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# Databox vs Whatagraph Comparison - What are their main differences?

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Pricing

**Databox**
Free Trial

**Free** · Free

**$71.00** Per Month · Analyst

**Starting at $199.00** Per Month · Team

**Contact Us** · Custom

**Starting at $79.00** Per Month · Agency 

Show more

**Whatagraph**
Free Trial

**€699.00** flat\_rate Per Month · Max

**Custom** flat\_rate Per Year · Prime

**Pricing Insights**
from reviews

Perceived Cost

**Databox**
$$$$$

**Whatagraph**
$$$$$

Average Discount

**Databox**
8%

**Whatagraph**
18%10% more

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Databox** 6 months
Based on 100 responses

**Whatagraph** 6 months
Based on 100 responses

Return on Investment

**Databox** 6 months
Based on 100 responses

**Whatagraph** 6 months
Based on 100 responses

 ![Databox](https://images.g2crowd.com/uploads/product/hd_favicon/ffad6a4c66ff9af043b0dab8d65bc714/databox-databox.svg "Databox")

 ![Whatagraph](https://images.g2crowd.com/uploads/product/hd_favicon/1b52fd075616564973496e5fc5c5b9af/whatagraph.svg "Whatagraph")

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**Pros & Cons**
from reviews

**Databox**
[
Ease of Use (8)
](https://www.g2.com/products/databox-databox/reviews?filters%5Bsentiment_snippet%5D=1100579&qs=pros-and-cons#reviews)[
Integrations (7)
](https://www.g2.com/products/databox-databox/reviews?filters%5Bsentiment_snippet%5D=1100814&qs=pros-and-cons#reviews)[
Connection Issues (1)
](https://www.g2.com/products/databox-databox/reviews?filters%5Bsentiment_snippet%5D=2224711&qs=pros-and-cons#reviews)[
Connectivity Issues (1)
](https://www.g2.com/products/databox-databox/reviews?filters%5Bsentiment_snippet%5D=2224733&qs=pros-and-cons#reviews)

**Whatagraph**
[
Customer Support (8)
](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388615&qs=pros-and-cons#reviews)[
Automation (4)
](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388373&qs=pros-and-cons#reviews)[
Expensive (3)
](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388888&qs=pros-and-cons#reviews)[
Slow Loading (2)
](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=2021143&qs=pros-and-cons#reviews)

Integrations

**Databox**
Not enough data

**Whatagraph**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e672bff5fd7372203bebe40d7e489ea8/accuranker.png "Product Avatar Image")

AccuRanker

](https://www.g2.com/products/accuranker/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")

ActiveCampaign

](https://www.g2.com/products/activecampaign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_28d02bc04a33f0123ad568bd4cb969ec/adform-integrated-advertising-platform.png "Product Avatar Image")

Adform Integrated...

](https://www.g2.com/products/adform-integrated-advertising-platform/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image")

AdRoll

](https://www.g2.com/products/adroll/reviews)[
View all
](https://www.g2.com/products/whatagraph/integrations)

Screenshots

**Databox**
 ![Databox screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1876678/og_image.png)

**Whatagraph**
 ![Whatagraph screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1777142/G2_01__1_.png)

**Ratings**
from reviews

Meets Requirements

**Databox**

**8.8** /10

Based on 165 responses

**Whatagraph**

**8.7** /10

Based on 194 responses

Ease of Use

**Databox**

**8.7** /10

Based on 166 responses

**Whatagraph**

**8.9** /10

Based on 196 responses

Ease of Setup

**Databox**

**8.6** /10

Based on 100 responses

**Whatagraph**

**8.4** /10

Based on 121 responses

Ease of Admin

**Databox**

**8.8** /10

Based on 95 responses

**Whatagraph**

**8.7** /10

Based on 113 responses

Quality of Support

**Databox**

**8.9** /10

Based on 141 responses

**Whatagraph**

**8.9** /10

Based on 191 responses

Has the product been a good partner in doing business?

**Databox**

**9.0** /10

Based on 88 responses

**Whatagraph**

**8.7** /10

Based on 112 responses

Product Direction (% positive)

**Databox**

**9.0** /10

Based on 157 responses

**Whatagraph**

**9.0** /10

Based on 166 responses

**Features**
ratings from reviews

Business Intelligence

**8.6** /10

Based on 116 responses

**8.8** /10

Based on 107 responses

Data Visualization

**8.5** /10

Based on 116 responses

**8.7** /10

Based on 110 responses

Marketing Analytics

**8.7** /10

Based on 6 responses

**9.0** /10

Based on 104 responses

Analytics Platforms

**8.1** /10

Based on 116 responses

Not enough data

Payment Analytics

**9.1** /10

Based on 23 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
72.3%

Mid-Market(51-1000 emp.)
20.7%

Enterprise(\> 1000 emp.)
6.9%

Small-Business(50 or fewer emp.)
72.3%

Mid-Market(51-1000 emp.)
20.7%

Enterprise(\> 1000 emp.)
6.9%

Small-Business(50 or fewer emp.)
77.6%

Mid-Market(51-1000 emp.)
19.0%

Enterprise(\> 1000 emp.)
3.4%

Small-Business(50 or fewer emp.)
77.6%

Mid-Market(51-1000 emp.)
19.0%

Enterprise(\> 1000 emp.)
3.4%

**Reviewers' Industry**

[![Databox](https://images.g2crowd.com/uploads/product/hd_favicon/ffad6a4c66ff9af043b0dab8d65bc714/databox-databox.svg "Databox")](https://www.g2.com/products/databox-databox/reviews)
Databox

Marketing and Advertising
27.8%

Computer Software
12.8%

Information Technology and Services
12.3%

Internet
5.3%

Education Management
2.7%

Other
39.0%

[![Whatagraph](https://images.g2crowd.com/uploads/product/hd_favicon/1b52fd075616564973496e5fc5c5b9af/whatagraph.svg "Whatagraph")](https://www.g2.com/products/whatagraph/reviews)
Whatagraph

Marketing and Advertising
67.7%

Financial Services
1.9%

Public Relations and Communications
1.9%

Information Technology and Services
1.9%

Market Research
1.9%

Other
24.8%

Alternatives

**Databox Alternatives**

 ![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")

[
Looker
](/products/looker/reviews)

 ![AgencyAnalytics](https://images.g2crowd.com/uploads/product/hd_favicon/491ffc24550886572f36b0de7e64a082/agencyanalytics.svg "AgencyAnalytics")

[
AgencyAnalytics
](/products/agencyanalytics/reviews)

 ![Grow.com](https://images.g2crowd.com/uploads/product/hd_favicon/1554923865/grow-com.svg "Grow.com")

[
Grow.com
](/products/grow-com/reviews)

 ![DashThis](https://images.g2crowd.com/uploads/product/hd_favicon/1509643871/dashthis.svg "DashThis")

[
DashThis
](/products/dashthis/reviews)

**Whatagraph Alternatives**

 ![AgencyAnalytics](https://images.g2crowd.com/uploads/product/hd_favicon/491ffc24550886572f36b0de7e64a082/agencyanalytics.svg "AgencyAnalytics")

[
AgencyAnalytics
](/products/agencyanalytics/reviews)

 ![Data Studio](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Data Studio")

[
Data Studio
](/products/data-studio/reviews)

 ![DashThis](https://images.g2crowd.com/uploads/product/hd_favicon/1509643871/dashthis.svg "DashThis")

[
DashThis
](/products/dashthis/reviews)

 ![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics")

[
Supermetrics
](/products/supermetrics/reviews)

## Databox vs Whatagraph FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Whatagraph vs Databox?

Whatagraph stands out for its higher G2 rating and strong customer support, while Databox is noted for its breadth of integrations and ease of use.

| [Whatagraph](https://www.g2.com/products/whatagraph/reviews) | [Databox](https://www.g2.com/products/databox-databox/reviews) |
| --- | --- |
| 4.5/5 (283 reviews) | 4.4/5 (194 reviews) |
| Small-Business | Small-Business |
| 8.3 | 8.6 |
| 8.9 | 8.9 |
| Customer Support (8 all-time mentions) | Integrations (7 all-time mentions) |

### How do the pricing models of Whatagraph and Databox compare?

Whatagraph and Databox are rated nearly equally on value, with Databox holding a slight edge in recent reviewer satisfaction with pricing.

- **Whatagraph:** Reviewers describe Whatagraph as a sizeable investment but note the value in time saved and reporting automation.
- **Databox:** Recent reviews highlight Databox as offering strong value, with several reviewers noting satisfaction with its pricing and breadth of features.
- **Switching reasons:** Reviewers mention switching to Databox for its integrations and ease of use, while Whatagraph is chosen for its customer support and reporting automation.

### What are the best alternatives to Whatagraph and Databox?

The top three alternatives to Whatagraph and Databox are Looker, AgencyAnalytics, and Data Studio.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Whatagraph](https://www.g2.com/products/whatagraph/reviews) | 4.5/5 (283 reviews) | Small-Business | Described as a sizeable investment but valued for time-saving | Customer Support (8 all-time mentions) |
| [Databox](https://www.g2.com/products/databox-databox/reviews) | 4.4/5 (194 reviews) | Small-Business | Strong value, satisfaction with pricing and features | Integrations (7 all-time mentions) |
| [Looker](https://www.g2.com/products/looker/reviews) | 4.4/5 (1656 reviews) | Mid-Market | — | Customizable analytics and reporting |
| [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) | 4.7/5 (459 reviews) | Small-Business | — | Ease of use and client reporting |
| [Data Studio](https://www.g2.com/products/data-studio/reviews) | 4.4/5 (476 reviews) | Small-Business | — | Free reporting and dashboard creation |

### Which Marketing Analytics features should I prioritize when comparing Whatagraph and Databox?

Buyers should prioritize integrations, automation, data visualization, customizability, and customer support when comparing Whatagraph and Databox.

- **Integrations:** Whatagraph (4 all-time mentions for easy integrations), Databox (7 all-time mentions for integrations, 6 for easy integrations).
- **Automation:** Whatagraph (4 all-time mentions), Databox (1 all-time mention).
- **Data Visualization:** Whatagraph (multiple recent positive mentions), Databox (3 all-time mentions).
- **Customizability:** Whatagraph (4 all-time mentions), Databox (recent reviews highlight custom metrics and templates).
- **Customer Support:** Whatagraph (8 all-time mentions), Databox (4 all-time mentions).

### What are the pros and cons of Whatagraph vs Databox?

Whatagraph's headline strength is customer support, while Databox excels in integrations and ease of use.

- **Whatagraph strengths:** Customer Support (8 all-time mentions), Automation (4), Customizability (4), Ease of Use (4), Easy Integrations (4), Time-saving (3), Flexibility (3), Personalization (3).
- **Whatagraph trade-offs:** Expensive (3), Slow Loading (2), Limited integrations and customization options in some reviews.
- **Databox strengths:** Integrations (7 all-time mentions), Ease of Use (8), Easy Integrations (6), Insights (4), Data Visualization (3), Implementation Ease (3), Templates (3), Time-saving (2).
- **Databox trade-offs:** Connection Issues (1), occasional template or metric breakage, and some reviewers note a learning curve for custom metrics.

### Is Whatagraph or Databox better for small businesses?

Both Whatagraph and Databox are primarily used by small businesses, but Databox receives more frequent praise for ease of use and implementation in this segment.

- **Whatagraph:** Largest segment is Small-Business; reviewers highlight time-saving and strong support for small teams, but note higher pricing.
- **Databox:** Largest segment is Small-Business; reviewers consistently cite ease of use, quick setup, and value for small business reporting needs.

### Which Marketing Analytics platform has better integrations?

Databox is favored by reviewers for integrations, with more all-time mentions and broader integration coverage.

- **Whatagraph:** Easy integrations are cited in 4 all-time mentions, with recent reviews noting connections to Google Ads, Meta, LinkedIn, and TikTok.
- **Databox:** Integrations are cited in 7 all-time mentions and easy integrations in 6, with reviewers highlighting connections to Google Analytics, HubSpot, Adwords, LinkedIn, and a wide variety of marketing tools.

### How do Whatagraph and Databox compare on customer support?

Whatagraph and Databox are rated equally on Quality of Support, both scoring 8.9, indicating parity in reviewer satisfaction.

- **Whatagraph:** Reviewers frequently praise responsive and helpful support, with 8 all-time mentions for customer support and multiple recent reviews citing fast and knowledgeable assistance.
- **Databox:** Reviewers note helpful and knowledgeable support, with 4 all-time mentions, and several recent reviews describe prompt responses and effective onboarding.

### Which is easier to implement, Whatagraph or Databox?

Databox holds a slight advantage in Ease of Setup with a score of 8.6 versus Whatagraph's 8.3, but both are rated highly for implementation.

- **Whatagraph:** Reviewers describe setup as intuitive and quick, with onboarding support and instant data connections frequently mentioned.
- **Databox:** Reviewers highlight easy implementation, fast setup, and user-friendly onboarding, with several noting that dashboards can be created in minutes.

### Which product has better Data Sources?

Databox is more frequently cited for its Data Sources feature, with higher all-time mention counts and broader integration coverage.

- **Whatagraph:** Easy integrations (4 all-time mentions), supports multiple marketing data sources, and reviewers note flexibility in consolidating data.
- **Databox:** Integrations (7 all-time mentions), easy integrations (6), and reviewers consistently highlight the ability to connect a wide variety of data sources for reporting and analytics.

## Databox vs Whatagraph

When assessing the two solutions, reviewers found Whatagraph easier to use. However, Databox is easier to set up and administer. Reviewers also preferred doing business with Databox overall.

- Reviewers felt that Databox meets the needs of their business better than Whatagraph.
- When comparing quality of ongoing product support, Databox and Whatagraph provide similar levels of assistance.
- When assessing product direction, Databox and Whatagraph received similar ratings from our reviewers.