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Compare Databox and Supermetrics 
Featured Products
At a Glance
Market Segments
Small-Business (72.2% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Starting at $159.00 Per Month
Starting at €29.00 1 user Per Month
Databox
Star Rating
(193)4.4 out of 5
Market Segments
Small-Business (72.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $159.00 Per Month
Browse all 3 pricing plansSupermetrics
Star Rating
(815)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Databox excels in ease of use, with users highlighting its intuitive interface that allows even those without prior experience to navigate data effectively. One user mentioned, "Pretty easy to follow your nose without prior experience with data," showcasing its user-friendly design.
- Users say Supermetrics shines in its integration with Google Sheets, making it a favorite for those who need to manage multiple KPIs efficiently. A reviewer noted, "I love that Supermetrics just works well, especially with Google Sheets," emphasizing its seamless functionality and time-saving capabilities.
- According to verified reviews, Databox offers superior quality of support, with users praising the responsiveness and helpfulness of the support team. One user remarked, "The simplicity to creating valuable data and reporting visualisations that make your clients' eyes light up," indicating that the support enhances the overall user experience.
- Reviewers mention that Supermetrics has a straightforward setup process, which is particularly beneficial for users looking for quick implementation. A user highlighted, "I like Supermetrics because it has a straightforward UI/UX that's easy to set up," reflecting its focus on user-friendly onboarding.
- G2 reviewers report that Databox provides excellent data visualization capabilities, allowing users to create detailed reports that help in understanding metrics better. One user stated, "Databox allowed us to simplify our reporting process," showcasing its strength in delivering actionable insights through visual data.
- Users say that while Supermetrics is effective, it sometimes lacks the depth of insights that Databox offers. A reviewer mentioned, "I love having data split and cut up how I want to see it," but this suggests a need for more advanced analytical features that Databox seems to provide more robustly.
Pricing
Entry-Level Pricing
Databox
Professional
Starting at $159.00
Per Month
Business reporting & goal-tracking for teams that want easy, flexible visibility into their performance.
- 3 Data Sources included ($5.6/mo per additional Data Source)
- ∞ Users
- ∞ Unlimited custom metrics
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Databox
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.8
165
8.5
617
Ease of Use
8.7
166
8.2
625
Ease of Setup
8.6
100
8.2
412
Ease of Admin
8.8
95
8.0
378
Quality of Support
8.9
141
7.8
559
Has the product been a good partner in doing business?
9.0
88
8.2
373
Product Direction (% positive)
9.0
157
7.9
576
Features by Category
Reports
9.0
109
Not enough data
8.5
93
Not enough data
9.1
112
Not enough data
8.8
101
Not enough data
9.4
112
Not enough data
Self Service
8.6
80
Not enough data
8.4
83
Not enough data
8.4
80
Not enough data
8.0
78
Not enough data
8.7
74
Not enough data
8.2
64
Not enough data
Advanced Analytics
7.9
50
Not enough data
9.2
93
Not enough data
8.1
51
Not enough data
Building Reports
8.6
46
Not enough data
8.3
38
Not enough data
8.8
41
Not enough data
9.0
44
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.0
109
Not enough data
8.5
93
Not enough data
9.1
112
Not enough data
8.8
101
Not enough data
9.4
112
Not enough data
Reports
8.1
15
Not enough data
9.0
14
Not enough data
8.9
12
Not enough data
Generative AI
6.0
8
Not enough data
6.3
8
Not enough data
Visualization
8.8
15
Not enough data
8.7
14
Not enough data
9.3
15
Not enough data
8.6
14
Not enough data
Data Updates
8.5
13
Not enough data
9.1
16
Not enough data
Collaboration
9.1
13
Not enough data
8.2
14
Not enough data
7.6
12
Not enough data
Data Updates
8.8
71
Not enough data
8.9
95
Not enough data
8.9
86
Not enough data
Reports
9.0
109
Not enough data
8.5
93
Not enough data
9.1
112
Not enough data
8.8
101
Not enough data
9.4
112
Not enough data
Data Preparation
Not enough data
Not enough data
Feature Not Available
Not enough data
Data Modeling and Blending
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Analytics Platforms
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Self Service
8.6
80
Not enough data
8.4
83
Not enough data
8.4
80
Not enough data
8.0
78
Not enough data
8.7
74
Not enough data
8.2
64
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
7.9
50
Not enough data
9.2
93
Not enough data
8.1
51
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.6
46
Not enough data
8.3
38
Not enough data
8.8
41
Not enough data
9.0
44
Not enough data
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Data Sources
9.2
18
Not enough data
8.8
18
Not enough data
8.9
17
Not enough data
Analysis
9.1
20
Not enough data
9.1
18
Not enough data
9.6
20
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
6
8.2
311
|
Verified
9.2
6
8.7
355
|
Verified
7.5
6
7.8
280
|
Verified
9.4
6
7.9
298
|
Verified
8.1
6
8.0
160
9.0
5
Feature Not Available
Campaign Activity
9.4
6
8.6
347
|
Verified
9.7
6
8.9
381
|
Verified
8.6
6
8.0
272
|
Verified
9.4
6
8.3
324
|
Verified
7.2
6
7.8
272
|
Verified
8.7
5
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.4
13
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
Databox and Supermetrics are categorized as Marketing Analytics
Unique Categories
Reviews
Reviewers' Company Size
Databox
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.8%
Computer Software
12.8%
Information Technology and Services
12.3%
Internet
5.3%
Education Management
2.7%
Other
39.0%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.8%
Discussions
does it apply unique features like bar code and weighing machines.
1 Comment
HH
It does support bar codes and other graphs and charts. You can use customisable interfaces and integrate them into the platform with a single click. It does...Read more
Databox has no more discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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