# Databox, Whatagraph vs Supermetrics Comparison

| | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 194 | 279 | 823 | 
| **Largest Market Segment** | Small-Business (72.3% of reviews) | Small-Business (77.8% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | Free | Free | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Databox

Pros:
- Ease of Use (8 reviews)
- Integrations (7 reviews)

Cons:
- Connection Issues (1 reviews)
- Connectivity Issues (1 reviews)

### Whatagraph

Pros:
- Customer Support (8 reviews)
- Automation (4 reviews)

Cons:
- Expensive (3 reviews)
- Slow Loading (2 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (165 reviews) | 8.8 (188 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 8.7 (166 reviews) | 8.9 (190 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 8.6 (100 reviews) | 8.4 (115 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.8 (95 reviews) | 8.7 (109 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 8.9 (141 reviews) | 9.0 (185 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (88 reviews) | 8.7 (108 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 9.0 (157 reviews) | 9.1 (161 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Databox

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Basic reporting for individuals who want visibility into key metrics.

Key Features:
- 1 user
- 50 AI credits/month
- 3 Datasources

[Browse all 8 editions](https://www.g2.com/products/databox-databox/pricing)

#### Free Trial

Yes

### Whatagraph

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Experience the new way of marketing intelligence with your essential channels. 

Key Features:
- 5 credits
- Essential integrations 
- Pre-made templates & data transformations

[Browse all 4 editions](https://www.g2.com/products/whatagraph/pricing)

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Databox** | 8.6/10 | 116 |
| **Whatagraph** | 8.8/10 | 107 |
| **Supermetrics** | N/A | N/A |

#### Reports

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Reports Interface** | 9.0 (109 reviews) | 9.0 (95 reviews) | Not enough data | 
| **Steps to Answer** | 8.5 (93 reviews) | 8.2 (30 reviews) | Not enough data | 
| **Graphs and Charts** | 9.1 (112 reviews) | 9.0 (96 reviews) | Not enough data | 
| **Score Cards** | 8.8 (101 reviews) | Feature Not Available | Not enough data | 
| **Dashboards** | 9.4 (112 reviews) | 8.8 (93 reviews) | Not enough data | 

#### Self Service 

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Calculated Fields** | 8.6 (80 reviews) | Not enough data | Not enough data | 
| **Data Column Filtering** | 8.4 (83 reviews) | Not enough data | Not enough data | 
| **Data Discovery** | 8.4 (80 reviews) | Not enough data | Not enough data | 
| **Search** | 8.0 (78 reviews) | Not enough data | Not enough data | 
| **Collaboration / Workflow** | 8.7 (74 reviews) | Not enough data | Not enough data | 
| **Automodeling** | 8.2 (64 reviews) | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Predictive Analytics** | 7.9 (50 reviews) | Not enough data | Not enough data | 
| **Data Visualization** | 9.2 (93 reviews) | Not enough data | Not enough data | 
| **Big Data Services** | 8.1 (51 reviews) | Not enough data | Not enough data | 

#### Building Reports

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Data Transformation** | 8.6 (46 reviews) | Not enough data | Not enough data | 
| **Data Modeling** | 8.3 (38 reviews) | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | 8.8 (41 reviews) | Not enough data | Not enough data | 
| **Integration APIs** | 9.0 (44 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Databox** | 8.5/10 | 116 |
| **Whatagraph** | 8.7/10 | 110 |
| **Supermetrics** | N/A | N/A |

#### Reports

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Reports Interface** | 9.0 (109 reviews) | 9.0 (95 reviews) | Not enough data | 
| **Steps to Answer** | 8.5 (93 reviews) | 8.2 (30 reviews) | Not enough data | 
| **Graphs and Charts** | 9.1 (112 reviews) | 9.0 (96 reviews) | Not enough data | 
| **Score Cards** | 8.8 (101 reviews) | Feature Not Available | Not enough data | 
| **Dashboards** | 9.4 (112 reviews) | 8.8 (93 reviews) | Not enough data | 

#### Reports

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Reports Interface** | 8.1 (15 reviews) | 8.9 (38 reviews) | Not enough data | 
| **Share Reports** | 9.0 (14 reviews) | 9.0 (33 reviews) | Not enough data | 
| **Steps to Answer** | 8.9 (12 reviews) | 8.7 (31 reviews) | Not enough data | 

#### Generative AI

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **AI Text Generation** | 6.0 (8 reviews) | 8.3 (11 reviews) | Not enough data | 
| **AI Text Summarization** | 6.3 (8 reviews) | 8.5 (11 reviews) | Not enough data | 

#### Visualization

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Graphs and Charts** | 8.8 (15 reviews) | 8.8 (37 reviews) | Not enough data | 
| **Score Cards** | 8.7 (14 reviews) | Feature Not Available | Not enough data | 
| **Dashboards** | 9.3 (15 reviews) | 8.6 (35 reviews) | Not enough data | 
| **Formats** | 8.6 (14 reviews) | 8.9 (30 reviews) | Not enough data | 

#### Data Updates

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Historical Snapshots** | 8.5 (13 reviews) | 8.3 (30 reviews) | Not enough data | 
| **Real-Time Updating** | 9.1 (16 reviews) | 8.4 (31 reviews) | Not enough data | 

#### Collaboration

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Sharing** | 9.1 (13 reviews) | 9.0 (32 reviews) | Not enough data | 
| **Co-Editing** | 8.2 (14 reviews) | 8.3 (29 reviews) | Not enough data | 
| **Devices** | 7.6 (12 reviews) | Feature Not Available | Not enough data | 

#### Data Updates

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Historical Snapshots** | 8.8 (71 reviews) | 8.6 (71 reviews) | Not enough data | 
| **Real-Time Updating** | 8.9 (95 reviews) | 8.8 (82 reviews) | Not enough data | 
| **Email Reports** | 8.9 (86 reviews) | 8.6 (82 reviews) | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Databox** | 8.1/10 | 116 |
| **Whatagraph** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Reports

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Reports Interface** | 9.0 (109 reviews) | 9.0 (95 reviews) | Not enough data | 
| **Steps to Answer** | 8.5 (93 reviews) | 8.2 (30 reviews) | Not enough data | 
| **Graphs and Charts** | 9.1 (112 reviews) | 9.0 (96 reviews) | Not enough data | 
| **Score Cards** | 8.8 (101 reviews) | Feature Not Available | Not enough data | 
| **Dashboards** | 9.4 (112 reviews) | 8.8 (93 reviews) | Not enough data | 

#### Data Preparation

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Connectors** | Not enough data | Not enough data | Not enough data | 
| **Data Governance** | Feature Not Available | Not enough data | Not enough data | 

#### Data Modeling and Blending

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Data Querying** | Not enough data | Not enough data | Not enough data | 
| **Data Filtering** | Not enough data | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Calculated Fields** | 8.6 (80 reviews) | Not enough data | Not enough data | 
| **Data Column Filtering** | 8.4 (83 reviews) | Not enough data | Not enough data | 
| **Data Discovery** | 8.4 (80 reviews) | Not enough data | Not enough data | 
| **Search** | 8.0 (78 reviews) | Not enough data | Not enough data | 
| **Collaboration / Workflow** | 8.7 (74 reviews) | Not enough data | Not enough data | 
| **Automodeling** | 8.2 (64 reviews) | Not enough data | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **No-code Dashboard Builder** | Not enough data | Not enough data | Not enough data | 
| **Report Scheduling and Automation** | Not enough data | Not enough data | Not enough data | 
| **Embedded Analytics and White-labeling** | Not enough data | Not enough data | Not enough data | 
| **Data Source Connectivity** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Predictive Analytics** | 7.9 (50 reviews) | Not enough data | Not enough data | 
| **Data Visualization** | 9.2 (93 reviews) | Not enough data | Not enough data | 
| **Big Data Services** | 8.1 (51 reviews) | Not enough data | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Large data handling and Query Speed** | Not enough data | Not enough data | Not enough data | 
| **Concurrent User Support** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Data Modeling and Governance** | Not enough data | Not enough data | Not enough data | 
| **Notebook and Script Integration** | Not enough data | Not enough data | Not enough data | 
| **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Queries** | Not enough data | Not enough data | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | Not enough data | 
| **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | Not enough data | 
| **Role-based Insight Personalization** | Not enough data | Not enough data | Not enough data | 
| **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Data Transformation** | 8.6 (46 reviews) | Not enough data | Not enough data | 
| **Data Modeling** | 8.3 (38 reviews) | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | 8.8 (41 reviews) | Not enough data | Not enough data | 
| **Integration APIs** | 9.0 (44 reviews) | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Databox** | N/A | N/A |
| **Whatagraph** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | Not enough data | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | Not enough data | Not enough data | 8.0 (280 reviews) | 
| **Retention** | Not enough data | Not enough data | 7.9 (250 reviews) | 
| **Return** | Not enough data | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | Not enough data | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 8.2 (311 reviews) | 
| **Trending** | Not enough data | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | Not enough data | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | Not enough data | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | Not enough data | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **User Data** | Not enough data | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Not enough data | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Not enough data | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Not enough data | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.0 (295 reviews) | 

### Payment Analytics

| Product | Score | Reviews |
|---|---|---|
| **Databox** | 9.1/10 | 23 |
| **Whatagraph** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Data Sources

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Internal** | 9.2 (18 reviews) | Not enough data | Not enough data | 
| **External** | 8.8 (18 reviews) | Not enough data | Not enough data | 
| **Consolidation** | 8.9 (17 reviews) | Not enough data | Not enough data | 

#### Analysis

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **KPIs** | 9.1 (20 reviews) | Not enough data | Not enough data | 
| **Compliance** | 9.1 (18 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 9.6 (20 reviews) | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Databox** | N/A | N/A |
| **Whatagraph** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 8.6 (67 reviews) | 
| **Auditing** | Not enough data | Not enough data | 8.1 (57 reviews) | 

#### Functionality

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Extraction** | Not enough data | Not enough data | 8.7 (58 reviews) | 
| **Transformation** | Not enough data | Not enough data | 8.2 (62 reviews) | 
| **Loading** | Not enough data | Not enough data | 8.2 (61 reviews) | 
| **Automation** | Not enough data | Not enough data | 8.5 (64 reviews) | 
| **Scalability** | Not enough data | Not enough data | Feature Not Available | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Databox** | N/A | N/A |
| **Whatagraph** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Databox** | 8.7/10 | 6 |
| **Whatagraph** | 9.0/10 | 98 |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **ROI Tracking** | 7.8 (6 reviews) | 8.9 (72 reviews) | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | 9.2 (6 reviews) | 9.2 (82 reviews) | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | 7.5 (6 reviews) | Feature Not Available | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | 9.4 (6 reviews) | 8.9 (72 reviews) | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | 8.1 (6 reviews) | Feature Not Available | 8.0 (161 reviews) | 
| **White Label** | 9.0 (5 reviews) | 8.5 (67 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Campaign Insights** | 9.4 (6 reviews) | 8.9 (80 reviews) | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | 9.7 (6 reviews) | 9.4 (85 reviews) | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.6 (6 reviews) | Feature Not Available | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | 9.4 (6 reviews) | 9.0 (82 reviews) | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | 7.2 (6 reviews) | Feature Not Available | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | 8.7 (5 reviews) | Feature Not Available | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Databox (3):** [Payment Analytics Software](https://www.g2.com/categories/payment-analytics), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Whatagraph (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Supermetrics (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Databox | Whatagraph | Supermetrics | 
|---|---|---|---|
| **Small-Business** | 72.3% | 77.8% | 55.5% | 
| **Mid-Market** | 20.7% | 19.2% | 35.1% | 
| **Enterprise** | 6.9% | 3.1% | 9.4% | 

### By Industry

#### Databox

- **Marketing and Advertising:** 27.8%
- **Computer Software:** 12.8%
- **Information Technology and Services:** 12.3%
- **Internet:** 5.3%
- **Education Management:** 2.7%
- **Business Supplies and Equipment:** 1.6%
- **Real Estate:** 1.6%
- **Retail:** 1.6%
- **Entertainment:** 1.6%
- **Financial Services:** 1.6%
- **Other:** 31.0%

#### Whatagraph

- **Marketing and Advertising:** 67.7%
- **Market Research:** 1.9%
- **Information Technology and Services:** 1.9%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Public Relations and Communications:** 1.9%
- **Education Management:** 1.5%
- **Computer Software:** 1.5%
- **Automotive:** 1.2%
- **Retail:** 1.2%
- **Other:** 17.3%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
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- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14810 reviews)

### Alternatives to Supermetrics

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (317 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.4/5 stars (88 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1647 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3972 reviews)

---
## Top Discussions

### Databox

- Title: [does it apply unique features like bar code and weighing machines.](https://www.g2.com/discussions/13427-does-it-apply-unique-features-like-bar-code-and-weighing-machines) — 1 comment, 1 upvote
  > **Top comment:** "It does support bar codes and other graphs and charts. You can use customisable interfaces and integrate them into the platform with a single click. It does..."

### Whatagraph

- Title: [Can I get a free trial with Whatagraph?](https://www.g2.com/discussions/can-i-get-a-free-trial-with-whatagraph) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely! We offer a free 7-day trial with unlimited access to all of our features and integrations. You can sign up here:..."
- Title: [How much does Whatagraph cost?](https://www.g2.com/discussions/how-much-does-whatagraph-cost) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade..."
- Title: [How many integrations does Whatagraph support?](https://www.g2.com/discussions/how-many-integrations-does-whatagraph-support) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Whatagraph currently supports 31 integrations and is constantly developing new ones so you could easily present analytics data from all of your marketing and..."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/databox-databox-vs-whatagraph-vs-supermetrics)