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Compare Demandbase One and Soda 
Featured Products
At a Glance
Market Segments
Mid-Market (49.5% of reviews)
Mid-Market (43.6% of reviews)
Entry-Level Pricing
No pricing available
$0.00 3 Production Datasets Per Month
Demandbase One
Star Rating
(1,915)4.4 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneSoda
Star Rating
(55)4.4 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 3 Production Datasets Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Demandbase One excels in providing a robust user interface that integrates data from various lead platforms, making it easier for users to send updated communications and receive account recommendations based on purchase intent. This feature is particularly appreciated by users who value streamlined marketing strategies.
- Users say that Soda offers a clean and intuitive interface, which is beneficial for project managers needing quick access to information. This ease of navigation helps streamline data quality tasks and provides real-time insights, keeping teams aligned and informed.
- Reviewers mention that Demandbase One's support team is highly responsive, with users highlighting the promptness in addressing issues. This level of support is crucial for users who rely on timely assistance to optimize their marketing campaigns.
- According to verified reviews, both products have similar scores for ease of use, but Demandbase One stands out with a broader range of features that users find almost limitless. This flexibility allows for extensive customization in account-based advertising and retargeting efforts.
- Users appreciate Soda's open-source implementation, which allows for flexibility without the immediate need for a license purchase. This feature is particularly appealing for organizations looking to explore the tool's capabilities before committing financially.
- G2 reviewers highlight that while both products have received positive feedback regarding their product direction, Demandbase One's overall market presence and user satisfaction ratings are significantly higher, indicating a more established and trusted solution in the market.
Pricing
Entry-Level Pricing
Demandbase One
No pricing availableSoda
Free
$0.00
3 Production Datasets Per Month
Great for small projects
- Pipeline testing
- Metrics observability
- Alerting & ticketing integrations
Free Trial
Demandbase One
No trial information availableSoda
Free Trial is available
Ratings
Meets Requirements
8.5
1,485
8.7
49
Ease of Use
8.5
1,544
8.5
50
Ease of Setup
8.4
699
8.4
29
Ease of Admin
8.5
441
8.6
22
Quality of Support
8.8
1,297
8.7
49
Has the product been a good partner in doing business?
8.9
438
8.9
22
Product Direction (% positive)
8.2
1,422
9.0
49
Features by Category
Data Availability
7.5
616
Not enough data
8.4
634
Not enough data
8.1
596
Not enough data
7.8
85
Not enough data
Data Accuracy
7.2
615
Not enough data
8.0
628
Not enough data
7.8
83
Not enough data
Agentic AI - Sales Intelligence
7.5
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Platform
7.5
180
Not enough data
8.2
223
Not enough data
8.5
246
Not enough data
8.3
179
Not enough data
7.1
153
Not enough data
8.1
172
Not enough data
Features
8.2
479
Not enough data
8.7
514
Not enough data
7.7
440
Not enough data
8.1
472
Not enough data
8.5
601
Not enough data
8.1
518
Not enough data
7.9
480
Not enough data
8.0
418
Not enough data
7.3
316
Not enough data
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Not enough data
Platform
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Not enough data
Lead Intelligence
8.8
290
|
Verified
Not enough data
8.9
308
Not enough data
8.8
234
Not enough data
Lead Management
8.7
297
Not enough data
8.3
279
Not enough data
8.5
306
Not enough data
Marketing Campaigns
8.5
264
Not enough data
8.3
247
Not enough data
8.4
253
Not enough data
8.4
271
Not enough data
8.5
276
Not enough data
Campaign Execution
8.5
249
Not enough data
8.7
238
Not enough data
8.7
236
Not enough data
8.4
203
Not enough data
Agentic AI - Account Data Management
8.3
39
Not enough data
8.4
38
Not enough data
8.4
37
Not enough data
8.3
37
Not enough data
8.3
37
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.5
130
Not enough data
8.2
140
Not enough data
7.2
86
Not enough data
Platform Additional Functionality
8.3
127
Not enough data
7.9
98
Not enough data
7.5
88
Not enough data
8.1
110
Not enough data
8.2
110
Not enough data
Attribution Modeling
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Not enough data
Reporting
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Not enough data
Platform Basics
8.5
75
Not enough data
8.8
74
Not enough data
8.4
71
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
8.3
70
Not enough data
8.1
67
Not enough data
Platform Additional Functionality
8.5
72
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
46
Not enough data
8.1
40
Not enough data
Platform Reporting
8.5
55
Not enough data
8.3
55
Not enough data
Platform Basics
8.4
145
Not enough data
Platform Data
8.4
149
Not enough data
8.1
139
Not enough data
Platform Additional Functionality
7.6
127
Not enough data
8.2
143
Not enough data
Agentic AI - Account-Based Advertising
6.9
7
Not enough data
7.1
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
22
Not enough data
8.2
22
Not enough data
8.1
23
Not enough data
8.1
23
Not enough data
7.4
21
Not enough data
Agentic AI - Lead Intelligence
7.8
6
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.8
61
Not enough data
8.3
64
Not enough data
8.0
69
Not enough data
8.4
65
Not enough data
8.4
65
Not enough data
Segment Trending
Feature Not Available
Not enough data
7.9
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.5
58
Not enough data
8.8
59
Not enough data
8.9
58
Not enough data
Platform
8.3
66
Not enough data
8.6
56
Not enough data
7.9
50
Not enough data
8.3
60
Not enough data
8.5
54
Not enough data
8.8
55
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Not enough data
Demand Side Platforms
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Not enough data
Platform
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Not enough data
Functionality
Not enough data
8.0
22
Not enough data
9.2
24
Not enough data
8.1
24
Not enough data
8.8
24
Management
Not enough data
8.6
24
Not enough data
8.3
20
Not enough data
8.6
23
Not enough data
7.5
21
Not enough data
8.5
24
Generative AI
Not enough data
6.1
14
Agentic AI - Data Observability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
11
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
Discovery
7.8
10
Not enough data
8.5
12
Not enough data
8.7
9
Not enough data
Management
8.3
10
Not enough data
8.0
10
Not enough data
Platform
7.8
12
Not enough data
8.3
11
Not enough data
Agentic AI - Marketing Account Intelligence
7.0
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
Lead Intelligence
8.4
237
Not enough data
8.6
241
Not enough data
8.2
207
Not enough data
Lead Management
8.3
214
Not enough data
8.0
109
Not enough data
8.6
238
Not enough data
Marketing Campaigns
8.1
162
Not enough data
7.6
148
Not enough data
7.9
163
Not enough data
8.0
158
Not enough data
8.2
162
Not enough data
Data Availability - Marketing Account Intelligence
7.9
42
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
40
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
Lead Intelligence
8.3
257
Not enough data
8.9
286
Not enough data
8.3
256
Not enough data
Lead Management
8.4
258
Not enough data
8.0
167
Not enough data
8.7
273
Not enough data
Marketing Campaigns
8.3
217
Not enough data
7.3
140
Not enough data
7.8
212
Not enough data
8.1
226
Not enough data
8.2
224
Not enough data
8.4
185
Not enough data
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.7
19
8.7
42
8.3
19
Feature Not Available
8.4
18
8.0
41
8.3
18
Feature Not Available
8.8
19
7.9
43
Management
8.8
18
7.7
33
9.0
17
Feature Not Available
8.3
16
8.5
42
9.0
18
7.7
42
9.0
16
8.2
38
Generative AI
Feature Not Available
5.9
25
Feature Not Available
6.3
25
Categories
Categories
Shared Categories
Demandbase One and Soda are categorized as Data Quality
Unique Categories
Demandbase One is categorized as AI Agents For Business Operations, Marketing Account Intelligence, Buyer Intent Data Providers, Lead Capture, Customer Journey Analytics, Demand Side Platform (DSP), Account Data Management, Account-Based Advertising, Market Intelligence, Sales Intelligence, AI Sales Assistant, Account-Based Web and Content Experiences, Visitor Identification, Lead Mining, Audience Intelligence Platforms, Predictive Analytics, Account-Based Orchestration Platforms, Machine Learning, Marketing Analytics, Attribution, Account-Based Analytics, Display Advertising, Digital Advertising Intelligence, Lead Intelligence, Lead Scoring, and Paid Search Intelligence
Soda is categorized as Data Observability
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Soda
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.9%
Information Technology and Services
18.2%
Financial Services
6.9%
Marketing and Advertising
6.3%
Consumer Services
6.0%
Other
35.6%
Information Technology and Services
21.8%
Computer Software
18.2%
Consulting
16.4%
Financial Services
9.1%
Retail
3.6%
Other
30.9%
Alternatives
Discussions
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
Soda has no discussions with answers
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