# DanAds vs Epom Ad Server Comparison | | DanAds | Epom Ad Server | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | | **Total Reviews** | 29 | 46 | | **Largest Market Segment** | Enterprise (42.9% of reviews) | Small-Business (69.6% of reviews) | | **Entry Level Price** | Contact Us | $250.00 | --- ## Top Pros & Cons ### DanAds Pros: - Helpful (6 reviews) - Business Growth (5 reviews) Cons: - Poor Customer Support (3 reviews) - Account Management Issues (1 reviews) ### Epom Ad Server Pros: - Campaign Management (2 reviews) - Customer Support (2 reviews) Cons: - Difficult Setup (2 reviews) - Complex Setup (1 reviews) --- ## Ratings Comparison | Rating | DanAds | Epom Ad Server | |---|---|---| | **Meets Requirements** | 8.1 (20 reviews) | 9.3 (39 reviews) | | **Ease of Use** | 8.4 (21 reviews) | 8.5 (39 reviews) | | **Ease of Setup** | 8.7 (17 reviews) | 7.6 (7 reviews) | | **Ease of Admin** | 8.4 (20 reviews) | Not enough data | | **Quality of Support** | 8.8 (22 reviews) | 9.1 (39 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (20 reviews) | Not enough data | | **Product Direction (% positive)** | 8.4 (22 reviews) | 9.1 (37 reviews) | --- ## Pricing ### DanAds #### Entry-Level Pricing Plan: DanAds Core Platform Price: Contact Us Description: DanAds Core self-service media technology, a white label self-service ad sales platform connected to your internal ad server infrastructures.  The platform comes designed with all you need built-in features, technology investment, market behavior knowledge, A/B testing knowledge, and integration infrastructure. You will get traction from the market faster by utilizing DanAds' seven years of building custom self-service ad platforms for our extensive global active publishers like Mail Metro Media, Reach PLC, Hearst, Bloomberg Media, Tripadvisor, The Washington Post and SoundCloud. Key Features: - Product management module - Integration to Salesforce - Real-time campaign reporting [Learn more about DanAds](https://www.g2.com/products/danads/reviews) #### Free Trial No ### Epom Ad Server #### Entry-Level Pricing Plan: Basic Plan Price: $250.00 Key Features: - <8.5M impressions - 2500GB traffic amount - 40+ rich media templates available [Browse all 4 editions](https://www.g2.com/products/epom-ad-server/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Display Advertising | Product | Score | Reviews | |---|---|---| | **DanAds** | 8.0/10 | 9 | | **Epom Ad Server** | 9.7/10 | 22 | #### Channel Functionality | Feature | DanAds | Epom Ad Server | |---|---|---| | **Display Functionality** | 9.0 (7 reviews) | 9.8 (16 reviews) | #### Platform Interoperability | Feature | DanAds | Epom Ad Server | |---|---|---| | **Close Ecosystem API** | Not enough data | 9.8 (8 reviews) | #### Agentic AI - Display Advertising | Feature | DanAds | Epom Ad Server | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | DanAds | Epom Ad Server | |---|---|---| | **Campaign Dashboard** | 7.5 (8 reviews) | 9.4 (22 reviews) | | **Campaign Optimization** | 6.7 (6 reviews) | 9.8 (22 reviews) | | **Reach** | 7.8 (6 reviews) | 9.2 (22 reviews) | | **Bulk Editing** | Not enough data | 9.4 (18 reviews) | | **Batch Uploading** | Not enough data | 9.7 (16 reviews) | | **Brand Safety** | Not enough data | 10.0 (20 reviews) | | **Fraud Protection** | Not enough data | 9.7 (19 reviews) | | **Frequency Capping** | Not enough data | 9.9 (19 reviews) | | **Budget Pacing** | 6.3 (5 reviews) | 9.6 (19 reviews) | | **Creative Optimization** | Not enough data | 9.9 (18 reviews) | | **Rich Media Capabilties** | Not enough data | 9.8 (18 reviews) | | **In-App Ads** | Not enough data | 10.0 (16 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 9.5 (17 reviews) | #### Targeting | Feature | DanAds | Epom Ad Server | |---|---|---| | **Targeting** | 7.9 (7 reviews) | 10.0 (21 reviews) | | **Retargeting** | Not enough data | 9.8 (21 reviews) | | **Geo-Targeting** | 9.0 (7 reviews) | 9.6 (21 reviews) | | **Contextual Targeting** | 8.9 (6 reviews) | 9.9 (19 reviews) | #### Platform | Feature | DanAds | Epom Ad Server | |---|---|---| | **API / Integrations** | Not enough data | 9.7 (13 reviews) | | **Custom Reports** | Not enough data | 9.8 (20 reviews) | | **User, Role, and Access Management** | 8.6 (7 reviews) | 9.8 (19 reviews) | | **Performance and Reliability** | 8.9 (6 reviews) | 9.4 (20 reviews) | | **Enterprise Scalability** | 8.3 (5 reviews) | 9.5 (17 reviews) | | **Customization** | 7.8 (6 reviews) | 9.6 (20 reviews) | | **Workflow Capability** | 7.3 (5 reviews) | 9.8 (20 reviews) | | **Internationalization** | Not enough data | 9.3 (14 reviews) | | **Notifications** | 8.0 (5 reviews) | 9.4 (19 reviews) | ### Mobile Advertising | Product | Score | Reviews | |---|---|---| | **DanAds** | N/A | N/A | | **Epom Ad Server** | 9.8/10 | 22 | #### Platform Interoperability | Feature | DanAds | Epom Ad Server | |---|---|---| | **Close Ecosystem API** | Not enough data | 10.0 (5 reviews) | #### Mobile Functionality | Feature | DanAds | Epom Ad Server | |---|---|---| | **Mobile Functionality** | Not enough data | 9.4 (9 reviews) | #### Agentic AI - Mobile Advertising | Feature | DanAds | Epom Ad Server | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | DanAds | Epom Ad Server | |---|---|---| | **Campaign Dashboard** | 7.5 (8 reviews) | 9.4 (22 reviews) | | **Campaign Optimization** | 6.7 (6 reviews) | 9.8 (22 reviews) | | **Reach** | 7.8 (6 reviews) | 9.2 (22 reviews) | | **Bulk Editing** | Not enough data | 9.4 (18 reviews) | | **Batch Uploading** | Not enough data | 9.7 (16 reviews) | | **Brand Safety** | Not enough data | 10.0 (20 reviews) | | **Fraud Protection** | Not enough data | 9.7 (19 reviews) | | **Frequency Capping** | Not enough data | 9.9 (19 reviews) | | **Budget Pacing** | 6.3 (5 reviews) | 9.6 (19 reviews) | | **Creative Optimization** | Not enough data | 9.9 (18 reviews) | | **Rich Media Capabilties** | Not enough data | 9.8 (18 reviews) | | **In-App Ads** | Not enough data | 10.0 (16 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 9.5 (17 reviews) | #### Targeting | Feature | DanAds | Epom Ad Server | |---|---|---| | **Targeting** | 7.9 (7 reviews) | 10.0 (21 reviews) | | **Retargeting** | Not enough data | 9.8 (21 reviews) | | **Geo-Targeting** | 9.0 (7 reviews) | 9.6 (21 reviews) | | **Contextual Targeting** | 8.9 (6 reviews) | 9.9 (19 reviews) | #### Mobile | Feature | DanAds | Epom Ad Server | |---|---|---| | **Mobile Tracking** | Not enough data | 9.4 (8 reviews) | | **In-App Ads** | Not enough data | 10.0 (16 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 9.5 (17 reviews) | #### Platform | Feature | DanAds | Epom Ad Server | |---|---|---| | **API / Integrations** | Not enough data | 9.7 (13 reviews) | | **Custom Reports** | Not enough data | 9.8 (20 reviews) | | **User, Role, and Access Management** | 8.6 (7 reviews) | 9.8 (19 reviews) | | **Performance and Reliability** | 8.9 (6 reviews) | 9.4 (20 reviews) | | **Enterprise Scalability** | 8.3 (5 reviews) | 9.5 (17 reviews) | | **Customization** | 7.8 (6 reviews) | 9.6 (20 reviews) | | **Workflow Capability** | 7.3 (5 reviews) | 9.8 (20 reviews) | | **Internationalization** | Not enough data | 9.3 (14 reviews) | | **Notifications** | 8.0 (5 reviews) | 9.4 (19 reviews) | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **DanAds** | N/A | N/A | | **Epom Ad Server** | 9.8/10 | 22 | #### Platform Interoperability | Feature | DanAds | Epom Ad Server | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Video Functionality | Feature | DanAds | Epom Ad Server | |---|---|---| | **Video Functionality** | Not enough data | 10.0 (6 reviews) | #### Agentic AI - Video Advertising | Feature | DanAds | Epom Ad Server | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | DanAds | Epom Ad Server | |---|---|---| | **Campaign Dashboard** | 7.5 (8 reviews) | 9.4 (22 reviews) | | **Campaign Optimization** | 6.7 (6 reviews) | 9.8 (22 reviews) | | **Reach** | 7.8 (6 reviews) | 9.2 (22 reviews) | | **Bulk Editing** | Not enough data | 9.4 (18 reviews) | | **Batch Uploading** | Not enough data | 9.7 (16 reviews) | | **Brand Safety** | Not enough data | 10.0 (20 reviews) | | **Fraud Protection** | Not enough data | 9.7 (19 reviews) | | **Frequency Capping** | Not enough data | 9.9 (19 reviews) | | **Budget Pacing** | 6.3 (5 reviews) | 9.6 (19 reviews) | | **Creative Optimization** | Not enough data | 9.9 (18 reviews) | | **Rich Media Capabilties** | Not enough data | 9.8 (18 reviews) | | **In-App Ads** | Not enough data | 10.0 (16 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 9.5 (17 reviews) | #### Targeting | Feature | DanAds | Epom Ad Server | |---|---|---| | **Targeting** | 7.9 (7 reviews) | 10.0 (21 reviews) | | **Retargeting** | Not enough data | 9.8 (21 reviews) | | **Geo-Targeting** | 9.0 (7 reviews) | 9.6 (21 reviews) | | **Contextual Targeting** | 8.9 (6 reviews) | 9.9 (19 reviews) | #### Platform | Feature | DanAds | Epom Ad Server | |---|---|---| | **API / Integrations** | Not enough data | 9.7 (13 reviews) | | **Custom Reports** | Not enough data | 9.8 (20 reviews) | | **User, Role, and Access Management** | 8.6 (7 reviews) | 9.8 (19 reviews) | | **Performance and Reliability** | 8.9 (6 reviews) | 9.4 (20 reviews) | | **Enterprise Scalability** | 8.3 (5 reviews) | 9.5 (17 reviews) | | **Customization** | 7.8 (6 reviews) | 9.6 (20 reviews) | | **Workflow Capability** | 7.3 (5 reviews) | 9.8 (20 reviews) | | **Internationalization** | Not enough data | 9.3 (14 reviews) | | **Notifications** | 8.0 (5 reviews) | 9.4 (19 reviews) | ### Publisher Ad Server | Product | Score | Reviews | |---|---|---| | **DanAds** | N/A | N/A | | **Epom Ad Server** | N/A | N/A | #### Ad Serving & Management - Publisher Ad Server | Feature | DanAds | Epom Ad Server | |---|---|---| | **Real-Time Bidding (RTB) Support** | Not enough data | Not enough data | | **Ad Delivery Optimization & Management** | Not enough data | Not enough data | | **Ad Inventory Management** | Not enough data | Not enough data | | **Dynamic Ad Placement** | Not enough data | Not enough data | | **Ad Tag Management** | Not enough data | Not enough data | #### Targeting & Personalization - Publisher Ad Server | Feature | DanAds | Epom Ad Server | |---|---|---| | **Geo-Targeting** | Not enough data | Not enough data | | **A/B Testing for Ads** | Not enough data | Not enough data | | **Multi-Device & Cross-Platform Delivery** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **Frequency Capping** | Not enough data | Not enough data | | **Contextual Targeting** | Not enough data | Not enough data | #### Monetization & Reporting - Publisher Ad Server | Feature | DanAds | Epom Ad Server | |---|---|---| | **Header Bidding Support** | Not enough data | Not enough data | | **Ad Revenue Share & Payout Management** | Not enough data | Not enough data | | **Revenue Forecasting** | Not enough data | Not enough data | | **Performance & Engagement Analytics** | Not enough data | Not enough data | #### Agentic AI - Publisher Ad Server | Feature | DanAds | Epom Ad Server | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **DanAds** | N/A | N/A | | **Epom Ad Server** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | DanAds | Epom Ad Server | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Media Sales Software | Product | Score | Reviews | |---|---|---| | **DanAds** | N/A | N/A | | **Epom Ad Server** | N/A | N/A | #### Sales Workflow Management - Media Sales Software | Feature | DanAds | Epom Ad Server | |---|---|---| | **Contract & Deal Management** | Not enough data | Not enough data | | **Workflow Automation & Approvals** | Not enough data | Not enough data | | **Order & Booking Management** | Not enough data | Not enough data | | **Proposal & Quote Creation** | Not enough data | Not enough data | | **Rate Card Management** | Not enough data | Not enough data | #### Inventory & Forecasting - Media Sales Software | Feature | DanAds | Epom Ad Server | |---|---|---| | **Multi-Channel Inventory Management** | Not enough data | Not enough data | | **Inventory Forecasting** | Not enough data | Not enough data | | **Audience & Targeting Integration** | Not enough data | Not enough data | | **Yield & Revenue Optimization** | Not enough data | Not enough data | | **Inventory & Availability Management** | Not enough data | Not enough data | #### Campaign Execution & Trafficking - Media Sales Software | Feature | DanAds | Epom Ad Server | |---|---|---| | **Ad Server Integration** | Not enough data | Not enough data | | **Campaign Booking & Scheduling** | Not enough data | Not enough data | | **Campaign Performance Tracking** | Not enough data | Not enough data | | **DSP & Programmatic Integration** | Not enough data | Not enough data | | **Trafficking & Delivery Management** | Not enough data | Not enough data | #### Billing & Revenue Management - Media Sales Software | Feature | DanAds | Epom Ad Server | |---|---|---| | **Payments & Collections** | Not enough data | Not enough data | | **Revenue Recognition & Tracking** | Not enough data | Not enough data | | **Billing & Invoicing** | Not enough data | Not enough data | | **Financial Reconciliation** | Not enough data | Not enough data | #### Reporting & Integrations - Media Sales Software | Feature | DanAds | Epom Ad Server | |---|---|---| | **CRM Integration** | Not enough data | Not enough data | | **Revenue & Sales Reporting** | Not enough data | Not enough data | | **Inventory Utilization Reporting** | Not enough data | Not enough data | | **Custom Dashboards & Analytics** | Not enough data | Not enough data | | **Data Export & API Access** | Not enough data | Not enough data | --- ## Categories **Shared Categories (4):** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising) **Unique to DanAds (1):** [Media Sales Software](https://www.g2.com/categories/media-sales-software) **Unique to Epom Ad Server (1):** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) --- ## Reviewer Demographics ### By Company Size | Segment | DanAds | Epom Ad Server | |---|---|---| | **Small-Business** | 25.0% | 69.6% | | **Mid-Market** | 32.1% | 30.4% | | **Enterprise** | 42.9% | 0% | ### By Industry #### DanAds - **Marketing and Advertising:** 25.0% - **Publishing:** 17.9% - **Online Media:** 14.3% - **Leisure, Travel & Tourism:** 10.7% - **Newspapers:** 7.1% - **Broadcast Media:** 7.1% - **Sports:** 3.6% - **Real Estate:** 3.6% - **Media Production:** 3.6% - **Internet:** 3.6% - **Other:** 3.6% #### Epom Ad Server - **Information Technology and Services:** 26.1% - **Marketing and Advertising:** 23.9% - **Computer Software:** 15.2% - **Design:** 8.7% - **Internet:** 6.5% - **Financial Services:** 6.5% - **Consumer Goods:** 6.5% - **Outsourcing/Offshoring:** 2.2% - **Education Management:** 2.2% - **Accounting:** 2.2% --- ## Alternatives ### Alternatives to DanAds - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews) - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (795 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1068 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews) - [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (526 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews) ### Alternatives to Epom Ad Server - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1068 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews) --- ## Top Discussions ### DanAds No discussions available for this product. ### Epom Ad Server No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/danads-vs-epom-ad-server)