# DealerCenter vs Dealertrack DMS Comparison

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## Frequently Asked Questions

### What is the difference between DealerCenter vs Dealertrack DMS?

DealerCenter stands out for its higher Ease of Setup and Quality of Support scores, while Dealertrack DMS leads on meeting requirements.

| | [DealerCenter](https://www.g2.com/products/dealercenter/reviews) | [Dealertrack DMS](https://www.g2.com/products/dealertrack-dms/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.6/5 (37 reviews) | 4.4/5 (43 reviews) |
| Largest Segment | Small-Business | Mid-Market |
| Ease of Setup score | 9.4 | 8.5 |
| Quality of Support score | 9.2 | 9.0 |
| Top Reviewer-Cited Strength | User-friendly, all-in-one dealership management | Comprehensive reporting and finance tools |



### How do the pricing models of DealerCenter and Dealertrack DMS compare?

DealerCenter is rated higher for value, with a stronger Price/Cost satisfaction score than Dealertrack DMS.

- **DealerCenter:** In recent reviews, many highlight DealerCenter as a cost-effective solution with a comprehensive toolset, though some note that integrations can increase the price if not fully utilized.
- **Dealertrack DMS:** Reviewers describe Dealertrack DMS as competitively priced for its feature set, but some mention that additional features may require extra payment.
- **Switching reasons:** Recent reviewers recommend comparing value based on which features will be used most, as both products offer modular pricing that can affect overall cost.



### What are the best alternatives to DealerCenter and Dealertrack DMS?

The top three alternatives to DealerCenter and Dealertrack DMS are CDK, Frazer Auto Dealer Software, and — (no third alternative supported).

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [DealerCenter](https://www.g2.com/products/dealercenter/reviews) | 4.6/5 (37 reviews) | Small-Business | Cost-effective for all-in-one management | User-friendly, all-in-one dealership management |
| [Dealertrack DMS](https://www.g2.com/products/dealertrack-dms/reviews) | 4.4/5 (43 reviews) | Mid-Market | Competitively priced, modular features | Comprehensive reporting and finance tools |
| [CDK](https://www.g2.com/products/cdk/reviews) | 4.0/5 (116 reviews) | Mid-Market | — | Robust functionality for larger dealerships |
| [Frazer Auto Dealer Software](https://www.g2.com/products/frazer-auto-dealer-software/reviews) | 3.9/5 (12 reviews) | Small-Business | — | Accessible for small dealerships |



### Which Car Dealer features should I prioritize when comparing DealerCenter and Dealertrack DMS?

Buyers comparing DealerCenter and Dealertrack DMS should prioritize Ease of Use, Ease of Setup, Quality of Support, Meets Requirements, and Ease of Admin.

- **Ease of Use:** DealerCenter scores 9.4, Dealertrack DMS scores 9.0.
- **Ease of Setup:** DealerCenter scores 9.4, Dealertrack DMS scores 8.5.
- **Quality of Support:** DealerCenter scores 9.2, Dealertrack DMS scores 9.0.
- **Meets Requirements:** DealerCenter scores 8.9, Dealertrack DMS scores 9.4.
- **Ease of Admin:** DealerCenter scores 9.3, Dealertrack DMS scores 8.1.



### What are the pros and cons of DealerCenter vs Dealertrack DMS?

DealerCenter's headline strength is its user-friendly, all-in-one dealership management, while Dealertrack DMS is recognized for comprehensive reporting and finance tools.

- **DealerCenter strengths:** Reviewers consistently praise DealerCenter for its intuitive interface, all-in-one platform, and strong customer support.
- **DealerCenter trade-offs:** Some reviewers mention that integrations can be inconsistent and that certain features may require additional payment or are not as robust for vehicle purchasing.
- **Dealertrack DMS strengths:** Dealertrack DMS is highlighted for its robust reporting, finance, and contracting tools, as well as ease of training new users.
- **Dealertrack DMS trade-offs:** Reviewers note that the interface can feel dated, some features require extra payment, and setup can be less intuitive for new users.



### Is DealerCenter or Dealertrack DMS better for small businesses?

DealerCenter is the better fit for small businesses, with the largest reviewer segment and strong small-business sentiment.

- **DealerCenter:** Small-Business is the largest segment, and reviewers frequently cite ease of use and supportive onboarding for new and small dealerships.
- **Dealertrack DMS:** Mid-Market is the largest segment, with reviewers noting its suitability for multi-location and larger operations.



### Which Car Dealer platform has better integrations?

DealerCenter and Dealertrack DMS are rated at parity for integrations, with reviewers mentioning integrations but not favoring one over the other.

- **DealerCenter:** Recent reviews mention integrations with website platforms and banks, with some requests for more integrated lenders and flooring companies.
- **Dealertrack DMS:** Reviewers highlight integrations with banks and third-party software, with positive feedback on API support for connecting external packages.



### How do DealerCenter and Dealertrack DMS compare on customer support?

DealerCenter and Dealertrack DMS are rated at near-parity for Quality of Support, with DealerCenter at 9.2 and Dealertrack DMS at 9.0.

- **DealerCenter:** Reviewers frequently praise responsive and knowledgeable support staff, with many citing specific positive experiences with account managers and onboarding assistance.
- **Dealertrack DMS:** Reviewers describe support as proficient and friendly, with quick responses to cases and helpful assistance during integration and training.



### Which is easier to implement, DealerCenter or Dealertrack DMS?

DealerCenter is rated higher for Ease of Setup, with a 0.9-point advantage over Dealertrack DMS.

- **DealerCenter:** Reviewers consistently describe setup as straightforward and quick, with scores of 9.4 and positive onboarding experiences for new dealerships.
- **Dealertrack DMS:** Reviewers note that setup can be less intuitive, with an Ease of Setup score of 8.5, and some mention challenges with initial installation and configuration.



| | DealerCenter | Dealertrack DMS | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 37 | 43 | 


---
## Ratings Comparison
| Rating | DealerCenter | Dealertrack DMS | 
|---|---|---|
  | **Meets Requirements** | 8.9 (22 reviews) | 9.4 (28 reviews) | 
  | **Ease of Use** | 9.4 (22 reviews) | 9.0 (31 reviews) | 
  | **Ease of Setup** | 9.4 (13 reviews) | 8.5 (9 reviews) | 
  | **Ease of Admin** | 9.3 (12 reviews) | 8.1 (7 reviews) | 
  | **Quality of Support** | 9.2 (21 reviews) | 9.0 (29 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.7 (12 reviews) | 8.6 (7 reviews) | 
  | **Product Direction (% positive)** | 8.2 (19 reviews) | 8.0 (29 reviews) | 

---
## Pricing

### DealerCenter

#### Entry-Level Pricing

Plan: Dealer Management System (DMS)

Price: $60.00

Description: DealerCenter’s cloud-based, industry-leading technology combines all the tools you need into a single platform, making it easier than ever to run your business.

Key Features:
- Desking & Deal Management
- Wholesale, Cash, Retail & BHPH
- Vehicle Registration, Titling & Temp Tags

[Browse all 3 editions](https://www.g2.com/products/dealercenter/pricing)

#### Free Trial

Yes

### Dealertrack DMS

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Car Dealer

| Product | Score | Reviews |
|---|---|---|
| **DealerCenter** | N/A | N/A |
| **Dealertrack DMS** | N/A | N/A |

#### Additional Functionality

| Feature | DealerCenter | Dealertrack DMS | 
|---|---|---|
| **QuickBooks Integration** | Not enough data | Not enough data | 
| **Customer History** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Price/Margin Management** | Not enough data | Not enough data | 
| **Payment Collection** | Not enough data | Not enough data | 
| **Accounting Integration** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Quotes/Estimates** | Not enough data | Not enough data | 
| **Financing Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Invoice Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Lease Tracking** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Service Department** | Not enough data | Not enough data | 
| **Website Integration** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Inventory Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **New Car Dealer** | Not enough data | Not enough data | 
| **Sales Floor Management** | Not enough data | Not enough data | 
| **Barcode/Ticket Scanning** | Not enough data | Not enough data | 
| **Summary Reports** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Appointment Management** | Not enough data | Not enough data | 
| **GPS** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Inventory Management** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Buy Here, Pay Here** | Not enough data | Not enough data | 
| **Used Car Dealer** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Stock Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Accounting** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **For Automotive Dealerships** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Car Dealer Software](https://www.g2.com/categories/car-dealer)




---
## Reviewer Demographics

### By Company Size

| Segment | DealerCenter | Dealertrack DMS | 
|---|---|---|
| **Small-Business** | 100.0% | 22.0% | 
| **Mid-Market** | 0% | 73.2% | 
| **Enterprise** | 0% | 4.9% | 

### By Industry

#### DealerCenter

- **Automotive:** 93.8%
- **Retail:** 6.3%

#### Dealertrack DMS

- **Automotive:** 80.5%
- **Public Relations and Communications:** 2.4%
- **Music:** 2.4%
- **Legal Services:** 2.4%
- **Internet:** 2.4%
- **Industrial Automation:** 2.4%
- **Financial Services:** 2.4%
- **Computer Software:** 2.4%
- **Accounting:** 2.4%

---
## Alternatives

### Alternatives to DealerCenter

- [Frazer Auto Dealer Software](https://www.g2.com/products/frazer-auto-dealer-software/reviews) — 3.9/5 stars (12 reviews)
- [CDK](https://www.g2.com/products/cdk/reviews) — 4.1/5 stars (154 reviews)
- [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews) — 4.2/5 stars (109 reviews)
- [PERQ](https://www.g2.com/products/perq/reviews) — 4.6/5 stars (62 reviews)
- [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) — 5.0/5 stars (129 reviews)
- [Carsforsale.com](https://www.g2.com/products/carsforsale-com/reviews) — 4.3/5 stars (27 reviews)
- [RouteOne](https://www.g2.com/products/routeone/reviews) — 4.7/5 stars (11 reviews)
- [Conquest](https://www.g2.com/products/conquest/reviews) — 4.8/5 stars (15 reviews)
- [vAuto Provision](https://www.g2.com/products/vauto-provision/reviews) — 4.6/5 stars (25 reviews)
- [Tekion](https://www.g2.com/products/tekion/reviews) — 4.4/5 stars (13 reviews)

### Alternatives to Dealertrack DMS

- [CDK](https://www.g2.com/products/cdk/reviews) — 4.1/5 stars (154 reviews)
- [Frazer Auto Dealer Software](https://www.g2.com/products/frazer-auto-dealer-software/reviews) — 3.9/5 stars (12 reviews)
- [RouteOne](https://www.g2.com/products/routeone/reviews) — 4.7/5 stars (11 reviews)
- [Tekion](https://www.g2.com/products/tekion/reviews) — 4.4/5 stars (13 reviews)
- [vAuto Provision](https://www.g2.com/products/vauto-provision/reviews) — 4.6/5 stars (25 reviews)
- [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) — 5.0/5 stars (129 reviews)
- [PERQ](https://www.g2.com/products/perq/reviews) — 4.6/5 stars (62 reviews)
- [Conquest](https://www.g2.com/products/conquest/reviews) — 4.8/5 stars (15 reviews)
- [Autosoft](https://www.g2.com/products/autosoft-autosoft/reviews) — 3.8/5 stars (15 reviews)
- [Carsforsale.com](https://www.g2.com/products/carsforsale-com/reviews) — 4.3/5 stars (27 reviews)

---
## Top Discussions

### DealerCenter

No discussions available for this product.

### Dealertrack DMS

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dealercenter-vs-dealertrack-dms)