# DanAds vs Kevel Comparison | | DanAds | Kevel | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | | **Total Reviews** | 29 | 43 | | **Largest Market Segment** | Enterprise (42.9% of reviews) | Small-Business (48.8% of reviews) | | **Entry Level Price** | Contact Us | No pricing available | --- ## Ratings Comparison | Rating | DanAds | Kevel | |---|---|---| | **Meets Requirements** | 8.1 (20 reviews) | 8.7 (35 reviews) | | **Ease of Use** | 8.4 (21 reviews) | 8.0 (35 reviews) | | **Ease of Setup** | 8.7 (17 reviews) | 8.1 (16 reviews) | | **Ease of Admin** | 8.4 (20 reviews) | 8.3 (16 reviews) | | **Quality of Support** | 8.8 (22 reviews) | 9.2 (35 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (20 reviews) | 9.6 (16 reviews) | | **Product Direction (% positive)** | 8.4 (22 reviews) | 8.2 (32 reviews) | --- ## Pricing ### DanAds #### Entry-Level Pricing Plan: DanAds Core Platform Price: Contact Us Description: DanAds Core self-service media technology, a white label self-service ad sales platform connected to your internal ad server infrastructures.  The platform comes designed with all you need built-in features, technology investment, market behavior knowledge, A/B testing knowledge, and integration infrastructure. You will get traction from the market faster by utilizing DanAds' seven years of building custom self-service ad platforms for our extensive global active publishers like Mail Metro Media, Reach PLC, Hearst, Bloomberg Media, Tripadvisor, The Washington Post and SoundCloud. Key Features: - Product management module - Integration to Salesforce - Real-time campaign reporting [Learn more about DanAds](https://www.g2.com/products/danads/reviews) #### Free Trial No ### Kevel #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Display Advertising | Product | Score | Reviews | |---|---|---| | **DanAds** | 8.0/10 | 9 | | **Kevel** | N/A | N/A | #### Channel Functionality | Feature | DanAds | Kevel | |---|---|---| | **Display Functionality** | 9.0 (7 reviews) | Not enough data | #### Platform Interoperability | Feature | DanAds | Kevel | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Agentic AI - Display Advertising | Feature | DanAds | Kevel | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | DanAds | Kevel | |---|---|---| | **Campaign Dashboard** | 7.5 (8 reviews) | Not enough data | | **Campaign Optimization** | 6.7 (6 reviews) | Not enough data | | **Reach** | 7.8 (6 reviews) | Not enough data | | **Bulk Editing** | Not enough data | Not enough data | | **Batch Uploading** | Not enough data | Not enough data | | **Brand Safety** | Not enough data | Not enough data | | **Fraud Protection** | Not enough data | Not enough data | | **Frequency Capping** | Not enough data | Not enough data | | **Budget Pacing** | 6.3 (5 reviews) | Not enough data | | **Creative Optimization** | Not enough data | Not enough data | | **Rich Media Capabilties** | Not enough data | Not enough data | | **In-App Ads** | Not enough data | Not enough data | | **Mobile Rich Media Capabilities** | Not enough data | Not enough data | #### Targeting | Feature | DanAds | Kevel | |---|---|---| | **Targeting** | 7.9 (7 reviews) | Not enough data | | **Retargeting** | Not enough data | Not enough data | | **Geo-Targeting** | 9.0 (7 reviews) | Not enough data | | **Contextual Targeting** | 8.9 (6 reviews) | Not enough data | #### Platform | Feature | DanAds | Kevel | |---|---|---| | **API / Integrations** | Not enough data | Not enough data | | **Custom Reports** | Not enough data | Not enough data | | **User, Role, and Access Management** | 8.6 (7 reviews) | Not enough data | | **Performance and Reliability** | 8.9 (6 reviews) | Not enough data | | **Enterprise Scalability** | 8.3 (5 reviews) | Not enough data | | **Customization** | 7.8 (6 reviews) | Not enough data | | **Workflow Capability** | 7.3 (5 reviews) | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Notifications** | 8.0 (5 reviews) | Not enough data | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **DanAds** | N/A | N/A | | **Kevel** | N/A | N/A | #### Platform Interoperability | Feature | DanAds | Kevel | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Video Functionality | Feature | DanAds | Kevel | |---|---|---| | **Video Functionality** | Not enough data | Not enough data | #### Agentic AI - Video Advertising | Feature | DanAds | Kevel | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | DanAds | Kevel | |---|---|---| | **Campaign Dashboard** | 7.5 (8 reviews) | Not enough data | | **Campaign Optimization** | 6.7 (6 reviews) | Not enough data | | **Reach** | 7.8 (6 reviews) | Not enough data | | **Bulk Editing** | Not enough data | Not enough data | | **Batch Uploading** | Not enough data | Not enough data | | **Brand Safety** | Not enough data | Not enough data | | **Fraud Protection** | Not enough data | Not enough data | | **Frequency Capping** | Not enough data | Not enough data | | **Budget Pacing** | 6.3 (5 reviews) | Not enough data | | **Creative Optimization** | Not enough data | Not enough data | | **Rich Media Capabilties** | Not enough data | Not enough data | | **In-App Ads** | Not enough data | Not enough data | | **Mobile Rich Media Capabilities** | Not enough data | Not enough data | #### Targeting | Feature | DanAds | Kevel | |---|---|---| | **Targeting** | 7.9 (7 reviews) | Not enough data | | **Retargeting** | Not enough data | Not enough data | | **Geo-Targeting** | 9.0 (7 reviews) | Not enough data | | **Contextual Targeting** | 8.9 (6 reviews) | Not enough data | #### Platform | Feature | DanAds | Kevel | |---|---|---| | **API / Integrations** | Not enough data | Not enough data | | **Custom Reports** | Not enough data | Not enough data | | **User, Role, and Access Management** | 8.6 (7 reviews) | Not enough data | | **Performance and Reliability** | 8.9 (6 reviews) | Not enough data | | **Enterprise Scalability** | 8.3 (5 reviews) | Not enough data | | **Customization** | 7.8 (6 reviews) | Not enough data | | **Workflow Capability** | 7.3 (5 reviews) | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Notifications** | 8.0 (5 reviews) | Not enough data | ### Retail Media Advertising Platforms | Product | Score | Reviews | |---|---|---| | **DanAds** | N/A | N/A | | **Kevel** | N/A | N/A | #### Platform Basics | Feature | DanAds | Kevel | |---|---|---| | **Ad Serving Rules** | Not enough data | Not enough data | | **Sponsored Product Listing Ads** | Not enough data | Not enough data | | **Banner Ads** | Not enough data | Not enough data | | **Display Ads** | Not enough data | Not enough data | #### Platform Data | Feature | DanAds | Kevel | |---|---|---| | **Reporting Performance Metrics** | Not enough data | Not enough data | | **Data Filtering** | Not enough data | Not enough data | | **Reporting Dashboards** | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | DanAds | Kevel | |---|---|---| | **Offline Ads** | Not enough data | Not enough data | | **Video Ads** | Not enough data | Not enough data | | **Team Collaboration** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Agentic AI - Retail Media Advertising Platforms | Feature | DanAds | Kevel | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Publisher Ad Server | Product | Score | Reviews | |---|---|---| | **DanAds** | N/A | N/A | | **Kevel** | N/A | N/A | #### Ad Serving & Management - Publisher Ad Server | Feature | DanAds | Kevel | |---|---|---| | **Real-Time Bidding (RTB) Support** | Not enough data | Not enough data | | **Ad Delivery Optimization & Management** | Not enough data | Not enough data | | **Ad Inventory Management** | Not enough data | Not enough data | | **Dynamic Ad Placement** | Not enough data | Not enough data | | **Ad Tag Management** | Not enough data | Not enough data | #### Targeting & Personalization - Publisher Ad Server | Feature | DanAds | Kevel | |---|---|---| | **Geo-Targeting** | Not enough data | Not enough data | | **A/B Testing for Ads** | Not enough data | Not enough data | | **Multi-Device & Cross-Platform Delivery** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **Frequency Capping** | Not enough data | Not enough data | | **Contextual Targeting** | Not enough data | Not enough data | #### Monetization & Reporting - Publisher Ad Server | Feature | DanAds | Kevel | |---|---|---| | **Header Bidding Support** | Not enough data | Not enough data | | **Ad Revenue Share & Payout Management** | Not enough data | Not enough data | | **Revenue Forecasting** | Not enough data | Not enough data | | **Performance & Engagement Analytics** | Not enough data | Not enough data | #### Agentic AI - Publisher Ad Server | Feature | DanAds | Kevel | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **DanAds** | N/A | N/A | | **Kevel** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | DanAds | Kevel | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Media Sales Software | Product | Score | Reviews | |---|---|---| | **DanAds** | N/A | N/A | | **Kevel** | N/A | N/A | #### Sales Workflow Management - Media Sales Software | Feature | DanAds | Kevel | |---|---|---| | **Contract & Deal Management** | Not enough data | Not enough data | | **Workflow Automation & Approvals** | Not enough data | Not enough data | | **Order & Booking Management** | Not enough data | Not enough data | | **Proposal & Quote Creation** | Not enough data | Not enough data | | **Rate Card Management** | Not enough data | Not enough data | #### Inventory & Forecasting - Media Sales Software | Feature | DanAds | Kevel | |---|---|---| | **Multi-Channel Inventory Management** | Not enough data | Not enough data | | **Inventory Forecasting** | Not enough data | Not enough data | | **Audience & Targeting Integration** | Not enough data | Not enough data | | **Yield & Revenue Optimization** | Not enough data | Not enough data | | **Inventory & Availability Management** | Not enough data | Not enough data | #### Campaign Execution & Trafficking - Media Sales Software | Feature | DanAds | Kevel | |---|---|---| | **Ad Server Integration** | Not enough data | Not enough data | | **Campaign Booking & Scheduling** | Not enough data | Not enough data | | **Campaign Performance Tracking** | Not enough data | Not enough data | | **DSP & Programmatic Integration** | Not enough data | Not enough data | | **Trafficking & Delivery Management** | Not enough data | Not enough data | #### Billing & Revenue Management - Media Sales Software | Feature | DanAds | Kevel | |---|---|---| | **Payments & Collections** | Not enough data | Not enough data | | **Revenue Recognition & Tracking** | Not enough data | Not enough data | | **Billing & Invoicing** | Not enough data | Not enough data | | **Financial Reconciliation** | Not enough data | Not enough data | #### Reporting & Integrations - Media Sales Software | Feature | DanAds | Kevel | |---|---|---| | **CRM Integration** | Not enough data | Not enough data | | **Revenue & Sales Reporting** | Not enough data | Not enough data | | **Inventory Utilization Reporting** | Not enough data | Not enough data | | **Custom Dashboards & Analytics** | Not enough data | Not enough data | | **Data Export & API Access** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) **Unique to DanAds (4):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Media Sales Software](https://www.g2.com/categories/media-sales-software) **Unique to Kevel (1):** [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | DanAds | Kevel | |---|---|---| | **Small-Business** | 25.0% | 48.8% | | **Mid-Market** | 32.1% | 41.9% | | **Enterprise** | 42.9% | 9.3% | ### By Industry #### DanAds - **Marketing and Advertising:** 25.0% - **Publishing:** 17.9% - **Online Media:** 14.3% - **Leisure, Travel & Tourism:** 10.7% - **Newspapers:** 7.1% - **Broadcast Media:** 7.1% - **Sports:** 3.6% - **Real Estate:** 3.6% - **Media Production:** 3.6% - **Internet:** 3.6% - **Other:** 3.6% #### Kevel - **Marketing and Advertising:** 20.9% - **Computer Software:** 9.3% - **Publishing:** 9.3% - **Online Media:** 7.0% - **Financial Services:** 7.0% - **Health, Wellness and Fitness:** 7.0% - **Entertainment:** 4.7% - **Hospital & Health Care:** 4.7% - **Information Technology and Services:** 4.7% - **Internet:** 4.7% - **Other:** 20.9% --- ## Alternatives ### Alternatives to DanAds - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews) - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (796 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1453 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) ### Alternatives to Kevel - [AdButler](https://www.g2.com/products/adbutler/reviews) — 4.5/5 stars (64 reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) — 4.2/5 stars (237 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) - [AdSense](https://www.g2.com/products/adsense/reviews) — 4.2/5 stars (264 reviews) - [Epom Ad Server](https://www.g2.com/products/epom-ad-server/reviews) — 4.6/5 stars (46 reviews) - [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews) - [Broadstreet](https://www.g2.com/products/broadstreet/reviews) — 4.8/5 stars (52 reviews) - [Stackline](https://www.g2.com/products/stackline/reviews) — 4.4/5 stars (245 reviews) - [Quartile](https://www.g2.com/products/quartile-quartile/reviews) — 4.6/5 stars (209 reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (189 reviews) --- ## Top Discussions ### DanAds No discussions available for this product. ### Kevel No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/danads-vs-kevel)