Compare Domo and Funnel 
At a Glance
Market Segments
Mid-Market (54.0% of reviews)
Small-Business (50.6% of reviews)
Entry-Level Pricing
Free Trial
Starting at $400.00
Domo
Star Rating
(997)4.3 out of 5
Market Segments
Mid-Market (54.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 2 pricing plansFunnel
Star Rating
(164)4.5 out of 5
Market Segments
Small-Business (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Domo excels in providing an all-in-one platform for data management, with users highlighting its ability to connect, transform, and visualize data seamlessly. One user noted, "Everything—from connection to ETL to visualization—is available on a single platform."
- Users say that Funnel stands out for its user-friendly interface, making it easy to pull data from various platforms. A long-time user mentioned, "Been using it for close to 8 years, I love that it's user friendly and is able to easily pull data from all our major platforms."
- Reviewers mention that Domo's implementation process is generally quick and intuitive, which is a significant advantage for teams looking to get started without extensive delays. Users appreciate the "powerful dataflow tools" that facilitate data wrangling.
- According to verified reviews, Funnel shines in customer support, with users praising its "outstanding" assistance across various platforms. This level of support can be crucial for businesses that rely heavily on data integration.
- G2 reviewers highlight that while Domo has a higher overall satisfaction score, Funnel's users rate its ease of setup and administration slightly better, indicating that some may find Funnel more straightforward to manage on a day-to-day basis.
- Users report that Domo's scalability is a strong point, allowing mid-market companies to grow without outgrowing the platform. However, some users feel that Funnel's focus on small businesses makes it a better fit for startups and smaller teams looking for a tailored solution.
Pricing
Entry-Level Pricing
Domo
Free
Free Trial
Try out the Domo platform for 30 days. No credit card required.
- Full Platform
- Unlimited users
- Onboarding support
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Free Trial
Domo
Free Trial is available
Funnel
Free Trial is available
Ratings
Meets Requirements
8.4
855
8.8
141
Ease of Use
8.3
871
8.5
144
Ease of Setup
7.8
554
8.8
103
Ease of Admin
8.1
471
8.9
95
Quality of Support
8.1
744
9.1
138
Has the product been a good partner in doing business?
8.8
469
9.1
94
Product Direction (% positive)
8.6
850
8.7
142
Features by Category
Reports
8.5
666
|
Verified
Not enough data
7.9
602
|
Verified
Not enough data
8.8
666
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Self Service
8.2
602
|
Verified
Not enough data
8.3
613
|
Verified
Not enough data
8.1
578
|
Verified
Not enough data
7.8
583
|
Verified
Not enough data
7.9
569
|
Verified
Not enough data
7.0
467
Not enough data
Advanced Analytics
6.8
440
|
Verified
Not enough data
8.7
620
|
Verified
Not enough data
8.0
473
|
Verified
Not enough data
Building Reports
8.5
443
|
Verified
Not enough data
8.1
317
Not enough data
8.0
335
|
Verified
Not enough data
7.9
384
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.5
666
|
Verified
Not enough data
7.9
602
|
Verified
Not enough data
8.8
666
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Reports
8.6
25
Not enough data
8.8
23
Not enough data
8.3
22
Not enough data
Generative AI
7.5
17
Not enough data
7.5
17
Not enough data
Visualization
8.5
24
Not enough data
8.3
23
Not enough data
8.3
24
Not enough data
8.6
22
Not enough data
Data Updates
8.3
21
Not enough data
9.0
21
Not enough data
Collaboration
8.5
21
Not enough data
8.3
21
Not enough data
8.5
21
Not enough data
Data Updates
8.5
25
Not enough data
8.7
26
Not enough data
7.9
27
Not enough data
Reports
8.5
666
|
Verified
Not enough data
7.9
602
|
Verified
Not enough data
8.8
666
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Data Preparation
8.3
263
|
Verified
Not enough data
8.0
256
|
Verified
Not enough data
Data Modeling and Blending
8.2
260
|
Verified
Not enough data
8.4
259
|
Verified
Not enough data
8.4
254
|
Verified
Not enough data
Generative AI
6.5
146
Not enough data
6.4
146
Not enough data
Agentic AI - Analytics Platforms
7.1
51
Not enough data
7.1
51
Not enough data
7.4
51
Not enough data
7.2
50
Not enough data
7.1
50
Not enough data
7.0
49
Not enough data
7.2
51
Not enough data
Self Service
8.2
602
|
Verified
Not enough data
8.3
613
|
Verified
Not enough data
8.1
578
|
Verified
Not enough data
7.8
583
|
Verified
Not enough data
7.9
569
|
Verified
Not enough data
7.0
467
Not enough data
Deployment & Integration - Analytics Platforms
8.2
58
Not enough data
8.2
57
Not enough data
8.0
50
Not enough data
8.4
54
Not enough data
Advanced Analytics
6.8
440
|
Verified
Not enough data
8.7
620
|
Verified
Not enough data
8.0
473
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.1
54
Not enough data
8.2
52
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.8
50
Not enough data
7.8
50
Not enough data
7.4
49
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.0
48
Not enough data
7.1
47
Not enough data
7.5
49
Not enough data
6.9
48
Not enough data
Personalized Intelligence - Analytics Platforms
6.9
48
Not enough data
6.9
48
Not enough data
6.9
48
Not enough data
Building Reports
8.5
443
|
Verified
Not enough data
8.1
317
Not enough data
8.0
335
|
Verified
Not enough data
7.9
384
|
Verified
Not enough data
Reports
8.5
666
|
Verified
Not enough data
7.9
602
|
Verified
Not enough data
8.8
666
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Self Service
8.2
602
|
Verified
Not enough data
8.3
613
|
Verified
Not enough data
8.1
578
|
Verified
Not enough data
7.8
583
|
Verified
Not enough data
7.9
569
|
Verified
Not enough data
7.0
467
Not enough data
Building Reports
8.5
443
|
Verified
Not enough data
8.1
317
Not enough data
8.0
335
|
Verified
Not enough data
7.9
384
|
Verified
Not enough data
Metrics
Not enough data
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Reporting
Not enough data
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Other
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Data Source Access
8.6
37
Not enough data
8.6
37
Not enough data
8.0
35
Not enough data
Data Interaction
7.6
32
Not enough data
7.1
32
Not enough data
7.5
31
Not enough data
8.9
33
Not enough data
8.8
32
Not enough data
8.0
33
Not enough data
8.3
33
Not enough data
8.0
33
Not enough data
Data Exporting
8.2
35
Not enough data
8.1
34
Not enough data
8.1
33
Not enough data
Generative AI
6.3
27
Not enough data
Administration
7.8
29
Not enough data
7.3
30
Not enough data
7.7
30
Not enough data
8.6
30
Not enough data
Management
6.8
24
Not enough data
6.7
25
Not enough data
6.7
24
Not enough data
8.2
25
Not enough data
8.2
25
Not enough data
Compliance
8.0
29
Not enough data
7.7
29
Not enough data
7.9
30
Not enough data
7.8
29
Not enough data
Security
8.3
26
Not enough data
7.9
26
Not enough data
7.8
25
Not enough data
Data Quality
8.3
28
Not enough data
8.5
26
Not enough data
8.5
28
Not enough data
Maintainence
7.4
25
Not enough data
7.5
24
Not enough data
Generative AI
6.5
25
Not enough data
6.2
25
Not enough data
Agentic AI - Data Governance
6.9
16
Not enough data
7.1
16
Not enough data
7.1
15
Not enough data
7.1
15
Not enough data
6.8
15
Not enough data
7.2
16
Not enough data
Management
8.4
41
8.3
20
7.2
39
7.0
18
Functionality
8.0
40
8.8
19
8.4
40
8.5
20
7.8
39
8.8
20
8.5
41
8.8
20
7.9
38
8.6
20
System
7.6
20
Not enough data
Model Development
7.5
24
Not enough data
7.7
24
Not enough data
6.3
24
Not enough data
Feature Not Available
Not enough data
Model Development
6.3
19
Not enough data
Machine/Deep Learning Services
Feature Not Available
Not enough data
6.2
22
Not enough data
6.2
22
Not enough data
Feature Not Available
Not enough data
Machine/Deep Learning Services
5.8
18
Not enough data
5.8
18
Not enough data
Deployment
6.6
22
Not enough data
6.4
23
Not enough data
7.0
24
Not enough data
Generative AI
6.0
12
Not enough data
4.3
12
Not enough data
4.0
10
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data and Analytics - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity and Prep - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Autonomous Insight Generation - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction and Workflow - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Agent Management - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.3
76
|
Verified
Not enough data
9.0
86
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
84
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Categories
Categories
Shared Categories
Domo and Funnel are categorized as ETL Tools
Reviews
Reviewers' Company Size
Domo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
9.3%
Marketing and Advertising
7.2%
Information Technology and Services
6.0%
Hospital & Health Care
5.4%
Financial Services
4.6%
Other
67.4%
Marketing and Advertising
42.2%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.9%
Discussions
What is Domo used for?
1 Comment
CD
<p>Domo is used for business intelligence and data analytics.</p>Read more
What is Domo?
1 Comment
AM
Domo is a fully managed Analytics platform hosted on the cloud. It comes with 700+ pre-configured API connectors to various applications in the cloud or On...Read more
Domo has no more discussions with answers
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
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