# DealerSocket, Impel vs Dealertrack DMS Comparison | | DealerSocket | Impel | Dealertrack DMS | |---|---|---|---| | **Star Rating** | 3.8 out of 5 | 3.8 out of 5 | 4.4 out of 5 | | **Total Reviews** | 66 | 16 | 43 | | **Largest Market Segment** | Mid-Market (50.8% of reviews) | Mid-Market (73.3% of reviews) | Mid-Market (73.2% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | No pricing available | --- ## Ratings Comparison | Rating | DealerSocket | Impel | Dealertrack DMS | |---|---|---|---| | **Meets Requirements** | 8.0 (56 reviews) | 7.6 (11 reviews) | 9.4 (28 reviews) | | **Ease of Use** | 7.9 (58 reviews) | 7.6 (11 reviews) | 9.0 (31 reviews) | | **Ease of Setup** | 7.6 (33 reviews) | 7.2 (9 reviews) | 8.5 (9 reviews) | | **Ease of Admin** | 8.0 (29 reviews) | 9.7 (6 reviews) | 8.1 (7 reviews) | | **Quality of Support** | 7.1 (51 reviews) | 6.2 (11 reviews) | 9.0 (29 reviews) | | **Has the product been a good partner in doing business?** | 7.9 (30 reviews) | 8.3 (6 reviews) | 8.6 (7 reviews) | | **Product Direction (% positive)** | 6.7 (53 reviews) | 5.8 (11 reviews) | 8.0 (29 reviews) | --- ## Pricing ### DealerSocket #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Impel #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Dealertrack DMS #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Automotive Marketing | Product | Score | Reviews | |---|---|---| | **DealerSocket** | N/A | N/A | | **Impel** | 7.0/10 | 7 | | **Dealertrack DMS** | N/A | N/A | #### Platform Basics | Feature | DealerSocket | Impel | Dealertrack DMS | |---|---|---|---| | **Reporting** | Not enough data | 5.7 (5 reviews) | Not enough data | | **Interoperability** | Not enough data | 6.3 (5 reviews) | Not enough data | | **Performance** | Not enough data | 7.8 (6 reviews) | Not enough data | #### Platform Data | Feature | DealerSocket | Impel | Dealertrack DMS | |---|---|---|---| | **Dashboard** | Not enough data | 7.4 (7 reviews) | Not enough data | | **Alerts and Notifications** | Not enough data | Feature Not Available | Not enough data | #### Platform Additional Functionality | Feature | DealerSocket | Impel | Dealertrack DMS | |---|---|---|---| | **Cloud** | Not enough data | Not enough data | Not enough data | | **Mobility** | Not enough data | 7.2 (6 reviews) | Not enough data | | **Messaging** | Not enough data | Feature Not Available | Not enough data | #### Platform Content | Feature | DealerSocket | Impel | Dealertrack DMS | |---|---|---|---| | **Automation** | Not enough data | 7.5 (6 reviews) | Not enough data | #### Agentic AI - Automotive Marketing | Feature | DealerSocket | Impel | Dealertrack DMS | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | --- ## Categories **Unique to DealerSocket (1):** [Automotive Marketing Software](https://www.g2.com/categories/automotive-marketing) **Unique to Impel (1):** [Automotive Marketing Software](https://www.g2.com/categories/automotive-marketing) **Unique to Dealertrack DMS (1):** [Car Dealer Software](https://www.g2.com/categories/car-dealer) --- ## Reviewer Demographics ### By Company Size | Segment | DealerSocket | Impel | Dealertrack DMS | |---|---|---|---| | **Small-Business** | 41.0% | 20.0% | 22.0% | | **Mid-Market** | 50.8% | 73.3% | 73.2% | | **Enterprise** | 8.2% | 6.7% | 4.9% | ### By Industry #### DealerSocket - **Automotive:** 91.8% - **Marketing and Advertising:** 3.3% - **Retail:** 1.6% - **Printing:** 1.6% - **Newspapers:** 1.6% #### Impel - **Automotive:** 100.0% #### Dealertrack DMS - **Automotive:** 80.5% - **Public Relations and Communications:** 2.4% - **Music:** 2.4% - **Legal Services:** 2.4% - **Internet:** 2.4% - **Industrial Automation:** 2.4% - **Financial Services:** 2.4% - **Computer Software:** 2.4% - **Accounting:** 2.4% --- ## Alternatives ### Alternatives to DealerSocket - [CDK CRM](https://www.g2.com/products/cdk-crm/reviews) — 4.4/5 stars (77 reviews) - [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews) - [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews) — 4.9/5 stars (284 reviews) - [Matador](https://www.g2.com/products/matador/reviews) — 4.8/5 stars (47 reviews) - [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) — 5.0/5 stars (129 reviews) - [Dealer.com](https://www.g2.com/products/cox-automotive-dealer-com/reviews) — 3.8/5 stars (32 reviews) - [Upstart Auto Retail](https://www.g2.com/products/upstart-auto-retail/reviews) — 4.8/5 stars (34 reviews) - [Carsforsale.com](https://www.g2.com/products/carsforsale-com/reviews) — 4.5/5 stars (26 reviews) - [Dealer Inspire](https://www.g2.com/products/dealer-inspire/reviews) — 4.5/5 stars (11 reviews) - [Dealer Car Search](https://www.g2.com/products/dealer-car-search/reviews) — 4.7/5 stars (12 reviews) ### Alternatives to Impel - [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews) - [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews) — 4.9/5 stars (284 reviews) - [Matador](https://www.g2.com/products/matador/reviews) — 4.8/5 stars (47 reviews) - [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) — 5.0/5 stars (129 reviews) - [Dealer Car Search](https://www.g2.com/products/dealer-car-search/reviews) — 4.7/5 stars (12 reviews) - [CDK CRM](https://www.g2.com/products/cdk-crm/reviews) — 4.4/5 stars (77 reviews) - [Gubagoo](https://www.g2.com/products/gubagoo/reviews) — 4.3/5 stars (13 reviews) - [Dealer.com](https://www.g2.com/products/cox-automotive-dealer-com/reviews) — 3.8/5 stars (32 reviews) - [Carsforsale.com](https://www.g2.com/products/carsforsale-com/reviews) — 4.5/5 stars (26 reviews) - [Spyne](https://www.g2.com/products/spyne/reviews) — 4.6/5 stars (32 reviews) ### Alternatives to Dealertrack DMS - [CDK](https://www.g2.com/products/cdk/reviews) — 3.9/5 stars (108 reviews) - [DealerCenter](https://www.g2.com/products/dealercenter/reviews) — 4.6/5 stars (37 reviews) - [Frazer Auto Dealer Software](https://www.g2.com/products/frazer-auto-dealer-software/reviews) — 3.9/5 stars (12 reviews) - [RouteOne](https://www.g2.com/products/routeone/reviews) — 4.7/5 stars (11 reviews) - [Tekion](https://www.g2.com/products/tekion/reviews) — 4.4/5 stars (13 reviews) - [vAuto Provision](https://www.g2.com/products/vauto-provision/reviews) — 4.6/5 stars (25 reviews) - [PERQ](https://www.g2.com/products/perq/reviews) — 4.6/5 stars (62 reviews) - [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) — 5.0/5 stars (129 reviews) - [Conquest](https://www.g2.com/products/conquest/reviews) — 4.8/5 stars (15 reviews) - [Autosoft](https://www.g2.com/products/autosoft-autosoft/reviews) — 3.8/5 stars (15 reviews) --- ## Top Discussions ### DealerSocket No discussions available for this product. ### Impel No discussions available for this product. ### Dealertrack DMS No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dealersocket-vs-impel-vs-dealertrack-dms)