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Compare Demandbase One and ZoomInfo Operations 
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At a Glance
Market Segments
Mid-Market (49.5% of reviews)
Mid-Market (65.7% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Demandbase One
Star Rating
(1,904)4.4 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneZoomInfo Operations
Star Rating
(350)4.4 out of 5
Market Segments
Mid-Market (65.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ZoomInfo OperationsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both Demandbase One and ZoomInfo Operations have a strong star rating of 4.4, indicating overall satisfaction, but Demandbase One is noted for its robust automation features, which reviewers say significantly enhance workflow efficiency.
- Reviewers mention that while both products cater primarily to the mid-market segment, ZoomInfo Operations has a higher percentage of reviews from this segment (66.1% vs. 49.2%), suggesting a stronger alignment with mid-market needs.
- G2 users highlight that Demandbase One excels in lead quality with a score of 8.1, while ZoomInfo Operations shines in lead validation with a higher score of 8.7, indicating that users find ZoomInfo's validation processes more reliable.
- Users on G2 report that Demandbase One offers superior market insights with a score of 8.8 compared to ZoomInfo's 8.6, emphasizing its effectiveness in providing actionable data for strategic decision-making.
- Reviewers mention that ZoomInfo Operations outperforms Demandbase One in lead assignment and scoring/ranking, with scores of 8.4 and 9.1 respectively, indicating a more efficient process for prioritizing leads and managing sales efforts.
- Users say that Demandbase One's dashboard and automation features are particularly praised, scoring 9.0, while ZoomInfo's dashboard is rated slightly lower at 8.8, suggesting that Demandbase One provides a more user-friendly and effective interface for tracking performance.
Pricing
Entry-Level Pricing
Demandbase One
No pricing availableZoomInfo Operations
ZoomInfo Operations
Contact Us
Data orchestration and automation platform that enriches, cleanses, and maintains accurate B2B data across your CRM and marketing automation systems in real-time.
- Automated deduplication and merge rules
- Contact and company data enrichment
- Lead-to-account matching
Free Trial
Demandbase One
No trial information availableZoomInfo Operations
Free Trial is available
Ratings
Meets Requirements
8.5
1,475
8.7
287
Ease of Use
8.5
1,534
8.4
295
Ease of Setup
8.3
688
8.5
217
Ease of Admin
8.5
438
8.7
152
Quality of Support
8.8
1,287
8.6
273
Has the product been a good partner in doing business?
8.9
435
9.0
150
Product Direction (% positive)
8.2
1,412
8.5
283
Features by Category
Data Availability
7.5
618
Not enough data
8.4
636
Not enough data
8.1
598
Not enough data
7.8
86
Not enough data
Data Accuracy
7.2
616
Not enough data
8.0
629
Not enough data
7.8
84
Not enough data
Agentic AI - Sales Intelligence
7.5
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Platform
7.5
181
Not enough data
8.2
224
Not enough data
8.5
247
Not enough data
8.3
180
Not enough data
7.1
154
Not enough data
8.1
172
Not enough data
Features
8.2
481
Not enough data
8.7
514
Not enough data
7.7
442
Not enough data
8.1
474
Not enough data
8.5
603
Not enough data
8.1
520
Not enough data
7.9
482
Not enough data
8.0
420
Not enough data
7.3
318
Not enough data
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Not enough data
Platform
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Not enough data
Lead Intelligence
8.8
288
|
Verified
8.7
54
|
Verified
8.9
304
8.2
56
8.7
229
8.5
56
Lead Management
8.7
292
9.0
61
8.3
277
8.3
54
8.5
300
8.8
59
Marketing Campaigns
8.5
262
8.1
55
8.2
245
8.1
55
8.4
251
7.9
55
8.4
268
8.2
51
8.5
273
8.4
54
Campaign Execution
8.4
246
8.1
50
8.7
233
8.4
54
8.7
234
8.4
53
8.4
201
8.3
53
Agentic AI - Account Data Management
8.2
36
8.3
24
8.3
35
8.2
24
8.3
35
8.8
24
8.2
35
8.5
24
8.3
35
8.7
22
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.5
130
8.9
16
8.2
140
8.8
17
7.2
86
7.7
16
Platform Additional Functionality
8.3
127
8.3
15
7.9
98
8.3
17
7.5
88
Not enough data
8.1
110
7.9
16
8.2
110
8.3
17
Attribution Modeling
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Not enough data
Reporting
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Not enough data
Platform Basics
8.5
75
Not enough data
8.8
74
Not enough data
8.4
71
9.2
6
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
8.3
70
Not enough data
8.1
67
Not enough data
Platform Additional Functionality
8.5
72
9.3
5
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
46
Not enough data
8.1
40
Not enough data
Platform Reporting
8.5
55
Not enough data
8.3
55
Not enough data
Platform Basics
8.4
145
Not enough data
Platform Data
8.4
149
Not enough data
8.1
139
Not enough data
Platform Additional Functionality
7.6
127
Not enough data
8.2
143
Not enough data
Agentic AI - Account-Based Advertising
6.9
7
Not enough data
7.1
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
22
8.7
41
|
Verified
8.2
22
8.7
40
|
Verified
8.1
23
9.0
38
|
Verified
8.1
23
9.0
35
|
Verified
7.4
21
8.7
35
Agentic AI - Lead Intelligence
7.8
6
8.2
12
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.8
62
Not enough data
8.3
65
Not enough data
8.0
70
Not enough data
8.4
66
Not enough data
8.4
66
Not enough data
Segment Trending
Feature Not Available
Not enough data
8.0
51
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.5
59
Not enough data
8.8
60
Not enough data
8.9
59
Not enough data
Platform
8.3
67
Not enough data
8.6
57
Not enough data
7.9
51
Not enough data
8.4
61
Not enough data
8.5
55
Not enough data
8.8
56
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Matching
Not enough data
9.1
29
Not enough data
8.5
27
Not enough data
8.3
35
Routing
Not enough data
8.8
30
Not enough data
8.7
29
Not enough data
9.2
25
Not enough data
9.0
26
Platform Operations
Not enough data
9.0
24
Not enough data
8.5
25
Not enough data
9.0
38
Not enough data
8.7
25
Not enough data
9.1
30
Not enough data
9.0
35
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Not enough data
Demand Side Platforms
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Not enough data
Platform
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Not enough data
Data Management
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.8
10
Data as a Service
Not enough data
8.3
10
Not enough data
7.7
10
Architecture
Not enough data
8.0
10
Not enough data
7.7
10
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
8.4
16
Not enough data
8.2
16
Not enough data
9.1
16
Not enough data
8.7
15
Attribution
8.2
11
8.9
27
|
Verified
7.5
10
8.6
37
|
Verified
8.0
10
8.5
27
|
Verified
Discovery
7.8
10
8.8
26
8.5
12
9.0
40
|
Verified
8.7
9
8.9
42
|
Verified
Management
8.3
10
8.5
27
8.0
10
8.5
38
|
Verified
Platform
7.8
12
8.5
42
|
Verified
8.3
11
8.9
40
Agentic AI - Marketing Account Intelligence
7.0
10
8.3
8
7.7
10
8.1
8
7.7
10
9.0
8
7.5
10
7.9
8
Lead Intelligence
8.4
237
8.4
47
8.6
241
8.7
47
8.2
207
7.9
43
|
Verified
Lead Management
8.3
214
8.9
44
8.0
109
8.2
46
8.6
237
8.9
45
Marketing Campaigns
8.1
162
7.6
28
7.6
148
7.6
28
7.9
163
7.5
27
8.0
158
7.8
29
8.2
162
8.2
30
Data Availability - Marketing Account Intelligence
7.9
42
7.9
22
Data Accuracy - Marketing Account Intelligence
8.0
40
8.8
21
Agentic AI - Account-Based Analytics
8.1
9
8.5
9
8.0
9
8.3
9
8.0
9
8.7
9
7.8
9
8.0
9
8.0
9
8.3
9
Lead Intelligence
8.3
257
8.0
16
8.9
286
7.5
17
8.3
256
8.4
16
Lead Management
8.4
258
8.6
16
8.0
167
7.5
16
8.7
273
8.0
17
Marketing Campaigns
8.3
217
8.4
16
7.3
140
7.2
16
7.8
212
7.3
16
8.1
226
6.9
16
8.2
224
8.5
17
8.4
185
7.7
17
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.7
19
9.0
95
8.3
19
8.9
99
8.4
18
8.9
97
8.3
18
8.8
97
8.8
19
8.8
72
Management
8.8
18
8.5
82
9.0
17
8.9
92
8.3
16
8.7
59
9.0
18
8.7
61
9.0
16
8.6
58
Generative AI
Feature Not Available
8.1
38
Feature Not Available
8.5
38
Categories
Categories
Shared Categories
Demandbase One and ZoomInfo Operations are categorized as Marketing Account Intelligence, Buyer Intent Data Providers, Account Data Management, Account-Based Orchestration Platforms, Account-Based Analytics, Data Quality, Lead Intelligence, and Lead Scoring
Unique Categories
Demandbase One is categorized as AI Agents For Business Operations, Lead Capture, Customer Journey Analytics, Demand Side Platform (DSP), Account-Based Advertising, Market Intelligence, Sales Intelligence, AI Sales Assistant, Account-Based Web and Content Experiences, Visitor Identification, Lead Mining, Audience Intelligence Platforms, Predictive Analytics, Machine Learning, Marketing Analytics, Attribution, Display Advertising, Digital Advertising Intelligence, and Paid Search Intelligence
ZoomInfo Operations is categorized as Data as a Service (DaaS) and Lead-to-Account Matching and Routing
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Operations
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.0%
Information Technology and Services
18.3%
Financial Services
7.0%
Marketing and Advertising
6.3%
Consumer Services
5.9%
Other
35.5%
Computer Software
32.6%
Information Technology and Services
18.8%
Marketing and Advertising
6.5%
Financial Services
5.3%
Market Research
2.9%
Other
33.8%
Alternatives
Discussions
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
ZoomInfo Operations has no discussions with answers
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