# GTM Workspace - Powered by ZoomInfo vs Klarity by DemandScience Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ZoomInfo Sales excels in providing **accurate and real-time data** , which is crucial for sales processes. Users appreciate its ability to generate leads and contact decision-makers effectively, highlighting features like precise filtering for company size and industry.
- **Users say** that Klarity by DemandScience offers a **clear and user-friendly interface** , making it easy to drill down into specific results. This versatility is praised by marketing teams for tasks like database building and identifying target audiences, showcasing its adaptability in various use cases.
- **Reviewers mention** that ZoomInfo Sales has a significantly higher overall satisfaction score, reflecting its strong market presence and user trust. With thousands of reviews, it demonstrates a consistent ability to meet user needs, particularly in lead generation and analysis.
- **According to verified reviews** , Klarity is noted for its **accuracy in lead information** , which is beneficial for appointment setters. Users find it valuable for obtaining intelligence on companies, although it lacks the extensive network and data depth that ZoomInfo provides.
- **G2 reviewers highlight** that ZoomInfo Sales offers a more comprehensive set of features for lead enrichment and analysis, which users find essential for their sales strategies. The platform's ability to create detailed customer lists and analyze team performance is frequently mentioned as a key advantage.
- **Users report** that while Klarity has strengths in ease of use and setup, it may not match the depth of data and insights available through ZoomInfo Sales. This difference can impact teams that rely heavily on extensive data for their sales and marketing efforts.



| | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 9,108 | 172 | 
| **Largest Market Segment** | Mid-Market (48.3% of reviews) | Small-Business (57.0% of reviews) | 
| **Entry Level Price** | Contact Us 1 Seat | No pricing available | 

---
## Top Pros & Cons

### GTM Workspace - Powered by ZoomInfo

Pros:
- Contact Information (413 reviews)
- Ease of Use (403 reviews)

Cons:
- Inaccurate Data (232 reviews)
- Outdated Data (232 reviews)

### Klarity by DemandScience

**Not enough data**

---
## Ratings Comparison
| Rating | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
  | **Meets Requirements** | 8.7 (7432 reviews) | 8.4 (143 reviews) | 
  | **Ease of Use** | 8.8 (7514 reviews) | 8.9 (144 reviews) | 
  | **Ease of Setup** | 8.9 (2259 reviews) | 9.3 (69 reviews) | 
  | **Ease of Admin** | 8.7 (1488 reviews) | 9.1 (68 reviews) | 
  | **Quality of Support** | 8.7 (6641 reviews) | 8.9 (137 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (1504 reviews) | 9.0 (69 reviews) | 
  | **Product Direction (% positive)** | 8.7 (7189 reviews) | 7.8 (140 reviews) | 

---
## Pricing

### GTM Workspace - Powered by ZoomInfo

#### Entry-Level Pricing

Plan: ZoomInfo Professional

Price: Contact Us 1 Seat

Description: Take prospecting to the next level with best in class contact & company data.

Key Features:
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email

[Browse all 3 editions](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/pricing)

#### Free Trial

Yes

### Klarity by DemandScience

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 4709 |
| **Klarity by DemandScience** | 8.3/10 | 103 |

#### Data Availability

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Contact Data Availability** | 8.3 (4361 reviews) ✓ Verified | 8.2 (91 reviews) | 
| **Company Data Availability** | 8.5 (4292 reviews) ✓ Verified | 8.0 (85 reviews) | 
| **Industry Research Availability** | 8.2 (2915 reviews) ✓ Verified | 8.3 (16 reviews) | 
| **Technographic Data Availability** | 7.9 (418 reviews) | Not enough data | 

#### Data Accuracy

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Contact Data Accuracy** | 7.7 (4351 reviews) ✓ Verified | 7.3 (91 reviews) | 
| **Company Data Accuracy** | 8.2 (4249 reviews) ✓ Verified | 7.5 (85 reviews) | 
| **Technographic Data Accuracy** | 7.9 (404 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (132 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (131 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (132 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (134 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (131 reviews) | Not enough data | 
| **Decision Making** | 7.5 (132 reviews) | Not enough data | 

#### Platform

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Internationalization** | 7.8 (427 reviews) | 8.6 (25 reviews) | 
| **User, Role, and Access Management** | 8.6 (1320 reviews) ✓ Verified | 9.0 (30 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (1628 reviews) ✓ Verified | 8.9 (34 reviews) | 
| **Reporting/Dashboards** | 8.2 (1365 reviews) ✓ Verified | 7.6 (11 reviews) | 
| **Mobile User Support** | 7.7 (1055 reviews) ✓ Verified | Feature Not Available | 
| **APIs** | 8.2 (1238 reviews) ✓ Verified | 8.9 (20 reviews) | 

#### Features

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Lead Builder** | 8.4 (3443 reviews) ✓ Verified | 8.3 (71 reviews) | 
| **Integration to CRM/Marketing Automation** | 8.4 (3452 reviews) ✓ Verified | 7.7 (46 reviews) | 
| **Data Cleaning/Enrichment** | 8.0 (3176 reviews) ✓ Verified | 8.3 (27 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 8.3 (3477 reviews) ✓ Verified | 8.5 (77 reviews) ✓ Verified | 
| **Search** | 8.6 (4207 reviews) ✓ Verified | 8.6 (84 reviews) ✓ Verified | 
| **News/People Alerts** | 8.1 (3345 reviews) ✓ Verified | Feature Not Available | 
| **Connections** | Feature Not Available | Not enough data | 
| **Reporting** | 8.0 (2705 reviews) ✓ Verified | 8.3 (18 reviews) | 
| **Messaging** | 7.8 (1247 reviews) ✓ Verified | Feature Not Available | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1537 |
| **Klarity by DemandScience** | N/A | N/A |

#### Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Market Insights ** | 8.6 (1266 reviews) ✓ Verified | Not enough data | 
| **Account-level Insights ** | 8.7 (1294 reviews) | Not enough data | 
| **Lead Analysis ** | 8.6 (1276 reviews) | Not enough data | 

#### Lead Management

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Segmentation ** | 8.6 (1252 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.3 (1216 reviews) | Not enough data | 
| **Account Identification ** | 8.8 (1306 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.0 (1100 reviews) | Not enough data | 
| **Revenue Planning ** | 7.8 (1092 reviews) | Not enough data | 
| **Media Attribution ** | 7.8 (1047 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (1093 reviews) | Not enough data | 
| **Customization ** | 8.3 (1144 reviews) | Not enough data | 

#### Campaign Execution

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Website Personalization ** | 8.0 (1063 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.6 (1203 reviews) | Not enough data | 
| **Trending Accounts ** | 8.5 (1187 reviews) | Not enough data | 
| **Email Campaigns ** | 8.3 (1144 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (31 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (31 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (30 reviews) | Not enough data | 
| **Decision Making** | 7.2 (30 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |
| **Klarity by DemandScience** | N/A | N/A |

#### Lead Generation

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.1/10 | 586 |
| **Klarity by DemandScience** | N/A | N/A |

#### Lead Facilitation

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Customer-facing Chatbot** | 8.0 (333 reviews) | Not enough data | 
| **Lead Qualification** | 8.6 (466 reviews) ✓ Verified | Not enough data | 
| **Lead Follow-up** | 8.5 (462 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.0 (435 reviews) ✓ Verified | Not enough data | 

#### Organization

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.3 (450 reviews) | Not enough data | 
| **Data Entry** | 8.5 (471 reviews) | Not enough data | 
| **Integrations / APIs** | 8.5 (460 reviews) ✓ Verified | Not enough data | 

#### Performance Analysis

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Coaching ** | 8.3 (454 reviews) | Not enough data | 
| **Peformance Tracking** | 8.3 (449 reviews) ✓ Verified | Not enough data | 

#### Sales Analysis

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **ROI Forecasting ** | 8.0 (440 reviews) | Not enough data | 
| **Sales Forecasting ** | 8.3 (450 reviews) | Not enough data | 

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **AI Text Generation** | 7.9 (262 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (262 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (29 reviews) | Not enough data | 
| **Multi-step Planning** | 7.9 (29 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (28 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (28 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (28 reviews) | Not enough data | 
| **Decision Making** | 8.1 (28 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1021 |
| **Klarity by DemandScience** | N/A | N/A |

#### Integrated Workflows

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Task Management** | 8.1 (913 reviews) ✓ Verified | Not enough data | 
| **Email Tracking/Automation** | 8.2 (920 reviews) ✓ Verified | Not enough data | 
| **Calls and Voice** | 7.7 (885 reviews) ✓ Verified | Not enough data | 
| **Other Outreach Options ** | 8.0 (862 reviews) | Not enough data | 
| **CRM Integration** | 8.6 (931 reviews) ✓ Verified | Not enough data | 
| **Calendar** | 7.8 (860 reviews) ✓ Verified | Not enough data | 
| **Shared Records** | 8.1 (878 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Content Management** | 8.3 (889 reviews) ✓ Verified | Not enough data | 
| **Workflow Management** | 8.3 (889 reviews) ✓ Verified | Not enough data | 
| **Workflow Performance** | 8.3 (872 reviews) ✓ Verified | Not enough data | 
| **Sales Coaching and Insights** | 8.1 (868 reviews) | Not enough data | 
| **Gamification** | 7.4 (819 reviews) | Not enough data | 

#### AI and Automation

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Lead Prioritization** | 8.3 (867 reviews) | Not enough data | 
| **Lead Scoring** | 8.3 (877 reviews) ✓ Verified | Not enough data | 
| **Best Time of Day Scheduling** | 7.9 (826 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.5 (876 reviews) | Not enough data | 
| **Machine Learning** | 7.9 (818 reviews) | Not enough data | 

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **AI Text Generation** | 7.5 (661 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (59 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (59 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (57 reviews) | Not enough data | 
| **Decision Making** | 8.0 (59 reviews) | Not enough data | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 133 |
| **Klarity by DemandScience** | N/A | N/A |

#### Dialing Options

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Preview Dialing** | 8.9 (118 reviews) ✓ Verified | Not enough data | 
| **Progressive Dialing** | 8.7 (118 reviews) ✓ Verified | Not enough data | 
| **Predictive Dialing** | Not enough data | Not enough data | 

#### Agent Tools

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Whisper Coaching ** | Feature Not Available | Not enough data | 
| **Callback Scheduling ** | 8.5 (113 reviews) ✓ Verified | Not enough data | 
| **Call Recording ** | 8.4 (109 reviews) ✓ Verified | Not enough data | 

#### Automation

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Voice Activity Detection** | 8.3 (100 reviews) | Not enough data | 
| **Interactive Voice Response (IVR)** | Feature Not Available | Not enough data | 
| **Call Scrubbing** | 8.5 (103 reviews) | Not enough data | 

#### Agentic AI - Auto Dialer

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 1165 |
| **Klarity by DemandScience** | N/A | N/A |

#### Data Availability

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Contact Data Availability** | 8.4 (1049 reviews) | Not enough data | 
| **Account Data Availability** | 8.6 (1048 reviews) | Not enough data | 
| **Offline Data** | 7.7 (706 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Integrations** | 8.7 (1013 reviews) | Not enough data | 
| **Topic Customization** | 8.4 (756 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 8.0 (701 reviews) | Not enough data | 
| **Alerts** | 8.5 (783 reviews) | Not enough data | 
| **Real-time Intent** | 8.3 (793 reviews) | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1424 |
| **Klarity by DemandScience** | 8.6/10 | 16 |

#### Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Lead Validation** | 8.6 (1292 reviews) | Feature Not Available | 
| **Lead Enrichment** | 8.6 (1277 reviews) ✓ Verified | 7.9 (13 reviews) | 
| **Lead Quality** | 8.5 (1319 reviews) ✓ Verified | 8.5 (14 reviews) | 
| **Lead Analysis** | 8.5 (1243 reviews) | 8.6 (14 reviews) | 
| **Browser Extension** | 8.7 (1267 reviews) | 9.4 (8 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Cross-system Integration** | 7.7 (83 reviews) | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1641 |
| **Klarity by DemandScience** | N/A | N/A |

#### Lead Monitoring

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Features** | 8.8 (1418 reviews) ✓ Verified | Not enough data | 
| **Performance** | 8.7 (1346 reviews) ✓ Verified | Not enough data | 
| **Identification** | 8.5 (1317 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Cross-system Integration** | 7.8 (55 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (55 reviews) | Not enough data | 

#### Data Capture

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Mobile** | 8.0 (902 reviews) | Not enough data | 
| **Websites** | 8.6 (1281 reviews) ✓ Verified | Not enough data | 
| **Social Media** | 8.1 (1206 reviews) ✓ Verified | Not enough data | 
| **Data** | 8.6 (1338 reviews) ✓ Verified | Not enough data | 

#### Analytics

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Export/Import** | 8.8 (1434 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.5 (1316 reviews) ✓ Verified | Not enough data | 

#### Customization

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Forms** | 8.2 (1159 reviews) ✓ Verified | Not enough data | 
| **Personalization** | 8.2 (1209 reviews) ✓ Verified | Not enough data | 
| **Templates** | 8.1 (1179 reviews) ✓ Verified | Not enough data | 
| **Integration** | 8.7 (1361 reviews) ✓ Verified | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 919 |
| **Klarity by DemandScience** | N/A | N/A |

#### Data collection

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Natural Language Processing (NLP)** | 8.1 (642 reviews) | Not enough data | 
| **Data Sources** | 8.5 (767 reviews) ✓ Verified | Not enough data | 
| **Custom Research Sources** | 8.5 (755 reviews) ✓ Verified | Not enough data | 
| **Lead Enrichment** | 8.7 (792 reviews) ✓ Verified | Not enough data | 
| **Advanced Data Collection** | 8.7 (773 reviews) ✓ Verified | Not enough data | 

#### Segment Trending

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Web** | 8.3 (702 reviews) ✓ Verified | Not enough data | 
| **Social** | 8.1 (669 reviews) | Not enough data | 
| **Benchmarks** | 8.1 (654 reviews) ✓ Verified | Not enough data | 
| **Finance ** | 8.0 (676 reviews) | Not enough data | 

#### Analysis

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Custom Dashboards** | 8.2 (700 reviews) | Not enough data | 
| **Reports** | 8.5 (737 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.6 (759 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Search** | 8.8 (828 reviews) ✓ Verified | Not enough data | 
| **User, Role, And Access Management** | 8.7 (775 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.9 (670 reviews) ✓ Verified | Not enough data | 
| **Alerts** | 8.4 (748 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | 8.3 (703 reviews) ✓ Verified | Not enough data | 
| **Compliance** | 8.4 (696 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Cross-system Integration** | 7.5 (35 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (36 reviews) | Not enough data | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 7.7/10 | 632 |
| **Klarity by DemandScience** | N/A | N/A |

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **AI Text Generation** | 7.7 (614 reviews) | Not enough data | 
| **AI Text-to-Speech** | 7.4 (612 reviews) | Not enough data | 

#### Agentic AI - Email Verification

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Decision Making** | 8.1 (63 reviews) | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 7.1/10 | 68 |
| **Klarity by DemandScience** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Cross-system Integration** | 7.1 (63 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (64 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 26 |
| **Klarity by DemandScience** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Cross-system Integration** | 8.1 (24 reviews) | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 7.9/10 | 13 |
| **Klarity by DemandScience** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (11 reviews) | Not enough data | 
| **Decision Making** | 7.1 (11 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 567 |
| **Klarity by DemandScience** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 8.2 (24 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.5 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (22 reviews) | Not enough data | 
| **Decision Making** | 8.7 (22 reviews) | Not enough data | 

#### Analytics

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Open Rates** | 8.5 (508 reviews) | Not enough data | 
| **Link Activity** | 8.6 (501 reviews) | Not enough data | 
| **Attachment Activity** | 8.6 (463 reviews) | Not enough data | 

#### Customizations

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Email Platform Integration** | 8.8 (510 reviews) | Not enough data | 
| **Email Scheduling** | 8.9 (498 reviews) | Not enough data | 
| **Notifications** | 8.7 (515 reviews) | Not enough data | 
| **Email Categorization** | 8.6 (498 reviews) | Not enough data | 
| **Templates** | 8.6 (505 reviews) | Not enough data | 

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **AI Text Generation** | 8.2 (296 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 335 |
| **Klarity by DemandScience** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (14 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (14 reviews) | Not enough data | 

#### Calling

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Record Calls** | 8.1 (284 reviews) ✓ Verified | Not enough data | 
| **Generate Location** | 8.6 (267 reviews) ✓ Verified | Not enough data | 
| **Call Types** | 8.5 (286 reviews) ✓ Verified | Not enough data | 
| **Click-to-Call** | 8.5 (297 reviews) ✓ Verified | Not enough data | 
| **Auto Dialer** | 8.2 (12 reviews) | Not enough data | 

#### Contacts

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Personalization** | 8.6 (256 reviews) ✓ Verified | Not enough data | 
| **Information Locater** | 8.7 (287 reviews) ✓ Verified | Not enough data | 
| **Record Prospect Data** | 8.8 (290 reviews) ✓ Verified | Not enough data | 

#### Insights

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Notes** | 8.4 (286 reviews) ✓ Verified | Not enough data | 
| **Daily Summary** | 8.6 (291 reviews) ✓ Verified | Not enough data | 
| **Automated Voicemails** | 8.2 (283 reviews) ✓ Verified | Not enough data | 
| **Automated Emails** | 8.5 (293 reviews) ✓ Verified | Not enough data | 
| **Sorts Prospects** | 8.6 (287 reviews) | Not enough data | 
| **Automated Note Taking** | 8.1 (12 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.2/10 | 1214 |
| **Klarity by DemandScience** | 8.4/10 | 83 |

#### Agentic AI - Marketing Account Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.7 (17 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Market Insights ** | 8.4 (979 reviews) | Feature Not Available | 
| **Account-level Insights ** | 8.5 (998 reviews) | 8.3 (54 reviews) | 
| **Lead Analysis ** | 8.4 (971 reviews) | Feature Not Available | 

#### Lead Management

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Segmentation ** | 8.4 (912 reviews) | 8.6 (68 reviews) | 
| **Predictive Scoring ** | 8.2 (651 reviews) | Feature Not Available | 
| **Account Identification ** | 8.5 (925 reviews) | 8.4 (60 reviews) | 

#### Marketing Campaigns

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (129 reviews) | Feature Not Available | 
| **Opportunity Timeline ** | 8.3 (131 reviews) | Feature Not Available | 
| **Customization ** | 8.0 (336 reviews) | Feature Not Available | 

#### Data Availability - Marketing Account Intelligence 

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Technographic Data Availability** | 8.5 (72 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Technographic Data Accuracy** | 8.4 (72 reviews) | Not enough data | 

---
## Categories
**Shared Categories (4):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)

**Unique to GTM Workspace - Powered by ZoomInfo (12):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Email Verification Software](https://www.g2.com/categories/email-verification), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)



---
## Reviewer Demographics

### By Company Size

| Segment | GTM Workspace - Powered by ZoomInfo | Klarity by DemandScience | 
|---|---|---|
| **Small-Business** | 25.8% | 57.0% | 
| **Mid-Market** | 48.3% | 35.8% | 
| **Enterprise** | 25.9% | 7.3% | 

### By Industry

#### GTM Workspace - Powered by ZoomInfo

- **Computer Software:** 24.2%
- **Information Technology and Services:** 22.1%
- **Marketing and Advertising:** 4.9%
- **Staffing and Recruiting:** 4.7%
- **Telecommunications:** 3.5%
- **Financial Services:** 2.9%
- **Computer & Network Security:** 2.6%
- **Internet:** 2.2%
- **E-Learning:** 2.0%
- **Logistics and Supply Chain:** 1.5%
- **Other:** 29.3%

#### Klarity by DemandScience

- **Marketing and Advertising:** 22.4%
- **Information Technology and Services:** 18.2%
- **Computer Software:** 15.2%
- **Internet:** 4.2%
- **Management Consulting:** 3.0%
- **Computer & Network Security:** 3.0%
- **Professional Training & Coaching:** 3.0%
- **Education Management:** 1.8%
- **Outsourcing/Offshoring:** 1.8%
- **Human Resources:** 1.8%
- **Other:** 25.5%

---
## Alternatives

### Alternatives to GTM Workspace - Powered by ZoomInfo

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (648 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4127 reviews)
- [Selling.com](https://www.g2.com/products/selling-com/reviews) — 4.6/5 stars (151 reviews)
- [Clodura.AI](https://www.g2.com/products/clodura-ai/reviews) — 4.6/5 stars (346 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1370 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 3.9/5 stars (1031 reviews)

### Alternatives to Klarity by DemandScience

- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1348 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (353 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Adapt](https://www.g2.com/products/adapt-adapt/reviews) — 4.6/5 stars (2793 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1447 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1370 reviews)

---
## Top Discussions

### GTM Workspace - Powered by ZoomInfo

- Title: [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) — 6 comments, 1 upvote
  > **Top comment:** "yes, zoominfo is legal."
- Title: [What is ZoomInfo used for?](https://www.g2.com/discussions/what-is-zoominfo-used-for) — 6 comments
  > **Top comment:** "Sales"
- Title: [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) — 4 comments, 2 upvotes
  > **Top comment:** "LinkedIn, Dun & Bradstreet, Clearbit"
- Title: [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) — 3 comments, 1 upvote
  > **Top comment:** "THrough intent it gives a hint the customer might be looking at some topic which might be a conversation starter."
- Title: [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) — 3 comments, 1 upvote
  > **Top comment:** "To put it in a line - It helps businesses connect with their ideal customers "

### Klarity by DemandScience

- Title: [Do I need a credit card to sign up?](https://www.g2.com/discussions/sign-up-618830a5-34b6-407c-ad67-f257b99a572e) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, you need a credit card for all plans apart from the enterprise plan which can be paid via invoice."
- Title: [Can I pay for just one month rather than a monthly subscription?](https://www.g2.com/discussions/payment-plan) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "All Leadiro plans are monthly recurring plans. If you need Leadiro for just one month, simply sign up for a plan and cancel before your next billing date."
- Title: [Can I upgrade my plan at any time?](https://www.g2.com/discussions/upgrades-94e9e6e3-7bfc-4805-b0e7-ab53cb97df09) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Upgrading is easy! Just log into your account and message the support team in intercom and we will take care of the rest."
- Title: [Do unused contacts roll over to the next month?](https://www.g2.com/discussions/unused-quota) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, your unused contacts will continue to roll up each month, and will be available to use for as long as you subscribe to Leadiro."
- Title: [Am I locked into a 12 month contract?](https://www.g2.com/discussions/contract-5df4e869-4dd0-47a0-afa1-8a05f427a9c2) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No, with all of our monthly plans you can cancel or upgrade at anytime."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-demandscience-klarity-by-demandscience)