# Databricks vs Salesforce Data 360 (formerly Data Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Databricks excels in user experience, particularly with its intuitive notebook interface and polished SQL editor. Users appreciate the seamless switching between Python, SQL, and Scala, which enhances productivity and collaboration across data workflows.
- **Users say** that Salesforce Data 360 shines in its ability to unify customer data from multiple sources, creating a single, reliable profile. This feature significantly aids in building audience segments, as it eliminates the hassle of dealing with fragmented data.
- **Reviewers mention** that Databricks offers a robust set of features like Genie, Lakeflow Connect, and DLT, which help solve complex data engineering challenges. This comprehensive approach to data management is a standout for teams looking to streamline their end-to-end data workflows.
- **According to verified reviews** , Salesforce Data 360 is praised for its straightforward setup process, especially with its connectors. Users find it easy to get started, which is a significant advantage for businesses looking to implement a data solution quickly.
- **G2 reviewers highlight** that Databricks has a higher overall satisfaction score, reflecting its strong performance in areas like ease of use and setup. Users report a smoother experience with Databricks, which contributes to better team collaboration and faster data processing.
- **Users note** that while Salesforce Data 360 offers powerful no-code segment builders and streaming insights, it may not match the advanced data engineering capabilities of Databricks. This difference can impact teams that require more sophisticated data manipulation and analytics features.



| | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,335 | 303 | 
| **Largest Market Segment** | Enterprise (48.3% of reviews) | Enterprise (40.8% of reviews) | 
| **Entry Level Price** | No pricing available | $500.00 100000 Credits | 

---
## Top Pros & Cons

### Databricks

Pros:
- Features (288 reviews)
- Ease of Use (278 reviews)

Cons:
- Learning Curve (112 reviews)
- Expensive (97 reviews)

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

---
## Ratings Comparison
| Rating | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
  | **Meets Requirements** | 9.0 (657 reviews) | 9.0 (96 reviews) | 
  | **Ease of Use** | 8.8 (1001 reviews) | 7.7 (236 reviews) | 
  | **Ease of Setup** | 8.4 (850 reviews) | 7.2 (201 reviews) | 
  | **Ease of Admin** | 8.4 (193 reviews) | 8.5 (46 reviews) | 
  | **Quality of Support** | 8.8 (638 reviews) | 8.6 (91 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (197 reviews) | 9.3 (45 reviews) | 
  | **Product Direction (% positive)** | 9.6 (634 reviews) | 9.0 (93 reviews) | 

---
## Pricing

### Databricks

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 9.3/10 | 395 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Reports

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Reports Interface** | 9.1 (25 reviews) | Not enough data | 
| **Steps to Answer** | 8.4 (21 reviews) | Not enough data | 
| **Graphs and Charts** | 9.2 (22 reviews) | Not enough data | 
| **Score Cards** | 8.8 (17 reviews) | Not enough data | 
| **Dashboards** | 9.2 (28 reviews) | Not enough data | 

#### Data Preparation

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Connectors** | 9.5 (16 reviews) | Not enough data | 
| **Data Governance** | 9.5 (16 reviews) | Not enough data | 

#### Data Modeling and Blending

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Querying** | 9.5 (16 reviews) | Not enough data | 
| **Data Filtering** | 9.3 (15 reviews) | Not enough data | 
| **Data Blending** | 9.4 (17 reviews) | Not enough data | 

#### Generative AI

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 9.5 (17 reviews) | Not enough data | 
| **AI Text Summarization** | 9.6 (14 reviews) | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 9.3 (16 reviews) | Not enough data | 
| **Multi-step Planning** | 9.5 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 9.3 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 9.2 (14 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.2 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 9.9 (14 reviews) | Not enough data | 
| **Decision Making** | 9.7 (13 reviews) | Not enough data | 

#### Self Service 

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Calculated Fields** | 8.7 (18 reviews) | Not enough data | 
| **Data Column Filtering** | 8.9 (21 reviews) | Not enough data | 
| **Data Discovery** | 9.2 (22 reviews) | Not enough data | 
| **Search** | 8.7 (22 reviews) | Not enough data | 
| **Collaboration / Workflow** | 9.2 (24 reviews) | Not enough data | 
| **Automodeling** | 9.0 (16 reviews) | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **No-code Dashboard Builder** | 9.0 (16 reviews) | Not enough data | 
| **Report Scheduling and Automation** | 9.6 (16 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 9.4 (14 reviews) | Not enough data | 
| **Data Source Connectivity** | 9.7 (15 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Predictive Analytics** | 9.1 (21 reviews) | Not enough data | 
| **Data Visualization** | 9.0 (22 reviews) | Not enough data | 
| **Big Data Services** | 9.6 (30 reviews) | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Large data handling and Query Speed** | 9.6 (20 reviews) | Not enough data | 
| **Concurrent User Support** | 9.9 (12 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modeling and Governance** | 9.5 (17 reviews) | Not enough data | 
| **Notebook and Script Integration** | 9.0 (17 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 9.3 (14 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 9.2 (15 reviews) | Not enough data | 
| **Natural Language Queries** | 9.5 (18 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 9.5 (14 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 9.3 (16 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 9.5 (14 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 8.9 (16 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 9.2 (15 reviews) | Not enough data | 

#### Building Reports

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Transformation** | 9.3 (220 reviews) | Not enough data | 
| **Data Modeling** | 8.9 (219 reviews) | Not enough data | 
| **WYSIWYG Report Design** | 7.8 (174 reviews) | Not enough data | 
| **Integration APIs** | 8.7 (223 reviews) | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 10 |

#### Data Integration

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 10.0 (6 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | 
| **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 10.0 (5 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Data Analysis & Optimization

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 10.0 (6 reviews) | 
| **Recommendations** | Not enough data | 9.2 (6 reviews) | 
| **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 9.4 (6 reviews) | 

#### Platform

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.9 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.0 (7 reviews) | 
| **Performance and Reliability** | Not enough data | 9.3 (7 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.5 (7 reviews) | 
| **Internationalization** | Not enough data | 10.0 (5 reviews) | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 8.9/10 | 142 |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 11 |

#### Administration

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modelling** | 8.9 (106 reviews) | 9.2 (8 reviews) | 
| **Recommendations** | 8.7 (97 reviews) | 8.8 (7 reviews) | 
| **Workflow Management** | 9.0 (101 reviews) | 8.1 (7 reviews) | 
| **Dashboards and Visualizations** | 8.8 (105 reviews) | 8.3 (7 reviews) | 

#### Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Business Glossary** | 8.5 (91 reviews) | 8.3 (7 reviews) | 
| **Data Discovery** | 8.7 (92 reviews) | 9.0 (7 reviews) | 
| **Data Profililng** | 8.7 (92 reviews) | 8.8 (8 reviews) | 
| **Reporting and Visualization** | 8.6 (91 reviews) | 8.3 (7 reviews) | 
| **Data Lineage** | 8.8 (91 reviews) | 8.3 (6 reviews) | 

#### Compliance

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Sensitive Data Compliance** | 8.9 (103 reviews) | 9.4 (8 reviews) | 
| **Training and Guidelines** | 8.7 (98 reviews) | 9.0 (7 reviews) | 
| **Policy Enforcement** | 9.0 (103 reviews) | 9.3 (7 reviews) | 
| **Compliance Monitoring** | 8.8 (99 reviews) | 10.0 (6 reviews) | 

#### Security

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Access Control** | 9.1 (96 reviews) | 9.3 (7 reviews) | 
| **Roles Management** | 8.9 (90 reviews) | 8.8 (7 reviews) | 
| **Compliance Management** | 8.9 (90 reviews) | 9.3 (7 reviews) | 

#### Data Quality

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Preparation** | 9.1 (100 reviews) | 9.4 (8 reviews) | 
| **Data Distribution** | 8.8 (97 reviews) | 8.8 (7 reviews) | 
| **Data Unification** | 9.1 (105 reviews) | 9.7 (10 reviews) | 

#### Maintainence

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Quality Management** | 8.8 (89 reviews) | 9.0 (7 reviews) | 
| **Policy Management** | 8.8 (88 reviews) | 9.0 (7 reviews) | 

#### Generative AI

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 8.4 (86 reviews) | 8.1 (7 reviews) | 
| **AI Text Summarization** | 8.5 (85 reviews) | 8.3 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (14 reviews) | 8.3 (7 reviews) | 
| **Multi-step Planning** | 9.1 (15 reviews) | 8.3 (7 reviews) | 
| **Cross-system Integration** | 9.0 (19 reviews) | 9.0 (7 reviews) | 
| **Adaptive Learning** | 8.9 (16 reviews) | 9.0 (7 reviews) | 
| **Natural Language Interaction** | 9.3 (16 reviews) | 8.6 (7 reviews) | 
| **Decision Making** | 9.2 (17 reviews) | 9.4 (6 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 9.0/10 | 218 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Reporting** | 8.7 (179 reviews) | Not enough data | 
| **Auditing** | 8.5 (170 reviews) | Not enough data | 

#### Functionality

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Extraction** | 9.1 (189 reviews) | Not enough data | 
| **Transformation** | 9.3 (193 reviews) | Not enough data | 
| **Loading** | 9.2 (183 reviews) | Not enough data | 
| **Automation** | 9.1 (178 reviews) | Not enough data | 
| **Scalability** | 9.2 (183 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 97 |

#### Data Sourcing

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.9 (34 reviews) | 
| **Expandability** | Not enough data | 9.3 (86 reviews) | 
| **Content Marketing** | Not enough data | 8.5 (28 reviews) | 
| **Multiple Devices** | Not enough data | 9.1 (29 reviews) | 

#### Intelligence

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.7 (33 reviews) | 
| **Predictive Modeling** | Not enough data | 8.7 (29 reviews) | 
| **Recommendation Engine** | Not enough data | 8.6 (32 reviews) | 

### MLOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 9.0/10 | 99 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Deployment

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Language Flexibility** | 9.0 (71 reviews) | Not enough data | 
| **Framework Flexibility** | 9.0 (70 reviews) | Not enough data | 
| **Versioning** | 9.0 (74 reviews) | Not enough data | 
| **Ease of Deployment** | 9.0 (76 reviews) | Not enough data | 
| **Scalability** | 9.0 (75 reviews) | Not enough data | 

#### Deployment

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Language Flexibility** | 9.0 (68 reviews) | Not enough data | 
| **Framework Flexibility** | 8.9 (69 reviews) | Not enough data | 
| **Versioning** | 8.7 (74 reviews) | Not enough data | 
| **Ease of Deployment** | 9.0 (75 reviews) | Not enough data | 
| **Scalability** | 9.1 (73 reviews) | Not enough data | 

#### Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Cataloging** | 9.1 (72 reviews) | Not enough data | 
| **Monitoring** | 9.0 (72 reviews) | Not enough data | 
| **Governing** | 9.3 (69 reviews) | Not enough data | 
| **Model Registry** | 9.1 (76 reviews) | Not enough data | 

#### Operations

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Metrics** | 8.9 (69 reviews) | Not enough data | 
| **Infrastructure management** | 9.0 (69 reviews) | Not enough data | 
| **Collaboration** | 9.1 (70 reviews) | Not enough data | 

#### Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Cataloging** | 9.0 (69 reviews) | Not enough data | 
| **Monitoring** | 8.8 (67 reviews) | Not enough data | 
| **Governing** | 9.1 (66 reviews) | Not enough data | 

#### Generative AI

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 8.7 (36 reviews) | Not enough data | 
| **AI Text Summarization** | 8.6 (35 reviews) | Not enough data | 

### Data Science and Machine Learning Platforms

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 8.7/10 | 243 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### System

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Ingestion & Wrangling** | 8.9 (187 reviews) | Not enough data | 

#### Model Development

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Language Support** | 8.8 (194 reviews) | Not enough data | 
| **Drag and Drop** | 8.0 (197 reviews) | Not enough data | 
| **Pre-Built Algorithms** | 8.4 (193 reviews) | Not enough data | 
| **Model Training** | 8.8 (204 reviews) | Not enough data | 

#### Model Development

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Feature Engineering** | 8.5 (179 reviews) | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Computer Vision** | 8.2 (183 reviews) | Not enough data | 
| **Natural Language Processing** | 8.6 (191 reviews) | Not enough data | 
| **Natural Language Generation** | 8.3 (181 reviews) | Not enough data | 
| **Artificial Neural Networks** | 8.2 (179 reviews) | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Natural Language Understanding** | 8.4 (166 reviews) | Not enough data | 
| **Deep Learning** | 8.5 (168 reviews) | Not enough data | 

#### Deployment

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Managed Service** | 8.6 (188 reviews) | Not enough data | 
| **Application** | 8.8 (190 reviews) | Not enough data | 
| **Scalability** | 9.0 (199 reviews) | Not enough data | 

#### Generative AI

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 8.4 (94 reviews) | Not enough data | 
| **AI Text Summarization** | 8.5 (94 reviews) | Not enough data | 
| **AI Text-to-Image** | 7.8 (92 reviews) | Not enough data | 

#### Agentic AI - Data Science and Machine Learning Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 9.5 (16 reviews) | Not enough data | 
| **Multi-step Planning** | 9.2 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 9.1 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 9.2 (14 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.5 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 9.5 (13 reviews) | Not enough data | 
| **Decision Making** | 9.6 (14 reviews) | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 10 |

#### Audiences

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Insights** | Not enough data | 10.0 (7 reviews) | 
| **Influencer Identification** | Not enough data | 9.2 (6 reviews) | 
| **Buyer Personas** | Not enough data | 9.7 (6 reviews) | 
| **Segmentation** | Not enough data | 10.0 (8 reviews) | 

#### Data Analysis

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Network Analysis** | Not enough data | 9.2 (6 reviews) | 
| **Dashboards** | Not enough data | 9.4 (6 reviews) | 
| **Visualizations** | Not enough data | 9.7 (6 reviews) | 
| **Advanced Filtering** | Not enough data | 9.3 (7 reviews) | 

#### Administration

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | 
| **Ad Integrations** | Not enough data | 9.4 (6 reviews) | 
| **Data Exporting** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.4 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | 

### Data Warehouse

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 8.9/10 | 242 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Data Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Integration** | 9.1 (204 reviews) ✓ Verified | Not enough data | 
| **Data Compression** | 8.9 (188 reviews) ✓ Verified | Not enough data | 
| **Data Quality** | 8.9 (194 reviews) ✓ Verified | Not enough data | 
| **Built-In Data Analytics** | 8.8 (190 reviews) ✓ Verified | Not enough data | 
| **In-Database Machine Learning** | 8.8 (176 reviews) ✓ Verified | Not enough data | 
| **Data Lake Analytics** | 9.1 (180 reviews) ✓ Verified | Not enough data | 

#### Integration

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI/ ML Integration** | 8.9 (190 reviews) ✓ Verified | Not enough data | 
| **BI Tool Integration** | 8.8 (175 reviews) ✓ Verified | Not enough data | 
| **Data lake Integration** | 9.1 (186 reviews) ✓ Verified | Not enough data | 

#### Deployment

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **On-Premise** | 8.0 (164 reviews) ✓ Verified | Not enough data | 
| **Cloud** | 9.2 (187 reviews) ✓ Verified | Not enough data | 

#### Performance 

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Scalability** | 9.2 (195 reviews) ✓ Verified | Not enough data | 

#### Security

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Governance** | 8.9 (186 reviews) ✓ Verified | Not enough data | 
| **Data Security** | 9.0 (176 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 8.7 (86 reviews) | Not enough data | 
| **AI Text Summarization** | 8.6 (84 reviews) | Not enough data | 

### Database Management Systems (DBMS)

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 10.0/10 | 6 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data dictionary** | Not enough data | Not enough data | 
| **Data Replication** | Not enough data | Not enough data | 
| **Query Language** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Performance Analysis** | Not enough data | Not enough data | 

#### Maintenance

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Migration** | 10.0 (5 reviews) | Not enough data | 
| **Backup and Recovery** | Not enough data | Not enough data | 
| **Multi-User Environment** | Not enough data | Not enough data | 

#### Security

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 
| **User Access Control** | 10.0 (5 reviews) | Not enough data | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |

#### Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Governance** | Not enough data | 10.0 (5 reviews) | 
| **Data Masking** | Not enough data | Not enough data | 

### DataOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 9.1/10 | 102 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Data Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Integration** | 9.1 (79 reviews) | Not enough data | 
| **Metadata** | 8.9 (80 reviews) | Not enough data | 
| **Self-service** | 9.0 (77 reviews) | Not enough data | 
| **Automated workflows** | 9.2 (79 reviews) | Not enough data | 

#### Agentic AI - DataOps Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 9.5 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 9.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 9.5 (16 reviews) | Not enough data | 
| **Decision Making** | 9.7 (16 reviews) | Not enough data | 

#### Analytics

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Analytics capabilities** | 9.0 (80 reviews) | Not enough data | 
| **Dasboard visualizations** | 8.7 (76 reviews) | Not enough data | 

#### Monitoring and Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Observability** | 8.8 (76 reviews) | Not enough data | 
| **Testing capabilities** | 8.8 (77 reviews) | Not enough data | 

#### Cloud Deployment

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hybrid cloud support** | 9.1 (71 reviews) | Not enough data | 
| **Cloud migration capabilities** | 9.1 (72 reviews) | Not enough data | 

#### Generative AI

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 9.1 (44 reviews) | Not enough data | 
| **AI Text Summarization** | 9.1 (44 reviews) | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 9.9/10 | 16 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI High Availability** | 10.0 (7 reviews) | Not enough data | 
| **AI Model Training Scalability** | 10.0 (11 reviews) | Not enough data | 
| **AI Inference Speed** | 10.0 (8 reviews) | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Cost per API Call** | 10.0 (7 reviews) | Not enough data | 
| **AI Resource Allocation Flexibility** | 9.4 (9 reviews) | Not enough data | 
| **AI Energy Efficiency** | 10.0 (7 reviews) | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Multi-cloud Support** | 9.3 (9 reviews) | Not enough data | 
| **AI Data Pipeline Integration** | 10.0 (8 reviews) | Not enough data | 
| **AI API Support and Flexibility** | 10.0 (7 reviews) | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | 10.0 (7 reviews) | Not enough data | 
| **AI Role-based Access Control** | 9.8 (7 reviews) | Not enough data | 
| **AI Data Encryption** | 10.0 (7 reviews) | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Documentation Quality** | 10.0 (9 reviews) | Not enough data | 
| **AI Community Activity** | 9.8 (7 reviews) | Not enough data | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 10.0/10 | 8 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Customization - AI Agent Builders

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Natural Language Configuration** | 10.0 (5 reviews) | Not enough data | 
| **Tone Customization** | Not enough data | Not enough data | 
| **Security Guardrails** | Not enough data | Not enough data | 

#### Functionality - AI Agent Builders

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Omni-channel Support** | Not enough data | Not enough data | 
| **Agent Branding** | Not enough data | Not enough data | 
| **Proactive Response Capabilities** | Not enough data | Not enough data | 
| **Seamless Human Escalation** | Not enough data | Not enough data | 

#### Data and Analytics - AI Agent Builders

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Analytics & Reporting** | 10.0 (5 reviews) | Not enough data | 
| **Contextual Awareness** | Not enough data | Not enough data | 
| **Data Privacy Compliance** | Not enough data | Not enough data | 

#### Integration - AI Agent Builders

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Workflow Automation** | 10.0 (5 reviews) | Not enough data | 
| **API Usage** | Not enough data | Not enough data | 
| **Platform Interoperability** | Not enough data | Not enough data | 
| **CRM Data Integration** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |

#### Agentic AI - Firewall Software

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | 

### AI Gateways

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Traffic Management & Performance - AI Gateways

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Token-Aware Rate Limiting** | Not enough data | Not enough data | 
| **Semantic Caching** | Not enough data | Not enough data | 
| **Multi-Model Routing & Fallbacks** | Not enough data | Not enough data | 

#### Governance & Observability - AI Gateways

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Privacy** | Not enough data | Not enough data | 
| **Cost Tracking** | Not enough data | Not enough data | 
| **Centralized API Key Security** | Not enough data | Not enough data | 

### Big Data Processing and Distribution

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 9.0/10 | 534 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Database

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Real-Time Data Collection** | 8.8 (259 reviews) | Not enough data | 
| **Data Distribution** | 9.0 (254 reviews) | Not enough data | 
| **Data Lake** | 9.4 (332 reviews) | Not enough data | 

#### Integrations

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hadoop Integration** | 8.3 (225 reviews) | Not enough data | 
| **Spark Integration** | 9.1 (298 reviews) | Not enough data | 

#### Platform

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Machine Scaling** | 9.0 (322 reviews) | Not enough data | 
| **Data Preparation** | 9.1 (315 reviews) | Not enough data | 
| **Spark Integration** | 9.1 (298 reviews) | Not enough data | 

#### Processing

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Cloud Processing** | 9.1 (293 reviews) | Not enough data | 
| **Workload Processing** | 9.1 (298 reviews) | Not enough data | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 8.9/10 | 283 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Data Transformation

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Real-Time Analytics** | 8.9 (232 reviews) | Not enough data | 
| **Data Querying** | 9.1 (244 reviews) | Not enough data | 

#### Connectivity

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hadoop Integration** | 8.7 (211 reviews) | Not enough data | 
| **Spark Integration** | 9.2 (237 reviews) | Not enough data | 
| **Multi-Source Analysis** | 9.0 (230 reviews) | Not enough data | 
| **Data Lake** | 9.2 (237 reviews) | Not enough data | 

#### Operations

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Visualization** | 8.5 (234 reviews) | Not enough data | 
| **Data Workflow** | 8.9 (239 reviews) | Not enough data | 
| **Governed Discovery** | 8.6 (222 reviews) | Not enough data | 
| **Embedded Analytics** | 8.7 (216 reviews) | Not enough data | 
| **Notebooks** | 9.3 (240 reviews) | Not enough data | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 8.7/10 | 365 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Building Reports

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Transformation** | 9.3 (220 reviews) | Not enough data | 
| **Data Modeling** | 8.9 (219 reviews) | Not enough data | 
| **WYSIWYG Report Design** | 7.8 (174 reviews) | Not enough data | 
| **Integration APIs** | 8.7 (223 reviews) | Not enough data | 

#### Platform

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Data Governance Tools](https://www.g2.com/categories/data-governance-tools)

**Unique to Databricks (12):** [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [MLOps Platforms](https://www.g2.com/categories/mlops-platforms), [ETL Tools](https://www.g2.com/categories/etl-tools), [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse), [Database Management Systems (DBMS)](https://www.g2.com/categories/database-management-systems-dbms), [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [AI Gateways Software](https://www.g2.com/categories/ai-gateways)

**Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Management Software](https://www.g2.com/categories/data-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Small-Business** | 14.2% | 18.8% | 
| **Mid-Market** | 37.5% | 40.4% | 
| **Enterprise** | 48.3% | 40.8% | 

### By Industry

#### Databricks

- **Information Technology and Services:** 12.8%
- **Financial Services:** 12.3%
- **Computer Software:** 8.0%
- **Consulting:** 4.9%
- **Manufacturing:** 4.5%
- **Hospital & Health Care:** 4.5%
- **Retail:** 4.0%
- **Airlines/Aviation:** 3.1%
- **Insurance:** 3.0%
- **Oil & Energy:** 2.9%
- **Other:** 39.9%

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 14.1%
- **Financial Services:** 8.4%
- **Computer Software:** 8.0%
- **Manufacturing:** 5.7%
- **Consulting:** 5.3%
- **Hospital & Health Care:** 3.4%
- **Marketing and Advertising:** 3.4%
- **Non-Profit Organization Management:** 3.4%
- **Computer & Network Security:** 3.1%
- **Retail:** 3.1%
- **Other:** 42.0%

---
## Alternatives

### Alternatives to Databricks

- [Cloudera](https://www.g2.com/products/cloudera/reviews) — 4.1/5 stars (136 reviews)
- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Teradata Autonomous Knowledge Platform](https://www.g2.com/products/teradata-autonomous-knowledge-platform/reviews) — 4.3/5 stars (375 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1226 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (850 reviews)
- [Gemini Enterprise Agent Platform](https://www.g2.com/products/gemini-enterprise-agent-platform/reviews) — 4.3/5 stars (659 reviews)
- [Qubole](https://www.g2.com/products/qubole/reviews) — 4.0/5 stars (259 reviews)
- [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) — 4.3/5 stars (800 reviews)
- [dbt](https://www.g2.com/products/dbt/reviews) — 4.7/5 stars (209 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (621 reviews)

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (396 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1382 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (767 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (765 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1216 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (930 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (836 reviews)

---
## Top Discussions

### Databricks

- Title: [What is Lakehouse in Databricks?](https://www.g2.com/discussions/what-is-lakehouse-in-databricks) — 4 comments, 2 upvotes
  > **Top comment:** "Lakehouse architecture is the merging of the data warehouse and data lake concepts into a single platform, with built-in support for lineage maintenance and ML."
- Title: [What are the features of Databricks?](https://www.g2.com/discussions/what-are-the-features-of-databricks) — 4 comments, 2 upvotes
  > **Top comment:** "Delta Lake
Lakehosue platform
Schema evolution
Data quarantine & Data Quality
Data Integration & Transformations"
- Title: [What does Databricks software do?](https://www.g2.com/discussions/what-does-databricks-software-do) — 3 comments
  > **Top comment:** "It will work like Hadoop, databricks provide the services like big data.
Databricks also work like in advanced level it's have capability to process large..."
- Title: [What is Databricks unified analytics platform?](https://www.g2.com/discussions/what-is-databricks-unified-analytics-platform) — 3 comments
  > **Top comment:** "Databricks' Unified Data Analytics Platform helps organizations accelerate innovation by unifying data science with engineering and business. With Databricks..."

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/databricks-vs-salesforce-data-360-formerly-data-cloud)