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Compare D&B Rev.Up ABX and Traction Complete 
Featured Products
At a Glance
Market Segments
Mid-Market (41.1% of reviews)
Mid-Market (58.3% of reviews)
Entry-Level Pricing
No pricing available
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D&B Rev.Up ABX
Star Rating
(108)4.4 out of 5
Market Segments
Mid-Market (41.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about D&B Rev.Up ABXTraction Complete
Star Rating
(154)4.7 out of 5
Market Segments
Mid-Market (58.3% of reviews)
Pros & Cons
Entry-Level Pricing
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Browse all 6 pricing plansD&B Rev.Up ABX vs Traction Complete
When assessing the two solutions, reviewers found Traction Complete easier to use, set up, and administer. Reviewers also preferred doing business with Traction Complete overall.
- Reviewers felt that Traction Complete meets the needs of their business better than D&B Rev.Up ABX.
- When comparing quality of ongoing product support, reviewers felt that Traction Complete is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Traction Complete over D&B Rev.Up ABX.
Pricing
Entry-Level Pricing
D&B Rev.Up ABX
No pricing availableTraction Complete
Complete Clean
Contact Us
Detects and removes duplicates in Salesforce
- Dedupe any object including custom objects
- Start cleansing in minutes with a guided, no-code UI
- Customize survivorship and field retention with unlimited tiebreakers
Free Trial
D&B Rev.Up ABX
No trial information availableTraction Complete
No trial information availableRatings
Meets Requirements
8.4
101
9.0
126
Ease of Use
8.4
105
8.6
128
Ease of Setup
8.1
44
8.5
95
Ease of Admin
8.3
35
8.7
91
Quality of Support
8.7
96
9.8
124
Has the product been a good partner in doing business?
9.2
34
9.9
91
Product Direction (% positive)
9.1
102
9.4
119
Features by Category
Data Availability
8.6
20
Not enough data
8.9
19
Not enough data
9.0
19
Not enough data
8.5
8
Not enough data
Data Accuracy
8.4
19
Not enough data
8.7
18
Not enough data
7.7
8
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.8
15
Not enough data
8.5
16
Not enough data
8.9
17
Not enough data
8.9
17
Not enough data
8.3
14
Not enough data
8.1
14
Not enough data
Features
8.7
19
Not enough data
7.9
18
Not enough data
8.8
16
Not enough data
9.0
16
Not enough data
8.9
17
Not enough data
8.9
14
Not enough data
8.9
14
Not enough data
8.7
15
Not enough data
8.6
13
Not enough data
Lead Intelligence
8.9
22
|
Verified
Feature Not Available
9.0
21
Feature Not Available
8.9
19
8.4
31
Lead Management
8.6
22
9.1
38
8.3
21
7.3
25
8.6
22
9.0
49
Marketing Campaigns
8.5
19
Feature Not Available
8.3
18
Feature Not Available
8.6
19
Feature Not Available
8.7
19
|
Verified
Feature Not Available
8.8
18
Feature Not Available
Campaign Execution
8.9
19
Feature Not Available
8.8
20
Feature Not Available
8.9
19
Feature Not Available
8.8
20
Feature Not Available
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.4
9
|
Verified
Not enough data
8.9
9
|
Verified
Not enough data
9.1
9
Not enough data
8.3
9
|
Verified
Not enough data
Intelligence
9.1
9
|
Verified
Not enough data
8.3
8
|
Verified
Not enough data
9.3
9
|
Verified
Not enough data
Data Availability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
8
Not enough data
9.2
8
Not enough data
Platform Reporting
9.3
9
Not enough data
9.4
9
Not enough data
Platform Basics
8.9
18
Not enough data
Platform Data
8.7
18
Not enough data
8.9
18
Not enough data
Platform Additional Functionality
8.1
18
Not enough data
8.8
18
Not enough data
Agentic AI - Account-Based Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.9
14
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
8.5
12
Not enough data
Feature Not Available
Customization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
13
Matching
Not enough data
9.2
59
Not enough data
8.8
53
Not enough data
8.7
60
Routing
Not enough data
9.4
53
Not enough data
9.0
46
Not enough data
9.0
36
Not enough data
8.0
35
Platform Operations
Not enough data
8.1
30
Not enough data
8.9
41
Not enough data
9.2
52
Not enough data
7.9
30
Not enough data
8.4
37
Not enough data
9.1
44
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.8
17
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.9
17
|
Verified
Not enough data
Discovery
9.0
15
|
Verified
Not enough data
8.5
21
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
Management
8.2
16
|
Verified
Not enough data
8.9
17
|
Verified
Not enough data
Platform
7.6
18
|
Verified
Not enough data
9.0
17
|
Verified
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.0
22
Not enough data
9.1
17
Not enough data
9.1
23
Not enough data
Lead Management
8.4
20
Not enough data
9.2
22
Not enough data
9.2
23
Not enough data
Marketing Campaigns
8.0
18
Not enough data
7.9
18
Not enough data
8.3
16
Not enough data
8.1
17
Not enough data
9.1
17
Not enough data
Data Availability - Marketing Account Intelligence
9.0
5
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
5
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.5
24
Feature Not Available
8.4
24
Feature Not Available
8.0
23
8.8
15
Lead Management
8.1
24
8.6
22
8.3
24
Feature Not Available
8.3
24
9.3
25
Marketing Campaigns
8.4
24
Feature Not Available
7.8
23
Feature Not Available
8.3
24
Feature Not Available
8.0
22
Feature Not Available
8.3
23
Feature Not Available
8.3
23
Feature Not Available
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
D&B Rev.Up ABX and Traction Complete are categorized as Lead-to-Account Matching and Routing, Account Data Management, and Account-Based Analytics
Unique Categories
D&B Rev.Up ABX is categorized as Buyer Intent Data Providers, Customer Data Platform (CDP), Lead Scoring, Visitor Identification, Personalization, Marketing Account Intelligence, Account-Based Web and Content Experiences, Account-Based Advertising, Account-Based Orchestration Platforms, and Sales Intelligence
Reviews
Reviewers' Company Size
D&B Rev.Up ABX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Traction Complete
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
25.0%
Computer Software
14.8%
Marketing and Advertising
9.3%
Telecommunications
4.6%
Accounting
4.6%
Other
41.7%
Computer Software
33.1%
Information Technology and Services
19.9%
Telecommunications
4.0%
Computer & Network Security
4.0%
Insurance
3.3%
Other
35.8%
Alternatives
Discussions
D&B Rev.Up ABX has no discussions with answers
Traction Complete has no discussions with answers
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