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Compare D&B Connect and Demandbase One 
Featured Products
At a Glance
Market Segments
Mid-Market (45.2% of reviews)
Mid-Market (49.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
D&B Connect
Star Rating
(134)4.1 out of 5
Market Segments
Mid-Market (45.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about D&B ConnectDemandbase One
Star Rating
(1,928)4.4 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Demandbase One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to D&B Connect. Users appreciate its robust user interface and the ability to gather data from various lead platforms, making communication updates seamless.
- Users say that Demandbase One's implementation process is notably quick and intuitive, with many highlighting the platform's flexibility and customization options for marketing strategies. In contrast, while D&B Connect is described as easy to use, it doesn't match the same level of user satisfaction in terms of setup and onboarding.
- Reviewers mention that Demandbase One offers a wide range of features, including account recommendations based on purchase intent, which many find invaluable for automating account-based advertising. D&B Connect, while effective in account mastering, lacks the depth of features that some users desire for comprehensive marketing strategies.
- According to verified reviews, Demandbase One's support team receives high praise for their responsiveness and effectiveness, with users noting quick resolutions to issues. D&B Connect also has a solid support reputation, but it doesn't quite reach the same level of user satisfaction in this area.
- G2 reviewers highlight that Demandbase One's reporting capabilities are superior, with users appreciating the detailed insights it provides for campaign performance. D&B Connect, while functional, is seen as less comprehensive in its reporting features, which may limit users' ability to analyze their marketing efforts effectively.
- Users report that Demandbase One's automation features are particularly strong, allowing for efficient workflows and streamlined processes. In comparison, D&B Connect's automation capabilities are viewed as adequate but not as advanced, which may hinder users looking for more sophisticated solutions.
Pricing
Entry-Level Pricing
D&B Connect
No pricing availableDemandbase One
No pricing availableFree Trial
D&B Connect
Free Trial is available
Demandbase One
No trial information availableRatings
Meets Requirements
8.3
116
8.5
1,491
Ease of Use
8.5
117
8.5
1,550
Ease of Setup
8.1
62
8.3
705
Ease of Admin
8.2
48
8.5
442
Quality of Support
8.5
110
8.8
1,302
Has the product been a good partner in doing business?
8.7
50
8.8
439
Product Direction (% positive)
7.7
112
8.2
1,428
Features by Category
Data Availability
7.8
45
7.5
618
8.4
46
8.4
637
Feature Not Available
8.1
599
7.4
7
7.8
87
Data Accuracy
7.5
44
7.2
616
8.1
45
8.0
629
7.4
7
7.8
84
Agentic AI - Sales Intelligence
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
8.0
10
Platform
8.1
30
7.5
180
8.6
33
8.2
223
9.0
36
8.5
246
Feature Not Available
8.3
180
Feature Not Available
7.1
153
8.3
28
8.1
173
Features
8.3
33
8.2
480
8.2
35
8.7
515
8.6
44
|
Verified
7.7
442
Feature Not Available
8.1
474
Feature Not Available
8.5
601
Feature Not Available
8.1
518
Feature Not Available
7.9
480
Feature Not Available
8.0
420
8.0
28
7.3
316
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Platform
Not enough data
8.5
33
Not enough data
8.3
36
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Lead Intelligence
Not enough data
8.8
291
|
Verified
Not enough data
8.9
309
Not enough data
8.7
235
Lead Management
Not enough data
8.7
298
Not enough data
8.3
280
Not enough data
8.5
307
Marketing Campaigns
Not enough data
8.5
265
Not enough data
8.2
248
Not enough data
8.4
254
Not enough data
8.4
272
Not enough data
8.5
277
Campaign Execution
Not enough data
8.5
250
Not enough data
8.7
240
Not enough data
8.7
237
Not enough data
8.4
204
Agentic AI - Account Data Management
Not enough data
8.3
40
Not enough data
8.4
39
Not enough data
8.3
38
Not enough data
8.2
38
Not enough data
8.3
38
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
15
Not enough data
Feature Not Available
Not enough data
8.0
16
Not enough data
8.8
16
Not enough data
Management
Feature Not Available
Not enough data
8.5
16
Not enough data
8.5
16
Not enough data
8.5
16
Not enough data
8.0
16
Not enough data
Compliance
8.1
14
Not enough data
Feature Not Available
Not enough data
8.3
16
Not enough data
Feature Not Available
Not enough data
Security
8.3
16
Not enough data
8.8
16
Not enough data
8.1
15
Not enough data
Data Quality
8.6
16
Not enough data
8.8
15
Not enough data
8.9
16
Not enough data
Maintainence
9.2
16
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
11
Not enough data
7.4
11
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
7.5
130
Not enough data
8.2
140
Not enough data
7.2
86
Platform Additional Functionality
Not enough data
8.3
127
Not enough data
7.9
98
Not enough data
7.5
88
Not enough data
8.1
110
Not enough data
8.2
110
Attribution Modeling
Not enough data
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Reporting
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Platform Basics
Not enough data
8.5
77
Not enough data
8.8
75
Not enough data
8.4
72
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
8.3
70
Not enough data
8.1
67
Platform Additional Functionality
Not enough data
8.5
73
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
46
Not enough data
8.1
40
Platform Reporting
Not enough data
8.5
55
Not enough data
8.3
55
Platform Basics
Not enough data
8.4
144
Platform Data
Not enough data
8.4
148
Not enough data
8.1
138
Platform Additional Functionality
Not enough data
7.6
126
Not enough data
8.2
142
Agentic AI - Account-Based Advertising
Not enough data
6.4
6
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.4
6
Not enough data
6.1
6
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
27
8.2
22
9.0
28
8.2
22
9.0
27
8.1
23
Feature Not Available
8.1
23
Feature Not Available
7.4
21
Agentic AI - Lead Intelligence
Not enough data
7.8
6
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.8
62
Not enough data
8.3
65
Not enough data
8.0
70
Not enough data
8.4
66
Not enough data
8.4
66
Segment Trending
Not enough data
Feature Not Available
Not enough data
7.9
51
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analysis
Not enough data
8.5
59
Not enough data
8.8
60
Not enough data
8.9
59
Platform
Not enough data
8.3
67
Not enough data
8.6
57
Not enough data
7.9
51
Not enough data
8.4
61
Not enough data
8.5
55
Not enough data
8.8
56
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Matching
8.5
10
Not enough data
8.2
10
Not enough data
8.0
10
Not enough data
Routing
7.6
9
Not enough data
7.0
10
Not enough data
7.2
10
Not enough data
7.0
10
Not enough data
Platform Operations
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
9
Not enough data
6.5
9
Not enough data
7.8
9
Not enough data
7.6
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.5
28
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Demand Side Platforms
Not enough data
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Platform
Not enough data
8.5
33
Not enough data
8.3
36
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.2
11
Not enough data
7.5
10
Not enough data
8.0
10
Discovery
Not enough data
7.8
10
Not enough data
8.5
12
Not enough data
8.7
9
Management
Not enough data
8.3
10
Not enough data
8.0
10
Platform
Not enough data
7.8
12
Not enough data
8.3
11
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
7.0
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.5
10
Lead Intelligence
Feature Not Available
8.4
238
Feature Not Available
8.6
242
Feature Not Available
8.2
208
Lead Management
Feature Not Available
8.3
215
Feature Not Available
8.0
110
Feature Not Available
8.7
239
Marketing Campaigns
Feature Not Available
8.1
162
Feature Not Available
7.6
148
Feature Not Available
7.9
163
Feature Not Available
8.0
158
Feature Not Available
8.2
162
Data Availability - Marketing Account Intelligence
Not enough data
7.9
42
Data Accuracy - Marketing Account Intelligence
Not enough data
8.0
40
Agentic AI - Account-Based Analytics
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.7
8
Lead Intelligence
Not enough data
8.3
257
Not enough data
8.9
286
Not enough data
8.3
256
Lead Management
Not enough data
8.4
258
Not enough data
8.0
168
Not enough data
8.7
273
Marketing Campaigns
Not enough data
8.3
217
Not enough data
7.2
139
Not enough data
7.8
212
Not enough data
8.0
226
Not enough data
8.2
223
Not enough data
8.4
185
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.1
37
8.7
19
8.0
36
8.3
19
8.1
38
8.4
18
8.1
35
8.3
18
8.4
34
8.8
19
Management
8.0
38
8.8
18
8.1
39
9.0
17
Feature Not Available
8.3
16
8.3
32
9.0
18
8.4
32
9.0
16
Generative AI
7.2
24
Feature Not Available
7.0
24
Feature Not Available
Categories
Categories
Shared Categories
D&B Connect and Demandbase One are categorized as Marketing Account Intelligence, Lead Intelligence, Visitor Identification, Data Quality, and Sales Intelligence
Unique Categories
D&B Connect is categorized as Lead-to-Account Matching and Routing, Data Governance, and Salesforce AppExchange Apps
Demandbase One is categorized as AI Agents For Business Operations, Buyer Intent Data Providers, Lead Capture, Customer Journey Analytics, Demand Side Platform (DSP), Account Data Management, Account-Based Advertising, Market Intelligence, AI Sales Assistant, Account-Based Web and Content Experiences, Lead Mining, Audience Intelligence Platforms, Predictive Analytics, Account-Based Orchestration Platforms, Machine Learning, Marketing Analytics, Attribution, Account-Based Analytics, Display Advertising, Digital Advertising Intelligence, Lead Scoring, and Paid Search Intelligence
Reviews
Reviewers' Company Size
D&B Connect
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
19.7%
Computer Software
15.7%
Marketing and Advertising
14.2%
Market Research
5.5%
Telecommunications
3.1%
Other
41.7%
Computer Software
26.9%
Information Technology and Services
18.3%
Financial Services
6.9%
Marketing and Advertising
6.4%
Consumer Services
5.9%
Other
35.7%
Alternatives
Discussions
D&B Connect has no discussions with answers
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
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