Compare D&B Connect and Demandbase One 
At a Glance
Market Segments
Mid-Market (45.2% of reviews)
Mid-Market (49.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
D&B Connect
Star Rating
(133)4.1 out of 5
Market Segments
Mid-Market (45.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about D&B ConnectDemandbase One
Star Rating
(1,934)4.4 out of 5
Market Segments
Mid-Market (49.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Demandbase One excels in providing real-time insights into account engagement, with users highlighting features like site visit intelligence that allow them to see which target accounts are visiting their site and what pages they are viewing. This capability significantly enhances outreach strategies.
- Users say that D&B Connect offers robust B2B data coverage, particularly praising its quality contact information and multiple integration options. Reviewers appreciate the flexibility to work with data through various methods, which can be a significant advantage for teams with diverse needs.
- According to verified reviews, Demandbase One stands out for its strong account-based marketing capabilities, which help align marketing and sales teams around common target accounts. Users find this unification beneficial for managing growth and account strategies effectively.
- Reviewers mention that while D&B Connect has a solid integration with Salesforce, which many find helpful, some users feel that it lacks the same level of intuitive user experience that Demandbase One provides, particularly in terms of onboarding and daily usability.
- G2 reviewers highlight that Demandbase One has a higher overall satisfaction score, reflecting a more favorable user experience across various metrics, including support quality and ease of setup. Users appreciate the intuitive onboarding process that helps them get started quickly.
- Users report that D&B Connect, while strong in data attributes and duplicate identification, sometimes faces challenges in matching specific workflow needs, which can lead to configuration difficulties for some teams. This contrasts with Demandbase One's more seamless integration into daily operations.
Pricing
Entry-Level Pricing
D&B Connect
No pricing availableDemandbase One
No pricing availableFree Trial
D&B Connect
Free Trial is available
Demandbase One
No trial information availableRatings
Meets Requirements
8.3
116
8.5
1,492
Ease of Use
8.5
117
8.5
1,551
Ease of Setup
8.1
62
8.3
705
Ease of Admin
8.2
48
8.5
444
Quality of Support
8.5
110
8.8
1,302
Has the product been a good partner in doing business?
8.7
50
8.8
441
Product Direction (% positive)
7.7
112
8.2
1,428
Features by Category
Data Availability
7.8
45
7.5
617
8.4
46
8.4
637
Feature Not Available
8.1
598
7.4
7
7.8
87
Data Accuracy
7.5
44
7.2
616
8.1
45
8.0
628
7.4
7
7.8
83
Agentic AI - Sales Intelligence
Not enough data
7.3
10
Not enough data
7.6
9
Not enough data
7.2
9
Not enough data
8.1
8
Not enough data
8.3
8
Not enough data
8.0
9
Platform
8.1
30
7.4
179
8.6
33
8.2
224
9.0
36
8.5
246
Feature Not Available
8.3
181
Feature Not Available
7.1
152
8.3
28
8.1
172
Features
8.3
33
8.2
479
8.2
35
8.7
514
8.6
44
|
Verified
7.7
441
Feature Not Available
8.1
473
Feature Not Available
8.5
600
Feature Not Available
8.1
517
Feature Not Available
7.9
479
Feature Not Available
8.0
421
8.0
28
7.3
316
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Platform
Not enough data
8.5
33
Not enough data
8.3
36
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Lead Intelligence
Not enough data
8.8
284
|
Verified
Not enough data
8.9
303
Not enough data
8.7
230
Lead Management
Not enough data
8.7
292
Not enough data
8.3
274
Not enough data
8.5
302
Marketing Campaigns
Not enough data
8.5
259
Not enough data
8.2
242
Not enough data
8.3
248
Not enough data
8.4
265
Not enough data
8.5
271
Campaign Execution
Not enough data
8.4
243
Not enough data
8.8
235
Not enough data
8.7
231
Not enough data
8.4
198
Agentic AI - Account Data Management
Not enough data
8.2
33
Not enough data
8.2
33
Not enough data
8.3
32
Not enough data
8.2
32
Not enough data
8.2
32
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
15
Not enough data
Feature Not Available
Not enough data
8.0
16
Not enough data
8.8
16
Not enough data
Management
Feature Not Available
Not enough data
8.5
16
Not enough data
8.5
16
Not enough data
8.5
16
Not enough data
8.0
16
Not enough data
Compliance
8.1
14
Not enough data
Feature Not Available
Not enough data
8.3
16
Not enough data
Feature Not Available
Not enough data
Security
8.3
16
Not enough data
8.8
16
Not enough data
8.1
15
Not enough data
Data Quality
8.6
16
Not enough data
8.8
15
Not enough data
8.9
16
Not enough data
Maintainence
9.2
16
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
11
Not enough data
7.4
11
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
7.5
130
Not enough data
8.2
140
Not enough data
7.2
86
Platform Additional Functionality
Not enough data
8.3
127
Not enough data
7.9
98
Not enough data
7.5
88
Not enough data
8.1
110
Not enough data
8.2
110
Attribution Modeling
Not enough data
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Reporting
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Platform Basics
Not enough data
8.6
81
Not enough data
8.8
76
Not enough data
8.4
72
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
8.3
70
Not enough data
8.1
67
Platform Additional Functionality
Not enough data
8.5
74
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
8.7
5
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
46
Not enough data
8.1
40
Platform Reporting
Not enough data
8.5
55
Not enough data
8.3
55
Platform Basics
Not enough data
8.4
144
Platform Data
Not enough data
8.4
148
Not enough data
8.1
138
Platform Additional Functionality
Not enough data
7.6
126
Not enough data
8.2
143
Agentic AI - Account-Based Advertising
Not enough data
6.4
6
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.4
6
Not enough data
6.1
6
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
27
8.2
22
9.0
28
8.2
22
9.0
27
8.1
23
Feature Not Available
8.1
23
Feature Not Available
7.4
21
Agentic AI - Lead Intelligence
Not enough data
7.8
6
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.8
62
Not enough data
8.3
65
Not enough data
8.0
70
Not enough data
8.4
66
Not enough data
8.4
66
Segment Trending
Not enough data
Feature Not Available
Not enough data
7.9
51
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analysis
Not enough data
8.5
59
Not enough data
8.8
60
Not enough data
8.9
59
Platform
Not enough data
8.3
67
Not enough data
8.6
57
Not enough data
7.9
51
Not enough data
8.4
61
Not enough data
8.5
55
Not enough data
8.8
56
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Matching
8.5
10
Not enough data
8.2
10
Not enough data
8.0
10
Not enough data
Routing
7.6
9
Not enough data
7.0
10
Not enough data
7.2
10
Not enough data
7.0
10
Not enough data
Platform Operations
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
9
Not enough data
6.5
9
Not enough data
7.8
9
Not enough data
7.6
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.5
28
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Demand Side Platforms
Not enough data
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Platform
Not enough data
8.5
33
Not enough data
8.3
36
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.2
10
Not enough data
7.4
9
Not enough data
8.0
10
Discovery
Not enough data
8.0
9
Not enough data
8.6
11
Not enough data
8.7
9
Management
Not enough data
8.5
9
Not enough data
8.0
10
Platform
Not enough data
8.0
11
Not enough data
8.5
10
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
7.0
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.5
10
Lead Intelligence
Feature Not Available
8.4
238
Feature Not Available
8.6
243
Feature Not Available
8.2
208
Lead Management
Feature Not Available
8.3
215
Feature Not Available
8.0
110
Feature Not Available
8.7
240
Marketing Campaigns
Feature Not Available
8.1
162
Feature Not Available
7.6
148
Feature Not Available
7.9
163
Feature Not Available
8.0
158
Feature Not Available
8.2
163
Data Availability - Marketing Account Intelligence
Not enough data
7.9
42
Data Accuracy - Marketing Account Intelligence
Not enough data
8.0
40
Agentic AI - Account-Based Analytics
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.7
8
Lead Intelligence
Not enough data
8.3
257
Not enough data
8.9
287
Not enough data
8.3
256
Lead Management
Not enough data
8.4
258
Not enough data
8.0
168
Not enough data
8.7
274
Marketing Campaigns
Not enough data
8.3
217
Not enough data
7.2
139
Not enough data
7.8
212
Not enough data
8.0
226
Not enough data
8.2
224
Not enough data
8.4
185
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.1
37
8.7
19
8.0
36
8.3
19
8.1
38
8.4
18
8.1
35
8.3
18
8.4
34
8.8
19
Management
8.0
38
8.8
18
8.1
39
9.0
17
Feature Not Available
8.3
16
8.3
32
9.0
18
8.4
32
9.0
16
Generative AI
7.2
24
Feature Not Available
7.0
24
Feature Not Available
Categories
Categories
Shared Categories
D&B Connect and Demandbase One are categorized as Marketing Account Intelligence, Lead Intelligence, Visitor Identification, Data Quality, and Sales Intelligence
Unique Categories
D&B Connect is categorized as Lead-to-Account Matching and Routing, Data Governance, and Salesforce AppExchange Apps
Demandbase One is categorized as AI Agents For Business Operations, Buyer Intent Data Providers, Lead Capture, Customer Journey Analytics, Demand Side Platform (DSP), Account Data Management, Account-Based Advertising, Market Intelligence, AI Sales Assistant, Account-Based Web and Content Experiences, Lead Mining, Audience Intelligence Platforms, Predictive Analytics, Account-Based Orchestration Platforms, Machine Learning, Marketing Analytics, Attribution, Account-Based Analytics, Display Advertising, Digital Advertising Intelligence, Lead Scoring, and Paid Search Intelligence
Reviews
Reviewers' Company Size
D&B Connect
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
19.7%
Computer Software
15.7%
Marketing and Advertising
14.2%
Market Research
5.5%
Internet
3.1%
Other
41.7%
Computer Software
26.9%
Information Technology and Services
18.3%
Financial Services
7.0%
Marketing and Advertising
6.5%
Consumer Services
5.6%
Other
35.7%
Alternatives
Discussions
D&B Connect has no discussions with answers
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
KR
Comment deleted by user.Read more
Is there anything I can do to help identify SMB visitors?
1 Comment
MM
In my experience IP resolution for SMB (especially under 50 EE's) is not that useful. Your best bet is to cookie and progressive profile via your MAS.Read more
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