# Dataslayer.ai, Improvado vs Supermetrics Comparison

| | Dataslayer.ai | Improvado | Supermetrics | 
|---|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 304 | 80 | 822 | 
| **Largest Market Segment** | Small-Business (65.4% of reviews) | Mid-Market (47.4% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | €29.00 3 Connectors Per Month | Contact Us 200 Million Data Rows Per Year | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Dataslayer.ai

Pros:
- Ease of Use (14 reviews)
- Integrations (10 reviews)

Cons:
- Missing Features (3 reviews)
- API Limitations (2 reviews)

### Improvado

Pros:
- Customer Support (3 reviews)
- Helpful (3 reviews)

Cons:
- Learning Curve (3 reviews)
- Complexity (2 reviews)

### Supermetrics

Pros:
- Ease of Use (29 reviews)
- Integrations (27 reviews)

Cons:
- Expensive (14 reviews)
- Missing Features (10 reviews)

---
## Ratings Comparison
| Rating | Dataslayer.ai | Improvado | Supermetrics | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (265 reviews) | 8.5 (73 reviews) | 8.5 (624 reviews) | 
  | **Ease of Use** | 9.1 (270 reviews) | 8.1 (73 reviews) | 8.2 (632 reviews) | 
  | **Ease of Setup** | 9.0 (207 reviews) | 7.7 (49 reviews) | 8.1 (419 reviews) | 
  | **Ease of Admin** | 9.1 (168 reviews) | 8.3 (43 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 9.5 (251 reviews) | 9.0 (73 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (164 reviews) | 9.4 (44 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 9.8 (259 reviews) | 9.5 (67 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Dataslayer.ai

#### Entry-Level Pricing

Plan: Starter

Price: €29.00 3 Connectors Per Month

Description: Import all your marketing data into any of our destinations: Google Sheets, Looker, Excel, PowerBI, BigQuery, etc.
Flexibility to add more users, connectors, or accounts as your needs grow.


Key Features:
- 1 user
- 3 Connectors of your choice
- 3 Accounts

[Browse all 4 editions](https://www.g2.com/products/dataslayer-ai/pricing)

#### Free Trial

Yes

### Improvado

#### Entry-Level Pricing

Plan: Growth

Price: Contact Us 200 Million Data Rows Per Year

Description: For expanding firms needing deeper insights and reporting

Key Features:
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors

[Browse all 3 editions](https://www.g2.com/products/improvado-improvado/pricing)

#### Free Trial

No

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dataslayer.ai** | 8.8/10 | 133 |
| **Improvado** | 7.7/10 | 15 |
| **Supermetrics** | 7.9/10 | 378 |

#### Metrics

| Feature | Dataslayer.ai | Improvado | Supermetrics | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 9.3 (120 reviews) | 7.8 (13 reviews) | 8.6 (311 reviews) | 
| **Engagement** | 9.1 (120 reviews) | 8.3 (13 reviews) | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | 8.8 (114 reviews) | 7.6 (12 reviews) | 8.1 (262 reviews) | 
| **Standard Event Tracking** | 8.9 (116 reviews) | 7.8 (12 reviews) | 8.4 (291 reviews) | 
| **Custom Event Tracking** | 8.7 (112 reviews) | 7.9 (12 reviews) | 8.0 (280 reviews) | 
| **Retention** | 8.9 (112 reviews) | 7.2 (12 reviews) | 7.9 (250 reviews) | 
| **Return** | 8.8 (112 reviews) | 6.9 (12 reviews) | 8.0 (250 reviews) | 
| **Conversions** | 9.1 (117 reviews) | 8.6 (12 reviews) | 8.6 (322 reviews) | 
| **Funnels** | 8.7 (114 reviews) | 8.3 (13 reviews) | 7.8 (269 reviews) | 

#### Reporting

| Feature | Dataslayer.ai | Improvado | Supermetrics | 
|---|---|---|---|
| **Real-Time Reporting** | 9.2 (125 reviews) | 7.4 (14 reviews) | 8.2 (311 reviews) | 
| **Trending** | 9.1 (116 reviews) | 7.7 (14 reviews) | 7.9 (278 reviews) | 
| **Retroactive Reporting** | 9.0 (121 reviews) | 7.9 (14 reviews) | 8.4 (304 reviews) | 
| **Segmentation** | 8.8 (116 reviews) | 7.7 (13 reviews) | 8.1 (292 reviews) | 
| **Mobile Reporting** | 8.6 (108 reviews) | 7.1 (13 reviews) | 7.6 (251 reviews) | 
| **Unification Across Devices** | 8.7 (110 reviews) | 8.2 (13 reviews) | Feature Not Available | 
| **Custom Reports and Dashboards** | 9.5 (120 reviews) | 8.3 (14 reviews) | 8.7 (326 reviews) | 

#### Other

| Feature | Dataslayer.ai | Improvado | Supermetrics | 
|---|---|---|---|
| **User Data** | 9.0 (114 reviews) | 7.9 (14 reviews) | 8.2 (271 reviews) | 
| **Site Search Reporting** | 8.6 (110 reviews) | 7.4 (13 reviews) | 7.9 (241 reviews) | 
| **Load Time Monitoring** | 8.3 (109 reviews) | 6.5 (13 reviews) | 7.2 (218 reviews) | 
| **Campaign Tracking** | 9.3 (116 reviews) | 8.7 (13 reviews) | 8.6 (317 reviews) | 
| **E-Commerce** | 8.9 (101 reviews) | 7.9 (14 reviews) | 8.4 (267 reviews) | 
| **Promotional Messages** | 8.2 (102 reviews) | 7.2 (13 reviews) | 7.2 (207 reviews) | 
| **Administration Alerts** | 8.5 (102 reviews) | 6.8 (14 reviews) | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Dataslayer.ai | Improvado | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.0 (5 reviews) | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | 8.7 (5 reviews) | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | 8.7 (5 reviews) | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | 9.2 (6 reviews) | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Dataslayer.ai | Improvado | Supermetrics | 
|---|---|---|---|
| **API / Integrations** | 8.9 (123 reviews) | 8.3 (14 reviews) | 8.3 (274 reviews) | 
| **QA Testing** | 8.3 (110 reviews) | 7.3 (13 reviews) | 7.5 (213 reviews) | 
| **Performance and Reliability** | 8.9 (119 reviews) | 8.2 (14 reviews) | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | 9.1 (116 reviews) | 8.0 (14 reviews) | 8.0 (295 reviews) | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Dataslayer.ai** | N/A | N/A |
| **Improvado** | 7.0/10 | 17 |
| **Supermetrics** | N/A | N/A |

#### Functionality

| Feature | Dataslayer.ai | Improvado | Supermetrics | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | 6.4 (15 reviews) | Not enough data | 
| **Data Structuring** | Not enough data | 7.3 (15 reviews) | Not enough data | 
| **Consolidation** | Not enough data | 7.0 (15 reviews) | Not enough data | 
| **Data Cleaning** | Not enough data | 7.2 (15 reviews) | Not enough data | 
| **Cloud Extraction** | Not enough data | 7.9 (14 reviews) | Not enough data | 
| **Visualization** | Not enough data | 6.8 (15 reviews) | Not enough data | 

#### Diverse Extraction Points

| Feature | Dataslayer.ai | Improvado | Supermetrics | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | 6.4 (15 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Dataslayer.ai** | 9.0/10 | 15 |
| **Improvado** | 7.7/10 | 14 |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Dataslayer.ai | Improvado | Supermetrics | 
|---|---|---|---|
| **Reporting** | 9.6 (15 reviews) | 6.9 (13 reviews) | 8.6 (67 reviews) | 
| **Auditing** | 8.6 (13 reviews) | 7.0 (10 reviews) | 8.1 (57 reviews) | 

#### Functionality

| Feature | Dataslayer.ai | Improvado | Supermetrics | 
|---|---|---|---|
| **Extraction** | 9.1 (15 reviews) | 8.5 (13 reviews) | 8.7 (58 reviews) | 
| **Transformation** | 8.3 (13 reviews) | 8.6 (13 reviews) | 8.2 (62 reviews) | 
| **Loading** | 9.0 (15 reviews) | 7.8 (13 reviews) | 8.2 (61 reviews) | 
| **Automation** | 9.3 (14 reviews) | 7.5 (12 reviews) | 8.5 (64 reviews) | 
| **Scalability** | 8.9 (14 reviews) | 7.6 (12 reviews) | Feature Not Available | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dataslayer.ai** | 8.5/10 | 8 |
| **Improvado** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Dataslayer.ai | Improvado | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.6 (7 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.3 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.6 (6 reviews) | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dataslayer.ai** | 8.8/10 | 189 |
| **Improvado** | 7.5/10 | 50 |
| **Supermetrics** | 7.9/10 | 420 |

#### Marketing Operations

| Feature | Dataslayer.ai | Improvado | Supermetrics | 
|---|---|---|---|
| **ROI Tracking** | 9.0 (158 reviews) | 7.6 (38 reviews) ✓ Verified | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | 9.2 (175 reviews) | 8.5 (43 reviews) ✓ Verified | 8.7 (359 reviews) ✓ Verified | 
| **Customer Insights** | 8.8 (150 reviews) | 7.4 (34 reviews) ✓ Verified | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | 9.1 (163 reviews) | 8.3 (40 reviews) ✓ Verified | 7.9 (300 reviews) ✓ Verified | 
| **Spend Management** | 9.0 (161 reviews) | 6.9 (16 reviews) | 8.0 (161 reviews) | 
| **White Label** | 8.5 (139 reviews) | 5.8 (12 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Dataslayer.ai | Improvado | Supermetrics | 
|---|---|---|---|
| **Campaign Insights** | 9.1 (170 reviews) | 8.4 (45 reviews) ✓ Verified | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | 9.3 (176 reviews) | 8.2 (47 reviews) ✓ Verified | 8.9 (387 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.5 (142 reviews) | 7.6 (34 reviews) ✓ Verified | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | 9.2 (168 reviews) | 8.9 (47 reviews) ✓ Verified | 8.3 (328 reviews) ✓ Verified | 
| **Brand Optimization** | 8.5 (141 reviews) | 7.3 (36 reviews) | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | 8.1 (145 reviews) | 5.4 (13 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Dataslayer.ai | Improvado | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.0 (5 reviews) | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | 9.2 (6 reviews) | Not enough data | 7.3 (19 reviews) | 
| **Proactive Assistance** | 8.3 (5 reviews) | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Dataslayer.ai (1):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing)

**Unique to Improvado (1):** [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)

**Unique to Supermetrics (1):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Dataslayer.ai | Improvado | Supermetrics | 
|---|---|---|---|
| **Small-Business** | 65.4% | 37.2% | 55.5% | 
| **Mid-Market** | 30.5% | 47.4% | 35.1% | 
| **Enterprise** | 4.1% | 15.4% | 9.4% | 

### By Industry

#### Dataslayer.ai

- **Marketing and Advertising:** 61.0%
- **Retail:** 4.1%
- **Information Technology and Services:** 2.4%
- **Financial Services:** 2.1%
- **Accounting:** 1.7%
- **Consumer Goods:** 1.7%
- **Food & Beverages:** 1.7%
- **Automotive:** 1.7%
- **Education Management:** 1.4%
- **Computer Software:** 1.4%
- **Other:** 20.9%

#### Improvado

- **Marketing and Advertising:** 57.7%
- **Hospital & Health Care:** 6.4%
- **Retail:** 2.6%
- **Online Media:** 2.6%
- **Entertainment:** 2.6%
- **Medical Practice:** 2.6%
- **Market Research:** 2.6%
- **Food & Beverages:** 2.6%
- **Higher Education:** 2.6%
- **Alternative Medicine:** 1.3%
- **Other:** 16.7%

#### Supermetrics

- **Marketing and Advertising:** 53.7%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.6%

---
## Alternatives

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---
## Top Discussions

### Dataslayer.ai

- Title: [Are you considering implementing SEMRush data into Dataslayer?](https://www.g2.com/discussions/are-you-considering-implementing-semrush-data-into-dataslayer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hello, 
Yes, SEM Rush is already on our roadmap and it is estimated for the first quarter of 2023. You can vote for it here to give it more priority in our..."

### Improvado

No discussions available for this product.

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dataslayer-ai-vs-improvado-improvado-vs-supermetrics)