# Cvent Event Marketing & Management vs ON24 Comparison
---
## AI Generated Summary
- **G2 reviewers report** that both ON24 and Cvent Event Marketing & Management have similar overall satisfaction scores, but ON24 stands out with a higher number of recent reviews, indicating a more active user base and potentially more up-to-date feedback on its features and performance.
- **Users say** that ON24 excels in **ease of use** , with many praising its intuitive interface and seamless browser functionality for webinars. This user-friendly design helps hosts focus on delivering content rather than navigating complex tools.
- **Reviewers mention** that Cvent Event Marketing & Management is a comprehensive solution that effectively streamlines event planning processes. Users appreciate its ability to manage everything from registration to reporting in one place, which saves time and enhances accuracy.
- **According to verified reviews** , ON24's advanced interaction features significantly enhance participant engagement during events. Users highlight the platform's ability to facilitate video interactions at all touchpoints, making it particularly effective for large-scale webinars.
- **Users note** that while Cvent offers robust security features like RBAC access and approval flows, some find its setup process less intuitive compared to ON24. This can lead to a steeper learning curve for new users trying to navigate the platform.
- **Reviewers highlight** that ON24 provides excellent support, with many users feeling confident in their ability to conduct successful events thanks to the platform's reliable tools and resources. In contrast, while Cvent's support is rated highly, some users feel it could be more responsive to specific inquiries.



| | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 2,151 | 1,214 | 
| **Largest Market Segment** | Small-Business (36.5% of reviews) | Mid-Market (41.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Cvent Event Marketing & Management

Pros:
- Ease of Use (33 reviews)
- Event Management (31 reviews)

Cons:
- Expensive (10 reviews)
- Not Intuitive (10 reviews)

### ON24

Pros:
- Ease of Use (53 reviews)
- Webinars (43 reviews)

Cons:
- Learning Curve (22 reviews)
- Limited Customization (17 reviews)

---
## Ratings Comparison
| Rating | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1635 reviews) | 8.6 (970 reviews) | 
  | **Ease of Use** | 7.8 (1684 reviews) | 8.3 (974 reviews) | 
  | **Ease of Setup** | 7.4 (1169 reviews) | 8.3 (600 reviews) | 
  | **Ease of Admin** | 7.8 (1117 reviews) | 8.3 (566 reviews) | 
  | **Quality of Support** | 8.7 (1600 reviews) | 8.4 (947 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (1096 reviews) | 8.5 (546 reviews) | 
  | **Product Direction (% positive)** | 8.6 (1557 reviews) | 8.4 (932 reviews) | 

---
## Pricing

### Cvent Event Marketing & Management

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### ON24

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Event Registration & Ticketing

| Product | Score | Reviews |
|---|---|---|
| **Cvent Event Marketing & Management** | 8.2/10 | 1298 |
| **ON24** | N/A | N/A |

#### Registration

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Event creation** | 8.4 (1192 reviews) | Not enough data | 
| **User registration process** | 8.5 (1205 reviews) | Not enough data | 
| **Payment processing** | 8.4 (901 reviews) | Not enough data | 
| **Mobile check-in** | 8.7 (731 reviews) | Not enough data | 
| **On-site tickets and registration** | 8.5 (660 reviews) | Not enough data | 

#### Generative AI

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **AI Text Generation** | 7.6 (30 reviews) | Not enough data | 

#### Marketing and Communications

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Event website creation** | 8.0 (1084 reviews) | Not enough data | 
| **Email automation** | 8.2 (1086 reviews) | Not enough data | 
| **Email customization** | 8.1 (1097 reviews) | Not enough data | 
| **Contact list management** | 8.0 (1013 reviews) | Not enough data | 
| **Social media promotion** | 7.7 (490 reviews) | Not enough data | 
| **Lead generation and retrieval** | 7.9 (455 reviews) | Not enough data | 

#### Agentic AI - Event Registration & Ticketing

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Event Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Cvent Event Marketing & Management** | 8.2/10 | 1301 |
| **ON24** | N/A | N/A |

#### Registration

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Event creation** | 8.4 (1192 reviews) | Not enough data | 
| **User registration process** | 8.5 (1205 reviews) | Not enough data | 
| **Payment processing** | 8.4 (901 reviews) | Not enough data | 
| **Mobile check-in** | 8.7 (731 reviews) | Not enough data | 
| **On-site tickets and registration** | 8.5 (660 reviews) | Not enough data | 

#### Marketing and Communications

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Event website creation** | 8.0 (1084 reviews) | Not enough data | 
| **Email automation** | 8.2 (1086 reviews) | Not enough data | 
| **Email customization** | 8.1 (1097 reviews) | Not enough data | 
| **Contact list management** | 8.0 (1013 reviews) | Not enough data | 
| **Social media promotion** | 7.7 (490 reviews) | Not enough data | 
| **Lead generation and retrieval** | 7.9 (455 reviews) | Not enough data | 

#### Event Operations

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Site selection** | 8.4 (502 reviews) | Not enough data | 
| **Supplier procurement** | 8.3 (128 reviews) | Not enough data | 
| **Hotel and transportation planning** | 8.2 (406 reviews) | Not enough data | 
| **Staff management** | 8.1 (327 reviews) | Not enough data | 
| **Budget management** | 7.8 (318 reviews) | Not enough data | 
| **Session scheduling** | 8.3 (683 reviews) | Not enough data | 
| **Speaker submissions** | 8.1 (352 reviews) | Not enough data | 
| **Exhibition management** | 8.1 (319 reviews) | Not enough data | 

#### Attendee Engagement

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Event agendas and schedules** | 8.5 (821 reviews) | Not enough data | 
| **Floor plans / maps** | 8.3 (471 reviews) | Not enough data | 
| **Social media integrations** | 8.0 (394 reviews) | Not enough data | 
| **Attendee networking** | 8.1 (428 reviews) | Not enough data | 
| **Attendee surveys** | 8.3 (605 reviews) | Not enough data | 

#### Platform

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Performance and reliability** | 8.5 (976 reviews) | Not enough data | 
| **Reporting and dashboards** | 8.3 (961 reviews) | Not enough data | 
| **API / integrations** | 7.9 (617 reviews) | Not enough data | 
| **Multiple event management** | 8.8 (817 reviews) | Not enough data | 

#### Generative AI

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **AI Text Generation** | 7.3 (30 reviews) | Not enough data | 

#### Agentic AI - Event Management Platforms

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Cvent Event Marketing & Management** | N/A | N/A |
| **ON24** | N/A | N/A |

#### Content Creation

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Venue Management

| Product | Score | Reviews |
|---|---|---|
| **Cvent Event Marketing & Management** | N/A | N/A |
| **ON24** | N/A | N/A |

#### Administration

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Billing and Invoicing** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 
| **Venue Calendar** | Not enough data | Not enough data | 
| **Staff Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 

#### Event Management

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Online Booking** | Not enough data | Not enough data | 
| **Resource Management** | Not enough data | Not enough data | 
| **Facilities Management** | Not enough data | Not enough data | 
| **Food and Beverage Management** | Not enough data | Not enough data | 

#### Sales and Marketing

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Customer Database** | Not enough data | Not enough data | 
| **Sales Tools** | Not enough data | Not enough data | 
| **Email Automation** | Not enough data | Not enough data | 

#### Agentic AI - Venue Management

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Retrieval

| Product | Score | Reviews |
|---|---|---|
| **Cvent Event Marketing & Management** | 8.1/10 | 11 |
| **ON24** | N/A | N/A |

#### At-Event Tools

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Business Card Scanner** | 7.8 (9 reviews) | Not enough data | 
| **Notetaking** | 7.6 (9 reviews) | Not enough data | 
| **Device Rental** | 7.8 (9 reviews) | Not enough data | 

#### Post-Event Tools

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Lead Follow-Up** | 8.2 (10 reviews) | Not enough data | 
| **Lead Analysis** | 7.6 (9 reviews) | Not enough data | 
| **Interaction History** | 8.3 (9 reviews) | Not enough data | 

#### Software Offerings

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Web Portal** | 8.5 (10 reviews) | Not enough data | 
| **Mobile Application** | 8.8 (8 reviews) | Not enough data | 
| **Integrations & APIs** | 8.3 (9 reviews) | Not enough data | 

#### Agentic AI - Lead Retrieval

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Webinar

| Product | Score | Reviews |
|---|---|---|
| **Cvent Event Marketing & Management** | N/A | N/A |
| **ON24** | 8.6/10 | 766 |

#### Host Tools

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Branding** | Not enough data | 8.8 (670 reviews) | 
| **Role-based Access** | Not enough data | 8.5 (614 reviews) | 
| **Recording** | Not enough data | 8.8 (686 reviews) | 

#### Attendee Tools

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Registration** | Not enough data | 8.8 (669 reviews) | 
| **Attendee Live Chat** | Not enough data | 8.5 (605 reviews) | 
| **Polls and Surveys** | Not enough data | 8.7 (652 reviews) | 

#### Post-Event Tools

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Event Analytics** | Not enough data | 8.7 (680 reviews) | 
| **Attendee Reports** | Not enough data | 8.8 (686 reviews) | 

#### Integrations

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Social Media Integration** | Not enough data | 7.7 (403 reviews) | 
| **Software Integrations** | Not enough data | 7.8 (487 reviews) | 

#### Agentic AI - Webinar

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (36 reviews) | 
| **Multi-step Planning** | Not enough data | 8.7 (35 reviews) | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | 9.0 (34 reviews) | 

### Event Marketing

| Product | Score | Reviews |
|---|---|---|
| **Cvent Event Marketing & Management** | 8.2/10 | 344 |
| **ON24** | N/A | N/A |

#### Marketing and Communications

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Lead generation and retrieval** | 8.1 (149 reviews) | Not enough data | 
| **Social media promotion** | 7.8 (147 reviews) | Not enough data | 
| **Event website creation** | 8.4 (297 reviews) | Not enough data | 
| **Email customization** | 8.2 (297 reviews) | Not enough data | 
| **Contact list management** | 8.2 (274 reviews) | Not enough data | 

#### Attendee Engagement

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Social media integrations** | 7.9 (147 reviews) | Not enough data | 
| **Attendee networking** | 8.1 (176 reviews) | Not enough data | 
| **Attendee surveys-attendee engagement** | 8.3 (211 reviews) | Not enough data | 

#### Registration

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Event creation** | 8.6 (310 reviews) | Not enough data | 
| **User registration process** | 8.6 (311 reviews) | Not enough data | 
| **Mobile check-in** | 8.8 (204 reviews) | Not enough data | 

#### Generative AI

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **AI Text Generation** | 7.6 (14 reviews) | Not enough data | 

#### Agentic AI - Event Marketing

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **Cvent Event Marketing & Management** | N/A | N/A |
| **ON24** | N/A | N/A |

#### Platform Basics

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Website Personalization** | Not enough data | 8.4 (27 reviews) | 
| **Content Creation and Distribution** | Not enough data | 8.4 (31 reviews) | 

#### Platform Reporting

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Measurement** | Not enough data | 8.4 (42 reviews) | 
| **Dashboards** | Not enough data | 8.1 (42 reviews) | 

### Virtual Event Platforms

| Product | Score | Reviews |
|---|---|---|
| **Cvent Event Marketing & Management** | 8.3/10 | 171 |
| **ON24** | 8.7/10 | 99 |

#### Administration

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Event Configuration** | 8.6 (136 reviews) ✓ Verified | 8.8 (79 reviews) | 
| **Event Marketing** | 8.6 (112 reviews) ✓ Verified | 8.5 (77 reviews) | 
| **Speaker Access and Control** | 8.3 (113 reviews) | 8.8 (82 reviews) | 
| **Advanced Reporting** | 8.6 (129 reviews) ✓ Verified | 8.6 (77 reviews) | 

#### Virtual Experience

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Virtual Lobby** | 8.3 (114 reviews) | 8.5 (74 reviews) | 
| **Built-In Webcasting** | 8.2 (109 reviews) | 8.6 (74 reviews) | 
| **Webcasting Integrations** | 8.2 (113 reviews) ✓ Verified | 8.6 (75 reviews) | 
| **Cross-Device Functionality** | 8.3 (112 reviews) ✓ Verified | 8.1 (75 reviews) | 
| **Session / Agenda Management** | Not enough data | 9.4 (8 reviews) | 
| **Live Streaming & Recording** | Not enough data | 9.3 (9 reviews) | 
| **Registration & Attendee Management** | Not enough data | 8.8 (10 reviews) | 
| **Event Setup & Scheduling** | Not enough data | 9.1 (9 reviews) | 
| **Branding & Customization** | Not enough data | 9.3 (9 reviews) | 
| **Interactive Speaker / Moderator Controls** | Not enough data | 7.9 (8 reviews) | 

#### Engagement

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Online Event Agenda** | 8.8 (135 reviews) ✓ Verified | 8.5 (69 reviews) | 
| **Interactive Content** | 8.5 (127 reviews) ✓ Verified | 8.4 (75 reviews) | 
| **1:1 Networking** | 7.9 (104 reviews) ✓ Verified | 7.6 (62 reviews) | 
| **Exhibitors/Sponsorships** | 8.2 (108 reviews) ✓ Verified | 7.5 (57 reviews) | 
| **Gamification & Incentives** | Not enough data | 8.7 (9 reviews) | 
| **Real‑Time Interaction Tools** | Not enough data | 8.8 (8 reviews) | 
| **Networking / Matchmaking** | Not enough data | 9.0 (8 reviews) | 

#### Generative AI

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **AI Text Generation** | 7.9 (14 reviews) | 7.3 (40 reviews) | 

#### Agentic AI - Virtual Event Platforms

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.2 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 8.8 (8 reviews) | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | 9.4 (8 reviews) | 
| **Decision Making** | Not enough data | 8.8 (8 reviews) | 

#### Administration / Support - Virtual Event Platforms

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Role‑Based Access & Permissions** | Not enough data | 9.3 (9 reviews) | 
| **Security & Compliance** | Not enough data | 8.7 (9 reviews) | 

#### Insights & Scale - Virtual Event Platforms

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **User Capacity & Reliability** | Not enough data | 9.1 (9 reviews) | 
| **Analytics & Reporting** | Not enough data | 9.3 (9 reviews) | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **Cvent Event Marketing & Management** | N/A | N/A |
| **ON24** | 7.8/10 | 67 |

#### Content Creation

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Content Management** | Not enough data | 8.2 (46 reviews) ✓ Verified | 

#### Agentic AI - Content Experience Platforms

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Optimization

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **ROI Reporting** | Not enough data | 7.3 (39 reviews) ✓ Verified | 

### Event Networking and Matchmaking

| Product | Score | Reviews |
|---|---|---|
| **Cvent Event Marketing & Management** | N/A | N/A |
| **ON24** | N/A | N/A |

#### Event Networking

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Meeting Scheduling** | 8.1 (6 reviews) | Not enough data | 
| **Integration / APIs** | 7.5 (6 reviews) | Not enough data | 
| **Virtual Networking** | Not enough data | Not enough data | 
| **Communication Tools** | Not enough data | Not enough data | 
| **Attendee Profiles** | Not enough data | Not enough data | 

#### Event Intelligence

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Meeting Reports** | 8.6 (6 reviews) | Not enough data | 
| **Prospect Intelligence ** | 7.8 (6 reviews) | Not enough data | 
| **Lead Capture** | 8.3 (6 reviews) | Not enough data | 
| **AI-Powered Matchmaking** | Not enough data | Not enough data | 

#### Agentic AI - Event Networking and Matchmaking

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Hotel Reservations

| Product | Score | Reviews |
|---|---|---|
| **Cvent Event Marketing & Management** | N/A | N/A |
| **ON24** | N/A | N/A |

#### Agentic AI - Hotel Reservations

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Event Apps

| Product | Score | Reviews |
|---|---|---|
| **Cvent Event Marketing & Management** | N/A | N/A |
| **ON24** | N/A | N/A |

#### Agentic AI - Mobile Event Apps

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Attendee Engagement

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Event agendas and schedules** | 8.5 (821 reviews) | Not enough data | 
| **Floor plans / maps** | 8.3 (471 reviews) | Not enough data | 
| **Social media integrations** | 8.0 (394 reviews) | Not enough data | 
| **Attendee networking** | 8.1 (428 reviews) | Not enough data | 
| **Attendee surveys** | 8.3 (605 reviews) | Not enough data | 

### Event Planning

| Product | Score | Reviews |
|---|---|---|
| **Cvent Event Marketing & Management** | N/A | N/A |
| **ON24** | N/A | N/A |

#### Agentic AI - Event Planning

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Cvent Event Marketing & Management** | N/A | N/A |
| **ON24** | N/A | N/A |

#### Marketing Distribution

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms)

**Unique to Cvent Event Marketing & Management (9):** [Event Networking and Matchmaking](https://www.g2.com/categories/event-networking-and-matchmaking), [Event Marketing Software](https://www.g2.com/categories/event-marketing), [Event Planning Software](https://www.g2.com/categories/event-planning), [Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing), [Lead Retrieval Software](https://www.g2.com/categories/lead-retrieval), [Event Management Platforms](https://www.g2.com/categories/event-management-platforms), [Hotel Reservations Software](https://www.g2.com/categories/hotel-reservations), [Mobile Event Apps](https://www.g2.com/categories/mobile-event-apps), [Venue Management Software](https://www.g2.com/categories/venue-management)

**Unique to ON24 (3):** [Webinar Platforms](https://www.g2.com/categories/webinar), [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences)


---
## Reviewer Demographics

### By Company Size

| Segment | Cvent Event Marketing & Management | ON24 | 
|---|---|---|
| **Small-Business** | 36.5% | 17.7% | 
| **Mid-Market** | 36.3% | 41.7% | 
| **Enterprise** | 27.2% | 40.6% | 

### By Industry

#### Cvent Event Marketing & Management

- **Non-Profit Organization Management:** 15.7%
- **Events Services:** 8.9%
- **Education Management:** 5.9%
- **Higher Education:** 5.6%
- **Computer Software:** 5.2%
- **Financial Services:** 4.8%
- **Information Technology and Services:** 4.2%
- **Hospital & Health Care:** 3.8%
- **Hospitality:** 3.1%
- **Leisure, Travel & Tourism:** 2.3%
- **Other:** 40.5%

#### ON24

- **Computer Software:** 17.2%
- **Information Technology and Services:** 14.8%
- **Financial Services:** 7.3%
- **Marketing and Advertising:** 5.1%
- **Hospital & Health Care:** 3.5%
- **Consumer Services:** 3.4%
- **Accounting:** 3.1%
- **Non-Profit Organization Management:** 2.9%
- **Insurance:** 2.4%
- **Publishing:** 2.1%
- **Other:** 38.2%

---
## Alternatives

### Alternatives to Cvent Event Marketing & Management

- [Whova](https://www.g2.com/products/whova/reviews) — 4.8/5 stars (1903 reviews)
- [vFairs](https://www.g2.com/products/vfairs/reviews) — 4.7/5 stars (1778 reviews)
- [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1078 reviews)
- [PheedLoop](https://www.g2.com/products/pheedloop/reviews) — 4.8/5 stars (321 reviews)
- [EventMobi](https://www.g2.com/products/eventmobi/reviews) — 4.6/5 stars (256 reviews)
- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (948 reviews)
- [Airmeet - Virtual Events & Webinar Platform](https://www.g2.com/products/airmeet-virtual-events-webinar-platform/reviews) — 4.6/5 stars (756 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (448 reviews)
- [InEvent](https://www.g2.com/products/inevent/reviews) — 4.5/5 stars (145 reviews)
- [Swapcard](https://www.g2.com/products/swapcard/reviews) — 4.6/5 stars (227 reviews)

### Alternatives to ON24

- [Livestorm](https://www.g2.com/products/livestorm/reviews) — 4.4/5 stars (1729 reviews)
- [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (444 reviews)
- [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) — 4.5/5 stars (413 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (448 reviews)
- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (948 reviews)
- [BrightTALK (Informa TechTarget)](https://www.g2.com/products/brighttalk-informa-techtarget/reviews) — 4.0/5 stars (101 reviews)
- [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1078 reviews)
- [Zoho Meeting](https://www.g2.com/products/zoho-meeting/reviews) — 4.5/5 stars (1239 reviews)
- [Adobe Connect](https://www.g2.com/products/adobe-connect/reviews) — 4.0/5 stars (974 reviews)
- [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) — 4.2/5 stars (803 reviews)

---
## Top Discussions

### Cvent Event Marketing & Management

- Title: [What's the best way to contact support](https://www.g2.com/discussions/what-s-the-best-way-to-contact-support) — 2 comments, 1 upvote
  > **Top comment:** "Their chat feature is great!"
- Title: [how do I he award-winning reputation and review managem](https://www.g2.com/discussions/24301-how-do-i-he-award-winning-reputation-and-review-managem) — 2 comments, 3 upvotes
  > **Top comment:** "Your question seems to have gotten a little mixed up with a lot of extra stuff added in on the site - but if you are asking how to organize speakers' names -..."
- Title: [What is Cvent Registration used for?](https://www.g2.com/discussions/what-is-cvent-registration-used-for) — 1 comment
  > **Top comment:** "Cvent Registration is used to capture the invitee details such as profile information, hotel room booking & travel requests and customized registration..."
- Title: [What is cvent used for?](https://www.g2.com/discussions/what-is-cvent-used-for) — 1 comment
  > **Top comment:** "Cvent helps me to oversee and manage events that are offered by one of my clients. We use it to create online registration opportunities for trainings where..."
- Title: [How has your experience been so far with the Virtual Attendee Hub?](https://www.g2.com/discussions/35286-how-has-your-experience-been-so-far-with-the-virtual-attendee-hub) — 1 comment, 1 upvote
  > **Top comment:** "We had a great event for our first time with the VAH. Easy for users to use and so many overall features to solve all our issues and needs. The Professional..."

### ON24

- Title: [is there  a way i can download the webinar ?](https://www.g2.com/discussions/30466-is-there-a-way-i-can-download-the-webinar) — 3 comments, 1 upvote
  > **Top comment:** "Hi Srojan,

When you open the webcast, go to ARCHIVE:

https://share.getcloudapp.com/E0unornk

Then you can choose your format preferences..."
- Title: [What are best practices for a webcast with several presenters from different locations using webcams](https://www.g2.com/discussions/what-are-best-practices-for-a-webcast-with-several-presenters-from-different-locations-using-webcams) — 3 comments, 1 upvote
  > **Top comment:** "Hi Karin, 

Happy to help! I recommend reviewing our Knowledge Center for sound and visual set-up best practices or checking out our community to see what..."
- Title: [It is possible to develop something in house?](https://www.g2.com/discussions/it-is-possible-to-develop-something-in-house) — 2 comments, 1 upvote
  > **Top comment:** "It depends on what you mean. If you mean produce a webinar in house then, yes, this is very possible. Please elaborate."
- Title: [Can I integrate ON24 analytics into my marketing automation and CRM software?](https://www.g2.com/discussions/can-i-integrate-on24-analytics-into-my-marketing-automation-and-crm-software) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, ON24 data integrates with most major marketing automation and CRM software including, Salesforce, Marketo, Eloqua, HubSpot, and many others."
- Title: [Can I interact with my webinar audience?](https://www.g2.com/discussions/can-i-interact-with-my-webinar-audience) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, ON24 gives you a suite of interactive tools to directly engage your audience, including Q&A, polling, surveys, idea sharing, and chat."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cvent-event-marketing-management-vs-on24)