Compare Demandbase One and StackAdapt 
At a Glance
Market Segments
Mid-Market (49.4% of reviews)
Small-Business (62.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Demandbase One
Star Rating
(1,938)4.4 out of 5
Market Segments
Mid-Market (49.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneStackAdapt
Star Rating
(853)4.7 out of 5
Market Segments
Small-Business (62.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about StackAdaptSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that StackAdapt excels in ease of use, with many users highlighting its straightforward setup process. One user mentioned, "I think StackAdapt is really easy to use for the most part, and I love that it's easy to jump in and start a campaign," showcasing its user-friendly interface.
- Users say that Demandbase One offers strong account-based marketing capabilities, which can significantly enhance outreach strategies. A recent user noted, "I love how Demandbase One has completely changed my daily outreach approach," emphasizing its effectiveness in targeting specific accounts.
- Reviewers mention that StackAdapt's customer support is a major advantage, with many praising the team's responsiveness and assistance. One user stated, "The team is the major upside to working with Stack Adapt," indicating a high level of satisfaction with support services.
- According to verified reviews, Demandbase One faces challenges in implementation, with some users reporting configuration difficulties. However, they appreciate features like site visit intelligence, which allows them to track target accounts effectively.
- G2 reviewers highlight that StackAdapt provides robust third-party data access, which enhances marketing capabilities. Users appreciate the variety of data available, stating it allows them to access a range of insights as marketers.
- Users report that while Demandbase One has a unified platform, it may not always meet specific workflow needs as seamlessly as StackAdapt. One user mentioned the importance of aligning marketing and sales teams, which Demandbase One aims to facilitate, but some found it less intuitive than expected.
Pricing
Entry-Level Pricing
Demandbase One
No pricing availableStackAdapt
No pricing availableFree Trial
Demandbase One
No trial information availableStackAdapt
No trial information availableRatings
Meets Requirements
8.5
1,497
9.3
737
Ease of Use
8.5
1,556
9.1
724
Ease of Setup
8.3
710
9.2
593
Ease of Admin
8.5
444
9.2
545
Quality of Support
8.8
1,308
9.9
730
Has the product been a good partner in doing business?
8.8
441
9.8
557
Product Direction (% positive)
8.2
1,433
9.7
705
Features by Category
Data Availability
7.5
617
Not enough data
8.4
636
Not enough data
8.1
598
Not enough data
7.8
86
Not enough data
Data Accuracy
7.2
615
Not enough data
8.0
628
Not enough data
7.8
83
Not enough data
Agentic AI - Sales Intelligence
7.3
10
Not enough data
7.6
9
Not enough data
7.2
9
Not enough data
8.1
8
Not enough data
8.3
8
Not enough data
8.0
9
Not enough data
Platform
7.4
179
Not enough data
8.2
224
Not enough data
8.5
246
Not enough data
8.3
179
Not enough data
7.1
152
Not enough data
8.1
172
Not enough data
Features
8.2
479
Not enough data
8.7
515
Not enough data
7.7
441
Not enough data
8.1
473
Not enough data
8.5
600
Not enough data
8.1
517
Not enough data
7.9
479
Not enough data
8.0
419
Not enough data
7.3
315
Not enough data
Channel Functionality
Not enough data
9.3
389
Platform Interoperability
Not enough data
8.7
257
Agentic AI - Display Advertising
Not enough data
8.1
40
Not enough data
8.4
39
Not enough data
8.5
39
Not enough data
8.5
39
Not enough data
8.4
39
Not enough data
8.5
39
Campaign Management
8.2
39
9.0
478
|
Verified
8.0
39
8.9
478
|
Verified
8.6
38
9.1
468
|
Verified
7.6
33
8.5
400
|
Verified
7.9
32
8.6
397
|
Verified
7.9
33
9.1
442
|
Verified
8.0
31
9.0
416
|
Verified
7.2
28
9.2
436
|
Verified
7.9
30
9.3
470
|
Verified
7.9
35
8.9
449
|
Verified
7.7
27
9.0
391
|
Verified
Feature Not Available
8.9
363
|
Verified
Feature Not Available
8.9
351
|
Verified
Targeting
8.8
37
9.4
481
|
Verified
8.6
35
9.3
463
|
Verified
8.6
35
9.3
464
|
Verified
8.3
33
9.3
455
|
Verified
Platform
8.5
33
8.7
387
|
Verified
8.3
36
8.7
448
|
Verified
8.8
38
9.2
444
8.4
38
9.3
469
|
Verified
8.5
35
9.2
397
|
Verified
8.6
36
8.9
405
|
Verified
8.4
35
8.9
396
|
Verified
7.5
33
8.9
353
|
Verified
8.4
36
8.7
396
|
Verified
Lead Intelligence
8.8
291
|
Verified
Not enough data
8.9
309
Not enough data
8.8
238
Not enough data
Lead Management
8.7
298
Not enough data
8.3
282
Not enough data
8.5
310
Not enough data
Marketing Campaigns
8.5
265
Not enough data
8.2
248
Not enough data
8.4
254
Not enough data
8.4
272
Not enough data
8.5
278
Not enough data
Campaign Execution
8.5
250
Not enough data
8.8
243
Not enough data
8.7
238
Not enough data
8.4
204
Not enough data
Agentic AI - Account Data Management
8.3
40
Not enough data
8.3
40
Not enough data
8.3
38
Not enough data
8.2
38
Not enough data
8.3
38
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.5
130
Not enough data
8.2
140
Not enough data
7.2
86
Not enough data
Platform Additional Functionality
8.3
127
Not enough data
7.9
98
Not enough data
7.5
88
Not enough data
8.1
110
Not enough data
8.2
110
Not enough data
Attribution Modeling
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Not enough data
Reporting
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Not enough data
Platform Basics
8.5
79
Not enough data
8.8
76
Not enough data
8.4
72
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
8.3
70
Not enough data
8.1
67
Not enough data
Platform Additional Functionality
8.5
74
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
46
Not enough data
8.1
40
Not enough data
Platform Reporting
8.5
55
Not enough data
8.3
55
Not enough data
Platform Basics
8.4
144
Not enough data
Platform Data
8.4
148
Not enough data
8.1
138
Not enough data
Platform Additional Functionality
7.6
126
Not enough data
8.2
142
Not enough data
Agentic AI - Account-Based Advertising
6.4
6
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.4
6
Not enough data
6.1
6
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
8.7
198
Video Functionality
Not enough data
9.2
375
Agentic AI - Video Advertising
Not enough data
8.5
26
Not enough data
8.5
26
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.4
26
Not enough data
8.5
26
Campaign Management
8.2
39
9.0
478
|
Verified
8.0
39
8.9
478
|
Verified
8.6
38
9.1
468
|
Verified
7.6
33
8.5
400
|
Verified
7.9
32
8.6
397
|
Verified
7.9
33
9.1
442
|
Verified
8.0
31
9.0
416
|
Verified
7.2
28
9.2
436
|
Verified
7.9
30
9.3
470
|
Verified
7.9
35
8.9
449
|
Verified
7.7
27
9.0
391
|
Verified
Feature Not Available
8.9
363
|
Verified
Feature Not Available
8.9
351
|
Verified
Targeting
8.8
37
9.4
481
|
Verified
8.6
35
9.3
463
|
Verified
8.6
35
9.3
464
|
Verified
8.3
33
9.3
455
|
Verified
Platform
8.5
33
8.7
387
|
Verified
8.3
36
8.7
448
|
Verified
8.8
38
9.2
444
8.4
38
9.3
469
|
Verified
8.5
35
9.2
397
|
Verified
8.6
36
8.9
405
|
Verified
8.4
35
8.9
396
|
Verified
7.5
33
8.9
353
|
Verified
8.4
36
8.7
396
|
Verified
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
22
Not enough data
8.2
22
Not enough data
8.1
23
Not enough data
8.1
23
Not enough data
7.4
21
Not enough data
Agentic AI - Lead Intelligence
7.8
6
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.8
62
Not enough data
8.3
65
Not enough data
8.0
70
Not enough data
8.4
66
Not enough data
8.4
66
Not enough data
Segment Trending
Feature Not Available
Not enough data
7.9
51
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.5
59
Not enough data
8.8
60
Not enough data
8.9
59
Not enough data
Platform
8.3
67
Not enough data
8.6
57
Not enough data
7.9
51
Not enough data
8.4
61
Not enough data
8.5
55
Not enough data
8.8
56
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.8
23
Not enough data
9.6
23
Not enough data
9.6
23
Not enough data
9.9
23
Platform Reporting
Not enough data
9.3
23
Not enough data
8.9
23
Not enough data
8.5
22
Not enough data
8.3
22
Agentic AI - Digital Audio Advertising
Not enough data
8.6
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.9
15
Not enough data
8.4
15
Not enough data
8.6
15
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
8.5
28
9.4
236
Agentic AI - Demand Side Platform (DSP)
Not enough data
8.5
34
Not enough data
8.4
36
Not enough data
8.5
36
Not enough data
8.7
36
Not enough data
8.3
36
Not enough data
8.4
36
Campaign Management
8.2
39
9.0
478
|
Verified
8.0
39
8.9
478
|
Verified
8.6
38
9.1
468
|
Verified
7.6
33
8.5
400
|
Verified
7.9
32
8.6
397
|
Verified
7.9
33
9.1
442
|
Verified
8.0
31
9.0
416
|
Verified
7.2
28
9.2
436
|
Verified
7.9
30
9.3
470
|
Verified
7.9
35
8.9
449
|
Verified
7.7
27
9.0
391
|
Verified
Feature Not Available
8.9
363
|
Verified
Feature Not Available
8.9
351
|
Verified
Targeting
8.8
37
9.4
481
|
Verified
8.6
35
9.3
463
|
Verified
8.6
35
9.3
464
|
Verified
8.3
33
9.3
455
|
Verified
Demand Side Platforms
7.3
27
9.0
368
|
Verified
8.3
29
8.9
359
|
Verified
8.2
29
9.2
368
|
Verified
Platform
8.5
33
8.7
387
|
Verified
8.3
36
8.7
448
|
Verified
8.8
38
9.2
444
8.4
38
9.3
469
|
Verified
8.5
35
9.2
397
|
Verified
8.6
36
8.9
405
|
Verified
8.4
35
8.9
396
|
Verified
7.5
33
8.9
353
|
Verified
8.4
36
8.7
396
|
Verified
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.5
37
Not enough data
9.4
37
Not enough data
9.5
37
Not enough data
9.4
37
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
9.4
38
Not enough data
9.4
38
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.4
22
Not enough data
8.4
22
Not enough data
8.4
22
Not enough data
8.6
22
Not enough data
8.3
22
Not enough data
8.4
22
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
10
Not enough data
7.4
9
Not enough data
8.0
10
Not enough data
Discovery
8.0
9
Not enough data
8.6
11
Not enough data
8.7
9
Not enough data
Management
8.5
9
Not enough data
8.0
10
Not enough data
Platform
8.0
11
Not enough data
8.5
10
Not enough data
Agentic AI - Marketing Account Intelligence
7.0
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
Lead Intelligence
8.4
238
Not enough data
8.6
243
Not enough data
8.2
208
Not enough data
Lead Management
8.3
215
Not enough data
8.0
110
Not enough data
8.7
240
Not enough data
Marketing Campaigns
8.1
162
Not enough data
7.6
148
Not enough data
7.9
163
Not enough data
8.0
158
Not enough data
8.2
163
Not enough data
Data Availability - Marketing Account Intelligence
7.9
42
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
40
Not enough data
Agentic AI - Account-Based Analytics
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
Lead Intelligence
8.3
257
Not enough data
8.9
287
Not enough data
8.3
256
Not enough data
Lead Management
8.4
258
Not enough data
8.0
168
Not enough data
8.7
274
Not enough data
Marketing Campaigns
8.3
217
Not enough data
7.2
139
Not enough data
7.8
212
Not enough data
8.0
226
Not enough data
8.2
224
Not enough data
8.4
185
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
8.3
22
Not enough data
8.3
22
Not enough data
8.5
22
Not enough data
8.4
22
Not enough data
8.1
22
Not enough data
8.3
23
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Not enough data
Management
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and StackAdapt are categorized as Demand Side Platform (DSP) and Display Advertising
Unique Categories
Demandbase One is categorized as AI Agents For Business Operations, Marketing Account Intelligence, Buyer Intent Data Providers, Lead Capture, Customer Journey Analytics, Account Data Management, Account-Based Advertising, Market Intelligence, Sales Intelligence, AI Sales Assistant, Account-Based Web and Content Experiences, Visitor Identification, Lead Mining, Audience Intelligence Platforms, Predictive Analytics, Account-Based Orchestration Platforms, Machine Learning, Marketing Analytics, Attribution, Account-Based Analytics, Digital Advertising Intelligence, Data Quality, Lead Intelligence, Lead Scoring, and Paid Search Intelligence
StackAdapt is categorized as Cross-Channel Advertising, Connected TV (CTV) Advertising Platforms, Digital Audio Advertising, Video Advertising, and Native Advertising
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.9%
Information Technology and Services
18.2%
Financial Services
6.9%
Marketing and Advertising
6.4%
Consumer Services
6.0%
Other
35.7%
Marketing and Advertising
57.9%
Financial Services
2.5%
Online Media
2.5%
Health, Wellness and Fitness
2.3%
Retail
2.1%
Other
32.7%
Alternatives
Discussions
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
How is StackAdapt different from other DSPs?
1 Comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 Comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 Comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more
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