# DashThis vs Data Studio Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker Studio excels in creating interactive dashboards and reports, with users appreciating its ability to connect data from multiple sources like Google Analytics and spreadsheets. This feature significantly enhances data visualization, making it easier to track business performance.
- **Users say** that DashThis offers a visually appealing and user-friendly interface, which makes it straightforward to visualize data. Reviewers highlight its customization options, allowing them to tailor dashboards to their specific needs, which is a big plus for those managing multiple data sources.
- **According to verified reviews** , Looker Studio has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. Many users mention how it saves them time by automating reporting processes, particularly for cross-channel ad campaigns.
- **Reviewers mention** that while DashThis is easy to use, it has not received recent reviews, which may indicate a lack of current user engagement or updates. In contrast, Looker Studio has garnered a steady stream of recent feedback, suggesting it remains a relevant choice for users today.
- **Users highlight** that DashThis shines in its quality of support, with many praising the responsiveness and helpfulness of the support team. This aspect is crucial for users who may need assistance during implementation or troubleshooting.
- **G2 reviewers note** that Looker Studio's integration with the Google ecosystem is a standout feature, allowing for seamless data management and reporting. This integration is particularly beneficial for businesses already using Google products, making it a more cohesive tool for data analysis.



| | DashThis | Data Studio | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 91 | 476 | 
| **Largest Market Segment** | Small-Business (80.7% of reviews) | Small-Business (46.4% of reviews) | 
| **Entry Level Price** | $54.00 3 dashboards | No pricing available | 

---
## Top Pros & Cons

### DashThis

Pros:
- Customization (2 reviews)
- Ease of Use (2 reviews)

Cons:
- Expensive (2 reviews)
- Inadequate Reporting (2 reviews)

### Data Studio

Pros:
- Ease of Use (20 reviews)
- Visualization (11 reviews)

Cons:
- Limited Customization (8 reviews)
- Slow Performance (8 reviews)

---
## Ratings Comparison
| Rating | DashThis | Data Studio | 
|---|---|---|
  | **Meets Requirements** | 8.8 (78 reviews) | 8.5 (370 reviews) | 
  | **Ease of Use** | 9.0 (78 reviews) | 8.2 (377 reviews) | 
  | **Ease of Setup** | 8.8 (66 reviews) | 8.4 (204 reviews) | 
  | **Ease of Admin** | 9.2 (58 reviews) | 8.2 (154 reviews) | 
  | **Quality of Support** | 9.6 (76 reviews) | 7.3 (290 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.7 (58 reviews) | 8.3 (135 reviews) | 
  | **Product Direction (% positive)** | 9.5 (72 reviews) | 8.6 (349 reviews) | 

---
## Pricing

### DashThis

#### Entry-Level Pricing

Plan: Individual

Price: $54.00 3 dashboards

Description: Includes all features

Key Features:
- Includes all features

[Browse all 5 editions](https://www.g2.com/products/dashthis/pricing)

#### Free Trial

Yes

### Data Studio

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **DashThis** | 9.4/10 | 55 |
| **Data Studio** | 8.6/10 | 328 |

#### Reports

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Reports Interface** | 9.3 (52 reviews) | 8.8 (297 reviews) | 
| **Steps to Answer** | 9.2 (38 reviews) | 7.9 (250 reviews) | 
| **Graphs and Charts** | 9.6 (50 reviews) | 8.8 (299 reviews) | 
| **Score Cards** | 9.5 (32 reviews) | 8.5 (242 reviews) | 
| **Dashboards** | 9.6 (51 reviews) | 8.9 (298 reviews) | 

#### Self Service 

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **DashThis** | 9.2/10 | 55 |
| **Data Studio** | 8.3/10 | 328 |

#### Reports

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Reports Interface** | 9.3 (52 reviews) | 8.8 (297 reviews) | 
| **Steps to Answer** | 9.2 (38 reviews) | 7.9 (250 reviews) | 
| **Graphs and Charts** | 9.6 (50 reviews) | 8.8 (299 reviews) | 
| **Score Cards** | 9.5 (32 reviews) | 8.5 (242 reviews) | 
| **Dashboards** | 9.6 (51 reviews) | 8.9 (298 reviews) | 

#### Reports

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Reports Interface** | 9.3 (10 reviews) | 8.9 (115 reviews) | 
| **Share Reports** | 9.5 (10 reviews) | 9.1 (107 reviews) | 
| **Steps to Answer** | 9.2 (8 reviews) | 8.1 (95 reviews) | 

#### Generative AI

| Feature | DashThis | Data Studio | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.5 (36 reviews) | 
| **AI Text Summarization** | Not enough data | 5.6 (37 reviews) | 

#### Visualization

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Graphs and Charts** | 9.3 (10 reviews) | 9.0 (115 reviews) | 
| **Score Cards** | 9.4 (8 reviews) | 8.7 (101 reviews) | 
| **Dashboards** | 9.5 (10 reviews) | 9.1 (119 reviews) | 
| **Formats** | 9.2 (8 reviews) | 8.5 (103 reviews) | 

#### Data Updates

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Historical Snapshots** | 8.8 (7 reviews) | 8.3 (97 reviews) | 
| **Real-Time Updating** | 9.1 (9 reviews) | 8.7 (109 reviews) | 

#### Collaboration

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Sharing** | 9.3 (10 reviews) | 8.9 (116 reviews) | 
| **Co-Editing** | 8.6 (7 reviews) | 8.6 (102 reviews) | 
| **Devices** | 8.8 (8 reviews) | 8.0 (93 reviews) | 

#### Data Updates

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Historical Snapshots** | 8.9 (30 reviews) | 8.2 (208 reviews) | 
| **Real-Time Updating** | 9.3 (37 reviews) | 8.3 (254 reviews) | 
| **Email Reports** | 9.2 (31 reviews) | 8.2 (213 reviews) | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **DashThis** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Metrics

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 
| **Engagement** | Not enough data | Not enough data | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 
| **Standard Event Tracking** | Not enough data | Not enough data | 
| **Custom Event Tracking** | Not enough data | Not enough data | 
| **Retention** | Not enough data | Not enough data | 
| **Return** | Not enough data | Not enough data | 
| **Conversions** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Reporting

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Trending** | Not enough data | Not enough data | 
| **Retroactive Reporting** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Mobile Reporting** | Not enough data | Not enough data | 
| **Unification Across Devices** | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 

#### Other

| Feature | DashThis | Data Studio | 
|---|---|---|
| **User Data** | Not enough data | Not enough data | 
| **Site Search Reporting** | Not enough data | Not enough data | 
| **Load Time Monitoring** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **E-Commerce** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Administration Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | DashThis | Data Studio | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **QA Testing** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **DashThis** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Social Analytics

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Competitor Analysis** | Not enough data | Not enough data | 
| **Follower Analysis** | Not enough data | Not enough data | 
| **Post Performance** | Not enough data | Not enough data | 
| **Paid Campaign Tracking** | Not enough data | Not enough data | 
| **Attribution** | Not enough data | Not enough data | 
| **Hashtag Analytics** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Report Customizability** | Not enough data | Not enough data | 
| **Report Exporting** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **DashThis** | 8.3/10 | 19 |
| **Data Studio** | N/A | N/A |

#### Marketing Operations

| Feature | DashThis | Data Studio | 
|---|---|---|
| **ROI Tracking** | 7.8 (10 reviews) | Not enough data | 
| **Data Collection** | 9.0 (14 reviews) | Not enough data | 
| **Customer Insights** | 8.6 (11 reviews) | Not enough data | 
| **Multi-User Access** | 8.5 (12 reviews) | Not enough data | 
| **Spend Management** | 7.4 (9 reviews) | Not enough data | 
| **White Label** | 8.8 (11 reviews) | Not enough data | 

#### Campaign Activity

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Campaign Insights** | 8.9 (14 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.3 (18 reviews) | Not enough data | 
| **Campaign Stickiness** | 7.6 (7 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.3 (13 reviews) | Not enough data | 
| **Brand Optimization** | 7.8 (10 reviews) | Not enough data | 
| **Predictive Analytics** | 7.4 (9 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | DashThis | Data Studio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to DashThis (3):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)



---
## Reviewer Demographics

### By Company Size

| Segment | DashThis | Data Studio | 
|---|---|---|
| **Small-Business** | 80.7% | 46.4% | 
| **Mid-Market** | 15.9% | 36.6% | 
| **Enterprise** | 3.4% | 17.0% | 

### By Industry

#### DashThis

- **Marketing and Advertising:** 68.6%
- **Internet:** 8.1%
- **Information Technology and Services:** 3.5%
- **Consulting:** 2.3%
- **Accounting:** 1.2%
- **Alternative Medicine:** 1.2%
- **Arts and Crafts:** 1.2%
- **Building Materials:** 1.2%
- **Consumer Services:** 1.2%
- **Education Management:** 1.2%
- **Other:** 10.5%

#### Data Studio

- **Marketing and Advertising:** 23.4%
- **Information Technology and Services:** 7.3%
- **Computer Software:** 7.1%
- **Internet:** 4.7%
- **Financial Services:** 3.3%
- **Higher Education:** 2.9%
- **Non-Profit Organization Management:** 2.4%
- **Automotive:** 2.4%
- **Hospital & Health Care:** 2.4%
- **Education Management:** 2.2%
- **Other:** 41.6%

---
## Alternatives

### Alternatives to DashThis

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews)
- [Whatagraph](https://www.g2.com/products/whatagraph/reviews) — 4.5/5 stars (279 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1647 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3972 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14810 reviews)
- [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (483 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1011 reviews)

### Alternatives to Data Studio

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [Whatagraph](https://www.g2.com/products/whatagraph/reviews) — 4.5/5 stars (279 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (279 reviews)
- [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews)
- [Elastic Stack](https://www.g2.com/products/elastic-stack/reviews) — 4.5/5 stars (108 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Geckoboard](https://www.g2.com/products/geckoboard/reviews) — 4.3/5 stars (48 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Infogram](https://www.g2.com/products/infogram/reviews) — 4.7/5 stars (183 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1011 reviews)

---
## Top Discussions

### DashThis

- Title: [How much is a dashboard cost?](https://www.g2.com/discussions/how-much-is-a-dashboard-cost) — 2 comments
  > **Top comment:** "$79/month"
- Title: [What is digital dashboard?](https://www.g2.com/discussions/what-is-digital-dashboard) — 2 comments
  > **Top comment:** "Dashboards are your marketing reports, they can contain multiple integrations, sources, KPIs, and metrics. Users usually create one dashboard per client. To..."
- Title: [What does DashThis do?](https://www.g2.com/discussions/what-does-dashthis-do) — 1 comment
  > **Top comment:** "DashThis is a marketing reporting and dashboard software that allows users to create visually appealing and customizable reports for various digital..."
- Title: [What is DashThis?](https://www.g2.com/discussions/what-is-dashthis) — 1 comment
  > **Top comment:** "DashThis is an easy-to-use, automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye...."

### Data Studio

- Title: [Is Google Data Studio free to use?](https://www.g2.com/discussions/is-google-data-studio-free-to-use) — 4 comments
  > **Top comment:** "Yes, it is free to use"
- Title: [How good is Google Data Studio?](https://www.g2.com/discussions/how-good-is-google-data-studio) — 2 comments
  > **Top comment:** "Best tool to play around with data and also single page dashboard creation tool"
- Title: [How do I use Google Data Studio?](https://www.g2.com/discussions/how-do-i-use-google-data-studio) — 1 comment
  > **Top comment:** "To use it you just need to have a Google account and start creating a new report from this link: https://lookerstudio.google.com/u/0/navigation/reporting"
- Title: [Which is the best place where I can see more tutorials about Data Studio?](https://www.g2.com/discussions/which-is-the-best-place-where-i-can-see-more-tutorials-about-data-studio) — 1 comment, 1 upvote
  > **Top comment:** "The best place may be to search on Youtube for beginner tutorials, as well as Google's own website. 

This post from HubSpot may help you as well:..."
- Title: [What is Google Data Studio for?](https://www.g2.com/discussions/what-is-google-data-studio-for) — 1 comment
  > **Top comment:** "Google Data Studio is now called Google Looker Studio and is an online tool for anyone who wants a simple and free way to create dashboards from any data..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dashthis-vs-data-studio)