# Data Studio vs Infogram Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Infogram excels in **ease of use** , with users highlighting its intuitive interface and the ability to create a wide variety of graphs effortlessly. One user mentioned that it is "extremely user-friendly," which significantly saves time on tasks like community assessments and annual reports.
- **Users say** Looker Studio shines in its **integration capabilities** , allowing seamless connections to multiple data sources such as Google Analytics and spreadsheets. This feature is particularly praised by business management professionals who find it invaluable for tracking diverse data points in one place.
- **Reviewers mention** that Infogram offers a rich selection of **customizable infographics** , making it a favorite for those needing visually appealing presentations. Users appreciate the variety and ease of customization, which enhances their reporting tasks.
- **According to verified reviews** , Looker Studio is recognized for its **effective dashboard creation** , with users noting that it simplifies the process of generating interactive reports. One user highlighted how it saves hours each week by automating manual reporting for ad campaigns.
- **G2 reviewers report** that while Infogram has a higher satisfaction score, Looker Studio benefits from a larger user base and more recent reviews, indicating a strong market presence and ongoing development. This suggests that Looker Studio may be more aligned with current user needs and trends.
- **Users say** that Infogram's **quality of support** is notably high, with many praising the responsiveness and helpfulness of the support team. In contrast, Looker Studio's support has received mixed feedback, with some users expressing a desire for improved assistance.



| | Data Studio | Infogram | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 476 | 183 | 
| **Largest Market Segment** | Small-Business (46.4% of reviews) | Small-Business (51.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Data Studio

Pros:
- Ease of Use (20 reviews)
- Visualization (11 reviews)

Cons:
- Limited Customization (8 reviews)
- Slow Performance (8 reviews)

### Infogram

Pros:
- Ease of Use (2 reviews)
- AI Integration (1 reviews)

Cons:
- Poor Visualization (1 reviews)
- Template Issues (1 reviews)

---
## Ratings Comparison
| Rating | Data Studio | Infogram | 
|---|---|---|
  | **Meets Requirements** | 8.5 (370 reviews) | 8.8 (154 reviews) | 
  | **Ease of Use** | 8.2 (377 reviews) | 9.5 (155 reviews) | 
  | **Ease of Setup** | 8.4 (204 reviews) | 9.3 (45 reviews) | 
  | **Ease of Admin** | 8.2 (154 reviews) | 9.2 (40 reviews) | 
  | **Quality of Support** | 7.3 (290 reviews) | 9.1 (112 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (135 reviews) | 9.0 (28 reviews) | 
  | **Product Direction (% positive)** | 8.6 (349 reviews) | 9.1 (153 reviews) | 

---
## Pricing

### Data Studio

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Infogram

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Data Studio** | 8.6/10 | 328 |
| **Infogram** | 8.8/10 | 63 |

#### Reports

| Feature | Data Studio | Infogram | 
|---|---|---|
| **Reports Interface** | 8.8 (297 reviews) | 9.1 (49 reviews) | 
| **Steps to Answer** | 7.9 (250 reviews) | 8.2 (37 reviews) | 
| **Graphs and Charts** | 8.8 (299 reviews) | 9.3 (58 reviews) | 
| **Score Cards** | 8.5 (242 reviews) | 8.7 (36 reviews) | 
| **Dashboards** | 8.9 (298 reviews) | 8.7 (47 reviews) | 

#### Self Service 

| Feature | Data Studio | Infogram | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Data Studio | Infogram | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Data Studio | Infogram | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Data Studio | Infogram | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Data Studio** | 8.3/10 | 328 |
| **Infogram** | 8.7/10 | 63 |

#### Reports

| Feature | Data Studio | Infogram | 
|---|---|---|
| **Reports Interface** | 8.8 (297 reviews) | 9.1 (49 reviews) | 
| **Steps to Answer** | 7.9 (250 reviews) | 8.2 (37 reviews) | 
| **Graphs and Charts** | 8.8 (299 reviews) | 9.3 (58 reviews) | 
| **Score Cards** | 8.5 (242 reviews) | 8.7 (36 reviews) | 
| **Dashboards** | 8.9 (298 reviews) | 8.7 (47 reviews) | 

#### Reports

| Feature | Data Studio | Infogram | 
|---|---|---|
| **Reports Interface** | 8.9 (115 reviews) | 8.3 (18 reviews) | 
| **Share Reports** | 9.1 (107 reviews) | 8.2 (18 reviews) | 
| **Steps to Answer** | 8.1 (95 reviews) | 8.4 (15 reviews) | 

#### Generative AI

| Feature | Data Studio | Infogram | 
|---|---|---|
| **AI Text Generation** | 5.5 (36 reviews) | Not enough data | 
| **AI Text Summarization** | 5.6 (37 reviews) | Not enough data | 

#### Visualization

| Feature | Data Studio | Infogram | 
|---|---|---|
| **Graphs and Charts** | 9.0 (115 reviews) | 9.4 (21 reviews) | 
| **Score Cards** | 8.7 (101 reviews) | 8.6 (16 reviews) | 
| **Dashboards** | 9.1 (119 reviews) | 9.2 (17 reviews) | 
| **Formats** | 8.5 (103 reviews) | 9.3 (19 reviews) | 

#### Data Updates

| Feature | Data Studio | Infogram | 
|---|---|---|
| **Historical Snapshots** | 8.3 (97 reviews) | 8.9 (15 reviews) | 
| **Real-Time Updating** | 8.7 (109 reviews) | 8.9 (17 reviews) | 

#### Collaboration

| Feature | Data Studio | Infogram | 
|---|---|---|
| **Sharing** | 8.9 (116 reviews) | 8.5 (19 reviews) | 
| **Co-Editing** | 8.6 (102 reviews) | 8.8 (15 reviews) | 
| **Devices** | 8.0 (93 reviews) | 8.9 (19 reviews) | 

#### Data Updates

| Feature | Data Studio | Infogram | 
|---|---|---|
| **Historical Snapshots** | 8.2 (208 reviews) | 8.1 (29 reviews) | 
| **Real-Time Updating** | 8.3 (254 reviews) | 8.5 (35 reviews) | 
| **Email Reports** | 8.2 (213 reviews) | 7.4 (26 reviews) | 

---
## Categories
**Shared Categories (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)




---
## Reviewer Demographics

### By Company Size

| Segment | Data Studio | Infogram | 
|---|---|---|
| **Small-Business** | 46.4% | 51.4% | 
| **Mid-Market** | 36.6% | 30.5% | 
| **Enterprise** | 17.0% | 18.1% | 

### By Industry

#### Data Studio

- **Marketing and Advertising:** 23.4%
- **Information Technology and Services:** 7.3%
- **Computer Software:** 7.1%
- **Internet:** 4.7%
- **Financial Services:** 3.3%
- **Higher Education:** 2.9%
- **Non-Profit Organization Management:** 2.4%
- **Automotive:** 2.4%
- **Hospital & Health Care:** 2.4%
- **Education Management:** 2.2%
- **Other:** 41.6%

#### Infogram

- **Education Management:** 9.0%
- **Marketing and Advertising:** 6.2%
- **Information Technology and Services:** 5.1%
- **Higher Education:** 5.1%
- **Media Production:** 4.5%
- **Non-Profit Organization Management:** 4.5%
- **Financial Services:** 3.4%
- **Online Media:** 3.4%
- **Internet:** 2.8%
- **Research:** 2.8%
- **Other:** 53.1%

---
## Alternatives

### Alternatives to Data Studio

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (279 reviews)
- [Whatagraph](https://www.g2.com/products/whatagraph/reviews) — 4.5/5 stars (279 reviews)
- [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews)
- [Elastic Stack](https://www.g2.com/products/elastic-stack/reviews) — 4.5/5 stars (108 reviews)
- [DashThis](https://www.g2.com/products/dashthis/reviews) — 4.7/5 stars (92 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Geckoboard](https://www.g2.com/products/geckoboard/reviews) — 4.3/5 stars (48 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1011 reviews)

### Alternatives to Infogram

- [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (483 reviews)
- [Highcharts](https://www.g2.com/products/highcharts/reviews) — 4.4/5 stars (95 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7559 reviews)
- [Venngage](https://www.g2.com/products/venngage/reviews) — 4.7/5 stars (124 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1645 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [Whatagraph](https://www.g2.com/products/whatagraph/reviews) — 4.5/5 stars (279 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1011 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (911 reviews)

---
## Top Discussions

### Data Studio

- Title: [Is Google Data Studio free to use?](https://www.g2.com/discussions/is-google-data-studio-free-to-use) — 4 comments
  > **Top comment:** "Yes, it is free to use"
- Title: [How good is Google Data Studio?](https://www.g2.com/discussions/how-good-is-google-data-studio) — 2 comments
  > **Top comment:** "Best tool to play around with data and also single page dashboard creation tool"
- Title: [How do I use Google Data Studio?](https://www.g2.com/discussions/how-do-i-use-google-data-studio) — 1 comment
  > **Top comment:** "To use it you just need to have a Google account and start creating a new report from this link: https://lookerstudio.google.com/u/0/navigation/reporting"
- Title: [Which is the best place where I can see more tutorials about Data Studio?](https://www.g2.com/discussions/which-is-the-best-place-where-i-can-see-more-tutorials-about-data-studio) — 1 comment, 1 upvote
  > **Top comment:** "The best place may be to search on Youtube for beginner tutorials, as well as Google's own website. 

This post from HubSpot may help you as well:..."
- Title: [What is Google Data Studio for?](https://www.g2.com/discussions/what-is-google-data-studio-for) — 1 comment
  > **Top comment:** "Google Data Studio is now called Google Looker Studio and is an online tool for anyone who wants a simple and free way to create dashboards from any data..."

### Infogram

- Title: [How much can be customized for a company (fonts, styles, etc.)](https://www.g2.com/discussions/26534-how-much-can-be-customized-for-a-company-fonts-styles-etc) — 1 comment, 1 upvote
  > **Top comment:** "Hi Freddy, we have several brands in our business, each with different brand guidelines. Infogram allows us to set primary and secondary fonts and our brand..."
- Title: [how do I integrate Infogram with other software that I already have?](https://www.g2.com/discussions/24015-how-do-i-integrate-infogram-with-other-software-that-i-already-have) — 1 comment, 1 upvote
  > **Top comment:** "Hi Manuel, even tho Infogram is an html5 graphics creation tool, you can still download the infographics or charts as .png, jpg and pdf. 
As far as I'm..."
- Title: [Is it possible to add more types of interactive graphs, say 3-D graphs if possible?](https://www.g2.com/discussions/is-it-possible-to-add-more-types-of-interactive-graphs-say-3-d-graphs-if-possible) — 1 comment, 1 upvote
  > **Top comment:** "Hi, sorry for the delay. All charts are 2D templated, for 3D charts I use Flourish. 2D is great for mobile and web, and smaller data sets, easy to see the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/data-studio-vs-infogram)