# Divi vs Wix Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Wix excels in user-friendliness, with many users highlighting its "very broad set of features" and "easy-to-use functionality." This makes it particularly appealing for small businesses looking to quickly build and update their websites without a steep learning curve.
- **Users say** that Divi offers a strong balance of flexibility and ease of use, making it a reliable choice for teams that need to build client websites. Reviewers appreciate its extensive features and good implementation information, which can be beneficial for more complex projects.
- **According to verified reviews** , Wix has a significantly higher overall satisfaction score compared to Divi, indicating that users feel more positively about their experience with Wix. Many users specifically mention how easy it is to access customer service representatives when needed, enhancing their overall experience.
- **Reviewers mention** that while Divi shines in its quality of support, with high ratings for customer assistance, Wix users also appreciate the ease of reaching out for help, though they report slightly lower satisfaction in this area. This suggests that both platforms have their strengths, but Divi may have the edge in dedicated support.
- **Users highlight** that Wix's drag-and-drop functionality is a standout feature, with many finding it intuitive and straightforward for building websites. In contrast, while Divi also offers drag-and-drop capabilities, users note that it may require a bit more time to master, which could be a consideration for those looking for quick results.
- **G2 reviewers indicate** that Divi's pricing model, starting at $89, may be a barrier for some small businesses, especially when compared to Wix's free entry-level option. This pricing difference could influence the decision for budget-conscious users who are just starting out.



| | Divi | Wix | 
|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 250 | 1,873 | 
| **Largest Market Segment** | Small-Business (96.7% of reviews) | Small-Business (80.0% of reviews) | 
| **Entry Level Price** | $89.00 Per Year | Free | 

---
## Top Pros & Cons

### Divi

Pros:
- Customer Support (17 reviews)
- Ease of Use (14 reviews)

Cons:
- Slow Performance (5 reviews)
- Expensive (3 reviews)

### Wix

Pros:
- Ease of Use (99 reviews)
- Customer Support (50 reviews)

Cons:
- Expensive (28 reviews)
- Limited Customization (28 reviews)

---
## Ratings Comparison
| Rating | Divi | Wix | 
|---|---|---|
  | **Meets Requirements** | 9.3 (215 reviews) | 8.6 (1571 reviews) | 
  | **Ease of Use** | 9.1 (218 reviews) | 8.9 (1580 reviews) | 
  | **Ease of Setup** | 9.5 (161 reviews) | 8.9 (671 reviews) | 
  | **Ease of Admin** | 9.4 (129 reviews) | 8.7 (607 reviews) | 
  | **Quality of Support** | 9.7 (208 reviews) | 8.0 (1297 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (126 reviews) | 8.4 (562 reviews) | 
  | **Product Direction (% positive)** | 9.1 (205 reviews) | 8.2 (1537 reviews) | 

---
## Pricing

### Divi

#### Entry-Level Pricing

Plan: Divi

Price: $89.00 Per Year

Description: For Website owners and WordPress pros who want to leverage Divi's powerful no-code builder to create websites with ease.

Key Features:
- Divi Theme & Builder
- 300+ Website Packs
- Unlimited Website Usage

[Browse all 2 editions](https://www.g2.com/products/divi/pricing)

#### Free Trial

No

### Wix

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Get started 

Key Features:
- Intuitive drag and drop editor
- AI creation tools
- Wix subdomain only

[Browse all 5 editions](https://www.g2.com/products/wix/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Divi** | N/A | N/A |
| **Wix** | 8.7/10 | 105 |

#### Page Customization

| Feature | Divi | Wix | 
|---|---|---|
| **Drag and Drop** | Not enough data | 9.2 (97 reviews) | 
| **Templates** | Not enough data | 9.0 (97 reviews) | 
| **Advanced Customization** | Not enough data | 8.6 (90 reviews) | 
| **Content Library** | Not enough data | 8.8 (93 reviews) | 

#### Page Optimization

| Feature | Divi | Wix | 
|---|---|---|
| **A/B Testing** | Not enough data | Feature Not Available | 
| **Mobile Responsive** | Not enough data | 8.8 (95 reviews) | 
| **Web Analytics** | Not enough data | 8.9 (90 reviews) | 
| **SEO** | Not enough data | 8.6 (93 reviews) | 

#### Integrations

| Feature | Divi | Wix | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 8.8 (83 reviews) | 
| **Email Marketing Integration** | Not enough data | 8.9 (84 reviews) | 
| **Domain Integration** | Not enough data | 9.2 (93 reviews) | 

#### Generative AI

| Feature | Divi | Wix | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (29 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Divi | Wix | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.3 (5 reviews) | 

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Divi** | N/A | N/A |
| **Wix** | 9.3/10 | 12 |

#### Notifications

| Feature | Divi | Wix | 
|---|---|---|
| **Confirmations & Reminders** | Not enough data | 9.6 (9 reviews) | 
| **Appointment Follow-Up** | Not enough data | 9.6 (9 reviews) | 
| **Scheduling Notifications** | Not enough data | 9.6 (9 reviews) | 

#### Settings

| Feature | Divi | Wix | 
|---|---|---|
| **Time Zone Detection** | Not enough data | 9.4 (8 reviews) | 
| **Availability Settings** | Not enough data | 9.1 (9 reviews) | 
| **Blocked Time Settings** | Not enough data | 8.9 (9 reviews) | 

#### Personalization

| Feature | Divi | Wix | 
|---|---|---|
| **Branding** | Not enough data | 9.1 (9 reviews) | 
| **Links** | Not enough data | 9.4 (8 reviews) | 

#### Integrations

| Feature | Divi | Wix | 
|---|---|---|
| **Multi- Calendar Integration** | Not enough data | 9.2 (8 reviews) | 
| **Website Integration** | Not enough data | 9.1 (9 reviews) | 
| **Payment Acceptance** | Not enough data | 9.3 (9 reviews) | 
| **Video Conferencing** | Not enough data | 8.8 (7 reviews) | 
| **Communication** | Not enough data | 9.2 (8 reviews) | 

#### Generative AI

| Feature | Divi | Wix | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.7 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 9.7 (6 reviews) | 
| **AI Text-to-Image** | Not enough data | 8.6 (6 reviews) | 
| **AI Text-to-Speech** | Not enough data | 9.0 (5 reviews) | 
| **AI Image-to-Text** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Online Appointment Scheduling

| Feature | Divi | Wix | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Divi** | N/A | N/A |
| **Wix** | 8.3/10 | 67 |

#### Headless Commerce

| Feature | Divi | Wix | 
|---|---|---|
| **Decoupling** | Not enough data | 8.4 (40 reviews) | 
| **REST APIs** | Not enough data | 8.0 (40 reviews) | 
| **Data Orchestration** | Not enough data | 8.3 (38 reviews) | 
| **Customization** | Not enough data | 8.5 (48 reviews) | 
| **Extensibility** | Not enough data | 8.5 (41 reviews) | 

#### Generative AI

| Feature | Divi | Wix | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.5 (22 reviews) | 
| **AI Text Summarization** | Not enough data | 8.2 (21 reviews) | 

#### Agentic AI - E-Commerce Platforms

| Feature | Divi | Wix | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 5.7 (5 reviews) | 
| **Decision Making** | Not enough data | 6.7 (5 reviews) | 

#### Merchandising/Marketing

| Feature | Divi | Wix | 
|---|---|---|
| **Storefront Design Tools** | Not enough data | 8.8 (58 reviews) | 
| **Product Visualization** | Not enough data | 8.7 (57 reviews) | 
| **Recommendations / Personalization** | Not enough data | 8.6 (59 reviews) | 
| **Promotions and Discounts** | Not enough data | 8.4 (53 reviews) | 
| **Shopping Cart Abandonment** | Not enough data | 8.3 (52 reviews) | 
| **Product Reviews** | Not enough data | 8.6 (52 reviews) | 
| **SEO** | Not enough data | 7.9 (55 reviews) | 

#### Product Catalog

| Feature | Divi | Wix | 
|---|---|---|
| **Content Management** | Not enough data | 9.0 (57 reviews) | 
| **Product Configuration** | Not enough data | 8.9 (54 reviews) | 
| **Product Search and Filtering** | Not enough data | 8.7 (54 reviews) | 
| **Intangible Products** | Not enough data | 8.4 (45 reviews) | 

#### Order Process

| Feature | Divi | Wix | 
|---|---|---|
| **Checkout Process** | Not enough data | 8.8 (54 reviews) | 
| **Shipping Options** | Not enough data | 8.6 (53 reviews) | 
| **Tax Display and Processing** | Not enough data | 8.6 (51 reviews) | 
| **Payment Processing** | Not enough data | 8.9 (57 reviews) | 
| **Order Management** | Not enough data | 8.8 (51 reviews) | 
| **Returns / Refunds** | Not enough data | 8.5 (49 reviews) | 
| **Inventory Management** | Not enough data | 8.6 (51 reviews) | 
| **Multi-Channel Fulfillment** | Not enough data | 8.6 (46 reviews) | 

#### Multi-Channel Support

| Feature | Divi | Wix | 
|---|---|---|
| **Omnichannel** | Not enough data | 8.5 (45 reviews) | 
| **Mobile** | Not enough data | 8.5 (55 reviews) | 
| **Social Commerce** | Not enough data | 8.7 (50 reviews) | 
| **Customer Service** | Not enough data | 8.5 (52 reviews) | 
| **Store Locator** | Not enough data | 8.6 (49 reviews) | 
| **3rd-Party Store Integration** | Not enough data | 8.2 (44 reviews) | 
| **B2B** | Not enough data | 8.6 (48 reviews) | 

#### Platform

| Feature | Divi | Wix | 
|---|---|---|
| **APIs** | Not enough data | 8.4 (47 reviews) | 
| **Customization** | Not enough data | 8.5 (55 reviews) | 
| **Integrations to Add-on Tools** | Not enough data | 8.7 (53 reviews) | 
| **User Management** | Not enough data | 8.7 (52 reviews) | 
| **Reporting / Analytics** | Not enough data | 8.6 (53 reviews) | 
| **Security** | Not enough data | 8.8 (52 reviews) | 
| **Multi-Site Management** | Not enough data | 8.8 (46 reviews) | 
| **Admin Access Rights** | Not enough data | 9.0 (50 reviews) | 
| **Test-to-Product Migration** | Not enough data | 8.5 (43 reviews) | 
| **Internationalization** | Not enough data | 8.4 (42 reviews) | 
| **Cross Browser Support** | Not enough data | 8.8 (48 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (52 reviews) | 

### Web Design

| Product | Score | Reviews |
|---|---|---|
| **Divi** | N/A | N/A |
| **Wix** | 8.1/10 | 100 |

#### Platform Basics

| Feature | Divi | Wix | 
|---|---|---|
| **Templates Library** | Not enough data | 8.8 (89 reviews) | 
| **Visualization Tools** | Not enough data | 8.8 (83 reviews) | 
| **HTML and CSS Editors** | Not enough data | 8.2 (80 reviews) | 
| **Content Elements Libraries** | Not enough data | 8.5 (79 reviews) | 

#### Platform Additional Functionalities

| Feature | Divi | Wix | 
|---|---|---|
| **WYSIWYG Editor Integration** | Not enough data | 8.5 (70 reviews) | 
| **Marketing Tools Integrations** | Not enough data | 8.5 (78 reviews) | 
| **Vector Graphics Tools Importing and Integration** | Not enough data | 8.5 (75 reviews) | 

#### Agentic AI - Web Design

| Feature | Divi | Wix | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (18 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (15 reviews) | 

### Cloud Web Hosting

| Product | Score | Reviews |
|---|---|---|
| **Divi** | N/A | N/A |
| **Wix** | N/A | N/A |

#### Performance - Cloud Web Hosting

| Feature | Divi | Wix | 
|---|---|---|
| **Caching** | Not enough data | Not enough data | 
| **Intuitive Control Panel** | Not enough data | Not enough data | 
| **Opering System** | Not enough data | Not enough data | 
| **Server Redundancy** | Not enough data | Not enough data | 

#### Support - Cloud Web Hosting

| Feature | Divi | Wix | 
|---|---|---|
| **Free SSL** | Not enough data | Not enough data | 
| **Auto-scaling** | Not enough data | Not enough data | 
| **Flexible Pricing - Cloud Web Hosting** | Not enough data | Not enough data | 
| **Support** | Not enough data | Not enough data | 

#### Security - Cloud Web Hosting

| Feature | Divi | Wix | 
|---|---|---|
| **Compliance and Certifications** | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 

### Domain Registrars

| Product | Score | Reviews |
|---|---|---|
| **Divi** | N/A | N/A |
| **Wix** | N/A | N/A |

#### Security - Domain Registrar

| Feature | Divi | Wix | 
|---|---|---|
| **Advanced DNS management** | Not enough data | Not enough data | 
| **WHOIS privacy protection** | Not enough data | Not enough data | 
| **Two-factor authentication (2FA)** | Not enough data | Not enough data | 

#### Convenience and automation - Domain Registrar

| Feature | Divi | Wix | 
|---|---|---|
| **Bulk domain management** | Not enough data | Not enough data | 
| **Domain parking** | Not enough data | Not enough data | 
| **Auto-renewal** | Not enough data | Not enough data | 

#### Support and service - Domain Registrar

| Feature | Divi | Wix | 
|---|---|---|
| **Knowledge base and tutorials** | Not enough data | Not enough data | 
| **Domain transfer assistance** | Not enough data | Not enough data | 
| **24/7 customer support** | Not enough data | Not enough data | 

#### Advanced management and features - Domain Registrar

| Feature | Divi | Wix | 
|---|---|---|
| **Email forwarding and hosting** | Not enough data | Not enough data | 
| **Website builder integration** | Not enough data | Not enough data | 
| **Domain auction and backordering** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Divi** | 8.6/10 | 159 |
| **Wix** | 8.2/10 | 1266 |

#### Customizations

| Feature | Divi | Wix | 
|---|---|---|
| **Templates** | 9.1 (151 reviews) | 8.7 (1160 reviews) | 
| **Drag and Drop** | 9.4 (151 reviews) | 9.0 (1162 reviews) | 
| **HTML Input** | 9.1 (148 reviews) | 7.8 (916 reviews) | 
| **Domain Name** | 8.2 (121 reviews) | 8.5 (1058 reviews) | 

#### Growth

| Feature | Divi | Wix | 
|---|---|---|
| **SEO** | 7.8 (137 reviews) | 7.8 (944 reviews) | 
| **Site Analytics** | 7.7 (127 reviews) | 7.8 (969 reviews) | 
| **Marketing Tools** | 7.9 (130 reviews) | 7.8 (918 reviews) | 
| **E-Commerce** | 8.1 (132 reviews) | 7.8 (760 reviews) | 
| **Hosting** | 7.2 (113 reviews) | 8.5 (921 reviews) | 

#### Content

| Feature | Divi | Wix | 
|---|---|---|
| **Email Integrations** | 7.8 (125 reviews) | 8.2 (849 reviews) | 
| **Content Management** | 9.3 (145 reviews) | 8.4 (1015 reviews) | 
| **Permissions** | 8.8 (128 reviews) | 8.5 (859 reviews) | 
| **WordPress Tool** | 9.5 (146 reviews) | 7.9 (197 reviews) | 

#### Support

| Feature | Divi | Wix | 
|---|---|---|
| **Customer Support** | 9.8 (148 reviews) | 8.4 (247 reviews) | 

---
## Categories
**Shared Categories (1):** [Website Builder Software](https://www.g2.com/categories/website-builder)

**Unique to Divi (1):** [Other Design Software](https://www.g2.com/categories/other-design)

**Unique to Wix (6):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Web Design Software](https://www.g2.com/categories/web-design), [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms), [Cloud Web Hosting Platforms](https://www.g2.com/categories/cloud-web-hosting), [Domain Registrars](https://www.g2.com/categories/domain-registrars)


---
## Reviewer Demographics

### By Company Size

| Segment | Divi | Wix | 
|---|---|---|
| **Small-Business** | 96.7% | 80.0% | 
| **Mid-Market** | 3.3% | 14.9% | 
| **Enterprise** | 0% | 5.1% | 

### By Industry

#### Divi

- **Marketing and Advertising:** 17.4%
- **Design:** 12.9%
- **Information Technology and Services:** 6.6%
- **Computer Software:** 5.0%
- **Internet:** 5.0%
- **Graphic Design:** 4.6%
- **Consulting:** 3.7%
- **Health, Wellness and Fitness:** 3.7%
- **Leisure, Travel & Tourism:** 2.5%
- **Non-Profit Organization Management:** 2.5%
- **Other:** 36.1%

#### Wix

- **Marketing and Advertising:** 14.6%
- **Computer Software:** 6.7%
- **Information Technology and Services:** 6.0%
- **Design:** 3.6%
- **Health, Wellness and Fitness:** 3.4%
- **Non-Profit Organization Management:** 3.2%
- **Retail:** 3.0%
- **Entertainment:** 2.6%
- **Graphic Design:** 2.3%
- **Higher Education:** 2.2%
- **Other:** 52.4%

---
## Alternatives

### Alternatives to Divi

- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (414 reviews)
- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (804 reviews)
- [Squarespace](https://www.g2.com/products/squarespace/reviews) — 4.4/5 stars (1133 reviews)
- [Hostinger](https://www.g2.com/products/hostinger/reviews) — 4.4/5 stars (804 reviews)
- [Easel.ly](https://www.g2.com/products/easel-ly/reviews) — 4.7/5 stars (150 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (991 reviews)
- [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) — 4.5/5 stars (2011 reviews)
- [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) — 4.4/5 stars (2707 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7467 reviews)
- [Google Workspace](https://www.g2.com/products/google-workspace/reviews) — 4.6/5 stars (47952 reviews)

### Alternatives to Wix

- [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) — 4.4/5 stars (2707 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (991 reviews)
- [Hostinger](https://www.g2.com/products/hostinger/reviews) — 4.4/5 stars (804 reviews)
- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (804 reviews)
- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (414 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Framer](https://www.g2.com/products/framer/reviews) — 4.5/5 stars (141 reviews)
- [SiteGround](https://www.g2.com/products/siteground/reviews) — 4.2/5 stars (292 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Google Workspace](https://www.g2.com/products/google-workspace/reviews) — 4.6/5 stars (47952 reviews)

---
## Top Discussions

### Divi

- Title: [What advice do you have for others considering Elegant Themes for WordPress design?](https://www.g2.com/discussions/what-advice-do-you-have-for-others-considering-elegant-themes-for-wordpress-design) — 1 comment
  > **Top comment:** "1. It is easy to use. They build now Divi 5 what is much faster. 

2. you have many, many Design Possibilities - there are a lot of finished Layouts. A lot..."
- Title: [What is Elegant Themes used for?](https://www.g2.com/discussions/what-is-elegant-themes-used-for) — 1 comment
  > **Top comment:** "The company that makes Divi, a WYSIWYG builder for WordPress."
- Title: [What are the most popular themes?](https://www.g2.com/discussions/what-are-the-most-popular-themes) — 1 comment
  > **Top comment:** "Elegant Themes using Divi Builder"

### Wix

- Title: [How do I add the ability for little games on my website?](https://www.g2.com/discussions/13696-how-do-i-add-the-ability-for-little-games-on-my-website) — 6 comments, 1 upvote
  > **Top comment:** "It really depends on the format of your game. If you go to the editor, select the option to add an element and scroll down to "more", Wix has options to..."
- Title: [Can l link wix to linkedin](https://www.g2.com/discussions/31544-can-l-link-wix-to-linkedin) — 3 comments, 2 upvotes
  > **Top comment:** "You can add a link to your LinkedIn account, under social media bar."
- Title: [Does Wix have a booking feature?](https://www.g2.com/discussions/does-wix-have-a-booking-feature) — 2 comments
  > **Top comment:** "yes"
- Title: [Does Wix have limitations?](https://www.g2.com/discussions/does-wix-have-limitations) — 2 comments, 2 upvotes
  > **Top comment:** "Yes he has it "
- Title: [What are the advanced design features in Wix that a new user should learn to create a professional website?](https://www.g2.com/discussions/what-are-the-advanced-design-features-in-wix-that-a-new-user-should-learn-to-create-a-professional-website) — 1 comment
  > **Top comment:** "In fact, you don't need to know much. Thanks to Wix's new AI technology and integration, you can quickly produce solutions to all your demands by answering..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/divi-vs-wix)