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# Data 360 (formerly Salesforce Data Cloud) vs SAP Customer Data Platform Comparison - What are their main differences?

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Data 360 (formerly Salesforce Data Cloud)SAP Customer Data Platform[+ Add Product](#)

Reviews

**Data 360 (formerly Salesforce Data Cloud)**[

4.2/5(769)

](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews#reviews)

**SAP Customer Data Platform** [

4.4/5(56)

](https://www.g2.com/products/sap-customer-data-platform/reviews#reviews)

Pricing

**Data 360 (formerly Salesforce Data Cloud)**
 **$500.00** 100000 Credits · Consumption Credits

**SAP Customer Data Platform**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Data 360 (formerly Salesforce Data Cloud)**
5 months

Based on 76 responses

**SAP Customer Data Platform**
Not enough reviews yet

Return on Investment

**Data 360 (formerly Salesforce Data Cloud)**
11 months

Based on 76 responses

**SAP Customer Data Platform**
Not enough reviews yet

Perceived Cost

**Data 360 (formerly Salesforce Data Cloud)**
$$$$$

**SAP Customer Data Platform**
$$$$$

Average Discount

**Data 360 (formerly Salesforce Data Cloud)**
12%

**SAP Customer Data Platform**
Not enough reviews yet

 ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")

 ![SAP Customer Data Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b0844d5fcc6ad47046cbf81bed040395/sap-customer-data-platform.svg "SAP Customer Data Platform")

G2 offers free advice on this comparison.

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Pros & Cons

**Data 360 (formerly Salesforce Data Cloud)**
[
Platform Integration (79)
](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=2256083&qs=pros-and-cons#reviews)[
Ease of Use (56)
](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755044&qs=pros-and-cons#reviews)[
Learning Curve (53)
](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755450&qs=pros-and-cons#reviews)[
Expensive (44)
](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755214&qs=pros-and-cons#reviews)

**SAP Customer Data Platform**
[
Analytics (1)
](https://www.g2.com/products/sap-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=2277558&qs=pros-and-cons#reviews)[
Collaboration (1)
](https://www.g2.com/products/sap-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=2277577&qs=pros-and-cons#reviews)[
Complex Setup (1)
](https://www.g2.com/products/sap-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=2277626&qs=pros-and-cons#reviews)[
Expensive (1)
](https://www.g2.com/products/sap-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=2277637&qs=pros-and-cons#reviews)

Integrations

**Data 360 (formerly Salesforce Data Cloud)**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_696e8504eb1508a942835ead09fd3184/act.png "Product Avatar Image")

Act!

](https://www.g2.com/products/act/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image")

Act-On

](https://www.g2.com/products/act-on/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")

ActiveCampaign

](https://www.g2.com/products/activecampaign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9fee325af54b7164fb0726a552801492/acumatica.png "Product Avatar Image")

Acumatica

](https://www.g2.com/products/acumatica/reviews)[
View all
](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/integrations)

**SAP Customer Data Platform**
Not enough data

Screenshots

**Data 360 (formerly Salesforce Data Cloud)**
 ![Data 360 (formerly Salesforce Data Cloud) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1502174/New-Segment.png)

**SAP Customer Data Platform**
No screenshot available

Ratings

Meets Requirements

**Data 360 (formerly Salesforce Data Cloud)**

8.8

8.8121

**SAP Customer Data Platform**

9.2

9.243

Ease of Use

**Data 360 (formerly Salesforce Data Cloud)**

7.6

7.6611

**SAP Customer Data Platform**

8.9

8.944

Ease of Setup

**Data 360 (formerly Salesforce Data Cloud)**

7.2

7.2565

**SAP Customer Data Platform**

7.3

7.313

Ease of Admin

**Data 360 (formerly Salesforce Data Cloud)**

8.4

8.466

**SAP Customer Data Platform**

7.9

7.913

Quality of Support

**Data 360 (formerly Salesforce Data Cloud)**

8.4

8.4114

**SAP Customer Data Platform**

8.7

8.742

Has the product been a good partner in doing business?

**Data 360 (formerly Salesforce Data Cloud)**

9.0

9.064

**SAP Customer Data Platform**

9.1

9.113

Product Direction (% positive)

**Data 360 (formerly Salesforce Data Cloud)**

8.9

8.9111

**SAP Customer Data Platform**

9.2

9.244

Features

Customer Data Platform (CDP)[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

9.5

512

9.1

43

Data Sourcing

Data Enrichment

9.1

53

9.3(won by 0.2)

35

Expandability

9.3(won by 0.2)

153

9.1

31

Content Marketing

8.6

31

8.8(won by 0.2)

33

Multiple Devices

9.2(won by 0.2)

32

9.0

33

Multi-Channel Marketing

10.0(won by default)

7

Not enough data

Real-Time Data

9.6(won by default)

57

Not enough data

Email Marketing

Not enough data

Not enough data

Intelligence

Marketing Metrics

8.8

34

9.1(won by 0.3)

27

Predictive Modeling

8.7

34

9.1(won by 0.4)

32

Recommendation Engine

8.7

41

9.1(won by 0.4)

31

Additional Functionality

Contact Management

10.0(won by default)

10

Not enough data

Generative AI

10.0(won by default)

6

Not enough data

API

8.6(won by default)

36

Not enough data

Data Integration

9.8(won by default)

324

Not enough data

Real-Time Analytics

10.0(won by default)

8

Not enough data

Reporting & Statistics

9.2(won by default)

26

Not enough data

Personalization

10.0(won by default)

45

Not enough data

Third-Party Integrations

8.3(won by default)

141

Not enough data

Customer Segmentation

9.8(won by default)

43

Not enough data

AI Copilot

10.0(won by default)

6

Not enough data

Audience Targeting

10.0(won by default)

10

Not enough data

GDPR Compliance

9.2(won by default)

6

Not enough data

Customer Profiles

9.9(won by default)

88

Not enough data

Customer Database

9.9(won by default)

46

Not enough data

Multiple Data Sources

9.6(won by default)

230

Not enough data

Event Triggered Actions

10.0(won by default)

6

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Data Management Software[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

10.0

10

Not enough data

Additional Functionality

Data Integration

10.0(won by default)

6

Not enough data

Data Cleansing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Information Governance

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Behavior Analytics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Interactive queries

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

User Management

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Master Data Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Full Text Search

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Quality Control

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Automatic Backup

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Data Analysis Tools

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Database Support

Not enough data

Not enough data

Data Management Platform (DMP)[Hide 69 FeaturesShow 69 Features](javascript:void(0);)

9.4

30

Not enough data

Data Integration

1st-Party Data Integration

10.0(won by default)

9

Not enough data

2nd-Party Data Integration

10.0(won by default)

6

Not enough data

3rd-Party Data Integration

9.8(won by default)

7

Not enough data

Offline Data Integration

8.3(won by default)

6

Not enough data

Mobile Data Integration

9.4(won by default)

6

Not enough data

Data Import/Export

9.6(won by default)

13

Not enough data

Real-Time Data

10.0(won by default)

6

Not enough data

Collaboration Tools

Not enough data

Not enough data

Ad Network Integration

Not enough data

Not enough data

Agentic AI - Data Management Platform (DMP)

Autonomous Task Execution

9.0(won by default)

7

Not enough data

Multi-step Planning

9.3(won by default)

7

Not enough data

Cross-system Integration

9.8(won by default)

9

Not enough data

Adaptive Learning

9.5(won by default)

7

Not enough data

Proactive Assistance

9.3(won by default)

7

Not enough data

Decision Making

8.8(won by default)

7

Not enough data

Campaign Planning

Not enough data

Not enough data

Data Analysis & Optimization

Audience Segmentation

9.5(won by default)

11

Not enough data

Recommendations

9.4(won by default)

8

Not enough data

Standard Dashboards

8.8(won by default)

7

Not enough data

Custom Reports

9.5(won by default)

7

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Platform

Data Permissions

9.0(won by default)

7

Not enough data

User, Role, and Access Management

9.2(won by default)

8

Not enough data

Performance and Reliability

9.0(won by default)

10

Not enough data

Enterprise Scalability

9.2(won by default)

11

Not enough data

Internationalization

10.0(won by default)

6

Not enough data

Advertising Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Additional Functionality

Data Capture and Transfer

10.0(won by default)

6

Not enough data

Data Synchronization

9.0(won by default)

5

Not enough data

Multiple Data Sources

10.0(won by default)

10

Not enough data

Contact Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

API

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Data Recovery

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Data Governance[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

8.8

30

Not enough data

Administration

Data Modelling

8.6(won by default)

16

Not enough data

Recommendations

9.1(won by default)

9

Not enough data

Workflow Management

8.1(won by default)

7

Not enough data

Dashboards and Visualizations

8.5(won by default)

8

Not enough data

Configurable Workflow

Not enough data

Not enough data

Rules-Based Workflow

Not enough data

Not enough data

Management

Business Glossary

8.3(won by default)

7

Not enough data

Data Discovery

9.0(won by default)

7

Not enough data

Data Profililng

8.8(won by default)

8

Not enough data

Reporting and Visualization

8.3(won by default)

7

Not enough data

Data Lineage

7.9(won by default)

7

Not enough data

Data Visualization

Not enough data

Not enough data

Compliance

Sensitive Data Compliance

9.4(won by default)

8

Not enough data

Training and Guidelines

9.0(won by default)

7

Not enough data

Policy Enforcement

9.3(won by default)

7

Not enough data

Compliance Monitoring

10.0(won by default)

6

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Security

Access Control

9.3(won by default)

7

Not enough data

Roles Management

8.8(won by default)

7

Not enough data

Compliance Management

9.3(won by default)

7

Not enough data

Deletion Management

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Process Management

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Data Quality

Data Preparation

9.6(won by default)

12

Not enough data

Data Distribution

8.8(won by default)

7

Not enough data

Data Unification

9.9(won by default)

25

Not enough data

Maintainence

Data Quality Management

8.5(won by default)

8

Not enough data

Policy Management

9.0(won by default)

7

Not enough data

Data Storage Management

Not enough data

Not enough data

Generative AI

AI Text Generation

8.1(won by default)

7

Not enough data

AI Text Summarization

8.3(won by default)

7

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Data Governance

Autonomous Task Execution

8.3(won by default)

7

Not enough data

Multi-step Planning

8.3(won by default)

7

Not enough data

Cross-system Integration

9.4(won by default)

11

Not enough data

Adaptive Learning

9.0(won by default)

7

Not enough data

Natural Language Interaction

8.6(won by default)

7

Not enough data

Decision Making

9.4(won by default)

6

Not enough data

Third-Party Integrations

7.5(won by default)

6

Not enough data

Active Directory Integration

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Archiving & Retention

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

HIPAA Compliant

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Risk Assessment

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

API

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Automatic Backup

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Audience Intelligence Platforms[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

9.5

23

Not enough data

Audiences

Audience Insights

10.0(won by default)

7

Not enough data

Influencer Identification

9.2(won by default)

6

Not enough data

Buyer Personas

9.6(won by default)

9

Not enough data

Segmentation

9.8(won by default)

17

Not enough data

Data Analysis

Network Analysis

9.2(won by default)

6

Not enough data

Dashboards

9.4(won by default)

6

Not enough data

Visualizations

9.8(won by default)

7

Not enough data

Advanced Filtering

8.8(won by default)

8

Not enough data

Administration

Marketing Integrations

9.4(won by default)

13

Not enough data

Ad Integrations

9.4(won by default)

6

Not enough data

Data Exporting

9.2(won by default)

6

Not enough data

Agentic AI - Audience Intelligence Platforms

Autonomous Task Execution

8.9(won by default)

6

Not enough data

Cross-system Integration

8.9(won by default)

19

Not enough data

Adaptive Learning

8.9(won by default)

6

Not enough data

Proactive Assistance

8.9(won by default)

6

Not enough data

Master Data Management (MDM)[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

9.1

23

Not enough data

Management

Data Lineage

8.1(won by default)

6

Not enough data

Hierarchy Management

Not enough data

Not enough data

Reference Data Management

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Process Management

Not enough data

Not enough data

Catalog Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Functionality 

Match & Merge

8.8(won by default)

8

Not enough data

User Interface

9.7(won by default)

5

Not enough data

Multi-Domain

Not enough data

Not enough data

Relationship Mapping

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Security

Data Governance

9.2(won by default)

6

Not enough data

Data Masking

Not enough data

Not enough data

Additional Functionality

Multiple Data Sources

10.0(won by default)

6

Not enough data

Third-Party Integrations

8.6(won by default)

7

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Data Quality Control

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Deduplication

Not enough data

Not enough data

Visualization

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

API

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Identity Resolution[Hide 3 FeaturesShow 3 Features](javascript:void(0);)

8.5

17

Not enough data

Agentic AI - Firewall Software

Autonomous Task Execution

8.2(won by default)

16

Not enough data

Adaptive Learning

8.6(won by default)

16

Not enough data

AI/Machine Learning

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)

Data 360 (formerly Salesforce Data Cloud)

Small-Business(50 or fewer emp.)

23.6%

Mid-Market(51-1000 emp.)

40.6%

Enterprise(\> 1000 emp.)

35.8%

[![SAP Customer Data Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b0844d5fcc6ad47046cbf81bed040395/sap-customer-data-platform.svg "SAP Customer Data Platform")](https://www.g2.com/products/sap-customer-data-platform/reviews)

SAP Customer Data Platform

Small-Business(50 or fewer emp.)

18.0%

Mid-Market(51-1000 emp.)

36.0%

Enterprise(\> 1000 emp.)

46.0%

Small-Business

(50 or fewer emp.)

23.6%

18.0%

Mid-Market

(51-1000 emp.)

40.6%

36.0%

Enterprise

(\> 1000 emp.)

35.8%

46.0%

Reviewers' Industry

[![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)
Data 360 (formerly Salesforce Data Cloud)

Information Technology and Services

12.4%

Financial Services

9.8%

Computer Software

6.3%

Consulting

5.4%

Manufacturing

5.4%

Other

60.7%

[![SAP Customer Data Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b0844d5fcc6ad47046cbf81bed040395/sap-customer-data-platform.svg "SAP Customer Data Platform")](https://www.g2.com/products/sap-customer-data-platform/reviews)
SAP Customer Data Platform

Information Technology and Services

16.0%

Higher Education

10.0%

Computer Software

10.0%

Business Supplies and Equipment

8.0%

Pharmaceuticals

6.0%

Other

50.0%

FAQs

## Data 360 (formerly Salesforce Data Cloud) vs SAP Customer Data Platform FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between SAP Customer Data Platform vs Salesforce Data 360...?

SAP Customer Data Platform stands out for its higher Ease of Use and Meets Requirements scores, while Salesforce Data 360... is favored for platform integration and ease of administration.

| [SAP Customer Data Platform](https://www.g2.com/products/sap-customer-data-platform/reviews) | [Salesforce Data 360...](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) |
| --- | --- |
| G2 Rating (reviews): 4.4/5 (56 reviews) | 4.3/5 (319 reviews) |
| Largest Segment: Enterprise | Enterprise |
| Ease of Setup score: 7.3 | 7.3 |
| Quality of Support score: 8.7 | 8.5 |
| Top Reviewer-Cited Strength: Ease of Use | Platform Integration |

### How do the pricing models of SAP Customer Data Platform and Salesforce Data 360... compare?

SAP Customer Data Platform is rated higher for Price/Cost satisfaction, indicating reviewers consider it the stronger value.

- **SAP Customer Data Platform:** Reviewers note high licensing costs and expense, but satisfaction with value is reflected in its higher Price/Cost-related score.
- **Salesforce Data 360...:** Reviewers frequently mention the platform as expensive, with concerns about the consumption-based credit model and unpredictable billing.
- **Switching reasons:** In recent reviews, buyers cite cost predictability and licensing structure as key factors when considering a switch between these platforms.

### What are the best alternatives to SAP Customer Data Platform and Salesforce Data 360...?

The top 3 alternatives to SAP Customer Data Platform and Salesforce Data 360... are Twilio Segment, Tealium, and — (no third alternative supported in the data).

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [SAP Customer Data Platform](https://www.g2.com/products/sap-customer-data-platform/reviews) | 4.4/5 (56 reviews) | Enterprise | High licensing costs and expense noted in reviews | Ease of Use |
| [Salesforce Data 360...](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) | 4.3/5 (319 reviews) | Enterprise | Expensive, with unpredictable consumption-based pricing | Platform Integration |
| [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) | 4.5/5 (567 reviews) | Mid-Market | — | — |
| [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) | 4.3/5 (479 reviews) | Enterprise | — | — |

### Which Customer Data Platform (CDP) features should I prioritize when comparing SAP Customer Data Platform and Salesforce Data 360...?

Buyers should prioritize Data Integration, Ease of Use, Segmentation, Platform Integration, and Analytics when comparing SAP Customer Data Platform and Salesforce Data 360....

- **Data Integration:** Salesforce Data 360... has 79 all-time mentions for platform integration, 53 for easy integration, and 36 for data integration; SAP Customer Data Platform has 1 mention for integrations.
- **Ease of Use:** SAP Customer Data Platform scores 8.9; Salesforce Data 360... scores 7.7.
- **Segmentation:** Salesforce Data 360... has 25 all-time mentions for data segmentation; SAP Customer Data Platform supports segmentation in recent reviews.
- **Platform Integration:** Salesforce Data 360... is cited in 79 reviews for platform integration; SAP Customer Data Platform is not cited for this theme.
- **Analytics:** SAP Customer Data Platform is mentioned for analytics in recent reviews; Salesforce Data 360... is not cited for analytics in the data provided.

### What are the pros and cons of SAP Customer Data Platform vs Salesforce Data 360...?

SAP Customer Data Platform's headline strength is Ease of Use, while Salesforce Data 360... is recognized for Platform Integration.

- **SAP Customer Data Platform strengths:** Ease of Use (all-time mention), analytics, collaboration, and simple interface cited in reviews.
- **SAP Customer Data Platform trade-offs:** Reviewers note complex setup, high licensing costs, integration issues, limited features, slow performance, and update issues.
- **Salesforce Data 360... strengths:** Platform integration (79 all-time mentions), easy integration (53), data discovery (39), data integration (36), real-time processing (28), connectors (27), and data segmentation (25).
- **Salesforce Data 360... trade-offs:** Reviewers frequently mention a steep learning curve (53), expense (44), complexity (36), complex setup (34), and complex implementation (24).

### Is SAP Customer Data Platform or Salesforce Data 360... better for small businesses?

Neither SAP Customer Data Platform nor Salesforce Data 360... is primarily targeted at small businesses, but both are most used by enterprise reviewers.

- **SAP Customer Data Platform:** Largest reviewer segment is Enterprise; reviewers note the platform is expensive and complex for smaller businesses.
- **Salesforce Data 360...:** Largest reviewer segment is Enterprise; reviewers mention high cost and complexity as barriers for small businesses.

### Which Customer Data Platform (CDP) platform has better integrations?

Salesforce Data 360... is favored by reviewers for integrations, with significantly more integration-related mentions than SAP Customer Data Platform.

- **SAP Customer Data Platform:** Integrations are mentioned in recent reviews, but with only 1 all-time mention.
- **Salesforce Data 360...:** Databricks (2 all-time mentions), Campaign Monitor (1), and more than 79 all-time mentions for platform integration and 53 for easy integration.

### How do SAP Customer Data Platform and Salesforce Data 360... compare on customer support?

SAP Customer Data Platform and Salesforce Data 360... are rated in near-parity for Quality of Support, with SAP at 8.7 and Salesforce at 8.5.

- **SAP Customer Data Platform:** Reviewers describe support as helpful, with several citing proactive assistance and a responsive customer success team.
- **Salesforce Data 360...:** Reviewers note detailed onboarding resources, Trailhead modules, and 24/7 support, but some mention slow responsiveness on complex issues.

### Which is easier to implement, SAP Customer Data Platform or Salesforce Data 360...?

SAP Customer Data Platform and Salesforce Data 360... are rated equally on Ease of Setup, both scoring 7.3, indicating parity in implementation difficulty.

- **SAP Customer Data Platform:** Reviewers describe the setup as complex, with a steep learning curve and the need for technical expertise, but note that onboarding support is available.
- **Salesforce Data 360...:** Reviewers highlight a steep learning curve, complex data modeling, and the need for specialized training, but also mention structured onboarding resources and guides.

### Which product has better Data Enrichment?

SAP Customer Data Platform is more frequently cited for Data Enrichment than Salesforce Data 360....

- **SAP Customer Data Platform:** Data enrichment is highlighted in recent reviews as a key feature, with reviewers noting its ability to collect and unify customer data from multiple sources and improve customer profiles.
- **Salesforce Data 360...:** Data enrichment is not specifically cited in reviews or feature mentions.

Alternatives

**Data 360 (formerly Salesforce Data Cloud) Alternatives**

 ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium")

[
Tealium
](/products/tealium-2026-08-12/reviews)

 ![Twilio Segment](https://images.g2crowd.com/uploads/product/hd_favicon/2cc23fc6f4c2974f7ceb353c91b99af6/twilio-segment.svg "Twilio Segment")

[
Twilio Segment
](/products/twilio-segment/reviews)

 ![Hightouch](https://images.g2crowd.com/uploads/product/hd_favicon/4e0c9eac0b98e80958b8094955e8a4b7/hightouch.svg "Hightouch")

[
Hightouch
](/products/hightouch/reviews)

 ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One")

[
Insider One
](/products/insider-one/reviews)

**SAP Customer Data Platform Alternatives**

 ![Twilio Segment](https://images.g2crowd.com/uploads/product/hd_favicon/2cc23fc6f4c2974f7ceb353c91b99af6/twilio-segment.svg "Twilio Segment")

[
Twilio Segment
](/products/twilio-segment/reviews)

 ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium")

[
Tealium
](/products/tealium-2026-08-12/reviews)

 ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One")

[
Insider One
](/products/insider-one/reviews)

 ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach")

[
Bloomreach
](/products/bloomreach-bloomreach/reviews)