# Dataslayer.ai, Porter vs Funnel Comparison

| | Dataslayer.ai | Porter | Funnel | 
|---|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 307 | 234 | 165 | 
| **Largest Market Segment** | Small-Business (65.8% of reviews) | Small-Business (80.5% of reviews) | Small-Business (50.9% of reviews) | 
| **Entry Level Price** | €29.00 3 Connectors Per Month | $15.00 1 Accounts Per Month | Starting at $400.00 | 

---
## Top Pros & Cons

### Dataslayer.ai

Pros:
- Ease of Use (14 reviews)
- Integrations (10 reviews)

Cons:
- Missing Features (3 reviews)
- API Limitations (2 reviews)

### Porter

Pros:
- Ease of Use (37 reviews)
- Templates (21 reviews)

Cons:
- Connection Issues (5 reviews)
- Expensive (5 reviews)

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | Dataslayer.ai | Porter | Funnel | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (267 reviews) | 8.7 (212 reviews) | 8.8 (142 reviews) | 
  | **Ease of Use** | 9.1 (272 reviews) | 8.8 (218 reviews) | 8.5 (145 reviews) | 
  | **Ease of Setup** | 9.0 (209 reviews) | 8.7 (205 reviews) | 8.8 (104 reviews) | 
  | **Ease of Admin** | 9.1 (168 reviews) | 8.6 (123 reviews) | 8.9 (95 reviews) | 
  | **Quality of Support** | 9.5 (253 reviews) | 8.5 (175 reviews) | 9.1 (139 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (164 reviews) | 8.7 (117 reviews) | 9.1 (94 reviews) | 
  | **Product Direction (% positive)** | 9.8 (261 reviews) | 9.3 (208 reviews) | 8.7 (143 reviews) | 

---
## Pricing

### Dataslayer.ai

#### Entry-Level Pricing

Plan: Starter

Price: €29.00 3 Connectors Per Month

Description: Import all your marketing data into any of our destinations: Google Sheets, Looker, Excel, PowerBI, BigQuery, etc.
Flexibility to add more users, connectors, or accounts as your needs grow.


Key Features:
- 1 user
- 3 Connectors of your choice
- 3 Accounts

[Browse all 4 editions](https://www.g2.com/products/dataslayer-ai/pricing)

#### Free Trial

Yes

### Porter

#### Entry-Level Pricing

Plan: Pay-per-account plan

Price: $15.00 1 Accounts Per Month

Description: You pay per connected data source account. Pricing starts at $15 per account. The more accounts you connect, the lower the cost per account, reaching $2 per account at 400+ connections. Save up to 17% with annual billing. Upgrade or downgrade your account count at any time.


Key Features:
- 20+ marketing data source connections
- Destinations included: Looker Studio, Google Sheets, Power BI, Slack, and Zapier
- Automatic data blending across all connected sources

[Browse all 2 editions](https://www.g2.com/products/porter-metrics-porter/pricing)

#### Free Trial

Yes

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dataslayer.ai** | 8.8/10 | 135 |
| **Porter** | N/A | N/A |
| **Funnel** | 8.8/10 | 85 |

#### Metrics

| Feature | Dataslayer.ai | Porter | Funnel | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 9.3 (122 reviews) | Not enough data | 9.0 (70 reviews) | 
| **Engagement** | 9.1 (121 reviews) | Not enough data | 8.9 (68 reviews) | 
| **Entry and Exit Pages** | 8.8 (115 reviews) | Not enough data | 8.4 (46 reviews) | 
| **Standard Event Tracking** | 8.9 (116 reviews) | Not enough data | 8.9 (45 reviews) | 
| **Custom Event Tracking** | 8.7 (112 reviews) | Not enough data | 8.6 (44 reviews) | 
| **Retention** | 8.9 (112 reviews) | Not enough data | 8.5 (56 reviews) | 
| **Return** | 8.8 (112 reviews) | Not enough data | 8.8 (56 reviews) | 
| **Conversions** | 9.1 (117 reviews) | Not enough data | 9.1 (71 reviews) | 
| **Funnels** | 8.7 (115 reviews) | Not enough data | 9.0 (43 reviews) | 

#### Reporting

| Feature | Dataslayer.ai | Porter | Funnel | 
|---|---|---|---|
| **Real-Time Reporting** | 9.2 (125 reviews) | Not enough data | 8.7 (49 reviews) | 
| **Trending** | 9.1 (116 reviews) | Not enough data | 8.8 (43 reviews) | 
| **Retroactive Reporting** | 9.0 (122 reviews) | Not enough data | 8.7 (62 reviews) | 
| **Segmentation** | 8.8 (116 reviews) | Not enough data | 8.7 (52 reviews) | 
| **Mobile Reporting** | 8.6 (108 reviews) | Not enough data | 8.2 (40 reviews) | 
| **Unification Across Devices** | 8.7 (110 reviews) | Not enough data | 8.1 (55 reviews) | 
| **Custom Reports and Dashboards** | 9.5 (120 reviews) | Not enough data | 9.2 (70 reviews) | 

#### Other

| Feature | Dataslayer.ai | Porter | Funnel | 
|---|---|---|---|
| **User Data** | 9.0 (114 reviews) | Not enough data | Feature Not Available | 
| **Site Search Reporting** | 8.6 (110 reviews) | Not enough data | Feature Not Available | 
| **Load Time Monitoring** | 8.3 (109 reviews) | Not enough data | Feature Not Available | 
| **Campaign Tracking** | 9.3 (117 reviews) | Not enough data | 8.9 (73 reviews) | 
| **E-Commerce** | 8.9 (101 reviews) | Not enough data | 8.9 (59 reviews) | 
| **Promotional Messages** | 8.2 (102 reviews) | Not enough data | Feature Not Available | 
| **Administration Alerts** | 8.5 (102 reviews) | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Dataslayer.ai | Porter | Funnel | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.0 (5 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.7 (5 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.7 (5 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 9.3 (7 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Dataslayer.ai | Porter | Funnel | 
|---|---|---|---|
| **API / Integrations** | 8.9 (123 reviews) | Not enough data | 8.9 (72 reviews) | 
| **QA Testing** | 8.3 (110 reviews) | Not enough data | Feature Not Available | 
| **Performance and Reliability** | 8.9 (119 reviews) | Not enough data | 9.1 (75 reviews) | 
| **User, Role, and Access Management** | 9.1 (116 reviews) | Not enough data | 8.9 (75 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Dataslayer.ai** | 9.0/10 | 15 |
| **Porter** | N/A | N/A |
| **Funnel** | 8.4/10 | 24 |

#### Management

| Feature | Dataslayer.ai | Porter | Funnel | 
|---|---|---|---|
| **Reporting** | 9.6 (15 reviews) | Not enough data | 8.3 (20 reviews) | 
| **Auditing** | 8.6 (13 reviews) | Not enough data | 7.0 (18 reviews) | 

#### Functionality

| Feature | Dataslayer.ai | Porter | Funnel | 
|---|---|---|---|
| **Extraction** | 9.1 (15 reviews) | Not enough data | 8.8 (19 reviews) | 
| **Transformation** | 8.3 (13 reviews) | Not enough data | 8.5 (20 reviews) | 
| **Loading** | 9.0 (15 reviews) | Not enough data | 8.8 (20 reviews) | 
| **Automation** | 9.3 (14 reviews) | Not enough data | 8.8 (20 reviews) | 
| **Scalability** | 8.9 (14 reviews) | Not enough data | 8.6 (20 reviews) | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dataslayer.ai** | 8.5/10 | 9 |
| **Porter** | 8.8/10 | 87 |
| **Funnel** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Dataslayer.ai | Porter | Funnel | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.8 (8 reviews) | 8.9 (45 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (6 reviews) | 8.1 (28 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | 9.4 (76 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dataslayer.ai** | 8.8/10 | 190 |
| **Porter** | N/A | N/A |
| **Funnel** | 8.0/10 | 99 |

#### Marketing Operations

| Feature | Dataslayer.ai | Porter | Funnel | 
|---|---|---|---|
| **ROI Tracking** | 9.0 (158 reviews) | Not enough data | 8.3 (76 reviews) ✓ Verified | 
| **Data Collection** | 9.2 (176 reviews) | Not enough data | 9.0 (87 reviews) ✓ Verified | 
| **Customer Insights** | 8.8 (150 reviews) | Not enough data | 7.7 (43 reviews) | 
| **Multi-User Access** | 9.1 (163 reviews) | Not enough data | 8.4 (75 reviews) ✓ Verified | 
| **Spend Management** | 9.0 (161 reviews) | Not enough data | 8.1 (47 reviews) ✓ Verified | 
| **White Label** | 8.5 (139 reviews) | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Dataslayer.ai | Porter | Funnel | 
|---|---|---|---|
| **Campaign Insights** | 9.1 (170 reviews) | Not enough data | 8.5 (81 reviews) ✓ Verified | 
| **Reports and Dashboards** | 9.3 (176 reviews) | Not enough data | 8.7 (84 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.5 (142 reviews) | Not enough data | 8.2 (68 reviews) ✓ Verified | 
| **Multichannel Tracking** | 9.2 (168 reviews) | Not enough data | 8.9 (84 reviews) ✓ Verified | 
| **Brand Optimization** | 8.5 (141 reviews) | Not enough data | 7.8 (41 reviews) | 
| **Predictive Analytics** | 8.1 (145 reviews) | Not enough data | 7.6 (41 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Dataslayer.ai | Porter | Funnel | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.0 (5 reviews) | Not enough data | 7.5 (6 reviews) | 
| **Cross-system Integration** | 9.2 (6 reviews) | Not enough data | 6.9 (6 reviews) | 
| **Proactive Assistance** | 8.3 (5 reviews) | Not enough data | 6.9 (7 reviews) | 

---
## Categories

**Unique to Dataslayer.ai (4):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Porter (1):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing)

**Unique to Funnel (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Dataslayer.ai | Porter | Funnel | 
|---|---|---|---|
| **Small-Business** | 65.8% | 80.5% | 50.9% | 
| **Mid-Market** | 30.2% | 17.7% | 43.5% | 
| **Enterprise** | 4.1% | 1.8% | 5.6% | 

### By Industry

#### Dataslayer.ai

- **Marketing and Advertising:** 60.9%
- **Retail:** 4.1%
- **Information Technology and Services:** 2.4%
- **Financial Services:** 2.0%
- **Accounting:** 1.7%
- **Consumer Goods:** 1.7%
- **Food & Beverages:** 1.7%
- **Automotive:** 1.7%
- **Education Management:** 1.4%
- **Computer Software:** 1.4%
- **Other:** 21.1%

#### Porter

- **Marketing and Advertising:** 47.1%
- **Retail:** 3.6%
- **Apparel & Fashion:** 3.1%
- **Consulting:** 2.7%
- **Automotive:** 2.7%
- **Financial Services:** 2.7%
- **Leisure, Travel & Tourism:** 2.2%
- **Entertainment:** 2.2%
- **Computer Software:** 2.2%
- **Education Management:** 1.8%
- **Other:** 29.8%

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

---
## Alternatives

### Alternatives to Dataslayer.ai

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
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### Alternatives to Funnel

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- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14808 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (87 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)

---
## Top Discussions

### Dataslayer.ai

- Title: [Are you considering implementing SEMRush data into Dataslayer?](https://www.g2.com/discussions/are-you-considering-implementing-semrush-data-into-dataslayer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hello, 
Yes, SEM Rush is already on our roadmap and it is estimated for the first quarter of 2023. You can vote for it here to give it more priority in our..."

### Porter

No discussions available for this product.

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dataslayer-ai-vs-porter-metrics-porter-vs-funnel)