# Databricks vs Salesforce Data 360 (formerly Data Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Databricks excels in providing a comprehensive data workflow, with users highlighting features like **Genie** and **Lakehouse Connect** that streamline data processing and analysis. This all-in-one approach is particularly appreciated by those who prefer not to juggle multiple tools.
- **Users say** that Salesforce Data 360 (formerly Data Cloud) shines in its ability to **unify customer data** from various sources, enhancing insights through the use of **Einstein AI**. This capability is especially beneficial for organizations looking to create a holistic view of their customers.
- **Reviewers mention** that Databricks has a significantly higher overall satisfaction score compared to Salesforce Data 360, indicating a stronger user experience. Many users appreciate how Databricks simplifies complex data workflows, making it easier to manage data tasks in one place.
- **According to verified reviews** , Salesforce Data 360 is praised for its straightforward customer unification process, which users found challenging before adopting the platform. This ease of use is a key selling point for mid-market companies looking to enhance their customer data management.
- **Users highlight** that while Databricks offers robust features for data governance and lineage tracking through its **Unity Catalog** , Salesforce Data 360 provides strong compliance and data quality management capabilities, making it a solid choice for organizations focused on regulatory requirements.
- **G2 reviewers note** that Databricks has a more extensive user base and recent activity, suggesting a vibrant community and ongoing product development. In contrast, Salesforce Data 360 has fewer recent reviews, which may indicate a less active user engagement or slower adoption in the current market.



| | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 771 | 248 | 
| **Largest Market Segment** | Enterprise (44.2% of reviews) | Mid-Market (42.7% of reviews) | 
| **Entry Level Price** | No pricing available | $500.00 100000 Credits | 

---
## Top Pros & Cons

### Databricks

Pros:
- Features (288 reviews)
- Ease of Use (278 reviews)

Cons:
- Learning Curve (112 reviews)
- Expensive (97 reviews)

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

---
## Ratings Comparison
| Rating | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
  | **Meets Requirements** | 9.0 (598 reviews) | 9.0 (95 reviews) | 
  | **Ease of Use** | 8.9 (614 reviews) | 7.9 (190 reviews) | 
  | **Ease of Setup** | 8.7 (487 reviews) | 7.3 (163 reviews) | 
  | **Ease of Admin** | 8.4 (185 reviews) | 8.5 (46 reviews) | 
  | **Quality of Support** | 8.7 (575 reviews) | 8.6 (90 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (189 reviews) | 9.3 (45 reviews) | 
  | **Product Direction (% positive)** | 9.6 (585 reviews) | 9.0 (92 reviews) | 

---
## Pricing

### Databricks

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 8.8/10 | 203 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Reports

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Reports Interface** | 8.5 (14 reviews) | Not enough data | 
| **Steps to Answer** | 7.9 (12 reviews) | Not enough data | 
| **Graphs and Charts** | 8.6 (13 reviews) | Not enough data | 
| **Score Cards** | 8.2 (10 reviews) | Not enough data | 
| **Dashboards** | 9.0 (17 reviews) | Not enough data | 

#### Data Preparation

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Connectors** | 9.0 (7 reviews) | Not enough data | 
| **Data Governance** | 9.0 (8 reviews) | Not enough data | 

#### Data Modeling and Blending

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Querying** | 9.1 (9 reviews) | Not enough data | 
| **Data Filtering** | 9.0 (8 reviews) | Not enough data | 
| **Data Blending** | 8.9 (9 reviews) | Not enough data | 

#### Generative AI

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 9.2 (10 reviews) | Not enough data | 
| **AI Text Summarization** | 9.3 (7 reviews) | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 9.4 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.5 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 9.3 (7 reviews) | Not enough data | 
| **Decision Making** | 9.4 (6 reviews) | Not enough data | 

#### Self Service 

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Calculated Fields** | 7.9 (11 reviews) | Not enough data | 
| **Data Column Filtering** | 7.9 (11 reviews) | Not enough data | 
| **Data Discovery** | 8.6 (12 reviews) | Not enough data | 
| **Search** | 8.2 (13 reviews) | Not enough data | 
| **Collaboration / Workflow** | 8.5 (13 reviews) | Not enough data | 
| **Automodeling** | 8.3 (10 reviews) | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **No-code Dashboard Builder** | 8.3 (8 reviews) | Not enough data | 
| **Report Scheduling and Automation** | 9.3 (9 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 8.8 (7 reviews) | Not enough data | 
| **Data Source Connectivity** | 9.3 (7 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Predictive Analytics** | 8.6 (13 reviews) | Not enough data | 
| **Data Visualization** | 8.5 (13 reviews) | Not enough data | 
| **Big Data Services** | 9.2 (15 reviews) | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Large data handling and Query Speed** | 9.0 (8 reviews) | Not enough data | 
| **Concurrent User Support** | 9.7 (5 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modeling and Governance** | 9.1 (9 reviews) | Not enough data | 
| **Notebook and Script Integration** | 8.7 (9 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 8.8 (7 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 8.8 (8 reviews) | Not enough data | 
| **Natural Language Queries** | 9.1 (9 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 9.0 (7 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 8.8 (8 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 9.3 (7 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 8.1 (9 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 8.5 (8 reviews) | Not enough data | 

#### Building Reports

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Transformation** | 9.1 (160 reviews) | Not enough data | 
| **Data Modeling** | 8.7 (150 reviews) | Not enough data | 
| **WYSIWYG Report Design** | 7.7 (125 reviews) | Not enough data | 
| **Integration APIs** | 8.5 (152 reviews) | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |

#### Data Integration

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | 
| **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 10.0 (5 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Data Analysis & Optimization

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | 
| **Recommendations** | Not enough data | 9.2 (6 reviews) | 
| **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 9.4 (6 reviews) | 

#### Platform

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.9 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.7 (6 reviews) | 
| **Performance and Reliability** | Not enough data | 10.0 (6 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.4 (6 reviews) | 
| **Internationalization** | Not enough data | 10.0 (5 reviews) | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 8.8/10 | 117 |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 8 |

#### Administration

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modelling** | 8.8 (100 reviews) | 9.0 (7 reviews) | 
| **Recommendations** | 8.6 (94 reviews) | 8.8 (7 reviews) | 
| **Workflow Management** | 9.0 (95 reviews) | 8.6 (6 reviews) | 
| **Dashboards and Visualizations** | 8.7 (99 reviews) | 8.3 (7 reviews) | 

#### Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Business Glossary** | 8.5 (88 reviews) | 8.3 (7 reviews) | 
| **Data Discovery** | 8.6 (87 reviews) | 9.0 (7 reviews) | 
| **Data Profililng** | 8.7 (89 reviews) | 8.6 (7 reviews) | 
| **Reporting and Visualization** | 8.5 (88 reviews) | 8.3 (7 reviews) | 
| **Data Lineage** | 8.8 (87 reviews) | 8.3 (6 reviews) | 

#### Compliance

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Sensitive Data Compliance** | 8.9 (100 reviews) | 9.3 (7 reviews) | 
| **Training and Guidelines** | 8.7 (93 reviews) | 9.0 (7 reviews) | 
| **Policy Enforcement** | 8.9 (95 reviews) | 9.3 (7 reviews) | 
| **Compliance Monitoring** | 8.7 (96 reviews) | 10.0 (6 reviews) | 

#### Security

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Access Control** | 9.0 (89 reviews) | 9.3 (7 reviews) | 
| **Roles Management** | 8.9 (87 reviews) | 8.8 (7 reviews) | 
| **Compliance Management** | 8.8 (87 reviews) | 9.3 (7 reviews) | 

#### Data Quality

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Preparation** | 9.0 (95 reviews) | 9.3 (7 reviews) | 
| **Data Distribution** | 8.7 (94 reviews) | 8.8 (7 reviews) | 
| **Data Unification** | 9.0 (95 reviews) | 9.6 (8 reviews) | 

#### Maintainence

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Quality Management** | 8.7 (86 reviews) | 9.0 (7 reviews) | 
| **Policy Management** | 8.8 (85 reviews) | 9.0 (7 reviews) | 

#### Generative AI

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 8.4 (83 reviews) | 8.1 (7 reviews) | 
| **AI Text Summarization** | 8.5 (82 reviews) | 8.3 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (11 reviews) | 8.3 (7 reviews) | 
| **Multi-step Planning** | 8.9 (12 reviews) | 8.3 (7 reviews) | 
| **Cross-system Integration** | 9.1 (15 reviews) | 9.0 (7 reviews) | 
| **Adaptive Learning** | 8.6 (13 reviews) | 9.0 (7 reviews) | 
| **Natural Language Interaction** | 9.1 (13 reviews) | 8.6 (7 reviews) | 
| **Decision Making** | 9.0 (14 reviews) | 9.4 (6 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 8.9/10 | 190 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Reporting** | 8.6 (172 reviews) | Not enough data | 
| **Auditing** | 8.5 (164 reviews) | Not enough data | 

#### Functionality

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Extraction** | 9.1 (176 reviews) | Not enough data | 
| **Transformation** | 9.2 (178 reviews) | Not enough data | 
| **Loading** | 9.1 (173 reviews) | Not enough data | 
| **Automation** | 9.0 (167 reviews) | Not enough data | 
| **Scalability** | 9.1 (169 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 58 |

#### Data Sourcing

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.9 (34 reviews) | 
| **Expandability** | Not enough data | 9.2 (51 reviews) | 
| **Content Marketing** | Not enough data | 8.5 (28 reviews) | 
| **Multiple Devices** | Not enough data | 9.1 (29 reviews) | 

#### Intelligence

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.5 (28 reviews) | 
| **Predictive Modeling** | Not enough data | 8.6 (28 reviews) | 
| **Recommendation Engine** | Not enough data | 8.7 (29 reviews) | 

### MLOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 8.9/10 | 78 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Deployment

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Language Flexibility** | 8.9 (65 reviews) | Not enough data | 
| **Framework Flexibility** | 8.9 (64 reviews) | Not enough data | 
| **Versioning** | 8.9 (66 reviews) | Not enough data | 
| **Ease of Deployment** | 8.9 (66 reviews) | Not enough data | 
| **Scalability** | 9.0 (68 reviews) | Not enough data | 

#### Deployment

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Language Flexibility** | 8.9 (62 reviews) | Not enough data | 
| **Framework Flexibility** | 8.8 (62 reviews) | Not enough data | 
| **Versioning** | 8.6 (66 reviews) | Not enough data | 
| **Ease of Deployment** | 8.9 (65 reviews) | Not enough data | 
| **Scalability** | 9.0 (66 reviews) | Not enough data | 

#### Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Cataloging** | 9.0 (64 reviews) | Not enough data | 
| **Monitoring** | 8.9 (66 reviews) | Not enough data | 
| **Governing** | 9.2 (61 reviews) | Not enough data | 
| **Model Registry** | 9.0 (69 reviews) | Not enough data | 

#### Operations

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Metrics** | 8.7 (62 reviews) | Not enough data | 
| **Infrastructure management** | 8.8 (62 reviews) | Not enough data | 
| **Collaboration** | 9.0 (63 reviews) | Not enough data | 

#### Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Cataloging** | 8.8 (61 reviews) | Not enough data | 
| **Monitoring** | 8.7 (61 reviews) | Not enough data | 
| **Governing** | 9.1 (59 reviews) | Not enough data | 

#### Generative AI

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 8.3 (28 reviews) | Not enough data | 
| **AI Text Summarization** | 8.3 (28 reviews) | Not enough data | 

### Data Science and Machine Learning Platforms

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 8.6/10 | 219 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### System

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Ingestion & Wrangling** | 8.9 (180 reviews) | Not enough data | 

#### Model Development

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Language Support** | 8.7 (185 reviews) | Not enough data | 
| **Drag and Drop** | 8.0 (188 reviews) | Not enough data | 
| **Pre-Built Algorithms** | 8.3 (186 reviews) | Not enough data | 
| **Model Training** | 8.7 (191 reviews) | Not enough data | 

#### Model Development

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Feature Engineering** | 8.5 (172 reviews) | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Computer Vision** | 8.2 (174 reviews) | Not enough data | 
| **Natural Language Processing** | 8.5 (180 reviews) | Not enough data | 
| **Natural Language Generation** | 8.3 (172 reviews) | Not enough data | 
| **Artificial Neural Networks** | 8.2 (172 reviews) | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Natural Language Understanding** | 8.4 (158 reviews) | Not enough data | 
| **Deep Learning** | 8.4 (160 reviews) | Not enough data | 

#### Deployment

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Managed Service** | 8.5 (179 reviews) | Not enough data | 
| **Application** | 8.7 (180 reviews) | Not enough data | 
| **Scalability** | 9.0 (188 reviews) | Not enough data | 

#### Generative AI

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 8.2 (86 reviews) | Not enough data | 
| **AI Text Summarization** | 8.4 (87 reviews) | Not enough data | 
| **AI Text-to-Image** | 7.6 (86 reviews) | Not enough data | 

#### Agentic AI - Data Science and Machine Learning Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 9.3 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.2 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | 9.4 (8 reviews) | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |

#### Audiences

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Insights** | Not enough data | 10.0 (6 reviews) | 
| **Influencer Identification** | Not enough data | 9.2 (6 reviews) | 
| **Buyer Personas** | Not enough data | 9.7 (6 reviews) | 
| **Segmentation** | Not enough data | 10.0 (7 reviews) | 

#### Data Analysis

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Network Analysis** | Not enough data | 9.2 (6 reviews) | 
| **Dashboards** | Not enough data | 9.4 (6 reviews) | 
| **Visualizations** | Not enough data | 9.7 (6 reviews) | 
| **Advanced Filtering** | Not enough data | 10.0 (6 reviews) | 

#### Administration

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | 
| **Ad Integrations** | Not enough data | 9.4 (6 reviews) | 
| **Data Exporting** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | 

### Data Warehouse

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 8.9/10 | 206 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Data Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Integration** | 9.1 (188 reviews) ✓ Verified | Not enough data | 
| **Data Compression** | 8.9 (181 reviews) ✓ Verified | Not enough data | 
| **Data Quality** | 8.9 (183 reviews) ✓ Verified | Not enough data | 
| **Built-In Data Analytics** | 8.8 (181 reviews) ✓ Verified | Not enough data | 
| **In-Database Machine Learning** | 8.7 (168 reviews) ✓ Verified | Not enough data | 
| **Data Lake Analytics** | 9.1 (173 reviews) ✓ Verified | Not enough data | 

#### Integration

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI/ ML Integration** | 8.8 (171 reviews) ✓ Verified | Not enough data | 
| **BI Tool Integration** | 8.8 (168 reviews) ✓ Verified | Not enough data | 
| **Data lake Integration** | 9.1 (177 reviews) ✓ Verified | Not enough data | 

#### Deployment

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **On-Premise** | 8.0 (157 reviews) ✓ Verified | Not enough data | 
| **Cloud** | 9.2 (180 reviews) ✓ Verified | Not enough data | 

#### Performance 

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Scalability** | 9.2 (182 reviews) ✓ Verified | Not enough data | 

#### Security

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Governance** | 8.9 (172 reviews) ✓ Verified | Not enough data | 
| **Data Security** | 8.9 (169 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 8.5 (77 reviews) | Not enough data | 
| **AI Text Summarization** | 8.4 (76 reviews) | Not enough data | 

### Database Management Systems (DBMS)

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data dictionary** | Not enough data | Not enough data | 
| **Data Replication** | Not enough data | Not enough data | 
| **Query Language** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Performance Analysis** | Not enough data | Not enough data | 

#### Maintenance

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Migration** | Not enough data | Not enough data | 
| **Backup and Recovery** | Not enough data | Not enough data | 
| **Multi-User Environment** | Not enough data | Not enough data | 

#### Security

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 
| **User Access Control** | Not enough data | Not enough data | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Governance** | Not enough data | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | 

### DataOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 9.0/10 | 81 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Data Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Integration** | 9.0 (70 reviews) | Not enough data | 
| **Metadata** | 8.8 (72 reviews) | Not enough data | 
| **Self-service** | 8.9 (71 reviews) | Not enough data | 
| **Automated workflows** | 9.2 (71 reviews) | Not enough data | 

#### Agentic AI - DataOps Platforms

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 9.2 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 9.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 9.1 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 9.2 (10 reviews) | Not enough data | 
| **Decision Making** | 9.5 (10 reviews) | Not enough data | 

#### Analytics

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Analytics capabilities** | 8.9 (70 reviews) | Not enough data | 
| **Dasboard visualizations** | 8.6 (69 reviews) | Not enough data | 

#### Monitoring and Management

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Observability** | 8.6 (69 reviews) | Not enough data | 
| **Testing capabilities** | 8.6 (70 reviews) | Not enough data | 

#### Cloud Deployment

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hybrid cloud support** | 9.0 (65 reviews) | Not enough data | 
| **Cloud migration capabilities** | 9.0 (66 reviews) | Not enough data | 

#### Generative AI

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 9.0 (38 reviews) | Not enough data | 
| **AI Text Summarization** | 8.9 (38 reviews) | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Customization - AI Agent Builders

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Natural Language Configuration** | Not enough data | Not enough data | 
| **Tone Customization** | Not enough data | Not enough data | 
| **Security Guardrails** | Not enough data | Not enough data | 

#### Functionality - AI Agent Builders

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Omni-channel Support** | Not enough data | Not enough data | 
| **Agent Branding** | Not enough data | Not enough data | 
| **Proactive Response Capabilities** | Not enough data | Not enough data | 
| **Seamless Human Escalation** | Not enough data | Not enough data | 

#### Data and Analytics - AI Agent Builders

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Analytics & Reporting** | Not enough data | Not enough data | 
| **Contextual Awareness** | Not enough data | Not enough data | 
| **Data Privacy Compliance** | Not enough data | Not enough data | 

#### Integration - AI Agent Builders

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Workflow Automation** | Not enough data | Not enough data | 
| **API Usage** | Not enough data | Not enough data | 
| **Platform Interoperability** | Not enough data | Not enough data | 
| **CRM Data Integration** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |

#### Agentic AI - Firewall Software

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | 

### AI Gateways

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Traffic Management & Performance - AI Gateways

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Token-Aware Rate Limiting** | Not enough data | Not enough data | 
| **Semantic Caching** | Not enough data | Not enough data | 
| **Multi-Model Routing & Fallbacks** | Not enough data | Not enough data | 

#### Governance & Observability - AI Gateways

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Privacy** | Not enough data | Not enough data | 
| **Cost Tracking** | Not enough data | Not enough data | 
| **Centralized API Key Security** | Not enough data | Not enough data | 

### Big Data Processing and Distribution

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 8.9/10 | 324 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Database

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Real-Time Data Collection** | 8.7 (236 reviews) | Not enough data | 
| **Data Distribution** | 8.9 (244 reviews) | Not enough data | 
| **Data Lake** | 9.3 (264 reviews) | Not enough data | 

#### Integrations

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hadoop Integration** | 8.3 (217 reviews) | Not enough data | 
| **Spark Integration** | 9.1 (269 reviews) | Not enough data | 

#### Platform

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Machine Scaling** | 9.0 (264 reviews) | Not enough data | 
| **Data Preparation** | 8.9 (252 reviews) | Not enough data | 
| **Spark Integration** | 9.1 (269 reviews) | Not enough data | 

#### Processing

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Cloud Processing** | 9.1 (248 reviews) | Not enough data | 
| **Workload Processing** | 9.0 (256 reviews) | Not enough data | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 8.9/10 | 262 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Data Transformation

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Real-Time Analytics** | 8.9 (228 reviews) | Not enough data | 
| **Data Querying** | 9.1 (237 reviews) | Not enough data | 

#### Connectivity

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hadoop Integration** | 8.7 (207 reviews) | Not enough data | 
| **Spark Integration** | 9.2 (231 reviews) | Not enough data | 
| **Multi-Source Analysis** | 9.0 (221 reviews) | Not enough data | 
| **Data Lake** | 9.2 (230 reviews) | Not enough data | 

#### Operations

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Visualization** | 8.4 (229 reviews) | Not enough data | 
| **Data Workflow** | 8.8 (228 reviews) | Not enough data | 
| **Governed Discovery** | 8.7 (214 reviews) | Not enough data | 
| **Embedded Analytics** | 8.6 (210 reviews) | Not enough data | 
| **Notebooks** | 9.3 (232 reviews) | Not enough data | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Databricks** | 8.5/10 | 188 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Building Reports

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Transformation** | 9.1 (160 reviews) | Not enough data | 
| **Data Modeling** | 8.7 (150 reviews) | Not enough data | 
| **WYSIWYG Report Design** | 7.7 (125 reviews) | Not enough data | 
| **Integration APIs** | 8.5 (152 reviews) | Not enough data | 

#### Platform

| Feature | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Data Governance Tools](https://www.g2.com/categories/data-governance-tools)

**Unique to Databricks (12):** [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [MLOps Platforms](https://www.g2.com/categories/mlops-platforms), [ETL Tools](https://www.g2.com/categories/etl-tools), [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse), [Database Management Systems (DBMS)](https://www.g2.com/categories/database-management-systems-dbms), [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [AI Gateways Software](https://www.g2.com/categories/ai-gateways)

**Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Management Software](https://www.g2.com/categories/data-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Databricks | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Small-Business** | 16.0% | 20.7% | 
| **Mid-Market** | 39.8% | 42.7% | 
| **Enterprise** | 44.2% | 36.6% | 

### By Industry

#### Databricks

- **Information Technology and Services:** 16.0%
- **Financial Services:** 10.3%
- **Computer Software:** 8.8%
- **Consulting:** 4.0%
- **Hospital & Health Care:** 3.8%
- **Retail:** 3.4%
- **Insurance:** 3.1%
- **Marketing and Advertising:** 3.1%
- **Telecommunications:** 2.8%
- **Manufacturing:** 2.7%
- **Other:** 41.9%

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 16.8%
- **Computer Software:** 8.9%
- **Financial Services:** 7.0%
- **Consulting:** 6.1%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.3%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.5%

---
## Alternatives

### Alternatives to Databricks

- [Cloudera Data Platform](https://www.g2.com/products/cloudera-cloudera-data-platform/reviews) — 4.1/5 stars (136 reviews)
- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.6/5 stars (736 reviews)
- [Teradata Vantage](https://www.g2.com/products/teradata-teradata-vantage/reviews) — 4.3/5 stars (375 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1236 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (720 reviews)
- [Gemini Enterprise Agent Platform](https://www.g2.com/products/gemini-enterprise-agent-platform/reviews) — 4.3/5 stars (654 reviews)
- [Qubole](https://www.g2.com/products/qubole/reviews) — 4.0/5 stars (259 reviews)
- [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) — 4.3/5 stars (796 reviews)
- [dbt](https://www.g2.com/products/dbt/reviews) — 4.7/5 stars (205 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (621 reviews)

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (750 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)

---
## Top Discussions

### Databricks

- Title: [What is Lakehouse in Databricks?](https://www.g2.com/discussions/what-is-lakehouse-in-databricks) — 4 comments, 2 upvotes
  > **Top comment:** "Lakehouse architecture is the merging of the data warehouse and data lake concepts into a single platform, with built-in support for lineage maintenance and ML."
- Title: [What are the features of Databricks?](https://www.g2.com/discussions/what-are-the-features-of-databricks) — 4 comments, 2 upvotes
  > **Top comment:** "Delta Lake
Lakehosue platform
Schema evolution
Data quarantine & Data Quality
Data Integration & Transformations"
- Title: [What does Databricks software do?](https://www.g2.com/discussions/what-does-databricks-software-do) — 3 comments
  > **Top comment:** "It will work like Hadoop, databricks provide the services like big data.
Databricks also work like in advanced level it's have capability to process large..."
- Title: [What is Databricks unified analytics platform?](https://www.g2.com/discussions/what-is-databricks-unified-analytics-platform) — 3 comments
  > **Top comment:** "Databricks' Unified Data Analytics Platform helps organizations accelerate innovation by unifying data science with engineering and business. With Databricks..."

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/databricks-vs-salesforce-data-360-formerly-data-cloud)