Compare Demandbase One and Viant Technology 
At a Glance
Market Segments
Mid-Market (49.4% of reviews)
Mid-Market (40.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Demandbase One
Star Rating
(1,938)4.4 out of 5
Market Segments
Mid-Market (49.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneViant Technology
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (40.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Viant TechnologySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Demandbase One excels in user experience, with many praising its intuitive interface and strong account-based marketing capabilities. Users appreciate features like site visit intelligence, which allows them to track target accounts visiting their site and the specific pages they view.
- Users say that Viant Technology offers a straightforward implementation process, making it easy to set up campaigns and monitor performance. Reviewers highlight the campaign summary feature, which consolidates all KPIs, enhancing clarity and efficiency in campaign management.
- According to verified reviews, Demandbase One stands out for its robust support, receiving high marks for quality and responsiveness. Users have noted that the platform has significantly improved their outreach strategies, thanks to real-time alerts and insights that help align marketing and sales teams.
- Reviewers mention that while Viant Technology has a solid performance rating, it slightly lags behind Demandbase One in terms of ease of use. Some users have expressed a desire for more intuitive navigation within the platform, which could enhance their overall experience.
- G2 reviewers highlight that Demandbase One's customization options are a strong point, allowing users to tailor the platform to their specific needs. This flexibility is particularly beneficial for mid-market companies looking to align their marketing efforts with unique business goals.
- Users report that Viant Technology shines in its support for cross-channel capabilities, making it easier to manage campaigns across various platforms. However, some users feel that Demandbase One's advanced targeting features provide a more comprehensive approach to reaching their desired audience.
Pricing
Entry-Level Pricing
Demandbase One
No pricing availableViant Technology
No pricing availableFree Trial
Demandbase One
No trial information availableViant Technology
No trial information availableRatings
Meets Requirements
8.5
1,497
8.1
249
Ease of Use
8.5
1,556
7.9
253
Ease of Setup
8.3
710
8.0
146
Ease of Admin
8.5
444
8.1
129
Quality of Support
8.8
1,308
9.0
243
Has the product been a good partner in doing business?
8.8
441
9.0
137
Product Direction (% positive)
8.2
1,433
8.3
243
Features by Category
Data Availability
7.5
617
Not enough data
8.4
636
Not enough data
8.1
598
Not enough data
7.8
86
Not enough data
Data Accuracy
7.2
615
Not enough data
8.0
628
Not enough data
7.8
83
Not enough data
Agentic AI - Sales Intelligence
7.3
10
Not enough data
7.6
9
Not enough data
7.2
9
Not enough data
8.1
8
Not enough data
8.3
8
Not enough data
8.0
9
Not enough data
Platform
7.4
179
Not enough data
8.2
224
Not enough data
8.5
246
Not enough data
8.3
179
Not enough data
7.1
152
Not enough data
8.1
172
Not enough data
Features
8.2
479
Not enough data
8.7
515
Not enough data
7.7
441
Not enough data
8.1
473
Not enough data
8.5
600
Not enough data
8.1
517
Not enough data
7.9
479
Not enough data
8.0
419
Not enough data
7.3
315
Not enough data
Channel Functionality
Not enough data
8.3
160
Platform Interoperability
Not enough data
7.5
86
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
8.1
149
8.0
39
7.9
149
8.6
38
8.1
147
7.6
33
7.5
138
7.9
32
7.5
130
7.9
33
8.3
144
8.0
31
8.1
138
7.2
28
8.3
145
7.9
30
8.1
146
7.9
35
7.7
131
7.7
27
7.5
118
Feature Not Available
7.6
139
Feature Not Available
7.4
131
Targeting
8.8
37
8.5
150
8.6
35
8.2
137
8.6
35
8.4
145
8.3
33
8.1
136
Platform
8.5
33
7.4
117
8.3
36
7.8
138
8.8
38
8.2
141
8.4
38
8.0
144
8.5
35
8.0
124
8.6
36
7.6
129
8.4
35
7.8
129
7.5
33
7.5
104
8.4
36
7.3
122
Lead Intelligence
8.8
291
|
Verified
Not enough data
8.9
309
Not enough data
8.8
238
Not enough data
Lead Management
8.7
298
Not enough data
8.3
282
Not enough data
8.5
310
Not enough data
Marketing Campaigns
8.5
265
Not enough data
8.2
248
Not enough data
8.4
254
Not enough data
8.4
272
Not enough data
8.5
278
Not enough data
Campaign Execution
8.5
250
Not enough data
8.8
243
Not enough data
8.7
238
Not enough data
8.4
204
Not enough data
Agentic AI - Account Data Management
8.3
40
Not enough data
8.3
40
Not enough data
8.3
38
Not enough data
8.2
38
Not enough data
8.3
38
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.5
130
Not enough data
8.2
140
Not enough data
7.2
86
Not enough data
Platform Additional Functionality
8.3
127
Not enough data
7.9
98
Not enough data
7.5
88
Not enough data
8.1
110
Not enough data
8.2
110
Not enough data
Attribution Modeling
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Not enough data
Reporting
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Not enough data
Platform Basics
8.5
79
Not enough data
8.8
76
Not enough data
8.4
72
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
8.3
70
Not enough data
8.1
67
Not enough data
Platform Additional Functionality
8.5
74
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
46
Not enough data
8.1
40
Not enough data
Platform Reporting
8.5
55
Not enough data
8.3
55
Not enough data
Platform Basics
8.4
144
Not enough data
Platform Data
8.4
148
Not enough data
8.1
138
Not enough data
Platform Additional Functionality
7.6
126
Not enough data
8.2
142
Not enough data
Agentic AI - Account-Based Advertising
6.4
6
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.4
6
Not enough data
6.1
6
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.3
53
Mobile Functionality
Not enough data
8.3
101
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
8.1
149
8.0
39
7.9
149
8.6
38
8.1
147
7.6
33
7.5
138
7.9
32
7.5
130
7.9
33
8.3
144
8.0
31
8.1
138
7.2
28
8.3
145
7.9
30
8.1
146
7.9
35
7.7
131
7.7
27
7.5
118
Feature Not Available
7.6
139
Feature Not Available
7.4
131
Targeting
8.8
37
8.5
150
8.6
35
8.2
137
8.6
35
8.4
145
8.3
33
8.1
136
Mobile
Not enough data
7.9
89
Feature Not Available
7.6
139
Feature Not Available
7.4
131
Platform
8.5
33
7.4
117
8.3
36
7.8
138
8.8
38
8.2
141
8.4
38
8.0
144
8.5
35
8.0
124
8.6
36
7.6
129
8.4
35
7.8
129
7.5
33
7.5
104
8.4
36
7.3
122
Platform Interoperability
Not enough data
7.4
73
Video Functionality
Not enough data
8.4
132
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
8.1
149
8.0
39
7.9
149
8.6
38
8.1
147
7.6
33
7.5
138
7.9
32
7.5
130
7.9
33
8.3
144
8.0
31
8.1
138
7.2
28
8.3
145
7.9
30
8.1
146
7.9
35
7.7
131
7.7
27
7.5
118
Feature Not Available
7.6
139
Feature Not Available
7.4
131
Targeting
8.8
37
8.5
150
8.6
35
8.2
137
8.6
35
8.4
145
8.3
33
8.1
136
Platform
8.5
33
7.4
117
8.3
36
7.8
138
8.8
38
8.2
141
8.4
38
8.0
144
8.5
35
8.0
124
8.6
36
7.6
129
8.4
35
7.8
129
7.5
33
7.5
104
8.4
36
7.3
122
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
22
Not enough data
8.2
22
Not enough data
8.1
23
Not enough data
8.1
23
Not enough data
7.4
21
Not enough data
Agentic AI - Lead Intelligence
7.8
6
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.8
62
Not enough data
8.3
65
Not enough data
8.0
70
Not enough data
8.4
66
Not enough data
8.4
66
Not enough data
Segment Trending
Feature Not Available
Not enough data
7.9
51
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.5
59
Not enough data
8.8
60
Not enough data
8.9
59
Not enough data
Platform
8.3
67
Not enough data
8.6
57
Not enough data
7.9
51
Not enough data
8.4
61
Not enough data
8.5
55
Not enough data
8.8
56
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
8.5
28
8.4
140
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
8.1
149
8.0
39
7.9
149
8.6
38
8.1
147
7.6
33
7.5
138
7.9
32
7.5
130
7.9
33
8.3
144
8.0
31
8.1
138
7.2
28
8.3
145
7.9
30
8.1
146
7.9
35
7.7
131
7.7
27
7.5
118
Feature Not Available
7.6
139
Feature Not Available
7.4
131
Targeting
8.8
37
8.5
150
8.6
35
8.2
137
8.6
35
8.4
145
8.3
33
8.1
136
Demand Side Platforms
7.3
27
7.7
156
8.3
29
7.3
160
8.2
29
8.1
164
Platform
8.5
33
7.4
117
8.3
36
7.8
138
8.8
38
8.2
141
8.4
38
8.0
144
8.5
35
8.0
124
8.6
36
7.6
129
8.4
35
7.8
129
7.5
33
7.5
104
8.4
36
7.3
122
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.6
18
Not enough data
8.6
18
Not enough data
8.2
18
Not enough data
8.2
19
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.4
19
Not enough data
8.3
18
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
10
Not enough data
7.4
9
Not enough data
8.0
10
Not enough data
Discovery
8.0
9
Not enough data
8.6
11
Not enough data
8.7
9
Not enough data
Management
8.5
9
Not enough data
8.0
10
Not enough data
Platform
8.0
11
Not enough data
8.5
10
Not enough data
Agentic AI - Marketing Account Intelligence
7.0
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
Lead Intelligence
8.4
238
Not enough data
8.6
243
Not enough data
8.2
208
Not enough data
Lead Management
8.3
215
Not enough data
8.0
110
Not enough data
8.7
240
Not enough data
Marketing Campaigns
8.1
162
Not enough data
7.6
148
Not enough data
7.9
163
Not enough data
8.0
158
Not enough data
8.2
163
Not enough data
Data Availability - Marketing Account Intelligence
7.9
42
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
40
Not enough data
Agentic AI - Account-Based Analytics
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
Lead Intelligence
8.3
257
Not enough data
8.9
287
Not enough data
8.3
256
Not enough data
Lead Management
8.4
258
Not enough data
8.0
168
Not enough data
8.7
274
Not enough data
Marketing Campaigns
8.3
217
Not enough data
7.2
139
Not enough data
7.8
212
Not enough data
8.0
226
Not enough data
8.2
224
Not enough data
8.4
185
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Not enough data
Management
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and Viant Technology are categorized as Demand Side Platform (DSP) and Display Advertising
Unique Categories
Demandbase One is categorized as AI Agents For Business Operations, Marketing Account Intelligence, Buyer Intent Data Providers, Lead Capture, Customer Journey Analytics, Account Data Management, Account-Based Advertising, Market Intelligence, Sales Intelligence, AI Sales Assistant, Account-Based Web and Content Experiences, Visitor Identification, Lead Mining, Audience Intelligence Platforms, Predictive Analytics, Account-Based Orchestration Platforms, Machine Learning, Marketing Analytics, Attribution, Account-Based Analytics, Digital Advertising Intelligence, Data Quality, Lead Intelligence, Lead Scoring, and Paid Search Intelligence
Viant Technology is categorized as Mobile Advertising, Video Advertising, Cross-Channel Advertising, Native Advertising, and Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Viant Technology
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.9%
Information Technology and Services
18.2%
Financial Services
6.9%
Marketing and Advertising
6.4%
Consumer Services
6.0%
Other
35.7%
Marketing and Advertising
61.8%
Online Media
4.1%
Consumer Goods
3.0%
Leisure, Travel & Tourism
2.7%
Automotive
2.4%
Other
26.0%
Alternatives
Discussions
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
Viant Technology has no more discussions with answers
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