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# D&B Connect vs D&B Hoovers Comparison - What are their main differences?

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Pricing

**D&B Connect**
Free Trial

No pricing available

**D&B Hoovers**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Time to Implement

**D&B Connect**
2 months

Based on 6 responses

**D&B Hoovers**
1 monthFaster

Based on 33 responses

Return on Investment

**D&B Connect**
15 months1 month sooner

Based on 5 responses

**D&B Hoovers**
16 months

Based on 28 responses

Perceived Cost

**D&B Connect**
$$$$$

**D&B Hoovers**
$$$$$

Average Discount

**D&B Connect**
11%

**D&B Hoovers**
11%

**Pros & Cons**
from reviews

**D&B Connect**
[
Ease of Use (19)
](https://www.g2.com/products/d-b-connect/reviews?filters%5Bsentiment_snippet%5D=1041848&qs=pros-and-cons#reviews)[
Data Accuracy (18)
](https://www.g2.com/products/d-b-connect/reviews?filters%5Bsentiment_snippet%5D=1041895&qs=pros-and-cons#reviews)[
Limitations (9)
](https://www.g2.com/products/d-b-connect/reviews?filters%5Bsentiment_snippet%5D=2265879&qs=pros-and-cons#reviews)[
Expensive (7)
](https://www.g2.com/products/d-b-connect/reviews?filters%5Bsentiment_snippet%5D=1041805&qs=pros-and-cons#reviews)

**D&B Hoovers**
[
Ease of Use (51)
](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews?filters%5Bsentiment_snippet%5D=1573696&qs=pros-and-cons#reviews)[
Contact Information (50)
](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews?filters%5Bsentiment_snippet%5D=1575558&qs=pros-and-cons#reviews)[
Outdated Data (32)
](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews?filters%5Bsentiment_snippet%5D=1574200&qs=pros-and-cons#reviews)[
Inaccurate Data (24)
](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews?filters%5Bsentiment_snippet%5D=1575313&qs=pros-and-cons#reviews)

Integrations

**D&B Connect**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8524195ae5177fd070d83a51c5e85d26/s3-drive.jpg "Product Avatar Image")

S3 Drive

](https://www.g2.com/products/s3-drive/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image")

Salesforce Sales Cloud

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2b00e05c107c3273cea5264090c3c1d0/snowflake.jpg "Product Avatar Image")

Snowflake

](https://www.g2.com/products/snowflake/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_567be39f085953ed5d4efeaa63bf1e37/tamr.png "Product Avatar Image")

Tamr

](https://www.g2.com/products/tamr/reviews)[
View all
](https://www.g2.com/products/d-b-connect/integrations)

**D&B Hoovers**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5cbd808f5eb5c3259c0aa7293104424b/digitaledge-insurance-platform.png "Product Avatar Image")

DigitalEdge Insurance Platform

](https://www.g2.com/products/digitaledge-insurance-platform/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/google-cloud-console.png "Product Avatar Image")

Google Cloud Console

](https://www.g2.com/products/google-cloud-console/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_022cd63d709f0009b5b02cb61914f87d/informatica-operational-integration.jpg "Product Avatar Image")

Informatica Operational Integration

](https://www.g2.com/products/informatica-operational-integration/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a5b04bd3afab7add578b63c7f96750ed/pitchbook.png "Product Avatar Image")

PitchBook

](https://www.g2.com/products/pitchbook/reviews)[
View all
](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/integrations)

Screenshots

**D&B Connect**
 ![D&B Connect screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/119449/1.PNG)

**D&B Hoovers**
 ![D&B Hoovers screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/117693/Hoovers---Desktop.PNG)

**Ratings**
from reviews

Meets Requirements

**D&B Connect**

8.3

8.3116

**D&B Hoovers**

7.9

7.9659

Ease of Use

**D&B Connect**

8.5

8.5117

**D&B Hoovers**

8.3

8.3668

Ease of Setup

**D&B Connect**

8.1

8.162

**D&B Hoovers**

8.4

8.4283

Ease of Admin

**D&B Connect**

8.2

8.248

**D&B Hoovers**

8.1

8.1184

Quality of Support

**D&B Connect**

8.5

8.5110

**D&B Hoovers**

8.0

8.0561

Has the product been a good partner in doing business?

**D&B Connect**

8.7

8.750

**D&B Hoovers**

8.1

8.1183

Product Direction (% positive)

**D&B Connect**

7.7

7.7112

**D&B Hoovers**

7.2

7.2649

**Features**
ratings from reviews

Sales Intelligence

8.5

52

7.6

539

Data Governance

8.4

19

Not enough data

AI Sales Assistant

Not enough data

8.3

65

Lead Intelligence

9.0

28

Not enough data

Lead-to-Account Matching and Routing

7.6

10

Not enough data

Data Quality

8.1

43

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
29.4%

Mid-Market(51-1000 emp.)
45.2%

Enterprise(\> 1000 emp.)
25.4%

Small-Business(50 or fewer emp.)
29.4%

Mid-Market(51-1000 emp.)
45.2%

Enterprise(\> 1000 emp.)
25.4%

Small-Business(50 or fewer emp.)
31.5%

Mid-Market(51-1000 emp.)
30.7%

Enterprise(\> 1000 emp.)
37.8%

Small-Business(50 or fewer emp.)
31.5%

Mid-Market(51-1000 emp.)
30.7%

Enterprise(\> 1000 emp.)
37.8%

**Reviewers' Industry**

[![D&B Connect](https://images.g2crowd.com/uploads/product/hd_favicon/d8bbd3e0d8408be4dc5523c1e09533e4/d-b-connect.svg "D&B Connect")](https://www.g2.com/products/d-b-connect/reviews)
D&B Connect

Information Technology and Services
19.7%

Computer Software
15.7%

Marketing and Advertising
14.2%

Market Research
5.5%

Internet
3.1%

Other
41.7%

[![D&B Hoovers](https://images.g2crowd.com/uploads/product/hd_favicon/1513352418/dun-bradstreet-d-b-hoovers.svg "D&B Hoovers")](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews)
D&B Hoovers

Computer Software
15.2%

Information Technology and Services
10.4%

Financial Services
8.3%

Consumer Services
5.3%

Internet
4.5%

Other
56.3%

Alternatives

**D&B Connect Alternatives**

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One")

[
Demandbase One
](/products/demandbase-one/reviews)

 ![Lead411](https://images.g2crowd.com/uploads/product/hd_favicon/b278674caab2afd14b15e04782404033/lead411.svg "Lead411")

[
Lead411
](/products/lead411/reviews)

 ![Clearbit](https://images.g2crowd.com/uploads/product/hd_favicon/2775a33467621eb2d3c2d4c49bee4517/clearbit.svg "Clearbit")

[
Clearbit
](/products/clearbit/reviews)

**D&B Hoovers Alternatives**

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha")

[
Lusha
](/products/lusha/reviews)

 ![Lead411](https://images.g2crowd.com/uploads/product/hd_favicon/b278674caab2afd14b15e04782404033/lead411.svg "Lead411")

[
Lead411
](/products/lead411/reviews)

## D&B Connect vs D&B Hoovers FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between D&B Hoovers vs D&B Connect?

D&B Hoovers is distinguished by its advanced search, segmentation, and reporting features, while D&B Connect stands out for its user, role, and access management capabilities.

| [D&B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) | [D&B Connect](https://www.g2.com/products/d-b-connect/reviews) |
| --- | --- |
| 4.1/5 (782 reviews) | 4.1/5 (133 reviews) |
| Enterprise | Mid-Market |
| 8.4 | 8.1 |
| 8.0 | 8.5 |
| Ease of Use (51 all-time mentions) | Data Accuracy (18 all-time mentions) |

### How do the pricing models of D&B Hoovers and D&B Connect compare?

D&B Connect is rated higher for value, with a stronger Price/Cost satisfaction score than D&B Hoovers.

- **D&B Hoovers:** Reviewers frequently cite pricing as a concern, especially for startups and small businesses, noting that it "felt a bit high" and that credits expire quickly.
- **D&B Connect:** In recent reviews, buyers describe the platform as expensive but generally feel the value aligns with the quality and breadth of data provided.
- **Switching reasons:** Reviewers mention switching from D&B Hoovers due to dissatisfaction with credit expiration and perceived lack of value for the price.

### What are the best alternatives to D&B Hoovers and D&B Connect?

The top three alternatives to D&B Hoovers and D&B Connect are GTM Workspace - Powered by ZoomInfo, Apollo.io, and Demandbase One.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [D&B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) | 4.1/5 (782 reviews) | Enterprise | Pricing is a concern for startups and small businesses | Ease of Use (51 all-time mentions) |
| [D&B Connect](https://www.g2.com/products/d-b-connect/reviews) | 4.1/5 (133 reviews) | Mid-Market | Described as expensive but valuable for data quality | Data Accuracy (18 all-time mentions) |
| [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9109 reviews) | Mid-Market | — | Comprehensive data coverage |
| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9782 reviews) | Small-Business | — | High data accuracy and ease of use |
| [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1988 reviews) | Mid-Market | — | Account-based marketing capabilities |

### Which Sales Intelligence features should I prioritize when comparing D&B Hoovers and D&B Connect?

Buyers should prioritize Search, Data Segmentation/Filtering, Reporting, Integrations, and User Management when comparing D&B Hoovers and D&B Connect.

- **Search:** D&B Hoovers offers Search as a core feature, with 13 all-time mentions of inefficient search functionality as a trade-off; D&B Connect does not list Search as a feature.
- **Data Segmentation/Filtering:** D&B Hoovers provides advanced segmentation/filtering, cited in 23 all-time mentions for features and 13 for poor filtering; D&B Connect does not offer this feature.
- **Reporting:** D&B Hoovers includes Reporting and Dashboards; D&B Connect does not list reporting features.
- **Integrations:** D&B Connect is frequently praised for CRM integration (6 all-time mentions), while D&B Hoovers has 14 all-time mentions for integrations but with mixed sentiment.
- **User, Role, and Access Management:** D&B Connect offers these management features, which D&B Hoovers does not.

### What are the pros and cons of D&B Hoovers vs D&B Connect?

D&B Hoovers is strongest in ease of use and advanced search, while D&B Connect excels in data accuracy and CRM integration.

- **D&B Hoovers strengths:** Ease of Use (51 all-time mentions), Contact Information (50), Data Accuracy (36), Features (23), Lead Generation (20), User Interface (17), Easy Setup (14), Integrations (14).
- **D&B Hoovers trade-offs:** Outdated Data (32), Inaccurate Data (24), Missing Features (18), Inefficient Search Functionality (13), Poor Filtering (13), Pricing concerns in recent reviews.
- **D&B Connect strengths:** Data Accuracy (18), Data Quality (11), CRM Integration (6), Easy Integrations (6), Insights (6), Easy Setup (8), Time-saving (7).
- **D&B Connect trade-offs:** Limitations (9), Expensive (7), Learning Curve (7), Limited Functionality (6), Outdated Data (6), Missing Features (6).

### Is D&B Hoovers or D&B Connect better for small businesses?

Apollo.io is the top alternative for small businesses, but between D&B Hoovers and D&B Connect, D&B Connect is better aligned with mid-market and small-business needs based on reviewer sentiment.

- **D&B Hoovers:** Largest segment is Enterprise; reviewers from small businesses cite pricing as a barrier and mention that the platform is not the cheapest option for startups.
- **D&B Connect:** Largest segment is Mid-Market; reviewers highlight ease of use, CRM integration, and data enrichment as valuable for smaller teams, though some mention pricing as a consideration.

### Which Sales Intelligence platform has better integrations?

D&B Connect is favored for integrations, especially with CRM platforms.

- **D&B Hoovers:** Integrations are mentioned in 14 all-time reviews, with specific references to Salesforce integration, though some reviewers note setup challenges.
- **D&B Connect:** CRM integration is cited in 6 all-time reviews, with frequent positive mentions of Salesforce and HubSpot integrations and ease of connecting with various business software programs.

### How do D&B Hoovers and D&B Connect compare on customer support?

D&B Connect is rated higher for Quality of Support, with a 0.5-point advantage over D&B Hoovers.

- **D&B Hoovers:** Reviewers describe support as responsive and helpful in many cases, but there are also recurring mentions of inconsistent support quality and slow resolution for billing or data issues.
- **D&B Connect:** Reviewers consistently praise support for being communicative, helpful, and knowledgeable, with several citing quick responses and effective assistance.

### Which is easier to implement, D&B Hoovers or D&B Connect?

D&B Hoovers and D&B Connect score within 0.3 points on Ease of Setup, indicating near parity, with D&B Hoovers slightly ahead.

- **D&B Hoovers:** Reviewers frequently describe setup as quick and straightforward, with several noting that initial setup "took just a matter of minutes" and was "super easy." Some mention minor challenges with integrations.
- **D&B Connect:** Reviewers highlight easy setup and implementation, especially for CRM integrations, but a few note a learning curve and slower mapping for large data sets.

### Which product has better Search?

D&B Hoovers is the stronger choice for Search, as it is a core feature with advanced filtering and reporting capabilities.

- **D&B Hoovers:** Search is a featured capability, with 13 all-time mentions of inefficient search functionality as a trade-off, and 23 all-time mentions for features related to segmentation and filtering.
- **D&B Connect:** Search is not listed as a core feature, and reviewers do not cite it as a primary strength or differentiator.