not enough data
7.9
568
|
Verified
Not enough data
7.0
467
Not enough data
Deployment & Integration - Analytics Platforms
8.1
55
Not enough data
8.3
54
Not enough data
8.1
50
Not enough data
8.4
54
Not enough data
Advanced Analytics
6.8
441
|
Verified
Not enough data
8.7
609
|
Verified
Not enough data
8.0
469
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.1
53
Not enough data
8.3
51
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.9
51
Not enough data
7.8
50
Not enough data
7.5
50
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.1
49
Not enough data
7.2
48
Not enough data
7.4
48
Not enough data
7.0
49
Not enough data
Personalized Intelligence - Analytics Platforms
7.0
49
Not enough data
7.0
49
Not enough data
7.0
49
Not enough data
Building Reports
8.5
437
|
Verified
Not enough data
8.1
315
Not enough data
7.9
334
|
Verified
Not enough data
7.9
381
|
Verified
Not enough data
Reports
8.5
652
|
Verified
Not enough data
7.9
598
|
Verified
Not enough data
8.8
662
|
Verified
Not enough data
8.3
589
|
Verified
Not enough data
8.7
656
|
Verified
Not enough data
Self Service
8.2
599
|
Verified
Not enough data
8.3
614
|
Verified
Not enough data
8.1
576
|
Verified
Not enough data
7.8
583
|
Verified
Not enough data
7.9
568
|
Verified
Not enough data
7.0
467
Not enough data
Building Reports
8.5
437
|
Verified
Not enough data
8.1
315
Not enough data
7.9
334
|
Verified
Not enough data
7.9
381
|
Verified
Not enough data
Metrics
Not enough data
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Reporting
Not enough data
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Other
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Data Source Access
8.6
34
Not enough data
8.7
34
Not enough data
8.1
33
Not enough data
Data Interaction
7.6
31
Not enough data
7.2
31
Not enough data
7.6
29
Not enough data
9.0
31
Not enough data
8.8
31
Not enough data
8.2
32
Not enough data
8.4
32
Not enough data
8.1
32
Not enough data
Data Exporting
8.3
32
Not enough data
8.1
31
Not enough data
8.0
31
Not enough data
Generative AI
6.3
27
Not enough data
Administration
7.8
29
Not enough data
7.3
30
Not enough data
7.7
30
Not enough data
8.6
30
Not enough data
Management
6.8
24
Not enough data
6.7
25
Not enough data
6.7
24
Not enough data
8.2
25
Not enough data
8.2
25
Not enough data
Compliance
8.0
29
Not enough data
7.7
29
Not enough data
7.9
30
Not enough data
7.8
29
Not enough data
Security
8.3
26
Not enough data
7.9
26
Not enough data
7.8
25
Not enough data
Data Quality
8.3
28
Not enough data
8.5
26
Not enough data
8.5
28
Not enough data
Maintainence
7.4
25
Not enough data
7.5
24
Not enough data
Generative AI
6.5
25
Not enough data
6.2
25
Not enough data
Agentic AI - Data Governance
6.9
16
Not enough data
7.1
16
Not enough data
7.1
15
Not enough data
7.1
15
Not enough data
6.8
15
Not enough data
7.2
16
Not enough data
Management
8.4
40
8.3
20
7.2
39
7.0
18
Functionality
7.9
39
8.8
19
8.4
39
8.5
20
7.8
39
8.8
20
8.4
39
8.8
20
7.9
38
8.6
20
System
7.6
20
Not enough data
Model Development
7.5
24
Not enough data
7.7
24
Not enough data
6.3
24
Not enough data
Feature Not Available
Not enough data
Model Development
6.3
19
Not enough data
Machine/Deep Learning Services
Feature Not Available
Not enough data
6.2
22
Not enough data
6.2
22
Not enough data
Feature Not Available
Not enough data
Machine/Deep Learning Services
5.8
18
Not enough data
5.8
18
Not enough data
Deployment
6.6
22
Not enough data
6.4
23
Not enough data
7.0
24
Not enough data
Generative AI
6.0
12
Not enough data
4.3
12
Not enough data
4.0
10
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data and Analytics - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.3
76
|
Verified
Not enough data
8.9
85
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.4
80
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Categories
Categories
Shared Categories
Domo and Funnel are categorized as ETL Tools
Reviews
Reviewers' Company Size
Domo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
9.3%
Marketing and Advertising
7.1%
Information Technology and Services
6.3%
Hospital & Health Care
5.4%
Financial Services
4.6%
Other
67.3%
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Discussions
What is Domo used for?
1 Comment
CD
<p>Domo is used for business intelligence and data analytics.</p>Read more
What is Domo?
1 Comment
AM
Domo is a fully managed Analytics platform hosted on the cloud. It comes with 700+ pre-configured API connectors to various applications in the cloud or On...Read more
Domo has no more discussions with answers
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
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