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Compare DirectIQ and Mad Mimi

See this
side-by-side comparison of DirectIQ vs. Mad Mimi
based on preference data from user reviews. DirectIQ rates 4.4/5 stars with 23 reviews. By contrast, Mad Mimi rates 4.3/5 stars with 47 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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DirectIQ
DirectIQ
(23)
4.4 out of 5
DirectIQ
Mad Mimi
Mad Mimi
(47)
4.3 out of 5
Mad Mimi
Star Rating
DirectIQ
DirectIQ
Mad Mimi
Mad Mimi
Market Segments
DirectIQ
DirectIQ
Small-Business (52.4% of reviews)
Mad Mimi
Mad Mimi
Small-Business (76.7% of reviews)
Entry Level Price
DirectIQ
DirectIQ
Free
Mad Mimi
Mad Mimi
$10 per month

DirectIQ vs Mad Mimi

When assessing the two solutions, reviewers found Mad Mimi easier to use, set up, and administer. However, reviewers preferred doing business with DirectIQ overall.

  • Reviewers felt that DirectIQ meets the needs of their business better than Mad Mimi.
  • When comparing quality of ongoing product support, reviewers felt that DirectIQ is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of DirectIQ over Mad Mimi.
Categories
Shared Categories
DirectIQ
DirectIQ
Mad Mimi
Mad Mimi
DirectIQ and Mad Mimi are categorized as Email Marketing
Unique Categories
DirectIQ
DirectIQ has no unique categories
Mad Mimi
Mad Mimi has no unique categories
Pricing
DirectIQ
DirectIQ Pricing
Forever
Free
$12per month
$25per month
$45per month
Free Trial Unavailable
Mad Mimi
Mad Mimi Pricing
Basic
$10per month
Pro
$42per month
Silver
$199per month
Gold
$1,049per month
Free Trial Unavailable
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Ratings
Meets Requirements
DirectIQ
DirectIQ
8.9
Responses: 19
Mad Mimi
Mad Mimi
8.3
Responses: 35
Ease of Use
DirectIQ
DirectIQ
8.7
Responses: 19
Mad Mimi
Mad Mimi
9.5
Responses: 35
Ease of Setup
DirectIQ
DirectIQ
8.9
Responses: 6
Mad Mimi
Mad Mimi
9.8
Responses: 14
Ease of Admin
DirectIQ
DirectIQ
8.9
Responses: 6
Mad Mimi
Mad Mimi
9.8
Responses: 14
Quality of Support
DirectIQ
DirectIQ
8.9
Responses: 19
Mad Mimi
Mad Mimi
8.0
Responses: 27
Ease of Doing Business With
DirectIQ
DirectIQ
9.0
Responses: 7
Mad Mimi
Mad Mimi
8.0
Responses: 11
Product Direction (% positive)
DirectIQ
DirectIQ
9.3
Responses: 17
Mad Mimi
Mad Mimi
7.3
Responses: 35
Features
Email Marketing
Email and Mobile Preview
DirectIQ
DirectIQ
8.3
Responses: 11
Verified Feature
Mad Mimi
Mad Mimi
8.2
Responses: 33
Verified Feature
Manage Email Lists
DirectIQ
DirectIQ
8.8
Responses: 11
Verified Feature
Mad Mimi
Mad Mimi
8.5
Responses: 34
Verified Feature
High-Volume Sending
DirectIQ
DirectIQ
7.6
Responses: 9
Verified Feature
Mad Mimi
Mad Mimi
8.3
Responses: 28
Verified Feature
Building and Personalizing Emails
DirectIQ
DirectIQ
8.8
Responses: 11
Verified Feature
Mad Mimi
Mad Mimi
8.2
Responses: 34
Verified Feature
Sending Outbound Emails
DirectIQ
DirectIQ
8.7
Responses: 10
Verified Feature
Mad Mimi
Mad Mimi
8.8
Responses: 35
Verified Feature
Manage Email Deliverability
DirectIQ
DirectIQ
8.3
Responses: 10
Verified Feature
Mad Mimi
Mad Mimi
8.5
Responses: 34
Verified Feature
Automated Email Responses
DirectIQ
DirectIQ
8.3
Responses: 9
Verified Feature
Mad Mimi
Mad Mimi
8.6
Responses: 25
Verified Feature
Multi-user Account
DirectIQ
DirectIQ
8.1
Responses: 9
Verified Feature
Mad Mimi
Mad Mimi
7.7
Responses: 8
Verified Feature
Surveys
DirectIQ
DirectIQ
Feature Not Available
Mad Mimi
Mad Mimi
7.1
Responses: 8
Verified Feature
Reporting & Analytics
A/B Testing
DirectIQ
DirectIQ
8.5
Responses: 9
Verified Feature
Mad Mimi
Mad Mimi
7.3
Responses: 21
Verified Feature
Basic Reporting
DirectIQ
DirectIQ
8.8
Responses: 10
Verified Feature
Mad Mimi
Mad Mimi
8.3
Responses: 33
Verified Feature
Platform
User, Role, and Access Management
DirectIQ
DirectIQ
Not enough data available
Mad Mimi
Mad Mimi
7.8
Responses: 13
Verified Feature
Internationalization
DirectIQ
DirectIQ
Not enough data available
Mad Mimi
Mad Mimi
Feature Not Available
Performance and Reliability
DirectIQ
DirectIQ
Not enough data available
Mad Mimi
Mad Mimi
8.6
Responses: 16
Verified Feature
Integration
Data Import & Export Tools
DirectIQ
DirectIQ
Not enough data available
Mad Mimi
Mad Mimi
8.2
Responses: 13
Verified Feature
Integration APIs
DirectIQ
DirectIQ
Not enough data available
Mad Mimi
Mad Mimi
7.8
Responses: 6
Verified Feature
Breadth of Partner Applications
DirectIQ
DirectIQ
Not enough data available
Mad Mimi
Mad Mimi
7.9
Responses: 7
Verified Feature
CRM Integration
DirectIQ
DirectIQ
Not enough data available
Mad Mimi
Mad Mimi
Not enough data available
Social Media Integration
DirectIQ
DirectIQ
Not enough data available
Mad Mimi
Mad Mimi
Not enough data available
E-Commerce Integration
DirectIQ
DirectIQ
Not enough data available
Mad Mimi
Mad Mimi
Not enough data available
Reviewers' Company Size
Reviewers of both DirectIQ and Mad Mimi were most often representing companies in the Small-Business segment.
Small-Business
(50 or fewer emp.)
DirectIQ
DirectIQ
52.4%
Mad Mimi
Mad Mimi
76.7%
Mid-Market
(51-1000 emp.)
DirectIQ
DirectIQ
28.6%
Mad Mimi
Mad Mimi
20.9%
Enterprise
(> 1000 emp.)
DirectIQ
DirectIQ
19.0%
Mad Mimi
Mad Mimi
2.3%
Reviewers' Industry
DirectIQ
DirectIQ Industry
Marketing and Advertising
28.6%
Public Relations and Communications
9.5%
Information Technology and Services
9.5%
Recreational Facilities and Services
4.8%
Health, Wellness and Fitness
4.8%
Other
42.9%
Mad Mimi
Mad Mimi Industry
Marketing and Advertising
14.0%
Entertainment
11.6%
Internet
9.3%
Health, Wellness and Fitness
9.3%
Real Estate
7.0%
Other
48.8%
Reviews
Most Helpful Favorable Review
DirectIQ
enmanuel d.
User in Broadcast Media

I must say that its free templates are quite good, and it offers a lot to those who do not have the money to pay the month for services, I am mainly attracted to social networks and contact management sources. It's great to be able to edit contact...

Mad Mimi
Lisa V.
Administrator in Arts and Crafts

I test drove several email services before deciding to go with Mad Mimi. They provide enough features to send a good looking email campaign, with a very intuitive interface. There aren't a bunch of bells and whistles, and you don't need to earn a Phd....

Most Helpful Critical Review
DirectIQ
Marilin B.
User in Marketing and Advertising

So far I have not had any problems with DirectIQ

Mad Mimi
G
User in Computer Software

I found that marketing automation and drip campaigns were a bit difficult to setup, and there wasn't a clear explanation of what was available in the free vs paid version.

Discussions
DirectIQ
DirectIQ Discussions
Monty the Mongoose crying
DirectIQ has no discussions with answers
Mad Mimi
Mad Mimi Discussions
Monty the Mongoose crying
Mad Mimi has no discussions with answers
Screenshots
DirectIQ
DirectIQ Screenshots
Mad Mimi
Mad Mimi Screenshots
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