# Device42, A Freshworks Company vs ServiceNow IT Asset Management Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Device42 excels in providing a clear and accurate view of IT assets and their dependencies, making it easier for users to track infrastructure and troubleshoot issues without much manual effort. This user-friendly approach is particularly appreciated by enterprises looking for visibility into their IT landscape.
- **Users say** that ServiceNow IT Asset Management shines with its seamless integration capabilities, allowing asset records to live alongside incident and request data. This integration enhances the user experience by providing quick access to asset details within tickets, which significantly improves troubleshooting efficiency.
- **Reviewers mention** that Device42's implementation process is notably smooth, with many users highlighting the platform's intuitive onboarding wizard. This ease of setup is a significant advantage for organizations looking to get up and running quickly without extensive training.
- **According to verified reviews** , ServiceNow IT Asset Management is praised for its user interface, which many find to be intuitive and visually appealing. This positive feedback indicates that users appreciate a well-designed platform that enhances their day-to-day operations.
- **G2 reviewers highlight** that Device42 offers outstanding support, with users noting the company's customer-oriented approach and partnership-level collaboration. This level of support can be a crucial factor for organizations that require ongoing assistance and guidance.
- **Users report** that while ServiceNow IT Asset Management has a robust feature set, some find it less user-friendly compared to Device42, particularly in terms of ease of use. This feedback suggests that while ServiceNow is powerful, it may require a steeper learning curve for new users.



| | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 51 | 505 | 
| **Largest Market Segment** | Enterprise (47.8% of reviews) | Enterprise (68.1% of reviews) | 
| **Entry Level Price** | $ Up to 250 devices | No pricing available | 

---
## Top Pros & Cons

### Device42, A Freshworks Company

Pros:
- Asset Management (3 reviews)
- Ease of Use (1 reviews)

Cons:
- Complexity (1 reviews)
- Latency Issues (1 reviews)

### ServiceNow IT Asset Management

Pros:
- Asset Management (45 reviews)
- Ease of Use (22 reviews)

Cons:
- Learning Curve (15 reviews)
- Expensive (14 reviews)

---
## Ratings Comparison
| Rating | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
  | **Meets Requirements** | 9.0 (40 reviews) | 8.7 (147 reviews) | 
  | **Ease of Use** | 8.9 (41 reviews) | 8.2 (343 reviews) | 
  | **Ease of Setup** | 8.5 (37 reviews) | 7.7 (217 reviews) | 
  | **Ease of Admin** | 8.8 (33 reviews) | 8.5 (70 reviews) | 
  | **Quality of Support** | 9.5 (39 reviews) | 8.6 (239 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (32 reviews) | 9.0 (74 reviews) | 
  | **Product Direction (% positive)** | 9.4 (39 reviews) | 9.2 (164 reviews) | 

---
## Pricing

### Device42, A Freshworks Company

#### Entry-Level Pricing

Plan: Basic

Price: $ Up to 250 devices


[Browse all 4 editions](https://www.g2.com/products/device42-a-freshworks-company/pricing)

#### Free Trial

Yes

### ServiceNow IT Asset Management

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Cloud Cost Management

| Product | Score | Reviews |
|---|---|---|
| **Device42, A Freshworks Company** | N/A | N/A |
| **ServiceNow IT Asset Management** | 9.3/10 | 14 |

#### Operations

| Feature | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
| **Scheduling** | Not enough data | 9.3 (12 reviews) | 
| **Automation** | Not enough data | 9.5 (11 reviews) | 
| **Multi-Cloud Management** | Not enough data | 9.3 (9 reviews) | 
| **Usage Monitoring** | Not enough data | 9.1 (11 reviews) | 

#### Cost Optimization

| Feature | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
| **Spend Forecasting and Optimization ** | Not enough data | 9.2 (10 reviews) | 
| **Recommendations  ** | Not enough data | 9.0 (10 reviews) | 
| **Spend Tracking ** | Not enough data | 9.1 (9 reviews) | 

#### Administration

| Feature | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (11 reviews) | 
| **Dashboards and Visualizations ** | Not enough data | 9.7 (10 reviews) | 
| **Compliance** | Not enough data | 8.9 (9 reviews) | 

#### Agentic AI - Cloud Cost Management

| Feature | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### IT Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Device42, A Freshworks Company** | 8.3/10 | 18 |
| **ServiceNow IT Asset Management** | 7.4/10 | 278 |

#### Asset Inventory

| Feature | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
| **Hardware Asset Inventory** | 9.1 (16 reviews) | 9.4 (195 reviews) | 
| **Software Asset Inventory** | 8.8 (12 reviews) | 9.0 (123 reviews) | 
| **Cloud Asset Inventory** | 8.1 (9 reviews) | 7.9 (68 reviews) | 
| **Mobile Asset Inventory** | 6.9 (6 reviews) | 7.7 (70 reviews) | 
| **Asset Discovery** | 8.8 (13 reviews) | 8.6 (95 reviews) | 

#### Generative AI

| Feature | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.6 (29 reviews) | 
| **AI Text Generation** | Not enough data | 5.7 (27 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - IT Asset Management

| Feature | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (16 reviews) | 
| **Multi-step Planning** | Not enough data | 5.4 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 5.4 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.5 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (11 reviews) | 
| **Decision Making** | Not enough data | 7.4 (13 reviews) | 

#### Management

| Feature | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
| **Central Dashboard** | 8.1 (14 reviews) | 9.4 (141 reviews) | 
| **Asset Policy Management** | Feature Not Available | 8.4 (84 reviews) | 
| **Risk Management** | Feature Not Available | 8.5 (74 reviews) | 
| **Integrations** | 8.6 (14 reviews) | 8.5 (132 reviews) | 
| **User Management** | Not enough data | Not enough data | 
| **Support Ticket Management** | Not enough data | Not enough data | 
| **Requisition Management** | Not enough data | Not enough data | 
| **Inventory Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Maintenance Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Problem Management** | Not enough data | Not enough data | 
| **Service Level Agreement (SLA) Management** | Not enough data | Not enough data | 
| **Supplier Management** | Not enough data | Not enough data | 
| **Procurement Management** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Change Management** | Not enough data | Not enough data | 
| **Incident Management** | Not enough data | Not enough data | 
| **Contract/License Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Configuration Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
| **Cost Tracking** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Asset Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Barcode/Ticket Scanning** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Compliance Tracking** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

### ServiceNow Store Apps

| Product | Score | Reviews |
|---|---|---|
| **Device42, A Freshworks Company** | N/A | N/A |
| **ServiceNow IT Asset Management** | N/A | N/A |

#### ServiceNow Apps

| Feature | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
| **ServiceNow Integration** | Not enough data | Not enough data | 
| **Value** | Not enough data | Not enough data | 

#### Agentic AI - ServiceNow Store Apps

| Feature | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Data Center Infrastructure Management (DCIM)

| Product | Score | Reviews |
|---|---|---|
| **Device42, A Freshworks Company** | 8.9/10 | 8 |
| **ServiceNow IT Asset Management** | N/A | N/A |

#### Performance Management

| Feature | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
| **Workflow Automation** | Feature Not Available | Not enough data | 
| **Change Management** | Not enough data | Not enough data | 
| **Real Time Reporting** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Multi-User Collaboration** | Not enough data | Not enough data | 
| **Power Management** | Not enough data | Not enough data | 
| **Configuration Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Uptime Reporting** | Not enough data | Not enough data | 
| **Capacity Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Inventory Management** | Not enough data | Not enough data | 

#### Monitoring

| Feature | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
| **Server Performance** | Not enough data | Not enough data | 
| **Energy Consumption** | Not enough data | Not enough data | 
| **Space Planning** | 8.9 (6 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
| **Data Import/Export** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Server Monitoring** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **IT Asset Tracking** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Device Auto Discovery** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Performance Monitoring** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [IT Asset Management Software](https://www.g2.com/categories/it-asset-management)

**Unique to Device42, A Freshworks Company (2):** [ServiceNow Marketplace Apps](https://www.g2.com/categories/servicenow-store-apps), [Data Center Infrastructure Management (DCIM) Software](https://www.g2.com/categories/data-center-infrastructure-management-dcim)

**Unique to ServiceNow IT Asset Management (1):** [Cloud Cost Management Tools](https://www.g2.com/categories/cloud-cost-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Device42, A Freshworks Company | ServiceNow IT Asset Management | 
|---|---|---|
| **Small-Business** | 17.4% | 9.3% | 
| **Mid-Market** | 34.8% | 22.5% | 
| **Enterprise** | 47.8% | 68.1% | 

### By Industry

#### Device42, A Freshworks Company

- **Information Technology and Services:** 23.9%
- **Financial Services:** 10.9%
- **Computer Software:** 8.7%
- **Leisure, Travel & Tourism:** 6.5%
- **Insurance:** 6.5%
- **Military:** 4.3%
- **Education Management:** 4.3%
- **Government Administration:** 4.3%
- **Apparel & Fashion:** 2.2%
- **Computer & Network Security:** 2.2%
- **Other:** 26.1%

#### ServiceNow IT Asset Management

- **Information Technology and Services:** 23.3%
- **Financial Services:** 8.9%
- **Banking:** 6.2%
- **Hospital & Health Care:** 6.2%
- **Insurance:** 5.2%
- **Manufacturing:** 4.3%
- **Computer Software:** 3.9%
- **Consulting:** 3.6%
- **Retail:** 2.6%
- **Utilities:** 2.3%
- **Other:** 33.4%

---
## Alternatives

### Alternatives to Device42, A Freshworks Company

- [Nlyte](https://www.g2.com/products/nlyte/reviews) — 4.5/5 stars (51 reviews)
- [Lansweeper](https://www.g2.com/products/lansweeper/reviews) — 4.4/5 stars (68 reviews)
- [BMC Helix Discovery](https://www.g2.com/products/bmc-helix-discovery/reviews) — 4.2/5 stars (64 reviews)
- [SolarWinds Service Desk](https://www.g2.com/products/solarwinds-service-desk/reviews) — 4.3/5 stars (786 reviews)
- [NinjaOne](https://www.g2.com/products/ninjaone/reviews) — 4.7/5 stars (5022 reviews)
- [Freshservice](https://www.g2.com/products/freshservice/reviews) — 4.6/5 stars (1345 reviews)
- [Scrut Automation](https://www.g2.com/products/scrut-automation/reviews) — 4.9/5 stars (1313 reviews)
- [OpManager Nexus](https://www.g2.com/products/opmanager-nexus/reviews) — 4.6/5 stars (227 reviews)
- [Atera](https://www.g2.com/products/atera/reviews) — 4.6/5 stars (1245 reviews)
- [IT Glue](https://www.g2.com/products/it-glue/reviews) — 4.6/5 stars (716 reviews)

### Alternatives to ServiceNow IT Asset Management

- [Flexera One](https://www.g2.com/products/flexera-one/reviews) — 4.3/5 stars (167 reviews)
- [NinjaOne](https://www.g2.com/products/ninjaone/reviews) — 4.7/5 stars (5022 reviews)
- [Scrut Automation](https://www.g2.com/products/scrut-automation/reviews) — 4.9/5 stars (1313 reviews)
- [SolarWinds Service Desk](https://www.g2.com/products/solarwinds-service-desk/reviews) — 4.3/5 stars (786 reviews)
- [Freshservice](https://www.g2.com/products/freshservice/reviews) — 4.6/5 stars (1345 reviews)
- [Atera](https://www.g2.com/products/atera/reviews) — 4.6/5 stars (1245 reviews)
- [TeamViewer](https://www.g2.com/products/teamviewer/reviews) — 4.5/5 stars (4151 reviews)
- [Datadog](https://www.g2.com/products/datadog/reviews) — 4.4/5 stars (726 reviews)
- [IT Glue](https://www.g2.com/products/it-glue/reviews) — 4.6/5 stars (716 reviews)
- [LogMeIn Resolve](https://www.g2.com/products/logmein-resolve/reviews) — 4.3/5 stars (469 reviews)

---
## Top Discussions

### Device42, A Freshworks Company

- Title: [What is a CMDB used for?](https://www.g2.com/discussions/what-is-a-cmdb-used-for) — 1 comment
  > **Top comment:** "Based on ITIL's best practices, a CMDB is your Configuration Management Database, a central repository of all configuration items. It is used for managing IT..."
- Title: [How much does Device42 cost?](https://www.g2.com/discussions/how-much-does-device42-cost) — 1 comment
  > **Top comment:** "Device42 is priced on an annual subscription model, and generally about 1/3 of the cost of the major software vendors. But it is not all just about the price..."
- Title: [How does Device42 work?](https://www.g2.com/discussions/how-does-device42-work) — 1 comment
  > **Top comment:** "In a nutshell - Device42 uses a variety of protocols to discover legacy as well as the latest technologies in your environment, across on-premises and cloud...."

### ServiceNow IT Asset Management

- Title: [What is ServiceNow IT Asset Management used for?](https://www.g2.com/discussions/what-is-servicenow-it-asset-management-used-for) — 1 comment, 1 upvote
  > **Top comment:** "ServiceNow IT Asset Management (ITAM) is a module within the ServiceNow platform that helps organizations track, manage, and optimize their IT assets..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/device42-a-freshworks-company-vs-servicenow-it-asset-management)