Compare DemandTools and Traction Complete 
At a Glance
Market Segments
Mid-Market (48.5% of reviews)
Mid-Market (57.0% of reviews)
Entry-Level Pricing
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DemandTools
Star Rating
(284)4.6 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
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Browse all 2 pricing plansTraction Complete
Star Rating
(161)4.7 out of 5
Market Segments
Mid-Market (57.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that DemandTools excels in its deduplication and mass import features, with users praising its ability to migrate thousands of records quickly and efficiently, significantly streamlining data management tasks.
- Users say Traction Complete shines with its automated lead-to-account matching, which has transformed how marketing teams handle leads, reducing confusion and ensuring that leads are correctly associated with existing accounts.
- Reviewers mention that DemandTools offers a user-friendly interface, making it accessible for those who may find complex applications intimidating, while Traction Complete is noted for its 100% native integration with Salesforce, enhancing security and ease of use.
- According to verified reviews, Traction Complete has received higher ratings for quality of support, with users highlighting the responsiveness and helpfulness of the support team, compared to DemandTools, which, while still rated positively, has room for improvement in this area.
- G2 reviewers report that both products are well-suited for mid-market companies, but DemandTools has a slight edge in ease of setup, with users appreciating its intuitive onboarding process, while Traction Complete's setup is also straightforward but slightly less praised.
- Users say that while DemandTools is powerful for data management, Traction Complete's focus on automation and reporting features has made it a favorite for teams looking to enhance their operational efficiency and data accuracy.
Pricing
Entry-Level Pricing
DemandTools
Elements edition
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DemandTools Elements edition starts at 2.67 per Salesforce license per month.
Automatically deduplicate and cleanly load data into Salesforce.
Elements edition includes everything in the Free edition plus deduplication.
- Duplicate Management
- Duplicate Prevention
- Import
Traction Complete
Complete Clean
Contact Us
Detects and removes duplicates in Salesforce
- Dedupe any object including custom objects
- Start cleansing in minutes with a guided, no-code UI
- Customize survivorship and field retention with unlimited tiebreakers
Free Trial
DemandTools
No trial information availableTraction Complete
No trial information availableRatings
Meets Requirements
9.1
215
9.0
133
Ease of Use
8.4
216
8.7
135
Ease of Setup
8.7
162
8.6
102
Ease of Admin
8.9
154
8.7
92
Quality of Support
8.8
189
9.8
130
Has the product been a good partner in doing business?
8.9
149
9.8
92
Product Direction (% positive)
7.7
192
9.4
126
Features by Category
Lead Intelligence
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
35
Lead Management
Not enough data
9.1
42
Not enough data
7.6
29
Not enough data
9.1
53
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Execution
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Account Data Management
Not enough data
9.2
6
Not enough data
9.3
7
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
9.7
6
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Source Access
8.4
24
Not enough data
9.4
24
Not enough data
9.4
22
Not enough data
Data Interaction
8.8
23
Not enough data
9.0
21
Not enough data
8.9
22
Not enough data
9.2
22
Not enough data
9.2
20
Not enough data
9.6
23
Not enough data
8.6
22
Not enough data
8.8
20
Not enough data
Data Exporting
9.3
20
Not enough data
8.9
19
Not enough data
9.1
22
Not enough data
Generative AI
7.6
11
Not enough data
Lead Monitoring
Not enough data
9.1
16
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
8.7
14
Not enough data
Feature Not Available
Customization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
15
Matching
Not enough data
9.2
63
Not enough data
8.8
57
Not enough data
8.8
64
Routing
Not enough data
9.4
59
Not enough data
8.9
51
Not enough data
8.9
41
Not enough data
8.1
39
Platform Operations
Not enough data
8.2
34
Not enough data
9.0
45
Not enough data
9.3
56
Not enough data
8.1
34
Not enough data
8.5
41
Not enough data
9.1
50
Not enough data
10.0
5
Not enough data
9.3
5
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
17
Lead Management
Not enough data
8.6
24
Not enough data
Feature Not Available
Not enough data
9.3
27
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Functionality
9.1
107
9.4
8
9.2
108
9.6
8
9.0
99
9.7
6
8.8
96
9.2
10
9.0
87
9.8
8
Management
8.4
77
9.2
6
8.2
78
9.6
8
8.8
56
9.4
6
7.4
43
8.9
6
8.0
46
10.0
6
Generative AI
Feature Not Available
9.7
5
Feature Not Available
8.7
5
Categories
Categories
Shared Categories
DemandTools and Traction Complete are categorized as Data Quality and Salesforce AppExchange Apps
Unique Categories
DemandTools is categorized as Data Preparation
Traction Complete is categorized as Lead-to-Account Matching and Routing, Account-Based Analytics, Account Data Management, and Lead Capture
Reviews
Reviewers' Company Size
DemandTools
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Traction Complete
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
19.0%
Information Technology and Services
13.5%
Financial Services
7.7%
Non-Profit Organization Management
6.9%
Higher Education
6.2%
Other
46.7%
Computer Software
32.3%
Information Technology and Services
20.3%
Telecommunications
3.8%
Computer & Network Security
3.8%
Marketing and Advertising
3.2%
Other
36.7%
Alternatives
Discussions
What is DemandTools used for?
1 Comment
VH
Demand Tools is mainly used for managing and cleaning Salesforce data. It helps admins and data teams handle things like mass updates, deduplication,...Read more
Is there a Pricing Change in 2019 you dont reflect in your profile
1 Comment
LT
Based on our 2019 renewal discussions, I asked essentially the same questions and was told that they now bundle the product and no longer offer DemandTools...Read more
DemandTools has no more discussions with answers
Traction Complete has no discussions with answers
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