# D&B Connect vs HG Insights Comparison

| | D&B Connect | HG Insights | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 133 | 429 | 
| **Largest Market Segment** | Mid-Market (45.2% of reviews) | Mid-Market (47.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### D&B Connect

Pros:
- Ease of Use (18 reviews)
- Data Accuracy (17 reviews)

Cons:
- Limitations (9 reviews)
- Learning Curve (7 reviews)

### HG Insights

Pros:
- Ease of Use (3 reviews)
- Data Accuracy (2 reviews)

Cons:
- Expensive (2 reviews)
- Outdated Data (2 reviews)

---
## Ratings Comparison
| Rating | D&B Connect | HG Insights | 
|---|---|---|
  | **Meets Requirements** | 8.3 (116 reviews) | 8.2 (389 reviews) | 
  | **Ease of Use** | 8.5 (117 reviews) | 9.1 (393 reviews) | 
  | **Ease of Setup** | 8.1 (62 reviews) | 9.1 (114 reviews) | 
  | **Ease of Admin** | 8.2 (48 reviews) | 8.9 (94 reviews) | 
  | **Quality of Support** | 8.5 (110 reviews) | 8.6 (301 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (50 reviews) | 8.9 (91 reviews) | 
  | **Product Direction (% positive)** | 7.7 (112 reviews) | 8.3 (389 reviews) | 

---
## Pricing

### D&B Connect

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### HG Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Connect** | 8.5/10 | 52 |
| **HG Insights** | 8.0/10 | 330 |

#### Data Availability

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Contact Data Availability** | 7.8 (45 reviews) | Feature Not Available | 
| **Company Data Availability** | 8.4 (46 reviews) | 8.1 (297 reviews) | 
| **Industry Research Availability** | Feature Not Available | 8.2 (84 reviews) | 
| **Technographic Data Availability** | 7.4 (7 reviews) | 8.2 (28 reviews) | 

#### Data Accuracy

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Contact Data Accuracy** | 7.5 (44 reviews) | Feature Not Available | 
| **Company Data Accuracy** | 8.1 (45 reviews) | 7.9 (304 reviews) | 
| **Technographic Data Accuracy** | 7.4 (7 reviews) | 7.7 (27 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Platform

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Internationalization** | 8.1 (30 reviews) | Feature Not Available | 
| **User, Role, and Access Management** | 8.6 (33 reviews) | 8.1 (81 reviews) ✓ Verified | 
| **Performance and Reliability** | 9.0 (36 reviews) | 8.6 (100 reviews) | 
| **Reporting/Dashboards** | Feature Not Available | 7.9 (59 reviews) | 
| **APIs** | 8.3 (28 reviews) | 7.6 (65 reviews) | 

#### Features

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Lead Builder** | 8.3 (33 reviews) | Feature Not Available | 
| **Integration to CRM/Marketing Automation** | 8.2 (35 reviews) | 7.8 (191 reviews) | 
| **Data Cleaning/Enrichment** | 8.6 (44 reviews) ✓ Verified | 7.8 (185 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | Feature Not Available | 8.1 (205 reviews) ✓ Verified | 
| **Search** | Feature Not Available | 8.3 (231 reviews) ✓ Verified | 
| **Connections** | Feature Not Available | 7.6 (162 reviews) ✓ Verified | 
| **Reporting** | Feature Not Available | 7.8 (66 reviews) | 
| **Messaging** | 8.0 (28 reviews) | Feature Not Available | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **D&B Connect** | N/A | N/A |
| **HG Insights** | N/A | N/A |

#### Lead Generation

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **D&B Connect** | 8.4/10 | 19 |
| **HG Insights** | N/A | N/A |

#### Administration

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Data Modelling** | 8.4 (15 reviews) | Not enough data | 
| **Recommendations** | Feature Not Available | Not enough data | 
| **Workflow Management** | 8.0 (16 reviews) | Not enough data | 
| **Dashboards and Visualizations** | 8.8 (16 reviews) | Not enough data | 

#### Management

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Business Glossary** | Feature Not Available | Not enough data | 
| **Data Discovery** | 8.5 (16 reviews) | Not enough data | 
| **Data Profililng** | 8.5 (16 reviews) | Not enough data | 
| **Reporting and Visualization** | 8.5 (16 reviews) | Not enough data | 
| **Data Lineage** | 8.0 (16 reviews) | Not enough data | 

#### Compliance

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Sensitive Data Compliance** | 8.1 (14 reviews) | Not enough data | 
| **Training and Guidelines** | Feature Not Available | Not enough data | 
| **Policy Enforcement** | 8.3 (16 reviews) | Not enough data | 
| **Compliance Monitoring** | Feature Not Available | Not enough data | 

#### Security

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Access Control** | 8.3 (16 reviews) | Not enough data | 
| **Roles Management** | 8.8 (16 reviews) | Not enough data | 
| **Compliance Management** | 8.1 (15 reviews) | Not enough data | 

#### Data Quality

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Data Preparation** | 8.6 (16 reviews) | Not enough data | 
| **Data Distribution** | 8.8 (15 reviews) | Not enough data | 
| **Data Unification** | 8.9 (16 reviews) | Not enough data | 

#### Maintainence

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Data Quality Management** | 9.2 (16 reviews) | Not enough data | 
| **Policy Management** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **AI Text Generation** | 8.3 (11 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (11 reviews) | Not enough data | 

#### Agentic AI - Data Governance

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Connect** | 9.0/10 | 28 |
| **HG Insights** | N/A | N/A |

#### Lead Intelligence

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Lead Validation** | 8.9 (27 reviews) | Not enough data | 
| **Lead Enrichment** | 9.0 (28 reviews) | Not enough data | 
| **Lead Quality** | 9.0 (27 reviews) | Not enough data | 
| **Lead Analysis** | Feature Not Available | Not enough data | 
| **Browser Extension** | Feature Not Available | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead-to-Account Matching and Routing

| Product | Score | Reviews |
|---|---|---|
| **D&B Connect** | 7.6/10 | 10 |
| **HG Insights** | N/A | N/A |

#### Matching

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Priority Matching** | 8.5 (10 reviews) | Not enough data | 
| **Account Tiebreakers** | 8.2 (10 reviews) | Not enough data | 
| **Fuzzy Matching** | 8.0 (10 reviews) | Not enough data | 

#### Routing

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Match and Route** | 7.6 (9 reviews) | Not enough data | 
| **Multi-Objects** | 7.0 (10 reviews) | Not enough data | 
| **Territories** | 7.2 (10 reviews) | Not enough data | 
| **Working Hours** | 7.0 (10 reviews) | Not enough data | 

#### Platform Operations

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Service level Agreements** | Feature Not Available | Not enough data | 
| **Audit Logs** | Feature Not Available | Not enough data | 
| **Duplicate Match** | 8.1 (9 reviews) | Not enough data | 
| **Capping** | 6.5 (9 reviews) | Not enough data | 
| **Analytics** | 7.8 (9 reviews) | Not enough data | 
| **Integrations** | 7.6 (9 reviews) | Not enough data | 
| **Alerts & Notifications** | Not enough data | Not enough data | 
| **AI Lead Matching & Routing** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **D&B Connect** | N/A | N/A |
| **HG Insights** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **D&B Connect** | N/A | N/A |
| **HG Insights** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Connect** | N/A | N/A |
| **HG Insights** | 7.8/10 | 58 |

#### Agentic AI - Marketing Account Intelligence

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Market Insights ** | Feature Not Available | 8.6 (52 reviews) | 
| **Account-level Insights ** | Feature Not Available | 9.0 (55 reviews) | 
| **Lead Analysis ** | Feature Not Available | 7.8 (43 reviews) | 

#### Lead Management

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Segmentation ** | Feature Not Available | 8.3 (50 reviews) | 
| **Predictive Scoring ** | Feature Not Available | 7.8 (45 reviews) | 
| **Account Identification ** | Feature Not Available | 8.7 (51 reviews) | 

#### Marketing Campaigns

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | 6.5 (37 reviews) | 
| **Revenue Planning ** | Feature Not Available | 7.9 (42 reviews) | 
| **Media Attribution ** | Feature Not Available | 6.8 (33 reviews) | 
| **Opportunity Timeline ** | Feature Not Available | 6.7 (37 reviews) | 
| **Customization ** | Feature Not Available | 7.5 (37 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 7.8 (20 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 7.7 (20 reviews) | 

### Data Quality

| Product | Score | Reviews |
|---|---|---|
| **D&B Connect** | 8.1/10 | 43 |
| **HG Insights** | N/A | N/A |

#### Functionality

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Identification** | 8.1 (37 reviews) | Not enough data | 
| **Correction** | 8.0 (36 reviews) | Not enough data | 
| **Normalization** | 8.1 (38 reviews) | Not enough data | 
| **Preventative Cleaning** | 8.1 (35 reviews) | Not enough data | 
| **Data Matching** | 8.4 (34 reviews) | Not enough data | 

#### Management

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **Reporting** | 8.0 (38 reviews) | Not enough data | 
| **Automation** | 8.1 (39 reviews) | Not enough data | 
| **Quality Audits** | Feature Not Available | Not enough data | 
| **Dashboard** | 8.3 (32 reviews) | Not enough data | 
| **Governance** | 8.4 (32 reviews) | Not enough data | 

#### Generative AI

| Feature | D&B Connect | HG Insights | 
|---|---|---|
| **AI Text Generation** | 7.2 (24 reviews) | Not enough data | 
| **AI Text Summarization** | 7.0 (24 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to D&B Connect (6):** [Lead-to-Account Matching and Routing Software](https://www.g2.com/categories/lead-to-account-matching-and-routing), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Data Quality Tools](https://www.g2.com/categories/data-quality), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)



---
## Reviewer Demographics

### By Company Size

| Segment | D&B Connect | HG Insights | 
|---|---|---|
| **Small-Business** | 29.4% | 12.7% | 
| **Mid-Market** | 45.2% | 47.4% | 
| **Enterprise** | 25.4% | 39.9% | 

### By Industry

#### D&B Connect

- **Information Technology and Services:** 19.7%
- **Computer Software:** 15.7%
- **Marketing and Advertising:** 14.2%
- **Market Research:** 5.5%
- **Internet:** 3.1%
- **Telecommunications:** 3.1%
- **Financial Services:** 2.4%
- **Computer & Network Security:** 2.4%
- **Staffing and Recruiting:** 2.4%
- **Wholesale:** 1.6%
- **Other:** 29.9%

#### HG Insights

- **Computer Software:** 47.8%
- **Information Technology and Services:** 29.2%
- **Internet:** 3.8%
- **Telecommunications:** 3.3%
- **Marketing and Advertising:** 2.8%
- **Computer & Network Security:** 1.9%
- **Computer Networking:** 1.6%
- **Financial Services:** 1.4%
- **Staffing and Recruiting:** 0.9%
- **Human Resources:** 0.9%
- **Other:** 6.4%

---
## Alternatives

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---
## Top Discussions

### D&B Connect

No discussions available for this product.

### HG Insights

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/d-b-connect-vs-hg-insights)