# Direct, OwnerRez vs iGMS (formerly AirGMS) Comparison | | Direct | OwnerRez | iGMS (formerly AirGMS) | |---|---|---|---| | **Star Rating** | 4.9 out of 5 | 5.0 out of 5 | 4.7 out of 5 | | **Total Reviews** | 6 | 23 | 45 | | **Largest Market Segment** | Small-Business (83.3% of reviews) | Small-Business (100.0% of reviews) | Small-Business (100.0% of reviews) | | **Entry Level Price** | No pricing available | $35 /month | $1.00 | --- ## Top Pros & Cons ### Direct **Not enough data** ### OwnerRez **Not enough data** ### iGMS (formerly AirGMS) Pros: - Booking Management (1 reviews) - Channel Management (1 reviews) --- ## Ratings Comparison | Rating | Direct | OwnerRez | iGMS (formerly AirGMS) | |---|---|---|---| | **Meets Requirements** | 7.5 (6 reviews) | 9.7 (18 reviews) | 9.0 (36 reviews) | | **Ease of Use** | 9.4 (6 reviews) | 9.7 (18 reviews) | 9.2 (36 reviews) | | **Ease of Setup** | Not enough data | 8.6 (11 reviews) | 9.7 (17 reviews) | | **Ease of Admin** | Not enough data | 9.7 (11 reviews) | 9.6 (15 reviews) | | **Quality of Support** | 10.0 (6 reviews) | 9.8 (18 reviews) | 9.4 (33 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 9.8 (11 reviews) | 9.5 (14 reviews) | | **Product Direction (% positive)** | 10.0 (5 reviews) | 10.0 (18 reviews) | 8.8 (30 reviews) | --- ## Pricing ### Direct #### Entry-Level Pricing No pricing available #### Free Trial No information available ### OwnerRez #### Entry-Level Pricing Plan: Small user Price: $35 /month Description: 2 properties [Browse all 3 editions](https://www.g2.com/products/ownerrez/pricing) #### Free Trial Yes ### iGMS (formerly AirGMS) #### Entry-Level Pricing Plan: FLEX Price: $1.00 Description: $1 per booked night (Minimum $20 per property per month) Key Features: - # of properties (Unlimited) - Free 14-day trial - Channel manager (Airbnb/Booking.com/HomeAway/Vrbo) [Browse all 3 editions](https://www.g2.com/products/igms-formerly-airgms/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Vacation Rental | Product | Score | Reviews | |---|---|---| | **Direct** | N/A | N/A | | **OwnerRez** | N/A | N/A | | **iGMS (formerly AirGMS)** | N/A | N/A | #### Agentic AI - Vacation Rental | Feature | Direct | OwnerRez | iGMS (formerly AirGMS) | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Vacation Rental Software](https://www.g2.com/categories/vacation-rental) --- ## Reviewer Demographics ### By Company Size | Segment | Direct | OwnerRez | iGMS (formerly AirGMS) | |---|---|---|---| | **Small-Business** | 83.3% | 100.0% | 100.0% | | **Mid-Market** | 16.7% | 0% | 0% | | **Enterprise** | 0% | 0% | 0% | ### By Industry #### Direct - **Real Estate:** 50.0% - **Leisure, Travel & Tourism:** 16.7% - **Hospitality:** 16.7% - **Construction:** 16.7% #### OwnerRez - **Hospitality:** 50.0% - **Real Estate:** 27.3% - **Leisure, Travel & Tourism:** 13.6% - **Information Technology and Services:** 4.5% - **Computer Software:** 4.5% #### iGMS (formerly AirGMS) - **Hospitality:** 47.7% - **Real Estate:** 22.7% - **Leisure, Travel & Tourism:** 18.2% - **Wireless:** 2.3% - **Marketing and Advertising:** 2.3% - **Entertainment:** 2.3% - **Consumer Services:** 2.3% - **Automotive:** 2.3% --- ## Alternatives ### Alternatives to Direct - [Hostaway](https://www.g2.com/products/hostaway/reviews) — 4.8/5 stars (390 reviews) - [Hospitable.com](https://www.g2.com/products/hospitable-com/reviews) — 4.9/5 stars (239 reviews) - [Rent Manager](https://www.g2.com/products/rent-manager/reviews) — 4.6/5 stars (274 reviews) - [Hosthub](https://www.g2.com/products/hosthub/reviews) — 4.7/5 stars (28 reviews) - [Guesty](https://www.g2.com/products/guesty/reviews) — 4.5/5 stars (105 reviews) - [Beyond](https://www.g2.com/products/beyond-beyond/reviews) — 4.7/5 stars (151 reviews) - [Wheelhouse](https://www.g2.com/products/wheelhouse/reviews) — 4.9/5 stars (88 reviews) - [Smoobu](https://www.g2.com/products/smoobu/reviews) — 3.9/5 stars (14 reviews) - [Lodgify](https://www.g2.com/products/lodgify/reviews) — 4.2/5 stars (66 reviews) - [Hostfully](https://www.g2.com/products/hostfully/reviews) — 4.5/5 stars (62 reviews) ### Alternatives to OwnerRez - [Hostaway](https://www.g2.com/products/hostaway/reviews) — 4.8/5 stars (390 reviews) - [Hospitable.com](https://www.g2.com/products/hospitable-com/reviews) — 4.9/5 stars (239 reviews) - [Hosthub](https://www.g2.com/products/hosthub/reviews) — 4.7/5 stars (28 reviews) - [Guesty](https://www.g2.com/products/guesty/reviews) — 4.5/5 stars (105 reviews) - [Beyond](https://www.g2.com/products/beyond-beyond/reviews) — 4.7/5 stars (151 reviews) - [Lodgify](https://www.g2.com/products/lodgify/reviews) — 4.2/5 stars (66 reviews) - [Smoobu](https://www.g2.com/products/smoobu/reviews) — 3.9/5 stars (14 reviews) - [Rent Manager](https://www.g2.com/products/rent-manager/reviews) — 4.6/5 stars (274 reviews) - [Uplisting](https://www.g2.com/products/uplisting/reviews) — 4.5/5 stars (16 reviews) - [Wheelhouse](https://www.g2.com/products/wheelhouse/reviews) — 4.9/5 stars (88 reviews) ### Alternatives to iGMS (formerly AirGMS) - [Hosthub](https://www.g2.com/products/hosthub/reviews) — 4.7/5 stars (28 reviews) - [Hospitable.com](https://www.g2.com/products/hospitable-com/reviews) — 4.9/5 stars (239 reviews) - [Rentals United](https://www.g2.com/products/rentals-united/reviews) — 4.0/5 stars (5 reviews) - [Hostaway](https://www.g2.com/products/hostaway/reviews) — 4.8/5 stars (390 reviews) - [Guesty](https://www.g2.com/products/guesty/reviews) — 4.5/5 stars (105 reviews) - [Beyond](https://www.g2.com/products/beyond-beyond/reviews) — 4.7/5 stars (151 reviews) - [Rent Manager](https://www.g2.com/products/rent-manager/reviews) — 4.6/5 stars (274 reviews) - [Lodgify](https://www.g2.com/products/lodgify/reviews) — 4.2/5 stars (66 reviews) - [Smoobu](https://www.g2.com/products/smoobu/reviews) — 3.9/5 stars (14 reviews) - [Wheelhouse](https://www.g2.com/products/wheelhouse/reviews) — 4.9/5 stars (88 reviews) --- ## Top Discussions ### Direct No discussions available for this product. ### OwnerRez - Title: [Does OwnerRez have an app?](https://www.g2.com/discussions/does-ownerrez-have-an-app) — 1 comment > **Top comment:** "Not exactly an app but an "Add-on" that works like a charm" - Title: [What does OwnerRez do?](https://www.g2.com/discussions/what-does-ownerrez-do) — 1 comment > **Top comment:** "facilitate reservations in one place with ease" ### iGMS (formerly AirGMS) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/direct-vs-ownerrez-vs-igms-formerly-airgms)