Compare DashThis and Looker 
At a Glance
Market Segments
Small-Business (80.5% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
$54.00 3 dashboards
No pricing available
DashThis
Star Rating
(83)4.7 out of 5
Market Segments
Small-Business (80.5% of reviews)
Pros & Cons
Entry-Level Pricing
$54.00 3 dashboards
Free Trial is available
Browse all 5 pricing plansLooker
Star Rating
(1,615)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in overall user satisfaction, boasting a significantly higher G2 Score compared to DashThis. Users appreciate the intuitive user interface and the ability to create interactive dashboards quickly, which enhances their data visualization experience.
- Users say that DashThis shines in its ease of use, with many finding the platform visually appealing and straightforward. Reviewers highlight how it consolidates multiple data sources into one place, making it easy to review analytics without switching between different programs.
- According to verified reviews, Looker offers greater flexibility in customization and integration capabilities, which is particularly beneficial for users needing to tailor their analytics dashboards. One user noted the ease of configuration across various integrations, making it a strong choice for complex data needs.
- Reviewers mention that while DashThis is user-friendly, it may not provide the same depth of analytics as Looker. Users have expressed a desire for more advanced features, indicating that DashThis is better suited for small businesses looking for straightforward reporting rather than in-depth analysis.
- G2 reviewers highlight the quality of support provided by DashThis, which scores notably higher than Looker. Users appreciate the responsive customer service and the helpful resources available, making it easier to resolve issues quickly.
- Users report that Looker’s implementation process is generally smooth, but some have faced challenges with setup. In contrast, DashThis users find the setup process to be more straightforward, which can be a deciding factor for teams looking to get started quickly without extensive technical knowledge.
Pricing
Entry-Level Pricing
DashThis
Individual
$54.00
3 dashboards
Includes all features
- Includes all features
Looker
No pricing availableFree Trial
DashThis
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.8
74
8.7
1,106
Ease of Use
8.9
74
8.3
1,111
Ease of Setup
8.7
62
8.2
589
Ease of Admin
9.2
58
8.3
432
Quality of Support
9.6
72
8.6
944
Has the product been a good partner in doing business?
9.7
58
8.9
410
Product Direction (% positive)
9.5
70
8.7
1,037
Features by Category
Reports
9.2
51
8.6
666
|
Verified
9.1
37
8.2
618
|
Verified
9.6
49
8.2
662
|
Verified
9.5
31
8.3
530
|
Verified
9.6
50
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.2
51
8.6
666
|
Verified
9.1
37
8.2
618
|
Verified
9.6
49
8.2
662
|
Verified
9.5
31
8.3
530
|
Verified
9.6
50
8.7
666
|
Verified
Reports
9.3
10
8.5
111
9.5
10
8.5
108
9.2
8
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
9.3
10
8.5
115
9.4
8
8.4
111
9.5
10
8.7
114
9.2
8
8.3
110
Data Updates
8.8
7
8.1
108
9.1
9
8.3
106
Collaboration
9.3
10
8.4
108
8.6
7
8.0
107
8.8
8
8.0
103
Data Updates
8.9
30
7.9
138
9.3
37
8.0
141
9.2
31
8.5
144
Reports
9.2
51
8.6
666
|
Verified
9.1
37
8.2
618
|
Verified
9.6
49
8.2
662
|
Verified
9.5
31
8.3
530
|
Verified
9.6
50
8.7
666
|
Verified
Data Preparation
Not enough data
8.3
286
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
312
|
Verified
Not enough data
8.7
330
|
Verified
Not enough data
8.3
312
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.3
44
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.7
46
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Reports
9.2
51
8.6
666
|
Verified
9.1
37
8.2
618
|
Verified
9.6
49
8.2
662
|
Verified
9.5
31
8.3
530
|
Verified
9.6
50
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Metrics
Not enough data
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Reporting
Not enough data
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Other
Not enough data
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
Not enough data
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Social Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports & Dashboards
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Marketing Operations
7.8
10
8.6
222
|
Verified
8.9
12
8.7
241
|
Verified
8.6
11
8.5
228
|
Verified
8.5
12
8.9
245
|
Verified
7.4
9
8.4
130
8.8
11
Feature Not Available
Campaign Activity
8.9
14
8.6
231
|
Verified
9.0
14
8.8
261
|
Verified
7.6
7
8.5
213
|
Verified
8.0
11
8.5
214
|
Verified
7.8
10
8.4
200
|
Verified
7.1
8
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
DashThis and Looker are categorized as Data Visualization and Marketing Analytics
Unique Categories
DashThis is categorized as Social Media Analytics
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
Reviews
Reviewers' Company Size
DashThis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
68.3%
Internet
8.5%
Information Technology and Services
3.7%
Accounting
1.2%
Alternative Medicine
1.2%
Other
17.1%
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Discussions
What is digital dashboard?
2 Comments
JC
Dashboards are your marketing reports, they can contain multiple integrations, sources, KPIs, and metrics. Users usually create one dashboard per client. To...Read more
How much is a dashboard cost?
2 Comments
JC
DashThis’ staring plan is $39 usd per month and includes 3 dashboards so it comes down to 13$ per dashboard per month. The way the pricing works is based on...Read more
What is DashThis?
1 Comment
JC
DashThis is an easy-to-use, automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye....Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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