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# Dealertrack DMS vs Tekion Comparison - What are their main differences?

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Dealertrack DMSTekion[+ Add Product](#)

Pricing

**Dealertrack DMS**
No pricing available

**Tekion**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Dealertrack DMS**
Not enough reviews yet

**Tekion**
Not enough reviews yet

Return on Investment

**Dealertrack DMS**
Not enough reviews yet

**Tekion**
Not enough reviews yet

Perceived Cost

**Dealertrack DMS**
$$$$$

**Tekion**
Not enough reviews yet

Average Discount

**Dealertrack DMS**
Not enough reviews yet

**Tekion**
Not enough reviews yet

**Pros & Cons**
from reviews

**Dealertrack DMS**
Not enough data

**Tekion**
Not enough data

Integrations

**Dealertrack DMS**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b4202e03ca643a9ffaa62be3c153ecb0/netchex.png "Product Avatar Image")

Netchex

](https://www.g2.com/products/netchex/reviews)[
View all
](https://www.g2.com/products/dealertrack-dms/integrations)

**Tekion**
Not enough data

**Ratings**
from reviews

Meets Requirements

**Dealertrack DMS**

**9.4** /10

Based on 28 responses

**Tekion**

**9.3** /10

Based on 9 responses

Ease of Use

**Dealertrack DMS**

**9.0** /10

Based on 31 responses

**Tekion**

**9.3** /10

Based on 9 responses

Ease of Setup

**Dealertrack DMS**

**8.5** /10

Based on 9 responses

**Tekion** Not enough data

Ease of Admin

**Dealertrack DMS**

**8.1** /10

Based on 7 responses

**Tekion** Not enough data

Quality of Support

**Dealertrack DMS**

**9.0** /10

Based on 29 responses

**Tekion**

**9.1** /10

Based on 9 responses

Has the product been a good partner in doing business?

**Dealertrack DMS**

**8.6** /10

Based on 7 responses

**Tekion** Not enough data

Product Direction (% positive)

**Dealertrack DMS**

**8.0** /10

Based on 29 responses

**Tekion**

**8.7** /10

Based on 9 responses

**Features**
ratings from reviews

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
22.0%

Mid-Market(51-1000 emp.)
73.2%

Enterprise(\> 1000 emp.)
4.9%

Small-Business(50 or fewer emp.)
22.0%

Mid-Market(51-1000 emp.)
73.2%

Enterprise(\> 1000 emp.)
4.9%

Small-Business(50 or fewer emp.)
0%

Mid-Market(51-1000 emp.)
92.3%

Enterprise(\> 1000 emp.)
7.7%

Small-Business(50 or fewer emp.)
0%

Mid-Market(51-1000 emp.)
92.3%

Enterprise(\> 1000 emp.)
7.7%

**Reviewers' Industry**

[![Dealertrack DMS](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9601a6f5236bc54f13d0b98b53124f1e/dealertrack-dms.png "Dealertrack DMS")](https://www.g2.com/products/dealertrack-dms/reviews)
Dealertrack DMS

Automotive
80.5%

Public Relations and Communications
2.4%

Music
2.4%

Legal Services
2.4%

Internet
2.4%

Other
9.8%

[![Tekion](https://images.g2crowd.com/uploads/product/hd_favicon/fc3e9a7e25c920b9e19c92d0214bf034/tekion.svg "Tekion")](https://www.g2.com/products/tekion/reviews)
Tekion

Automotive
100.0%

Other
0.0%

Alternatives

**Dealertrack DMS Alternatives**

 ![CDK](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_89731116024b6de6f2666da73acf814e/cdk.jpg "CDK")

[
CDK
](/products/cdk/reviews)

 ![DealerCenter](https://images.g2crowd.com/uploads/product/hd_favicon/523819b26e90dcf2b2695cbb77f3ae04/dealercenter.svg "DealerCenter")

[
DealerCenter
](/products/dealercenter/reviews)

 ![Frazer Auto Dealer Software](https://images.g2crowd.com/uploads/product/hd_favicon/f38ba13c52374c490ef5cfffba102bed/frazer-auto-dealer-software.svg "Frazer Auto Dealer Software")

[
Frazer Auto Dealer Software
](/products/frazer-auto-dealer-software/reviews)

 ![RouteOne](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a8107512c945cc949c68b201fbfe9949/routeone.jpg "RouteOne")

[
RouteOne
](/products/routeone/reviews)

**Tekion Alternatives**

 ![CDK](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_89731116024b6de6f2666da73acf814e/cdk.jpg "CDK")

[
CDK
](/products/cdk/reviews)

 ![VinSolutions Connect CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a9629b599da113fd5156adb979144a73/vinsolutions-connect-crm.png "VinSolutions Connect CRM")

[
VinSolutions Connect CRM
](/products/vinsolutions-connect-crm/reviews)

 ![Dabadu XRM](https://images.g2crowd.com/uploads/product/hd_favicon/2d89dd30907a9826bc05381397dd25c1/dabadu-xrm.svg "Dabadu XRM")

[
Dabadu XRM
](/products/dabadu-xrm/reviews)

 ![DealerCenter](https://images.g2crowd.com/uploads/product/hd_favicon/523819b26e90dcf2b2695cbb77f3ae04/dealercenter.svg "DealerCenter")

[
DealerCenter
](/products/dealercenter/reviews)

## Dealertrack DMS vs Tekion FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Dealertrack DMS vs Tekion?

Dealertrack DMS and Tekion both hold a 4.4/5 G2 rating, but Dealertrack DMS is noted for its ease of setup and support, while Tekion is praised for its modern, intuitive interface and rapid implementation.

| | [Dealertrack DMS](https://www.g2.com/products/dealertrack-dms/reviews) | [Tekion](https://www.g2.com/products/tekion/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.4/5 (43 reviews) | 4.4/5 (13 reviews) |
| Ease of Setup score | 8.5 | — |
| Quality of Support score | 9.0 | 9.1 |
| Top Reviewer-Cited Strength | Easy to train new users and strong reporting features | Modern, intuitive interface and rapid onboarding |

### How do the pricing models of Dealertrack DMS and Tekion compare?

Dealertrack DMS and Tekion are rated at parity for value, with both products receiving positive value sentiment in recent reviews.

- **Dealertrack DMS:** Reviewers highlight competitive pricing and satisfaction with the value provided, noting that the system meets all functionality needs for automotive groups.
- **Tekion:** Reviewers mention improved profitability and cost savings after switching, with particular praise for the platform's efficiency and ability to streamline processes.
- **Switching reasons:** Recent Tekion reviewers cite faster implementation and a more modern, user-friendly experience as key reasons for switching from legacy systems.

### What are the best alternatives to Dealertrack DMS and Tekion?

The top 3 alternatives to Dealertrack DMS and Tekion are CDK, DealerCenter, and Frazer Auto Dealer Software.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Dealertrack DMS](https://www.g2.com/products/dealertrack-dms/reviews) | 4.4/5 (43 reviews) | — | Competitive pricing and meets all functionality needs | Easy to train new users and strong reporting features |
| [Tekion](https://www.g2.com/products/tekion/reviews) | 4.4/5 (13 reviews) | — | Improved profitability and cost savings | Modern, intuitive interface and rapid onboarding |
| [CDK](https://www.g2.com/products/cdk/reviews) | 4.0/5 (116 reviews) | Mid-Market | — | Comprehensive DMS functionality for larger dealerships |
| [DealerCenter](https://www.g2.com/products/dealercenter/reviews) | 4.6/5 (37 reviews) | Small-Business | — | Strong fit for small dealerships and ease of use |
| [Frazer Auto Dealer Software](https://www.g2.com/products/frazer-auto-dealer-software/reviews) | 3.9/5 (12 reviews) | Small-Business | — | Affordable solution for independent dealers |

### Which Car Dealer features should I prioritize when comparing Dealertrack DMS and Tekion?

Buyers comparing Dealertrack DMS and Tekion should prioritize ease of use, ease of setup, quality of support, reporting capabilities, and integration with other dealership tools.

- **Ease of Use:** Dealertrack DMS scores 9.0, Tekion scores 9.3.
- **Ease of Setup:** Dealertrack DMS scores 8.5; Tekion's recent reviews highlight rapid onboarding and easy training for new users.
- **Quality of Support:** Dealertrack DMS scores 9.0, Tekion scores 9.1.
- **Reporting Capabilities:** Dealertrack DMS is frequently praised for robust reporting features; Tekion reviewers highlight customizable and modern reporting tools.
- **Integration:** Dealertrack DMS is noted for strong integration with banks and third-party tools; Tekion reviewers mention integration with CRM and ancillary products.

### What are the pros and cons of Dealertrack DMS vs Tekion?

Dealertrack DMS is strongest in ease of training and reporting, while Tekion stands out for its modern interface and rapid onboarding.

- **Dealertrack DMS strengths:** Easy to train new users, robust reporting features, strong integration with banks and third-party tools, and secure customer data management.
- **Dealertrack DMS trade-offs:** Some reviewers note a dated interface, occasional system lag, and a less intuitive design compared to newer platforms.
- **Tekion strengths:** Modern, intuitive interface, rapid onboarding, customizable reports, and improved interdepartmental communication.
- **Tekion trade-offs:** Reviewers mention support response times, more steps required for some tasks compared to legacy systems, and periodic updates causing minor workflow changes.

### Is Dealertrack DMS or Tekion better for small businesses?

DealerCenter is the top alternative for small businesses, but among Dealertrack DMS and Tekion, both products serve a mix of segments with no clear small-business leader in the data.

- **Dealertrack DMS:** Reviewers highlight ease of training and setup, making it accessible for smaller teams.
- **Tekion:** Reviewers note rapid onboarding and intuitive design, which can benefit small businesses seeking quick adoption.

### Which Car Dealer platform has better integrations?

Dealertrack DMS is favored for integrations, with reviewers specifically citing its ease of integration with banks and third-party tools.

- **Dealertrack DMS:** Reviewers highlight integration with banks for financing and third-party software, noting the process is straightforward and well-supported.
- **Tekion:** Reviewers mention integration with CRM and ancillary products, but also note limitations with certain OEM integrations.

### How do Dealertrack DMS and Tekion compare on customer support?

Dealertrack DMS and Tekion are rated at parity for Quality of Support, with Dealertrack DMS at 9.0 and Tekion at 9.1, a difference below the materiality threshold.

- **Dealertrack DMS:** Reviewers consistently praise responsive and helpful support, with many citing quick resolution of issues and knowledgeable representatives.
- **Tekion:** Reviewers describe support as generally prompt and effective, though some mention slower ticket resolution and a desire for more efficient call-in processes.

### Which is easier to implement, Dealertrack DMS or Tekion?

Dealertrack DMS has a higher Ease of Setup score at 8.5, while Tekion receives positive qualitative feedback for rapid onboarding and easy training.

- **Dealertrack DMS:** Reviewers note straightforward setup, easy training for new users, and a smooth transition process after initial onboarding.
- **Tekion:** Reviewers highlight a fast switchover from legacy systems and intuitive onboarding, though a few mention more steps required for certain tasks and the need for troubleshooting during rollout.

## Dealertrack DMS vs Tekion

- Reviewers felt that Dealertrack DMS meets the needs of their business better than Tekion.
- When comparing quality of ongoing product support, reviewers felt that Tekion is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Tekion over Dealertrack DMS.