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At a Glance
Market Segments
Small-Business (80.5% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
$49.00 3 dashboards
No pricing available
DashThis
Star Rating
(83)4.7 out of 5
Market Segments
Small-Business (80.5% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 3 dashboards
Free Trial is available
Browse all 5 pricing plansLooker
Star Rating
(1,581)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Looker excels in data modeling and blending, with features like Data Querying and Data Filtering receiving high praise for their effectiveness in handling complex datasets. In contrast, DashThis shines in its user-friendly interface for building reports, particularly with its WYSIWYG Report Design feature, which reviewers mention makes report creation intuitive.
- Reviewers mention that DashThis offers superior ease of use, scoring 9.0 compared to Looker's 8.2. Users on G2 appreciate DashThis's straightforward setup process, while Looker's more complex setup can be a hurdle for some users.
- G2 users highlight DashThis's exceptional quality of support, with a score of 9.6, which reviewers say is responsive and helpful. Looker, while also providing good support at 8.7, does not match the level of satisfaction reported by DashThis users.
- Users say that DashThis's reporting capabilities, particularly in real-time reporting and custom reports, are highly rated, with scores of 9.4 and 9.0 respectively. Looker, while strong in reporting, does not achieve the same level of user satisfaction in these areas, scoring lower in real-time reporting at 8.4.
- Reviewers mention that Looker provides robust data governance features, scoring 8.3, which is crucial for organizations needing strict data management. However, DashThis's focus on marketing operations, particularly in ROI Tracking and Campaign Insights, is noted as a significant advantage for small businesses.
- Users on G2 report that DashThis's mobile user support is better than Looker's, with a score of 7.9 compared to Looker's 7.1. This is particularly important for users who need to access reports and dashboards on the go, making DashThis a more appealing option for mobile-centric teams.
Pricing
Entry-Level Pricing
DashThis
Individual
$49.00
3 dashboards
Includes all features
- Includes all features
Looker
No pricing availableFree Trial
DashThis
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.8
74
8.7
1,082
Ease of Use
8.9
74
8.2
1,087
Ease of Setup
8.7
62
8.2
566
Ease of Admin
9.2
58
8.3
429
Quality of Support
9.6
72
8.6
920
Has the product been a good partner in doing business?
9.7
58
8.9
407
Product Direction (% positive)
9.5
70
8.8
1,014
Features by Category
Reports
9.2
51
8.6
657
|
Verified
9.1
37
8.2
614
|
Verified
9.6
49
8.2
653
|
Verified
9.5
31
8.3
526
|
Verified
9.6
50
8.7
655
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.2
51
8.6
657
|
Verified
9.1
37
8.2
614
|
Verified
9.6
49
8.2
653
|
Verified
9.5
31
8.3
526
|
Verified
9.6
50
8.7
655
|
Verified
Reports
9.3
10
8.5
108
9.5
10
8.5
107
9.2
8
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
9.3
10
8.5
111
9.4
8
8.4
110
9.5
10
8.6
111
9.2
8
8.3
110
Data Updates
8.8
7
8.1
108
9.1
9
8.3
106
Collaboration
9.3
10
8.4
107
8.6
7
8.0
107
8.8
8
8.0
103
Data Updates
8.9
30
7.9
138
9.3
37
8.0
141
9.2
31
8.5
144
Reports
9.2
51
8.6
657
|
Verified
9.1
37
8.2
614
|
Verified
9.6
49
8.2
653
|
Verified
9.5
31
8.3
526
|
Verified
9.6
50
8.7
655
|
Verified
Data Preparation
Not enough data
8.4
281
|
Verified
Not enough data
8.2
259
|
Verified
Data Modeling and Blending
Not enough data
8.4
309
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.3
309
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
35
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
34
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
35
Not enough data
7.9
34
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Reports
9.2
51
8.6
657
|
Verified
9.1
37
8.2
614
|
Verified
9.6
49
8.2
653
|
Verified
9.5
31
8.3
526
|
Verified
9.6
50
8.7
655
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Metrics
Not enough data
8.8
238
Not enough data
8.7
238
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
221
Reporting
Not enough data
8.4
240
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Other
Not enough data
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
216
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Social Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports & Dashboards
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Marketing Operations
7.8
10
8.6
222
|
Verified
8.9
12
8.7
241
|
Verified
8.6
11
8.5
227
|
Verified
8.5
12
8.9
244
|
Verified
7.4
9
8.3
129
8.8
11
Feature Not Available
Campaign Activity
8.9
14
8.6
230
|
Verified
9.0
14
8.8
260
|
Verified
7.6
7
8.5
212
|
Verified
8.0
11
8.5
213
|
Verified
7.8
10
8.4
199
|
Verified
7.1
8
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
DashThis and Looker are categorized as Data Visualization and Marketing Analytics
Unique Categories
DashThis is categorized as Social Media Analytics
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
Reviews
Reviewers' Company Size
DashThis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
68.3%
Internet
8.5%
Information Technology and Services
3.7%
Consulting
1.2%
Wholesale
1.2%
Other
17.1%
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.3%
Financial Services
7.7%
Internet
6.2%
Other
55.2%
Discussions
What is digital dashboard?
2 Comments
JC
Dashboards are your marketing reports, they can contain multiple integrations, sources, KPIs, and metrics. Users usually create one dashboard per client. To...Read more
How much is a dashboard cost?
2 Comments
JC
DashThis’ staring plan is $39 usd per month and includes 3 dashboards so it comes down to 13$ per dashboard per month. The way the pricing works is based on...Read more
What is DashThis?
1 Comment
JC
DashThis is an easy-to-use, automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye....Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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