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Compare Demandbase One and RocketReach 
Featured Products
At a Glance
Market Segments
Mid-Market (49.5% of reviews)
Small-Business (68.1% of reviews)
Entry-Level Pricing
No pricing available
Free 5 Lookups
Demandbase One
Star Rating
(1,915)4.4 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneRocketReach
Star Rating
(1,099)4.4 out of 5
Market Segments
Small-Business (68.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 5 Lookups
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Demandbase One excels in providing a comprehensive suite of features, particularly for account-based marketing. Users appreciate its ability to gather data from various lead platforms, making it easier to send updated communications and receive account recommendations based on purchase intent.
- Users say RocketReach stands out for its ease of use, especially when it comes to quickly finding verified emails. Many reviewers highlight how the platform simplifies the process of connecting with senior leaders, making it a valuable tool for business development specialists.
- According to verified reviews, Demandbase One has a robust support system, with users noting the promptness of the support team in addressing issues. This responsiveness is particularly appreciated when navigating the platform's extensive features, which some users describe as "almost limitless."
- Reviewers mention that while RocketReach is user-friendly, it may not offer the same depth of features as Demandbase One. Users have noted that while it is effective for lead verification, it lacks some of the advanced capabilities that larger organizations might require for comprehensive marketing strategies.
- G2 reviewers highlight that Demandbase One's user interface is very robust, contributing to a smoother user experience. This is contrasted with RocketReach, where some users have expressed a desire for more advanced functionalities to enhance their lead generation efforts.
- Users report that both platforms have similar star ratings, but Demandbase One's higher G2 Score reflects greater overall satisfaction among a larger user base. With 1856 reviews compared to RocketReach's 1085, Demandbase One's feedback is seen as more reliable and indicative of its performance in the market.
Pricing
Entry-Level Pricing
Demandbase One
No pricing availableRocketReach
Free
Free
5 Lookups
Sign up and try RocketReach for free with 5 free lookups per month with no credit card required.
- Personal & Professional Emails
- Person Search
- Browser Extension
Free Trial
Demandbase One
No trial information availableRocketReach
Free Trial is available
Ratings
Meets Requirements
8.5
1,484
8.5
903
Ease of Use
8.5
1,543
9.0
916
Ease of Setup
8.4
698
9.0
517
Ease of Admin
8.5
441
8.9
234
Quality of Support
8.8
1,296
8.3
667
Has the product been a good partner in doing business?
8.9
438
8.7
227
Product Direction (% positive)
8.2
1,421
8.3
866
Features by Category
Data Availability
7.5
616
8.3
328
8.4
634
8.3
311
8.1
596
7.9
286
|
Verified
7.8
85
6.9
98
Data Accuracy
7.2
615
7.9
321
8.0
628
8.1
304
7.8
83
6.8
100
Agentic AI - Sales Intelligence
7.5
10
6.1
36
7.7
10
6.3
37
7.2
10
Feature Not Available
8.1
9
Feature Not Available
8.1
9
Feature Not Available
7.8
9
Feature Not Available
Platform
7.5
180
Feature Not Available
8.2
223
8.0
201
|
Verified
8.5
246
8.3
220
8.3
179
7.7
179
7.1
153
7.0
150
8.1
172
6.9
154
Features
8.2
479
8.3
266
8.7
514
7.4
200
7.7
440
7.7
226
|
Verified
8.1
472
7.9
237
|
Verified
8.5
601
8.6
318
|
Verified
8.1
518
7.0
118
7.9
480
7.8
179
8.0
418
7.4
159
7.3
316
7.2
150
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Not enough data
Platform
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Not enough data
Lead Intelligence
8.8
289
|
Verified
Not enough data
8.9
307
Not enough data
8.7
233
Not enough data
Lead Management
8.7
296
Not enough data
8.3
278
Not enough data
8.5
305
Not enough data
Marketing Campaigns
8.5
263
Not enough data
8.2
246
Not enough data
8.4
252
Not enough data
8.4
270
Not enough data
8.5
275
Not enough data
Campaign Execution
8.5
248
Not enough data
8.7
237
Not enough data
8.7
235
Not enough data
8.4
202
Not enough data
Agentic AI - Account Data Management
8.3
38
Not enough data
8.4
37
Not enough data
8.3
36
Not enough data
8.2
36
Not enough data
8.3
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.5
130
Not enough data
8.2
140
Not enough data
7.2
86
Not enough data
Platform Additional Functionality
8.3
127
Not enough data
7.9
98
Not enough data
7.5
88
Not enough data
8.1
110
Not enough data
8.2
110
Not enough data
Attribution Modeling
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Not enough data
Reporting
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Not enough data
Platform Basics
8.5
75
Not enough data
8.8
74
Not enough data
8.4
71
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
8.3
70
Not enough data
8.1
67
Not enough data
Platform Additional Functionality
8.5
72
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
46
Not enough data
8.1
40
Not enough data
Platform Reporting
8.5
55
Not enough data
8.3
55
Not enough data
Platform Basics
8.4
145
Not enough data
Platform Data
8.4
149
Not enough data
8.1
139
Not enough data
Platform Additional Functionality
7.6
127
Not enough data
8.2
143
Not enough data
Agentic AI - Account-Based Advertising
6.9
7
Not enough data
7.1
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
22
8.1
396
|
Verified
8.2
22
8.1
381
|
Verified
8.1
23
8.0
404
|
Verified
8.1
23
7.7
358
|
Verified
7.4
21
8.1
356
|
Verified
Agentic AI - Lead Intelligence
7.8
6
6.3
137
Lead Monitoring
Not enough data
7.8
215
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
6.2
46
Not enough data
6.1
46
Data Capture
Not enough data
7.3
196
Not enough data
Feature Not Available
Not enough data
7.5
198
Not enough data
7.8
211
Analytics
Not enough data
7.8
196
Not enough data
7.3
130
Customization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.0
50
Not enough data
7.4
184
Data collection
7.8
61
Not enough data
8.3
64
Not enough data
8.0
69
Not enough data
8.4
65
Not enough data
8.4
65
Not enough data
Segment Trending
Feature Not Available
Not enough data
7.9
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.5
58
Not enough data
8.8
59
Not enough data
8.9
58
Not enough data
Platform
8.3
66
Not enough data
8.6
56
Not enough data
7.9
50
Not enough data
8.3
60
Not enough data
8.5
54
Not enough data
8.8
55
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Not enough data
Demand Side Platforms
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Not enough data
Platform
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Not enough data
Generative AI
Not enough data
6.2
205
Not enough data
5.9
207
Agentic AI - Email Verification
Not enough data
6.3
66
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
6.4
37
Not enough data
Feature Not Available
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
11
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
Discovery
7.8
10
Not enough data
8.5
12
Not enough data
8.7
9
Not enough data
Management
8.3
10
Not enough data
8.0
10
Not enough data
Platform
7.8
12
Not enough data
8.3
11
Not enough data
Agentic AI - Marketing Account Intelligence
7.0
10
5.7
16
7.7
10
6.0
17
7.7
10
Feature Not Available
7.5
10
Feature Not Available
Lead Intelligence
8.4
237
7.4
45
8.6
241
7.2
44
8.2
207
7.9
69
Lead Management
8.3
214
7.8
67
8.0
109
Feature Not Available
8.6
238
8.0
43
Marketing Campaigns
8.1
162
Feature Not Available
7.6
148
Feature Not Available
7.9
163
Feature Not Available
8.0
158
Feature Not Available
8.2
162
Feature Not Available
Data Availability - Marketing Account Intelligence
7.9
42
7.1
37
Data Accuracy - Marketing Account Intelligence
8.0
40
6.9
38
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
Lead Intelligence
8.3
257
Not enough data
8.9
286
Not enough data
8.3
256
Not enough data
Lead Management
8.4
258
Not enough data
8.0
167
Not enough data
8.7
273
Not enough data
Marketing Campaigns
8.3
217
Not enough data
7.3
140
Not enough data
7.8
212
Not enough data
8.1
226
Not enough data
8.2
224
Not enough data
8.4
185
Not enough data
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Not enough data
Management
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and RocketReach are categorized as Marketing Account Intelligence, Lead Capture, Sales Intelligence, Lead Mining, and Lead Intelligence
Unique Categories
Demandbase One is categorized as AI Agents For Business Operations, Buyer Intent Data Providers, Customer Journey Analytics, Demand Side Platform (DSP), Account Data Management, Account-Based Advertising, Market Intelligence, AI Sales Assistant, Account-Based Web and Content Experiences, Visitor Identification, Audience Intelligence Platforms, Predictive Analytics, Account-Based Orchestration Platforms, Machine Learning, Marketing Analytics, Attribution, Account-Based Analytics, Display Advertising, Digital Advertising Intelligence, Data Quality, Lead Scoring, and Paid Search Intelligence
RocketReach is categorized as Email Verification
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
RocketReach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.0%
Information Technology and Services
18.2%
Financial Services
6.9%
Marketing and Advertising
6.3%
Consumer Services
5.9%
Other
35.6%
Marketing and Advertising
9.0%
Financial Services
6.5%
Computer Software
6.3%
Information Technology and Services
5.8%
Staffing and Recruiting
5.0%
Other
67.5%
Alternatives
Discussions
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
no option to delete this review , so I am spamming this
4 Comments
VP
https://play.google.com/store/apps/details?id=com.nexgen.nexmoney&referrer=9065320663Read more
How much does RocketReach cost?
4 Comments
DB
It is a steep monthly cost, $75.00/160 look ups, HOWEVER, you get what you pay for. 99% of my look ups are legitimate email addresses, both personal and...Read more
What is the best way to get an exact email from this program?
3 Comments
MW
I support Steve's comment about knowing the exact company name. However, if the contact you are looking for is new to the company, I have encountered the...Read more
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