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# Data 360 (formerly Salesforce Data Cloud) vs Oracle Unity Customer Data Platform Comparison - What are their main differences?

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Data 360 (formerly Salesforce Data Cloud)Oracle Unity Customer Data...[+ Add Product](#)

Reviews

**Data 360 (formerly Salesforce Data Cloud)**[

4.2/5(769)

](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews#reviews)

**Oracle Unity Customer Data Platform** [

4/5(2)

](https://www.g2.com/products/oracle-unity-customer-data-platform/reviews#reviews)

Pricing

**Data 360 (formerly Salesforce Data Cloud)**
 **$500.00** 100000 Credits · Consumption Credits

**Oracle Unity Customer Data Platform**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Data 360 (formerly Salesforce Data Cloud)**
5 months

Based on 76 responses

**Oracle Unity Customer Data Platform**
Not enough reviews yet

Return on Investment

**Data 360 (formerly Salesforce Data Cloud)**
11 months

Based on 76 responses

**Oracle Unity Customer Data Platform**
Not enough reviews yet

Perceived Cost

**Data 360 (formerly Salesforce Data Cloud)**
$$$$$

**Oracle Unity Customer Data Platform**
Not enough reviews yet

Average Discount

**Data 360 (formerly Salesforce Data Cloud)**
12%

**Oracle Unity Customer Data Platform**
Not enough reviews yet

 ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")

 ![Oracle Unity Customer Data Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ebc397a24911cc79962c8898752c5359/oracle-unity-customer-data-platform.png "Oracle Unity Customer Data Platform")

G2 offers free advice on this comparison.

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Pros & Cons

**Data 360 (formerly Salesforce Data Cloud)**
[
Platform Integration (79)
](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=2256083&qs=pros-and-cons#reviews)[
Ease of Use (56)
](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755044&qs=pros-and-cons#reviews)[
Learning Curve (53)
](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755450&qs=pros-and-cons#reviews)[
Expensive (44)
](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755214&qs=pros-and-cons#reviews)

**Oracle Unity Customer Data Platform**
[
Slow Loading (1)
](https://www.g2.com/products/oracle-unity-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=2277978&qs=pros-and-cons#reviews)

Integrations

**Data 360 (formerly Salesforce Data Cloud)**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_696e8504eb1508a942835ead09fd3184/act.png "Product Avatar Image")

Act!

](https://www.g2.com/products/act/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image")

Act-On

](https://www.g2.com/products/act-on/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")

ActiveCampaign

](https://www.g2.com/products/activecampaign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9fee325af54b7164fb0726a552801492/acumatica.png "Product Avatar Image")

Acumatica

](https://www.g2.com/products/acumatica/reviews)[
View all
](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/integrations)

**Oracle Unity Customer Data Platform**
Not enough data

Screenshots

**Data 360 (formerly Salesforce Data Cloud)**
 ![Data 360 (formerly Salesforce Data Cloud) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1502174/New-Segment.png)

**Oracle Unity Customer Data Platform**
No screenshot available

Ratings

Meets Requirements

**Data 360 (formerly Salesforce Data Cloud)**

8.8

8.8121

**Oracle Unity Customer Data Platform**
Not enough data

Ease of Use

**Data 360 (formerly Salesforce Data Cloud)**

7.6

7.6611

**Oracle Unity Customer Data Platform**
Not enough data

Ease of Setup

**Data 360 (formerly Salesforce Data Cloud)**

7.2

7.2565

**Oracle Unity Customer Data Platform**
Not enough data

Ease of Admin

**Data 360 (formerly Salesforce Data Cloud)**

8.4

8.466

**Oracle Unity Customer Data Platform**
Not enough data

Quality of Support

**Data 360 (formerly Salesforce Data Cloud)**

8.4

8.4114

**Oracle Unity Customer Data Platform**
Not enough data

Has the product been a good partner in doing business?

**Data 360 (formerly Salesforce Data Cloud)**

9.0

9.064

**Oracle Unity Customer Data Platform**
Not enough data

Product Direction (% positive)

**Data 360 (formerly Salesforce Data Cloud)**

8.9

8.9111

**Oracle Unity Customer Data Platform**
Not enough data

Features

Data Management Software[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

10.0

10

Not enough data

Additional Functionality

Data Integration

10.0(won by default)

6

Not enough data

Data Cleansing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Information Governance

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Behavior Analytics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Interactive queries

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

User Management

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Master Data Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Full Text Search

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Quality Control

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Automatic Backup

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Data Analysis Tools

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Database Support

Not enough data

Not enough data

Data Management Platform (DMP)[Hide 69 FeaturesShow 69 Features](javascript:void(0);)

9.4

30

Not enough data

Data Integration

1st-Party Data Integration

10.0(won by default)

9

Not enough data

2nd-Party Data Integration

10.0(won by default)

6

Not enough data

3rd-Party Data Integration

9.8(won by default)

7

Not enough data

Offline Data Integration

8.3(won by default)

6

Not enough data

Mobile Data Integration

9.4(won by default)

6

Not enough data

Data Import/Export

9.6(won by default)

13

Not enough data

Real-Time Data

10.0(won by default)

6

Not enough data

Collaboration Tools

Not enough data

Not enough data

Ad Network Integration

Not enough data

Not enough data

Agentic AI - Data Management Platform (DMP)

Autonomous Task Execution

9.0(won by default)

7

Not enough data

Multi-step Planning

9.3(won by default)

7

Not enough data

Cross-system Integration

9.8(won by default)

9

Not enough data

Adaptive Learning

9.5(won by default)

7

Not enough data

Proactive Assistance

9.3(won by default)

7

Not enough data

Decision Making

8.8(won by default)

7

Not enough data

Campaign Planning

Not enough data

Not enough data

Data Analysis & Optimization

Audience Segmentation

9.5(won by default)

11

Not enough data

Recommendations

9.4(won by default)

8

Not enough data

Standard Dashboards

8.8(won by default)

7

Not enough data

Custom Reports

9.5(won by default)

7

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Platform

Data Permissions

9.0(won by default)

7

Not enough data

User, Role, and Access Management

9.2(won by default)

8

Not enough data

Performance and Reliability

9.0(won by default)

10

Not enough data

Enterprise Scalability

9.2(won by default)

11

Not enough data

Internationalization

10.0(won by default)

6

Not enough data

Advertising Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Additional Functionality

Data Capture and Transfer

10.0(won by default)

6

Not enough data

Data Synchronization

9.0(won by default)

5

Not enough data

Multiple Data Sources

10.0(won by default)

10

Not enough data

Contact Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

API

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Data Recovery

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Data Governance[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

8.8

30

Not enough data

Administration

Data Modelling

8.6(won by default)

16

Not enough data

Recommendations

9.1(won by default)

9

Not enough data

Workflow Management

8.1(won by default)

7

Not enough data

Dashboards and Visualizations

8.5(won by default)

8

Not enough data

Configurable Workflow

Not enough data

Not enough data

Rules-Based Workflow

Not enough data

Not enough data

Management

Business Glossary

8.3(won by default)

7

Not enough data

Data Discovery

9.0(won by default)

7

Not enough data

Data Profililng

8.8(won by default)

8

Not enough data

Reporting and Visualization

8.3(won by default)

7

Not enough data

Data Lineage

7.9(won by default)

7

Not enough data

Data Visualization

Not enough data

Not enough data

Compliance

Sensitive Data Compliance

9.4(won by default)

8

Not enough data

Training and Guidelines

9.0(won by default)

7

Not enough data

Policy Enforcement

9.3(won by default)

7

Not enough data

Compliance Monitoring

10.0(won by default)

6

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Security

Access Control

9.3(won by default)

7

Not enough data

Roles Management

8.8(won by default)

7

Not enough data

Compliance Management

9.3(won by default)

7

Not enough data

Deletion Management

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Process Management

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Data Quality

Data Preparation

9.6(won by default)

12

Not enough data

Data Distribution

8.8(won by default)

7

Not enough data

Data Unification

9.9(won by default)

25

Not enough data

Maintainence

Data Quality Management

8.5(won by default)

8

Not enough data

Policy Management

9.0(won by default)

7

Not enough data

Data Storage Management

Not enough data

Not enough data

Generative AI

AI Text Generation

8.1(won by default)

7

Not enough data

AI Text Summarization

8.3(won by default)

7

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Data Governance

Autonomous Task Execution

8.3(won by default)

7

Not enough data

Multi-step Planning

8.3(won by default)

7

Not enough data

Cross-system Integration

9.4(won by default)

11

Not enough data

Adaptive Learning

9.0(won by default)

7

Not enough data

Natural Language Interaction

8.6(won by default)

7

Not enough data

Decision Making

9.4(won by default)

6

Not enough data

Third-Party Integrations

7.5(won by default)

6

Not enough data

Active Directory Integration

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Archiving & Retention

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

HIPAA Compliant

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Risk Assessment

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

API

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Automatic Backup

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Customer Data Platform (CDP)[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

9.5

512

Not enough data

Data Sourcing

Data Enrichment

9.1(won by default)

53

Not enough data

Expandability

9.3(won by default)

153

Not enough data

Content Marketing

8.6(won by default)

31

Not enough data

Multiple Devices

9.2(won by default)

32

Not enough data

Multi-Channel Marketing

10.0(won by default)

7

Not enough data

Real-Time Data

9.6(won by default)

57

Not enough data

Email Marketing

Not enough data

Not enough data

Intelligence

Marketing Metrics

8.8(won by default)

34

Not enough data

Predictive Modeling

8.7(won by default)

34

Not enough data

Recommendation Engine

8.7(won by default)

41

Not enough data

Additional Functionality

Contact Management

10.0(won by default)

10

Not enough data

Generative AI

10.0(won by default)

6

Not enough data

API

8.6(won by default)

36

Not enough data

Data Integration

9.8(won by default)

324

Not enough data

Real-Time Analytics

10.0(won by default)

8

Not enough data

Reporting & Statistics

9.2(won by default)

26

Not enough data

Personalization

10.0(won by default)

45

Not enough data

Third-Party Integrations

8.3(won by default)

141

Not enough data

Customer Segmentation

9.8(won by default)

43

Not enough data

AI Copilot

10.0(won by default)

6

Not enough data

Audience Targeting

10.0(won by default)

10

Not enough data

GDPR Compliance

9.2(won by default)

6

Not enough data

Customer Profiles

9.9(won by default)

88

Not enough data

Customer Database

9.9(won by default)

46

Not enough data

Multiple Data Sources

9.6(won by default)

230

Not enough data

Event Triggered Actions

10.0(won by default)

6

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Audience Intelligence Platforms[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

9.5

23

Not enough data

Audiences

Audience Insights

10.0(won by default)

7

Not enough data

Influencer Identification

9.2(won by default)

6

Not enough data

Buyer Personas

9.6(won by default)

9

Not enough data

Segmentation

9.8(won by default)

17

Not enough data

Data Analysis

Network Analysis

9.2(won by default)

6

Not enough data

Dashboards

9.4(won by default)

6

Not enough data

Visualizations

9.8(won by default)

7

Not enough data

Advanced Filtering

8.8(won by default)

8

Not enough data

Administration

Marketing Integrations

9.4(won by default)

13

Not enough data

Ad Integrations

9.4(won by default)

6

Not enough data

Data Exporting

9.2(won by default)

6

Not enough data

Agentic AI - Audience Intelligence Platforms

Autonomous Task Execution

8.9(won by default)

6

Not enough data

Cross-system Integration

8.9(won by default)

19

Not enough data

Adaptive Learning

8.9(won by default)

6

Not enough data

Proactive Assistance

8.9(won by default)

6

Not enough data

Master Data Management (MDM)[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

9.1

23

Not enough data

Management

Data Lineage

8.1(won by default)

6

Not enough data

Hierarchy Management

Not enough data

Not enough data

Reference Data Management

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Process Management

Not enough data

Not enough data

Catalog Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Functionality 

Match & Merge

8.8(won by default)

8

Not enough data

User Interface

9.7(won by default)

5

Not enough data

Multi-Domain

Not enough data

Not enough data

Relationship Mapping

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Security

Data Governance

9.2(won by default)

6

Not enough data

Data Masking

Not enough data

Not enough data

Additional Functionality

Multiple Data Sources

10.0(won by default)

6

Not enough data

Third-Party Integrations

8.6(won by default)

7

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Data Quality Control

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Deduplication

Not enough data

Not enough data

Visualization

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

API

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Identity Resolution[Hide 3 FeaturesShow 3 Features](javascript:void(0);)

8.5

17

Not enough data

Agentic AI - Firewall Software

Autonomous Task Execution

8.2(won by default)

16

Not enough data

Adaptive Learning

8.6(won by default)

16

Not enough data

AI/Machine Learning

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)

Data 360 (formerly Salesforce Data Cloud)

Small-Business(50 or fewer emp.)

23.6%

Mid-Market(51-1000 emp.)

40.6%

Enterprise(\> 1000 emp.)

35.8%

[![Oracle Unity Customer Data Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ebc397a24911cc79962c8898752c5359/oracle-unity-customer-data-platform.png "Oracle Unity Customer Data Platform")](https://www.g2.com/products/oracle-unity-customer-data-platform/reviews)

Oracle Unity Customer Data Platform

Small-Business(50 or fewer emp.)

50.0%

Mid-Market(51-1000 emp.)

0%

Enterprise(\> 1000 emp.)

50.0%

Small-Business

(50 or fewer emp.)

23.6%

50.0%

Mid-Market

(51-1000 emp.)

40.6%

0%

Enterprise

(\> 1000 emp.)

35.8%

50.0%

Reviewers' Industry

[![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)
Data 360 (formerly Salesforce Data Cloud)

Information Technology and Services

12.4%

Financial Services

9.8%

Computer Software

6.3%

Consulting

5.4%

Manufacturing

5.4%

Other

60.7%

[![Oracle Unity Customer Data Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ebc397a24911cc79962c8898752c5359/oracle-unity-customer-data-platform.png "Oracle Unity Customer Data Platform")](https://www.g2.com/products/oracle-unity-customer-data-platform/reviews)
Oracle Unity Customer Data Platform

Higher Education

50.0%

Computer Software

50.0%

&dash;

&dash;

&dash;

Other

0.0%

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