# Directive vs Walker Sands Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Directive excels in its consultative approach, with users appreciating the team's readiness for meetings and discussions on best practices. This level of engagement is highlighted as a significant strength, making clients feel supported and informed throughout their campaigns.
- **Users say** that Walker Sands demonstrates strong capabilities in public relations and content strategy, with clients noting their effectiveness in helping to define new market categories. This strategic insight is a key advantage for businesses looking to establish themselves in competitive spaces.
- **Reviewers mention** that Directive's team takes complete ownership of their work, which has been described as a game-changer for many clients. This commitment to customer-focused methods and data-backed strategies has led to rapid growth for users, showcasing Directive's effectiveness in driving results.
- **According to verified reviews** , Walker Sands is recognized for its professionalism and communication skills, with users appreciating their ability to deliver quality work. However, some clients have noted that responsiveness can be inconsistent, which may impact the overall experience for those needing timely support.
- **Users highlight** Directive's strong background in B2B SaaS marketing, which has proven beneficial for companies looking to enhance their marketing efforts. This expertise is often cited as a reason for choosing Directive over competitors, particularly in the mid-market segment.
- **G2 reviewers indicate** that while Walker Sands has a solid reputation for quality and execution ability, Directive's recent feedback suggests a more personalized approach that some users find more appealing. This difference in user experience may influence decisions for businesses prioritizing close collaboration with their marketing partners.



| | Directive | Walker Sands | 
|---|---|---|
| **Star Rating** | 3.7 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 12 | 32 | 
| **Largest Market Segment** | Mid-Market (50.0% of reviews) | Mid-Market (68.8% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Directive

Pros:
- Advice (1 reviews)
- Branding (1 reviews)

Cons:
- Communication Issues (2 reviews)
- Inefficiency (2 reviews)

### Walker Sands

**Not enough data**

---
## Ratings Comparison
| Rating | Directive | Walker Sands | 
|---|---|---|
  | **Quality of Work** | 6.7 (10 reviews) | 9.4 (26 reviews) | 
  | **Responsiveness** | 7.3 (10 reviews) | 9.4 (30 reviews) | 
  | **Expertise of Team** | 6.7 (10 reviews) | 9.3 (30 reviews) | 
  | **Execution Ability** | 6.8 (10 reviews) | 9.4 (30 reviews) | 
  | **Communication Skills** | 7.3 (10 reviews) | 9.5 (30 reviews) | 
  | **Professionalism** | 7.5 (10 reviews) | 9.6 (30 reviews) | 
  | **Has the product been a good partner in doing business?** | 6.5 (10 reviews) | 9.6 (30 reviews) | 

---
## Pricing

### Directive

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Walker Sands

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Professional Services

| Product | Score | Reviews |
|---|---|---|
| **Directive** | N/A | N/A |
| **Walker Sands** | N/A | N/A |

#### Planning

| Feature | Directive | Walker Sands | 
|---|---|---|
| **Needs Assessment** | Not enough data | Not enough data | 
| **Resource Allocation** | Not enough data | Not enough data | 
| **Stayed within Budget** | Not enough data | Not enough data | 
| **Statement of Work** | Not enough data | Not enough data | 
| **Best Practices** | Not enough data | Not enough data | 

#### Delivery

| Feature | Directive | Walker Sands | 
|---|---|---|
| **Technical Expertise** | Not enough data | Not enough data | 
| **Met Deadlines** | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | 
| **Project Updates** | Not enough data | Not enough data | 
| **Scope Management** | Not enough data | Not enough data | 
| **Roll-out** | Not enough data | Not enough data | 

#### Support

| Feature | Directive | Walker Sands | 
|---|---|---|
| **Go Live Support** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Training ** | Not enough data | Not enough data | 
| **Metrics** | Not enough data | Not enough data | 
| **Admin Services** | Not enough data | Not enough data | 

### Marketing Services

| Product | Score | Reviews |
|---|---|---|
| **Directive** | N/A | N/A |
| **Walker Sands** | N/A | N/A |

#### Planning

| Feature | Directive | Walker Sands | 
|---|---|---|
| **Needs Assessment** | Not enough data | Not enough data | 
| **Resource Allocation** | Not enough data | Not enough data | 
| **Stayed within Budget** | Not enough data | Not enough data | 
| **Statement of Work** | Not enough data | Not enough data | 
| **Best Practices** | Not enough data | Not enough data | 

#### Delivery

| Feature | Directive | Walker Sands | 
|---|---|---|
| **Technical Expertise** | Not enough data | Not enough data | 
| **Met Deadlines** | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | 
| **Project Updates** | Not enough data | Not enough data | 
| **Scope Management** | Not enough data | Not enough data | 
| **Roll-out** | Not enough data | Not enough data | 

### Marketing Strategy

| Product | Score | Reviews |
|---|---|---|
| **Directive** | N/A | N/A |
| **Walker Sands** | N/A | N/A |

#### Other Platform Features

| Feature | Directive | Walker Sands | 
|---|---|---|
| **Notifications & Reminders** | Not enough data | Not enough data | 
| **Contract Database** | Not enough data | Not enough data | 
| **Contract Compliance** | Not enough data | Not enough data | 
| **Integrations / APIs** | Not enough data | Not enough data | 
| **E-Signature** | Not enough data | Not enough data | 

### B2B Services

| Product | Score | Reviews |
|---|---|---|
| **Directive** | N/A | N/A |
| **Walker Sands** | N/A | N/A |

#### Team Quality

| Feature | Directive | Walker Sands | 
|---|---|---|
| **Change Management Skills** | Not enough data | Not enough data | 
| **Executive Presence** | Not enough data | Not enough data | 
| **Vertical Expertise** | Not enough data | Not enough data | 
| **Technology Partnerships** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Social Media Marketing (SMM) Companies ](https://www.g2.com/categories/social-media-marketing-smm-companies), [SEO Services Providers](https://www.g2.com/categories/seo-services), [Content Marketing Agencies ](https://www.g2.com/categories/content-marketing-agencies), [Digital Marketing Services](https://www.g2.com/categories/digital-marketing)

**Unique to Directive (2):** [Marketing Automation Consulting Providers](https://www.g2.com/categories/marketing-automation-consulting), [PPC Agencies](https://www.g2.com/categories/ppc-services)

**Unique to Walker Sands (3):** [Website Design Services](https://www.g2.com/categories/website-design), [Marketing Strategy Agencies](https://www.g2.com/categories/marketing-strategy), [PR Firms ](https://www.g2.com/categories/pr-firms)


---
## Reviewer Demographics

### By Company Size

| Segment | Directive | Walker Sands | 
|---|---|---|
| **Small-Business** | 33.3% | 15.6% | 
| **Mid-Market** | 50.0% | 68.8% | 
| **Enterprise** | 16.7% | 15.6% | 

### By Industry

#### Directive

- **Computer Software:** 50.0%
- **Information Technology and Services:** 25.0%
- **Media Production:** 8.3%
- **Hospital & Health Care:** 8.3%
- **Higher Education:** 8.3%

#### Walker Sands

- **Computer Software:** 21.9%
- **Information Technology and Services:** 18.8%
- **Marketing and Advertising:** 15.6%
- **Public Relations and Communications:** 9.4%
- **Internet:** 6.3%
- **Transportation/Trucking/Railroad:** 3.1%
- **Telecommunications:** 3.1%
- **Media Production:** 3.1%
- **Logistics and Supply Chain:** 3.1%
- **Insurance:** 3.1%
- **Other:** 12.5%

---
## Alternatives

### Alternatives to Directive

- [KlientBoost](https://www.g2.com/products/klientboost/reviews) — 4.8/5 stars (397 reviews)
- [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) — 4.5/5 stars (292 reviews)
- [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.8/5 stars (253 reviews)
- [DashClicks](https://www.g2.com/products/dashclicks/reviews) — 4.7/5 stars (245 reviews)
- [webdew](https://www.g2.com/products/webdew/reviews) — 4.9/5 stars (223 reviews)
- [SmartBug Media](https://www.g2.com/products/smartbug/reviews) — 4.8/5 stars (213 reviews)
- [WebFX](https://www.g2.com/products/webfx/reviews) — 4.8/5 stars (203 reviews)
- [Otter PR](https://www.g2.com/products/otter-pr/reviews) — 4.9/5 stars (202 reviews)
- [CIENCE](https://www.g2.com/products/cience/reviews) — 3.7/5 stars (181 reviews)
- [Martal Group](https://www.g2.com/products/martal-group/reviews) — 4.6/5 stars (134 reviews)

### Alternatives to Walker Sands

- [KlientBoost](https://www.g2.com/products/klientboost/reviews) — 4.8/5 stars (397 reviews)
- [The Free Website Guys](https://www.g2.com/products/the-free-website-guys/reviews) — 4.9/5 stars (1350 reviews)
- [memoryBlue](https://www.g2.com/products/memoryblue/reviews) — 4.6/5 stars (308 reviews)
- [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) — 4.5/5 stars (292 reviews)
- [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.8/5 stars (253 reviews)
- [DashClicks](https://www.g2.com/products/dashclicks/reviews) — 4.7/5 stars (245 reviews)
- [SmartBug Media](https://www.g2.com/products/smartbug/reviews) — 4.8/5 stars (213 reviews)
- [Otter PR](https://www.g2.com/products/otter-pr/reviews) — 4.9/5 stars (202 reviews)
- [webdew](https://www.g2.com/products/webdew/reviews) — 4.9/5 stars (223 reviews)
- [WebFX](https://www.g2.com/products/webfx/reviews) — 4.8/5 stars (203 reviews)


---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/directive-vs-walker-sands)