Compare DemandScience and Informa TechTarget Portal (Priority Engine) 
Featured Products
At a Glance
Market Segments
Mid-Market (56.9% of reviews)
Enterprise (50.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
DemandScience
Star Rating
(763)4.4 out of 5
Market Segments
Mid-Market (56.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about DemandScienceInforma TechTarget Portal (Priority Engine)
Star Rating
(452)4.3 out of 5
Market Segments
Enterprise (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Informa TechTarget Portal (Priority Engine)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that DemandScience excels in user support, with many users highlighting the team's responsiveness and helpfulness. One user noted, "The setup process was pretty easy because of the support we received," indicating a smooth onboarding experience.
- Users say that Informa TechTarget Portal (Priority Engine) offers a highly intuitive interface, making it easy to navigate. Reviewers appreciate the "exceptionally user-friendly" dashboard and advanced filters, which help streamline their lead management processes.
- According to verified reviews, DemandScience stands out for its data-driven insights, with users mentioning that the platform helps them reach the right audience without guesswork. This capability is crucial for teams looking to optimize their marketing strategies effectively.
- Reviewers mention that while DemandScience has a strong focus on flexibility and transparency, some users of Informa TechTarget Portal appreciate its customization options, particularly in sharing intent data for specific technologies, which enhances their targeting efforts.
- Users highlight that DemandScience has a higher overall satisfaction score, reflecting its ability to meet user needs effectively. One user remarked on the "stronger, more effective strategies" they could build with the platform's support, showcasing its impact on day-to-day operations.
- G2 reviewers note that while both platforms are user-friendly, DemandScience's quality of support is rated higher, with a score of 9.3 compared to Priority Engine's 8.9. This difference suggests that users may find more reliable assistance when using DemandScience.
Pricing
Entry-Level Pricing
DemandScience
No pricing availableInforma TechTarget Portal (Priority Engine)
No pricing availableFree Trial
DemandScience
No trial information availableInforma TechTarget Portal (Priority Engine)
No trial information availableRatings
Meets Requirements
8.6
628
8.3
353
Ease of Use
8.7
626
8.4
357
Ease of Setup
8.3
380
8.3
100
Ease of Admin
8.7
337
8.2
48
Quality of Support
9.3
608
8.9
308
Has the product been a good partner in doing business?
9.3
350
8.8
49
Product Direction (% positive)
8.8
606
8.2
336
Features by Category
Data Availability
Not enough data
8.1
265
Not enough data
8.1
267
Not enough data
7.8
259
|
Verified
Not enough data
8.0
52
Data Accuracy
Not enough data
7.5
260
Not enough data
8.0
263
Not enough data
7.5
51
Agentic AI - Sales Intelligence
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Platform
Not enough data
7.5
121
Not enough data
8.1
135
|
Verified
Not enough data
8.4
141
Not enough data
7.8
136
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
120
Features
Not enough data
7.8
229
Not enough data
7.4
216
Not enough data
Feature Not Available
Not enough data
7.4
207
|
Verified
Not enough data
7.8
247
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
220
|
Verified
Not enough data
7.5
208
|
Verified
Not enough data
Feature Not Available
Channel Functionality
9.2
11
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.7
10
Not enough data
9.2
10
Not enough data
8.9
9
Not enough data
8.6
6
Not enough data
9.0
8
Not enough data
8.8
7
Not enough data
9.5
10
Not enough data
9.0
8
Not enough data
9.2
10
Not enough data
8.3
7
Not enough data
8.9
6
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
Targeting
9.1
15
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
Platform
Feature Not Available
Not enough data
8.8
10
Not enough data
9.4
8
Not enough data
9.4
13
Not enough data
9.3
7
Not enough data
9.6
8
Not enough data
Feature Not Available
Not enough data
9.0
7
Not enough data
9.6
8
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.0
198
Not enough data
7.9
202
Not enough data
7.0
95
Platform Additional Functionality
Not enough data
7.6
158
Not enough data
7.8
107
Not enough data
7.4
94
Not enough data
8.0
111
Not enough data
8.0
114
Platform Basics
9.0
20
Not enough data
9.6
21
Not enough data
8.7
18
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
9.3
22
Not enough data
8.9
20
Not enough data
Platform Additional Functionality
9.3
22
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Feature Not Available
Not enough data
Platform Basics
9.2
29
Not enough data
9.2
38
Not enough data
Platform Reporting
8.8
40
Not enough data
8.8
35
Not enough data
Platform Basics
8.4
80
Not enough data
Platform Data
8.6
96
Not enough data
8.1
89
Not enough data
Platform Additional Functionality
8.2
82
Not enough data
8.7
82
Not enough data
Agentic AI - Account-Based Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
8.0
48
|
Verified
Not enough data
8.4
52
|
Verified
Not enough data
7.8
43
|
Verified
Not enough data
Agentic AI - Lead Capture
Feature Not Available
Not enough data
Not enough data
Not enough data
Data Capture
7.0
21
Not enough data
8.2
39
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
47
|
Verified
Not enough data
Analytics
8.3
29
Not enough data
8.3
35
Not enough data
Customization
8.1
44
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
36
|
Verified
Not enough data
8.2
40
|
Verified
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.6
50
8.2
122
8.6
54
8.3
125
8.7
51
8.1
123
Lead Management
8.3
58
8.0
113
8.3
46
7.6
111
8.6
58
8.1
114
Marketing Campaigns
8.6
45
7.6
92
8.1
23
Feature Not Available
8.7
45
7.2
89
8.8
36
7.4
89
8.5
42
7.4
88
Data Availability - Marketing Account Intelligence
Not enough data
7.8
23
Data Accuracy - Marketing Account Intelligence
Not enough data
8.1
22
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
DemandScience and Informa TechTarget Portal (Priority Engine) are categorized as Marketing Account Intelligence
Unique Categories
DemandScience is categorized as Account-Based Advertising, Account-Based Web and Content Experiences, Lead Capture, Display Advertising, and Account-Based Orchestration Platforms
Informa TechTarget Portal (Priority Engine) is categorized as Buyer Intent Data Providers and Sales Intelligence
Reviews
Reviewers' Company Size
DemandScience
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Informa TechTarget Portal (Priority Engine)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
33.0%
Information Technology and Services
20.2%
Marketing and Advertising
11.4%
Financial Services
2.4%
Computer & Network Security
2.2%
Other
30.8%
Information Technology and Services
38.0%
Computer Software
28.5%
Computer & Network Security
9.0%
Telecommunications
6.8%
Hospital & Health Care
1.4%
Other
16.3%
Alternatives
Discussions
What is Terminus ABM Platform used for?
1 Comment
VB
It is a solution for your marketing team. You can push email signatures to your account in multiple email platformsRead more
Why is ABM important?
1 Comment
Official Response from Terminus (by DemandScience)
Account based marketing is about finding the right-fit accounts that match a team’s ideal customer profile, then rallying around them and focusing your time,...Read more
Is there another product I should be considering? What's the top seller?
1 Comment
DS
TechTarget?Read more
What is the ETA for allowing you to search by Zip or areas like NYC area?
1 Comment
SG
Hi Lori. Thanks for your feedback on this. We are working to get this prioritized in future releases.Read more
What is the best way to account map with priority engine?
1 Comment
SG
We help you map out the account buying team in two critical ways:
1.) Priority Engine automatically identifies the contacts who are part of the research...Read more
How is the data validated to ensure its accuracy?
1 Comment
SG
Hi James,
Check out the below link for TechTarget's prospect data qualification...Read more
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